scholarly journals Young Brazilians' purchase intention towards jeans made of Tencel fibers

2019 ◽  
Vol 18 (3) ◽  
pp. 148-177
Author(s):  
Andréia Lionço ◽  
Ivano Ribeiro ◽  
Jerry Adriani Johann ◽  
Geysler Rogis Flor Bertolini
Keyword(s):  
Undergraduate Students ◽  
Purchase Intention ◽  
Structural Equation ◽  
Subjective Norm ◽  
Personal Relevance ◽  
Consumer Knowledge ◽  
Environmentally Sustainable ◽  
Perceived Consumer Effectiveness ◽  
Ecologically Sustainable ◽  
Self Administered Questionnaire

Purpose: This study aims to investigate the attitudes, perceptions and behavioral intentions of young Brazilian customers regarding the purchase of clothing made of environmentally sustainable fabrics, particularly denim produced with cotton and the addition of Tencel® in its composition.Method: A self-administered questionnaire was supplied to 252 undergraduate students of the course Applied Social Sciences from two universities. The data were analyzed using the statistical method of structural equation modeling.Findings: The results showed that the consumer knowledge, perceived effectiveness and personal relevance affect the attitude and subjective norm, to a greater or lesser degree. However, they do not affect the perceived behavioral control.Originality/value: The study shows a synthesis of elements that can assist academic researchers and marketing practitioners in decoding the factors that influence young Brazilian consumers towards the purchase of environmentally sustainable apparel and textiles.Theoretical contributions: This study contributes to understanding the complex relations among the variables such as consumer knowledge, perceived consumer effectiveness and perceived personal relevance and, according to the TPB, the three independent determinants of behavioral intention, namely attitude, subjective norm and perceived behavioral control.Practical contributions: These results point out that, in addition to the investment in environmental education made by educators and institutions, producers should invest in better communication strategies in order to enable these consumers to improve their knowledge of ecologically sustainable clothing options and thus increase their purchase intentions of such products, contributing to the preservation and improvement of the environment.

scholarly journals The importance of knowledge and trust for ethical fashion consumption

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yongdan Liu ◽  
Matthew Tingchi Liu ◽  
Andrea Pérez ◽  
Wilco Chan ◽  
Jesús Collado ◽  
...  
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Reference Group ◽  
Subjective Norm ◽  
Ethical Consumption ◽  
Primary Data ◽  
Dominant Factor ◽  
Equation Modeling ◽  
Content Type ◽  
Tpb Model

PurposeThe clothing industry is one of the most polluting industries in the world, although manufacturers and retailers are trying to revert this tendency by applying ethical fashion principles. Drawing on the knowledge–attitude–behavior (KAB) model or practice, this study aims to predict Chinese consumers' purchase intention of ethical fashion by employing and extending the theory of planned behavior (TPB).Design/methodology/approachThe extended TPB model incorporates knowledge of ethical fashion and trust in the fashion industry and two critical variables in ethical fashion literature to explain the purchase intention of ethical fashion. Primary data from 245 Chinese respondents were collected in 2019. The model was tested and analyzed through structural equation modeling (SEM).FindingsResults show that the extended TPB model has higher predictability than the original TPB model. Attitude toward ethical fashion and subjective norm significantly predicts purchase intention while perceived behavioral control (PBC) does not. In addition, trust of ethical fashion is positively related to attitude toward ethical fashion and purchase intention, whereas knowledge of ethical fashion plays a significant role in predicting trust and the three TPB factors. The subjective norm was found to have the most significant impact on consumers' intention to purchase ethical fashion, which shows that social pressure from one individual's reference group is the most dominant factor in forming consumer's purchase intention on ethical fashion.Originality/valueThe findings enrich the past literature on ethical fashion that trusting belief is a salient determinant of consumers' attitude toward ethical fashion and purchase intention of ethical fashion products. The findings also supported the applicability of KAB and TPB in the domain of ethical consumption in the context of a developing country.

scholarly journals MEDIA RICHNESS ON INSTAGRAM INFLUENCES TOWARDS CONSUMER PURCHASE INTENTION: EXPLORING THE MODERATING EFFECT OF BRAND EQUITY

2020 ◽  
Vol 1 (6) ◽  
pp. 1001-1011
Author(s):  
Muhammad Asyraf Hasim ◽  
Mohd Fikri Ishak ◽  
Nurul Nadia Abdul Halim ◽  
Arman Hj Ahmad ◽  
Putu Ngurah Suyatna
Keyword(s):  
Social Media ◽  
Undergraduate Students ◽  
Brand Equity ◽  
Purchase Intention ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Media Richness ◽  
Intention To Purchase ◽  
Business Practitioners

