scholarly journals DIFFERENCE BETWEEN SHARE, AVERAGE GROWTH AND NUMBER OF TOOLS USED IN ONLINE SALES OF INDIVIDUAL AND GROUP HOTELS

Author(s):  
Tina Vukasović ◽  
◽  
Vlaho Mihač ◽  

The purpose of the following research was to explore the possible difference between individual and group hotels, to determine which is and is there any difference in the share of online sales, average growth and tools used for online sales of hotel accommodation in the Republic of Croatia. To reach the desired results, the authors have used the quantitative research method and research of sec¬ondary data from the PHOBS CRS system, which is the most used CRS in the Republic of Croatia. The main discoveries of the research are the share of online sales in total hotel sales, the average growth of online sales, the number of tools used in hotel sales and the impact of COVID-19 on online sales in 2020. Employees in hotel sales can use these findings to gain insight into mentioned topics and to com-pare their results with the results in the paper.

Organizacija ◽  
2013 ◽  
Vol 46 (2) ◽  
pp. 47-54 ◽  
Author(s):  
Anton Peršič ◽  
Mirko Markič

The aim of our research was to study the impact and purpose of the reporting on socially responsible conduct on the success of corporate operations. The data and information were gathered with the quantitative research method, whereas the instrument for gathering them was a questionnaire that was distributed among 759 large and medium sized organisations from the field of market services in the Republic of Slovenia. We have established that activities aimed at socially responsible conduct are directly connected with the success of corporate operations, especially the revenue (p = 0.001), the profit of a company (p = 0.000), operational growth (p = 0.007) and operational economy (p = 0.002), and are typical for organizations with a larger number of employees (p = 0.032). In this regard, the real estate and construction market activities received the lowest scores. Research results provide theoretical as well as practical benefits for everyone dealing with the planning, implementation and control of sustainable development, as well as socially responsible conduct within the organization.


2021 ◽  
Vol 13 (1) ◽  
pp. 60-76
Author(s):  
Tina Vukasović ◽  
Vlaho Mihač

New technologies and tourist habits are the main reasons for the constant development in tourism. Tourist surfs through so many websites and promotional messages before making a final decision on which hotel to book. The hotel must invest in the development of a modern reservation system. The research is aimed at elaborating systems, trends, and innovations in online hotel accommodation sales in the Republic of Croatia. The authors have set the following research questions: (1) Which systems are used in hotel sales and marketing departments, and what are they used for in Croatia? (2) What is the growth of online sales in the last three years in Croatia? (3) What is the share of online sales per sales channel in Croatia? The main discoveries of the research are the systems used in hotel sales and the percentage of share of reservations made through direct sales channels of the companies surveyed. Keywords Croatia, Hotels, Innovation, Online Booking Systems, Qualitative Research, Quantitative Research, Share by Sales Channels, Tourism, Trends


2016 ◽  
Vol 8 (3) ◽  
pp. 163
Author(s):  
Ala’ A. Alkarablieh

<p>This study aims at measuring the impact of using the most popular search engines: Google and Yahoo Bing networks on attracting new customers towards company websites and on the effectiveness of online advertisements. Quantitative research method and questionnaires were used by researcher to collect data.</p><p>The researcher distributed (129) questionnaires on (33) companies that use E-marketing in Jordan. Among those only (87) questionnaires were returned and (42) of which only were usable and valid for the statistical analysis. After executing the analysis, the study concluded that Google search engine has a direct effect on attracting new customers and on online advertisements effectiveness at (α ≤ 0.05) level for companies using E-marketing in Jordan, while Yahoo Bing search engine has a direct effect on attracting new customers and on the effectiveness online advertisements at (α ≤ 0.05) level for companies using E-marketing in Jordan.</p>


2020 ◽  
Vol 1 (1) ◽  
pp. 41-49
Author(s):  
Birhanu Hailu ◽  
Tarik Kechema

The main purpose of this study was to investigate the impact of tax evasion among tax payers of payers Robe town administration. To attain the intended objective the study used quantitative research method and logit method for the econometrics model. And to collect the necessary data from the respective respondents questionnaire was distributed and collected from 346 respondents. For the data analysis SPSS version 20.0 was used. The finding of this study revealed that; tax knowledge, efficiency of tax authority, equity, and tax audit are found to be significant factors that could affect the tax evasion perception of tax payers.


