scholarly journals Search for marketing and strategy in key international journal: a bibliometric publications study on the XXI Century

2015 ◽  
Vol 14 (1) ◽  
pp. 07-27
Author(s):  
Luiz Antonio De Camargo Guerrazzi ◽  
Marcelo Moll Brandão ◽  
Henrique de Campos Junior ◽  
Carlos Eduardo Lourenço

This bibliometric study investigates Marketing and Strategy association in twenty relevant academic journals, divided equally between both fields. The methods used to identify the most influential studies; the most common conceptual approach and how researches from both areas evolved in the first fourteen years of the 21st century were citation and cocitation network analysis, exploratory factor analysis (EFA) and metric multidimensional scaling (MDS). Sample size was comprised of 5,270 articles, embodying over 130,000 citations, which had a relevant conceptual influence on the Resource Based View (RBV), Knowledge Based View (KBV), Transaction Cost Theory (TCT) and competitive strategy of the Industrial Organization (IO). Uppermost cited references were clustered in three factors, representing the theoretical approach used when both disciplines are compiled. The results showed: a) meaningful increase on the number of papers encompassing both areas in Marketing journals; b) RBV, TCT and IO as the most used Strategic themes to connect with Marketing and c) the overall most cited studies in the period of analysis. Guidelines for future research are provided for further investigation on the combination of Marketing and Strategy, identifying possible gaps to be covered.

Author(s):  
Ana R. del Aguila ◽  
Sebastián Bruque ◽  
Antonio Padilla

During the last decades, numerous theoretical frameworks have been developed in the field of general management. Each theoretical framework has proved useful to explain specific questions about the structure, processes, or performance of the modern firm. In this study we try to propose some connections between general management literature and IT literature. Some of the most important management theories, such as the Transaction Costs Economics, the Agency Theory, the Resource-Based View, and the Knowledge- Based View can be useful to explain specific IT issues. The final goal of this chapter is to propose several lines of advance in global IT using different theories or frameworks as the basis for future research.


2020 ◽  
Vol 4 (2) ◽  
pp. e281
Author(s):  
Lucía Muñoz-Pascual ◽  
Jesús Galende

This paper identifies and analyses six relevant approaches for the analysis of Sustainable Human Resource Management and Organizational Performance: Resource-Based View, Dynamic Capabilities View, Knowledge-Based View, Behavioral Theory, Human Relations Theory, and Cooperative Systems and Ambidextrous Organizations. They are complementarity approaches. They can all be applied to the analysis of a specific resource or capability for sustainable human resource management (HRM) and, consequently, organisational performance. However, the contributions made by the Resource-Based View and the new approach of Ambidextrous Organizations seem to be the most comprehensive approaches for studying sustainable HRM from an internal perspective of firms that allows the long-term development of their organizational and society performance.


1991 ◽  
Vol 17 (1) ◽  
pp. 121-154 ◽  
Author(s):  
Kathleen R. Conner

A resource-based approach to strategic management focuses on costly-to-copy attributes of the firm as sources of economic rents and, therefore, as the fundamental drivers of performance and competitive advantage. Interest presently exists in whether explicit acknowledgement of the resource-based view may form the kernel of a unifying paradigm for strategy research. This article addresses the degree to which a resource-based view represents a fundamentally different approach from theories used in industrial organization (10) economics. The central thesis is that, put informal terms, the resource-based approach is reaching for a theory of the firm. To determine its distinctiveness in comparison to IO, therefore, an appropriate comparison is with other theories of the firm developed within that tradition. Section I summarizes and analyzes five theories that have been significant in the historical evolution of IO. These are neoclassical theory's perfect competition model, Bain-type IO, the Schumpeterian and Chicago responses, and transaction cost theory. The first part of Section II analyzes the resource-based approach in terms of similarities to and differencesfrom these IO-related theories. The conclusion is that resource-based theory both incorporates and rejects at least one major element from each of them; thus resource-based theory reflects a strong IO heritage, but at the same time incorporates fundamental differences from any one of these theories. The second part of Section II analyzes resource-based theory as a new theory of the firm.


Author(s):  
Benjamin Gomes-Casseres

This chapter synthesizes ideas from the fields of entrepreneurship and collaboration. It builds on Joseph Schumpeter’s definition of entrepreneurship as the “making of new combinations.” This view is extended with modern concepts from the resource-based view of the firm, from organizational economics, and from industrial organization. The chapter explores three broad questions: how joint value is created in business combinations, how collaboration is governed, and how value created jointly is shared. These questions define the “remix strategy,” defined as the use of mergers, alliances, and joint ventures to create value. Suggestions for future research are noted throughout.


2014 ◽  
Vol 17 (3) ◽  
pp. 349-374 ◽  
Author(s):  
Wafa Belkahla Hakimi ◽  
Abdelfattah Triki ◽  
Samiha Mjahed Hammami