Social media has become a widely-adopted technology since it being introduced to the world, affecting businesses in myriad ways. Majority of companies nowadays started to invest on social media marketing in regards to the ability of this marketing initiative lead to better profitability. However, only few studies have looked at the empirical link between media richness from social media i.e. Instagram and purchase intention among consumers. This paper discusses the influences of media richness on Instagram towards consumers’ intention to purchase mediated by brand equity. This study was conducted utilising survey research method, aiming to create better understanding of consumer intention to purchase as being influenced by social media richness. A total of 537 undergraduate students in Kuala Lumpur, Malaysia age 19 to 24 years old took part in this study as respondents. The respondents are exposed to Instagram postings on similar products for sale. Partial least square structural equation modelling (PLS-SEM) applied to fit the data in the hypothesised model. The outcome of study is useful to both researchers and business practitioners to understand the importance of social media richness specifically utilising Instagram as business platform. Future study should consider on discovering different perspective of media richness involving other types of social media.

scholarly journals Twinkle Twinkle Little Star How Subjective Norm Mediates So Far? Formation Of Social Entrepreneurship Intention In Malaysia

2019 ◽  
Vol 8 (5C) ◽  
pp. 101-107
Keyword(s):  
Undergraduate Students ◽  
Social Entrepreneurship ◽  
Structural Equation ◽  
Reasoned Action ◽  
Subjective Norm ◽  
Social Entrepreneur ◽  
Social Entrepreneurs ◽  
Cross Sectional ◽  
Public And Private ◽  
Social Environmental

Social entrepreneurship is a global phenomenon spreading around the world. It has become one of the finest solutions for addressing various social, environmental and economic issues. Following the issue of unemployment among graduates, research involving how far students are willing to become a social entrepreneur is relevant to be conducted. With that, this paper aims at revealing factor that predict a student’s intention to be social entrepreneurs in the future. This study is quantitative in nature and has employed cross-sectional approach. Drawing from the theory of reasoned action as a theoretical foundation, this paper identifies trait emotional intelligence as the exogenous and subjective norm as the mediator. Stratified sampling strategies involves 480 undergraduate students from public and private universities were selected as respondents, at the same time as information become amassed via surveys. The information become then analyzed via the use of AMOS software. The structural equation modelling (SEM) was executed to test hypotheses. The results exhibit that subjective norm is partially mediates the tested relationship. This research contributes to shed light on the literature via examining a comprehensive models of social entrepreneurship intention formation; whilst offering several important practical implications for social entrepreneurship educators and practitioners

Sustainability efforts in the fast fashion industry: consumer perception, trust and purchase intention

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hannah L. Neumann ◽  
Luisa M. Martinez ◽  
Luis F. Martinez
Keyword(s):  
Social Responsibility ◽  
Environmental Sustainability ◽  
Purchase Intention ◽  
Structural Equation ◽  
Online Survey ◽  
Consumer Attitude ◽  
Fashion Industry ◽  
Fast Fashion ◽  
Content Type ◽  
Perceived Consumer Effectiveness

Purpose This study aims to test for factors affecting environmental sustainability and purchase intention in the fashion industry. Accordingly, the authors developed a framework that depicts the relationships between perceptions of social responsibility, consumer attitude, trust, purchase intention and perceived consumer effectiveness. Design/methodology/approach An online survey was conducted with an internationally diverse sample of 216 consumers. Data were analysed using partial least squares structural equation modelling. Findings The results indicated that perceptions of social responsibility directly affect consumers’ attitudes towards these fashion brands, as well as trust and perceived consumer effectiveness. Also, consumers need to perceive sustainability efforts of these brands as altruistic, and trust was found to be a direct predictor of purchase intention. However, both consumer attitude and perceived consumer effectiveness did not predict purchase intention. Research limitations/implications The survey was primarily distributed to young people. Therefore, a generalisation of the findings to other age groups might be limited. Practical implications Practicing managers should emphasise the fact that environmental sustainability and fast fashion brands could be sustainable to increase trust among consumers. Social implications When it comes to environmental issues, positive perceptions regarding the companies’ social responsibility efforts are vital to enhance both consumers’ trust towards the brands and their individual feeling of empowerment. Originality/value This study intends to shed light on the key elements that shape consumers’ attitudes and willingness to purchase green apparel.

