scholarly journals Spectators’ Awareness, Attitudes and Behaviors towards a Stadium’s Social Media Campaign

2016 ◽  
Vol 8 (4) ◽  
pp. 44
Author(s):  
Ricard W. Jensen ◽  
Yam B. Limbu
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Equation Modeling ◽  
Media Campaign ◽  
Attitudes And Behaviors ◽  
Positive Attitudes ◽  
And Behaviors ◽  
And Behavior ◽  
Attitudes And Behavior ◽  
The Relationship

<p>The purpose of this study is to examine the relationship between spectator’s awareness, attitudes, and behaviors related to social media efforts developed by a major sports stadium. Data was collected through in-person interviews from individuals who attended a sports event at a major stadium. The hypothesized relationships were assessed by using structural equation modeling technique. The results confirm the relationships between awareness, attitudes, and behavior; awareness of a stadium’s social media presence influences following the stadium on social media directly and indirectly by promoting positive attitudes toward a stadium’s social media campaign. In addition, following the stadium on social media is positively related to attendance and sharing of information using stadium’s social media. Implications of these findings for stadium marketers are discussed.</p>

How experiences with trading a company’s stock influence customer attitudes and purchasing behavior

2015 ◽  
Vol 33 (7) ◽  
pp. 963-992 ◽  
Author(s):  
Arvid O. I. Hoffmann ◽  
Dana Ketteler
Keyword(s):  
Structural Equation ◽  
Least Squares Method ◽  
Equation Modeling ◽  
Future Research ◽  
Content Type ◽  
Attitudes And Behaviors ◽  
And Behaviors ◽  
Customer Attitudes ◽  
And Behavior ◽  
Attitudes And Behavior

Purpose – The purpose of this paper is to investigate the potential spill-over effects from negative (and positive) experiences with trading a company’s stock on shareowner-customers’ emotions and subsequent customer attitudes and behavior. Design/methodology/approach – A conceptual framework that links selling a stock for a loss (or gain), emotions, and customer attitudes and behaviors is developed. The framework is tested with data from a sample of Dutch investors that is analyzed with structural equation modeling through the partial least squares method in SmartPLS. Findings – Selling a stock for a loss vs selling a stock for a gain have different effects on shareowner-customers’ attitudes and behavior toward the company. Losses induce negative emotions which in turn result in lower satisfaction and behavioral loyalty as well as in increased propensity to complain about the company. Investment gains, however, result in more positive emotions which then lead to increased preference of the company whose stocks were traded over its competitors and increased engagement in positive word-of-mouth (WOM). Research limitations/implications – The study is focussed on shareowner-customers’ experiences with stocks of companies active in the consumer industry. Future research could address whether the results generalize to other industries. Practical implications – The findings emphasize the importance of a close collaboration between the marketing and investor relation departments. Complaints of shareowner-customers should be taken seriously and incentives to stimulate repurchases as well as those that encourage positive WOM engagement are recommended. Originality/value – This is the first study to examine possible negative spill-over effects from experiences obtained during stock trading on shareowner-customers’ attitudes and behaviors toward the stock’s company.

scholarly journals Canadian Curling Coaches’ Use of Psychological Skills Training

2012 ◽  
Vol 26 (1) ◽  
pp. 29-42 ◽  
Author(s):  
Kyle J. Paquette ◽  
Philip Sullivan
Keyword(s):  
Structural Equation ◽  
Skills Training ◽  
Equation Modeling ◽  
Psychological Skills ◽  
Psychological Skills Training ◽  
Self Perceptions ◽  
Attitudes And Behaviors ◽  
Self Confidence ◽  
And Behaviors ◽  
And Behavior

Multiple conceptual frameworks support the link between coaches’ attitudes and behaviors, and their effect on a variety of athlete outcomes, such as performance, motivation, and athlete self-perceptions. The present study explored the relationships among coaches’ attitudes and behaviors, with respect to psychological skills training (PST), and the beliefs of their athletes. One hundred and fifteen coaches completed PST attitude (SPA-RC-revised) and behavior measures, while 403 athletes completed two perception measures (CCS and SCI). Structural Equation Modeling showed that the proposed relationships were statistically significant, except for the pathway between coaches’ attitudes and their behaviors. Results support the disconnect between coaches’ attitudes and behaviors previously established in PST research, as well as the theoretical links between coaches’ behaviors and athletes’ perceptions (i.e., evaluation of their coach and self-confidence).