Author(s):  
Mohammad Adrian ◽  
Santi Rahmawati

This reasearch is conducted on MSME (Micro Small Medium Enterprises) that are participated in the MSME Syari’ah Mentoring Program by Academition and Practitioners (PUSPA) organized by Bank Indonesia in Bandung. MSME who participated in PUSPA program 2016 is MSME that included in necessity entrepreneur where MSME operated just to fullfil the life necessities.The purpose of this reasearch was to investigate the influence of the business mentoring on the MSME performance in PUSPA program 2016.Researcher used quantitative research method. Data were analyzed using simple regression analysis and descriptive-causal analysis.The result showed that business mentoring affect the performance of MSME that participated in PUSPA Program 2016. Based on the calculation, coefficient of determination (R2) can be seen the influence of business mentoring variable (X) on the performance (Y) is 74%. While the remaining 26% is influenced by other factors such as entrepreneurship competence and human resources.  


2020 ◽  
Vol 6 (2) ◽  
pp. 87-91
Author(s):  
Hartiwi Prabowo ◽  
Rini Kurnia Sari ◽  
Stephanie Bangapadang

The research conducted is to know the impact of social network marketing on consumer purchase intention and consumers who become research are active students at private universities in Jakarta, and how social network marketing also affect consumer engagement (as moderate variable). The research method used in this research is quantitative research method. A method of data collection used in this research is a questionnaire distributed to 119 university students. The results of this study showed that social network marketing has a strong and significant impact oncustomer engagement, customer engagementhas a strong and significant impact on consumer purchase intention, social network marketing has a strong and significant impact consumer purchase intention, and also there is a significant impact from social network marketing on consumer purchase intention through consumer engagement.


2018 ◽  
Vol 10 (5) ◽  
pp. 21
Author(s):  
Fayyad Amin Odeh

This piece of research was specifically carried out in the field of translation pedagogy. It aims to measure the impact of attending and participating in translation conferences on translation education as perceived by a random sample of thirty-three translation instructors working at several universities in different countries. To this end, quantitative research method was employed in the study to yield answers to a couple of research questions. On this, the instructors were reached online to participate in responding to a researcher-made questionnaire of 18 - closed items. An SPSS analysis (version 24) was used to interpret the data elicited from the aforementioned research instrument. Having the data processed, the findings revealed that attending and participating in translation conferences is to be considered a major source for university translation programs to develop the implementation of translation didactics and pedagogies. Moreover, positive attitudes were developed in the study towards the practicality of integrating what could be seen innovative of translation conferences proceedings into translation education at the tertiary level. In the light of the study's findings, the researcher presents a number of pedagogical implications that would be taken into consideration to overhaul the existing university translation programs. Finally, a glance at some practical ideas is made for future research to explore new horizons in translation education in various teaching contexts.