Purpose – The purpose of this paper is to introduce the concept of customer knowledge-enabled innovation (CKEI) and suggests a scale for its eventual measurement. The process of the scale development is presented in detail following the Churchill (1979) paradigm. CKEI is defined as the capacity of the organization to introduce new products and services on the basis of effective management of customer knowledge. It reflects the degree to which the company is endowed with the expertise of managing properly customer knowledge in order to enhance innovation. Design/methodology/approach – The CKEI raw scale is mainly composed of 57 items. In an effort to purify the scale measurement, test and validate its psychometric specificities, two surveys were administrated among two independent samples. Respondents were new product managers or marketing managers. One manager per firm was interviewed. The convenience sampling method was applied. Findings – The CKEI scale has been intended to be uni-dimensional. It encompasses three main facets: the integrative capacity of the firm, the structural capacity and the internal management capacity. The developed scale is valid and highly reliable (composite reliability=0.90; variance extracted=0.5). After exploratory factor analysis and confirmatory factor analysis, a pool of ten items was retained for the eventual measurement of the CKEI scale. Research limitations/implications – CKEI has been tested in a Tunisian context; continued refinement of the proposed CKEI scale is, undoubtedly, possible and even desired, based on further research in other business environments. Such refinements and modifications could necessitate the inclusion of new items, or the deletion of original ones. In some cases, the hypothesized factor structure may need modifications. To keep abreast with the ever-changing business environment, the paper strongly urged to incorporate these relevant aspects in the scale into the future research, so that a valid measure of CKEI can be ensured on an ongoing basis. Practical implications – The scale is offered to provide managers with a practical tool for the evaluation of their forces and weaknesses in managing customer knowledge in organizations. It is considered as a barometer allowing them to adjust and to modify continually their innovation strategies focusing on the intellectual capital management. Originality/value – CKEI is a new concept that is introduced in this research as a knowledge-based capability which helps companies to sustain competitive advantage. The relevance of the CKEI is that it is considered as a dynamic capability integrating both innovation and customer knowledge management theories.


2014 ◽  
Vol 18 (spe) ◽  
pp. 109-133 ◽  
Author(s):  
Manuel Portugal Ferreira ◽  
José Eduardo Storopoli ◽  
Fernando Ribeiro Serra

Research on strategic alliances has a long tradition in management studies. Strategic alliances have been investigated using multiple theoretical lenses from RBV to agency and transaction cost, and diverse contexts, from the semiconductor to airline industries. In this study we scrutinize the extant strategic alliance research in thirty-one top-ranked business/management journals, over a twenty-year period, from 1993 to 2012. In a sample of 866 articles we conducted citation and co-citation analyses employing social network techniques and factor analysis to identify research themes and make sense of the stock of accumulated knowledge and theoretical trends. We were able to identify some shifts in research over time, namely from a focus on performance and theoretical emphasis on transaction cost theory and governance concerns, moving to a learning and knowledge transfer approach, social networks and collaboration. This study provides the foundations over which future research may develop to fill conceptual and empirical gaps.


1999 ◽  
Vol 03 (04) ◽  
pp. 379-395 ◽  
Author(s):  
SOO-HOON LEE

This paper argues that as firms compete in an increasingly knowledge-intensive environment in the 21st century, they will need to structure their HR processes and practices to support their internal knowledge assets. Using a resource-based view of the firm, this paper categorises HR policies into a framework that is based on the knowledge requirements and dimensions of the core capabilities of the firm. This framework explains how outsourcing, training and development, teambuilding, and research and development initiatives are mapped for different firms that have different knowledge, skills and ability, as well as tacit and explicit knowledge requirements.


2021 ◽  
Author(s):  
Corinna Martarelli ◽  
Ambroise Baillifard ◽  
Catherine Audrin

To explore the interplay between boredom, curiosity, and exploration, we computed a network analysis—a promising method from the emerging field of network psychometrics. This analysis (n = 490) revealed the structure of the relationships between the Short Boredom Proneness Scale (SBPS) and the two facets of the Curiosity and Exploration Inventory-II (CEI-II). Using a standard confirmatory factor analysis, we then report on the structural validation of the French SBPS, which provided support for the original conceptualization of the construct. To evaluate measurement invariance, we compared the French-speaking sample (n = 490) with an English-speaking sample (n = 364). Full configural, metric, and scalar invariance was established; thus, we provide a valid French translation of a frequently used measure of boredom that may benefit future research. The results are discussed in the context of theoretical accounts of boredom.


2011 ◽  
Vol 16 (4) ◽  
pp. 334-342 ◽  
Author(s):  
Viren Swami ◽  
Tomas Chamorro-Premuzic ◽  
Khairul Mastor ◽  
Fatin Hazwani Siran ◽  
Mohammad Mohsein Mohammad Said ◽  
...  

The present study examined conceptual issues surrounding celebrity worship in a Malay-speaking population. In total, 512 Malay and 269 Chinese participants from Malaysia indicated who their favorite celebrity was and completed the Celebrity Attitude Scale (CAS) as well as a range of demographic items. Results showed that the majority of Malay and Chinese participants selected pop stars and movie stars as their favourite celebrities, mirroring findings in Western settings. In addition, exploratory factor analysis revealed a three-factor solution of the CAS that was consistent with previous studies conducted in the West. Structural equation modeling further revealed that participant’s age was negatively associated with celebrity worship and that self-rated attractiveness was positively associated with celebrity worship. Overall, the present results suggest that celebrity worship in Malaysia may be driven by market and media forces, and future research may well be guided by use of the CAS.


2012 ◽  
pp. 78-90
Author(s):  
Thang Nguyen Ngoc

Knowledge and the capability to create and utilize knowledge today are consid- ered to be the most important sources of a firm’s sustainable competitive advantage. This paper aims to advance understanding of the knowledge creation of firm in Vietnam by studying Alphanam Company. The case illustrates how knowledge- based management pursues a vision for the future based on ideals that consider the relationships of people in society. The finding shows that the case succeeded because of their flexibility and mobility to keep meeting to the changing needs of the customers or stakeholders. The paper also provided some suggestions for future research to examine knowledge-based management of the companies in a different industry segments and companies originating in other countries


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