scholarly journals CAUSE-FIT, POSITIVE ATTITUDES AND BEHAVIORS WITHIN HYBRID COLOMBIAN ORGANIZATIONS

2015 ◽  
Vol 55 (4) ◽  
pp. 408-417 ◽  
Author(s):  
JUAN PABLO ROMÁN-CALDERÓN ◽  
CARLO ODOARDI ◽  
ADALGISA BATTISTELLI
Keyword(s):  
Psychological Contract ◽  
Structural Equation ◽  
Theoretical Background ◽  
Social Recognition ◽  
Social Needs ◽  
Equation Modeling ◽  
Attitudes And Behaviors ◽  
Positive Attitudes ◽  
Social Cause ◽  
And Behaviors

ABSTRACTSocially oriented ventures have provided livelihoods and social recognition to disadvantaged communities in different corners of the world. In some cases, these ventures are the result of Corporate Social Responsibility (CSR) programs. In Latin America, this type of undertaking has responded positively to unmet social needs. The social cause drives these organizations and their human resources and they give high value to organizational cause-fit. This paper presents empirical evidence of the effects of perceived cause-fit on several worker attitudes and behaviors. Psychological contract theory was adopted as theoretical background. Employees working in a hybrid (for-profit/socially oriented) Colombian organization created by a CSR program participated in the survey. Data provided by 218 employees were analyzed using PLS structural equation modeling. The results suggest the ideological components of the employee-employer relationship predict positive attitudes and cooperative organizational behaviors towards hybrid organizations.

Motivating and Retaining Festival Patronage

2020 ◽  
Vol 24 (4) ◽  
pp. 447-461
Author(s):  
Michelle (Myongjee) Yoo ◽  
Miranda Kitterlin-Lynch ◽  
Bomin Kim
Keyword(s):  
Structural Equation ◽  
Customer Relationship ◽  
Equation Modeling ◽  
Organization And Management ◽  
Customer Relationship Marketing ◽  
Study Results ◽  
And Behavior ◽  
The Relationship ◽  
Self Administered Questionnaire ◽  
Theoretical Foundations

Globally, festivals and host communities face increased competition each year from one another and from the myriad of alternate entertainment options. To remain competitive, festival organizers must fully understand what keeps festival attendees coming back year after year. Festivalscape has been an emerging concept of value in this arena, and previous studies have found that festivalscape has an effect on the attendees' emotion and behavior that influences their overall perceived value of the festival. The purpose of this study is to examine the relationship between festivalscape and the attendees' motivation, satisfaction, and loyalty. A self-administered questionnaire was developed and a structural equation modeling (SEM) was employed to test the proposed hypotheses. Study results support the hypotheses, indicating the importance of using festivalscape factors for festival organization and management and effective customer relationship marketing. Further, this study provides academic contributions to theoretical foundations by confirming the effects of these factors. This study also provides practical implications for managing festivals effectively and successfully.

scholarly journals The Relationship of CSR Communication on Social Media with Consumer Purchase Intention and Brand Admiration

2021 ◽  
Vol 16 (5) ◽  
pp. 1217-1230
Author(s):  
Shuchi Gupta ◽  
Nishad Nawaz ◽  
Adel Abdulmhsen Alfalah ◽  
Rana Tahir Naveed ◽  
Saqib Muneer ◽  
...  
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Structural Equation ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Csr Communication ◽  
Consumer Purchase Intention ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

With the advent of the Internet and other digital technologies, contemporary businesses from all sectors are using social media for communication with consumers to engage them meaningfully with a brand. However, the use of social media for corporate social responsibility (CSR) communication is relatively new to the existing literature. Likewise, the impact of CSR communication through social media (CSR-S) on consumer emotions and behavior is, to date, underexplored. To address this, the present research aims to test the relationship of CSR-S on brand admiration and consumer purchase intention. The study proposes a direct relationship between CSR-S and purchase intention with a mediating effect of brand admiration. The data were collected from the banking consumers of Pakistan through a self-administered questionnaire. The authors distributed 800 questionnaires and received 463 questionnaires useful for data analysis, so the present research study response rate was around 59%. The data were analyzed using the structural equation modeling (SEM) technique in AMOS. The results revealed that CSR-S is positively related to purchase intention (β = 0.233). The results further showed that brand admiration partially mediates this relationship (β = 0.079). The survey respondents confirmed that their bank’s CSR communication helps enhance their purchase likelihood and their feelings of admiration for their bank. These findings will help policymakers at banking institutions better understand the importance of CSR communication on different social media platforms to achieve consumer-related outcomes.