The roles of mass media, word of mouth and subjective norm in family takaful purchase intention

2016 ◽  
Vol 7 (1) ◽  
pp. 59-73 ◽  
Author(s):  
Maizaitulaidawati Md Husin ◽  
Noraini Ismail ◽  
Asmak Ab Rahman
Keyword(s):  
Mass Media ◽  
Purchase Intention ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Subjective Norm ◽  
Kuala Lumpur ◽  
Content Type ◽  
Convenience Sampling ◽  
The Relationship ◽  
Practical Implications

Purpose – This paper aims to address the influence of mass media (MM) and word of mouth (WOM) on subjective norm (SN) and the intentions to purchase a family takaful scheme among Muslim Malaysians. Design/methodology/approach – Data were collected from 384 Muslim consumers in Kuala Lumpur, Malaysia, using a convenience sampling approach. The hypotheses were tested by applying structural equation modelling. Findings – The results revealed that MM and WM were able to influence SN. In addition, the results also found that SN significantly influences intentions to purchase a family takaful scheme. Practical implications – By examining MM and WM on SN, the study validated the importance of both constructs in affecting consumers’ SN and purchase intention. This study would be useful for takaful operators, as the findings would help them to formulate strategies for promotional activities. Originality/value – This paper empirically justifies the relationship between MM and WM on SN and purchase intention of family takaful schemes in an integrated model.

scholarly journals Prediksi E-Wom dan Subjective Norm terhadap Purchase Intention: Brand Attitude Sebagai Variabel Mediasi

2020 ◽  
Vol 2 (3) ◽  
pp. 765
Author(s):  
Leonardo Tan ◽  
Keni Keni
Keyword(s):  
Conceptual Model ◽  
Structural Equation Modelling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Subjective Norm ◽  
Brand Attitude ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modelling ◽  
Convenience Sampling

The purpose of this paper is to examine whether 1) E-WOM and subjective norm can predict purchase intention 2) E-WOM and subjective norm can predict brand attitude 3) brand attitude can predict purchase intention 4) brand attitude mediates the prediction E-WOM and subjective norm on purchase intention. The conceptual model and the analysis of related hypotheses were based on a convenience sampling of one of bubble tea brand’s consumers based in Jakarta. The data were collected using quetionnaire. In total, 153 participants responded to the survey. Structural equation modelling (SEM), specifically partial least square (PLS) was employed to analyze the data. The results indicate that E-WOM and subjective norm are positive and significant predictors towards brand attitude. E-WOM and brand attitude are positive and significant predictors towards purchase intention. brand attitude is positive and significant mediate E-WOM and subjective norm towards purchase intention. While subjective norm is negative and significant predictors towards purchase intention. Theoretical and practical contributions are discussed. Tujuan dari penelitian ini adalah untuk menguji apakah 1) E-WOM dan subjective norm dapat memprediksi purchase intention 2) E-WOM dan subjective norm dapat memprediksi brand attitude 3) brand attitude dapat memprediksi purchase intention 4) brand attitude dapat memediasi prediksi E-WOM dan subjective norm terhadap purchase intention. Penelitian ini menggunakan metode convenience sampling terhadap konsumen salah satu merek minuman boba yang berdomisili di Jakarta. Data dikumpulkan menggunakan kuesioner dan data yang terkumpul sebanyak 153 responden. Teknik analisis data yang digunakan dalam penelitian ini yaitu menggunakan structural equation modelling (SEM), tepatnya yaitu partial least square (PLS). Hasil dari penelitian ini menunjukkan bahwa EWOM dan subjective norm memprediksi secara positif dan signifikan terhadap brand attitude. E-WOM dan brand attitude memprediksi secara positif dan signifikan terhadap purchase intention. brand attitude memediasi prediksi E-WOM dan subjective norm terhadap purchase intention secara positif dan signifikan, sedangkan subjective norm memprediksi secara signifikan dan negatif terhadap purchase intention. Kontribusi teoritikal dan praktikal juga dibahas dalam penelitian ini.

scholarly journals Muslim Consumers’ Purchase Behavior Towards Shariah Compliant Hotels in Malaysia