2019 ◽  
Vol 2 (2) ◽  
pp. 452-460
Author(s):  
Sevilla Inta Cahayani

This study aims to determine and analyze how are tourists' preferences towards Blendung Beach and Nyamplungsari Beach attractions in Pemalang Regency by analyzing the characteristics of tourists and the factors that influence tourist interest in Blendung Beach tourism attractions and Nyamplungsari Beach so that the number of tourist visits can increase and be able to compete with other tourist objects. The research method used is quantitative research method with a sample of 100 respondents and using the preference values used are very good (4.6-5.0), good (3.6-4.5), good enough (2.6-3 , 5), less good (1.6-2.5) and not good (1.0-1.5). The results showed that tourist preferences towards both tourism objects Blendung Beach and Nyamplungsari Beach were in accordance classified as good enough, but also there were still indicators in the unfavorable and bad categories. Therefore there is a need efforts to improve tourist ratings and preferences so that it is expected to be able to encourage the increase  in the number of tourist visits. Penelitian ini bertujuan untuk mengetahui dan menganalisis bagaimana preferensi wisatawan terhadap objek wisata Pantai Blendung dan Pantai Nyamplungsari di Kabupaten Pemalang dengan menganalisis karakteristik wisatawan dan faktor-faktor yang mempengaruhi minat wisatawan di objek wisata Pantai Blendung dan Pantai Nyamplungsari sehingga jumlah kunjungan wisatawan dapat meningkat dan dapat bersaing dengan objek wisata lainnya. Metode penelitian yang digunakan adalah metode penelitian kuantitatif dengan sampel 100 responden dan menggunakan nilai preferensi yang digunakan sangat baik (4,6-5,0), baik (3,6-4,5), cukup baik (2,6-3, 5), kurang baik (1,6 -2.5) dan tidak bagus (1.0-1.5). Hasil penelitian menunjukkan bahwa preferensi wisatawan terhadap kedua obyek wisata Pantai Blendung dan Pantai Nyamplungsari itu sesuai diklasifikasikan cukup baik, tetapi juga masih ada indikator dalam kategori tidak menguntungkan dan buruk. Oleh karena itu diperlukan upaya untuk meningkatkan peringkat dan preferensi wisatawan sehingga diharapkan dapat mendorong peningkatan jumlah kunjungan wisatawan.


2021 ◽  
Vol 1 (8) ◽  
pp. 746-752
Author(s):  
Nurul Hidayah ◽  
Wahjoedi Wahjoedi

Abstract Research has been carried out on the effect of economic literacy and financial literacy on attitudes about hedonic lifestyles. This study aims to determine whether there is a partial or simultaneous influence of economic literacy and financial literacy on attitudes about hedonic lifestyles. This study uses a quantitative research method that is explanatory by explaining the effect of the independent variable on the dependent variable. The results showed that there was no significant and significant effect between economic literacy and financial literacy on attitudes about life partially, but there was a significant and significant effect of economic literacy and financial literacy on attitudes about hedonic lifestyles simultaneously. Abstrak Telah dilakukan penelitian mengenai pengaruh literasi ekonomi dan literasi keuangan terhadap sikap tentang gaya hidup hedonis. Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh secara parsial maupun simultan literasi ekonomi dan literasi keuangan terhadap sikap tentang gaya hidup hedonis. Penelitian ini menggunakan metode penelitian kuantitatif yang bersifat eksplanasi dengan menjelaskan pengaruh variabel bebas terhadap variabel terikat. Hasil penelitian menunjukkan tidak terdapat pengaruh dan signifikan antara literasi ekonomi dan literasi keuangan terhadap sikap tentang gaya hidup secara parsial, namun terdapat pengaruh dan signifikan literasi ekonomi dan literasi keuangan terhadap sikap tentang gaya hidup hedonis secara simultan.


2016 ◽  
pp. 303-324 ◽  
Author(s):  
Vladimir Cvetkovic

The consequences of the floods that had affected the area of Serbia in 2014 indicated a very low level of preparedness of population to respond to natural disasters. Therefore, the aim of quantitative research is to examine the impact of fear on the willingness of citizens to respond to a natural disaster caused by the flood in the Republic of Serbia. Bearing in mind all local communities in Serbia where floods occurred or there is a high risk of flooding, there was selected a random sample consisting of 19 out of 150 municipalities and 23 towns and the city of Belgrade. In the selected communities, a research was undertaken in those areas that had been most affected in relation to the amount of water or potential risk of flooding. The survey used strategy of testing in households with the use of a multi- stage random sample. The research results indicate that the citizens who have a fear of floods are familiar with safety procedures to a greater extent in relation to citizens who do not have the fear; they have taken the preventive measures; they point out that they still are not ready to respond, but plan to do so in the next 6 months; they would evacuate to the upper floor of the house; they point out that someone in the family has educated them about the flood. In contrast to that, citizens who do not have the fear are not doing anything to prepare themselves to react in such situations, they are confident in their own abilities to cope with the consequences of floods, etc. The originality of the research lies in the fact that in Serbia there has never been conducted a research to examine the state of preparedness of citizens to respond. Bearing in mind that the research is based on the territory of Serbia, conclusions can be generalized to the entire population. The research results can be used when creating a strategy for improving the level of preparedness of citizens to respond.


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