Gender Differences on Attitudes and Participation in an Extracurricular Gymnastics Course Among Greek University Students

2015 ◽  
Vol 34 (3) ◽  
pp. 424-441 ◽  
Author(s):  
Dimitrios C. Milosis ◽  
Athanasios G. Papaioannou ◽  
Theophanis A. Siatras ◽  
Miltiadis Proios ◽  
Michael Proios
Keyword(s):  
Gender Differences ◽  
University Students ◽  
Structural Equation ◽  
Male Students ◽  
Equation Modeling ◽  
Voluntary Participation ◽  
Students Attitudes ◽  
Path Structure ◽  
And Behavior ◽  
Attitudes And Behavior

The aims of the study were (a) to test the effectiveness of the theory of planned behavior (TPB) to predict Greek university students’ voluntary participation in an extracurricular gymnastics course, and (b) to evaluate gender differences. Two hundred sixty-three (127 female, 136 male) students participated in the study. Students’ attitudes, intention, and PBC were measured with a questionnaire and their attendance in the course was recorded by the teacher. Results from the MANOVA conducted showed that females had higher scores compared with males in all observed variables. Results from the structural equation modeling (SEM) employed supported the usefulness of TPB to explain students’ attitudes and behavior toward extracurricular physical activities (PA). Differences also emerged on path structure of the relationships among the variables.

scholarly journals Relationship between Entrepreneurial Team Characteristics and Venture Performance in China: From the Aspects of Cognition and Behaviors

2020 ◽  
Vol 12 (1) ◽  
pp. 377 ◽  
Author(s):  
Xue-Liang Pei ◽  
Tung-Ju Wu ◽  
Jia-Ning Guo ◽  
Jia-Qi Hu
Keyword(s):  
Structural Equation ◽  
Equation Modeling ◽  
Team Cognition ◽  
Team Members ◽  
Research Results ◽  
Venture Performance ◽  
Entrepreneurial Team ◽  
Behavior Characteristics ◽  
And Behavior ◽  
The Relationship

Entrepreneurial and innovative activities are becoming a global economic and social phenomenon, especially in emerging economies. This study focuses on a typical emerging economy, China, and its entrepreneurial and innovative activities. On the basis of current research, the literature review and the chain of “cognition–behavior–outcome” are used for constructing the theoretical model for the relationship among entrepreneurial team cognition characteristics, behavior characteristics, and venture performance. A total of 101 valid copies of questionnaire are collected from entrepreneurial team members, as the research objects, and the structural equation modeling (SEM) method is applied to test the theoretical hypotheses. The research results reveal (1) significant effects of entrepreneurial team cognition characteristics and behavior characteristics on venture performance and (2) partial mediating effects of entrepreneurial team behavior characteristics on the relationship between cognition characteristics and venture performance. The research results are the expansion of research on entrepreneurial teams as well as the important reference for entrepreneurial team management and behavioral practice.

scholarly journals RELATIONSHIP OF KNOWLEDGE, ATTITUDES AND BEHAVIOR ABOUT NUTRITION BALANCE WITH NUTRITIONAL STATUS OF STUDENT IN POLTEKKES KEMENKES BENGKULU IN 2020

2020 ◽  
Vol 11 (2) ◽  
pp. 158-166
Author(s):  
Thesa Frovela
Keyword(s):  
Nutritional Status ◽  
Pearson Correlation ◽  
Food Selection ◽  
Cross Sectional ◽  
Attitudes And Behaviors ◽  
Nutrition Balance ◽  
And Behaviors ◽  
And Behavior ◽  
Attitudes And Behavior ◽  
Nutritional Balance