2019 ◽  
Vol 5 (1) ◽  
Author(s):  
A. Haque ◽  
N. A. Chowdhury ◽  
F. Yasmin ◽  
A. K. Tarofder
Keyword(s):  
Social Sciences ◽  
Purchase Intention ◽  
Structural Equation ◽  
Purchase Behavior ◽  
Primary Data ◽  
Equation Modeling ◽  
Kuala Lumpur ◽  
Effective Strategies ◽  
Self Administered Questionnaire ◽  
Analyze Data

As the number of Muslim tourists drastically increased, the concept of Shariah Compliant Hotel (SCH) has become a vital concern particularly in Islamic tourism. Shariah compliance is one of the primary aspects that influence Muslim consumers’ choice of accommodation while travelling. For such reason, the present study has been developed to examine the factors that affect Muslim consumers purchase behavior towards Shariah compliant hotels. Henceforth, a conceptual framework has been constructed based on past literature. The primary data were collected from Muslim travelers specifically in Kuala Lumpur, Malaysia using a self-administered questionnaire. Statistical Package for Social Sciences (SPSS) and Structural Equation Modeling (SEM) were employed to analyze data. Based on the results the aspects of halal image, followed by halal awareness along with religiosity have been found to have profound effects on Muslim consumers purchase intention towards Shariah compliant hotels. Further, purchase intention has a significant effect on purchase behavior towards Shariah compliant hotels. The outcomes derived from this research will be of immense importance for destination marketers as well as hoteliers for crafting effective strategies in terms of meeting the needs of Muslim consumers. At the same time, the study would also facilitate future researchers to undertake more studies in Islamic tourism particularly, Shariah compliant hotels.KeywordsShariah compliant hotels, purchase behavior

Does Personality Moderate the Theory of Planned Behavior in the Exercise Domain?

2002 ◽  
Vol 24 (2) ◽  
pp. 120-132 ◽  
Author(s):  
Ryan E. Rhodes ◽  
Kerry S. Courneya ◽  
Leslie A. Hayduk
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Undergraduate Students ◽  
Structural Equation ◽  
Structural Equation Models ◽  
Factor Model ◽  
Five Factor Model ◽  
Subjective Norm ◽  
Exercise Behavior ◽  
Future Research

This study investigated the moderating influence of the five-factor model of personality (FFM) on the theory of planned behavior (TPB) in the exercise domain. Although an analysis of all possible moderation effects was conducted, it was hypothesized that high extraversion (E) and conscientiousness (C) individuals would demonstrate significantly stronger relationships between intentions and exercise behavior than those low in E and C. Conversely, it was expected that high neuroticism (N) individuals would show a significantly weaker relationship between intention and exercise behavior than those low in N. A total of 300 undergraduate students completed measures of the FFM, TPB, and a 2-week follow-up of exercise behavior. Two-group structural equation models of the TPB were created using a median split for each personality trait. Overall, 5 significant (p < .05) moderating effects were found. Specifically, N was found to moderate the effect of subjective norm on intention. E also moderated the effects of subjective norm on intention as well as intention on behavior. C moderated the effects of affective attitude on intention and intention on behavior. Theorized influences for the presence or absence of personality moderators are discussed. The results generally support the possibility of personality being a moderator of the TPB but highlight the need for future research and replication.

An Empirical Study on Determining the Effectiveness of Social Media Advertising

2020 ◽  
Vol 16 (2) ◽  
pp. 47-68 ◽  
Author(s):  
Taanika Arora ◽  
Bhawna Agarwal
Keyword(s):  
Social Media ◽  
Factor Analysis ◽  
Purchase Intention ◽  
Structural Equation ◽  
Equation Modelling ◽  
Confirmatory Factor ◽  
Social Media Advertising ◽  
The Impact ◽  
Self Administered Questionnaire

The article proposes a conceptual model based on social media advertising, which examines the impact of some identified antecedents such as entertainment, informativeness, credibility, incentives, pre- purchase search motivation and social escapism motivation on attitude towards social media advertising and further see the impact on purchase intention. A quantitative approach of research was adopted, where data was collected using a self-administered questionnaire from 472 Indian social media users. The scales adapted from the previous studies were validated using exploratory factor analysis (EFA) and then two-step structural equation modelling (SEM) was applied which included confirmatory factor analysis (CFA) followed by hypothesis testing in AMOS 22.0. The results indicated a significant role of informativeness, entertainment, credibility, incentives, pre- purchase search motivation and social escapism motivation in predicting attitudes towards social media advertising, further purchase intention was significantly predicted by attitudes towards social media advertising.

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