The health and nutritional status of pregnant women determined at teenager and adult during a eligible woman, so everyone must have knowledge, attitudes and behaviors about nutrition so that they don’t have mistakes in food selection. The purpose of this observation is determine the relationship between knowledge, attitudes, and behavior about nutritional balance with the nutritional status of students in Poltekkes Kemenkes Bengkulu in 2020. The design of this observation is obsevational cross-sectional design conducted in January in Poltekkes Kemenkes Bengkulu with a population of 640 people and a sample of 60 people. The statistical analysis used the pearson correlation test. The results showed that the average knowledge about balanced nutrition was good enough, the average attitude about balanced nutrition was good, the average behavior about balanced nutrition was good and the average nutritional status of female students was in the normal category. There is a relationship between knowledge about nutritional balance with nutritional status of student (r = 0.324), there is a relationship between attitudes about nutritional balance with nutritional status of student (r = 0.373), and there is a relationship between behavior about nutritional balance with nutritional status of student (r = 0.343). It is expected that students can improve their knowledge, attitudes and behaviors about nutritional balance.

scholarly journals Efektivitas Pendidikan Kesehatan melalui Media Permainan Ludo terhadap Peningkatan Pengetahuan, Sikap, dan Perilaku Siswa Sekolah Dasar dalam Pencegahan Adiksi Video Game

2018 ◽  
Vol 32 (9) ◽  
pp. 317
Author(s):  
Ana Puspita Indah ◽  
Indria Laksmi Gamayanti ◽  
Rendra Widyatama
Keyword(s):  
Elementary School ◽  
Health Education ◽  
Elementary School Students ◽  
Video Game ◽  
School Students ◽  
Attitudes And Behaviors ◽  
Interactive Lectures ◽  
And Behaviors ◽  
And Behavior ◽  
Attitudes And Behavior

Effectiveness of video game addiction prevention using ludo game for elementary school studentsPurposeThis study aimed to determine the effectiveness of ‘Ludo game’ for increasing knowledge, attitudes, and behaviors of elementary school students concerning video-game addiction.MethodsThe research was a quasi-experimental study with pre and post tests and a control group design. The subjects were 99 elementary school students who were divided into treatment groups (two groups of intervention) and a control group. The data were collected using a questionnaire of knowledge, attitudes and behavior. Data analysis used paired t-test and analysis of variance (ANOVA) with significance level of 95% (p <0.05). ResultsThe characteristics of the study subjects in all three groups before the intervention were normally distributed. Paired t-test results showed that the ludo game and interactive lectures can improve knowledge, attitudes, and behaviors. However, there was no significant difference of knowledge, attitudes, and behaviors through Ludo compared to health education through interactive lectures in health education delivery. ConclusionLudo game and interactive lectures together can effectively improve the knowledge, attitudes, and behavior of elementary school students. Health education through ludo games was no more effective than the interactive lecture methods in increasing the knowledge, attitudes, and behavior of students on the prevention of video-game addictions. 

Leader positive humor and employee creativity: The mediating role of work engagement

2021 ◽  
Vol 49 (7) ◽  
pp. 1-8
Author(s):  
Guodong Yang
Keyword(s):  
Structural Equation Modeling ◽  
Work Engagement ◽  
Structural Equation ◽  
Equation Modeling ◽  
Employee Creativity ◽  
Mediating Role ◽  
And Behavior ◽  
The Relationship ◽  
Positive Effect

Leader humor plays an important role in organizations because it affects employees' attitude and behavior. The positive effect of humor in organizations has been widely touted; however, research on the effect of leader humor on employee creativity is still rare. This study addressed how leader positive humor affects employee creativity and whether work engagement mediates this relationship. Data were collected from 233 supervisor–subordinate dyads in 23 Chinese hightech companies. Results of structural equation modeling indicate that leader positive humor was positively related to work engagement, and that work engagement was positively related to employee creativity. Additionally, work engagement mediated the relationship between leader positive humor and employee creativity. Thus, organizations should encourage managers to use positive humor to enhance employees' engagement at work, which will, in turn, lead to creative outcomes. This research extends understanding of the leader positive humor–employee creativity relationship.

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