‘Supper with Berber’ – Hosts and Guests in the View of Ethnic Tourism. Anthropological Analysis of the Travel Agencies’ Offers
Purpose. Interpretative insight on contemporary tourist marketing in the context of ethnic tourism on the case study of the Berbers. Method. Analyzing offers of both Polish and foreign travel agencies the author focus on the role and place of host and guest in tourist universe. Findings. An analysis of internet tourist offers for „potential clients”, showed some tendencies in the ways of describing and presenting local worlds, projecting of the hosts-guests relationships. These tendencies are called: ethnicity as rhetoric, ethnicity as the element of landscape, ethnicity as an addition, ethnicity as an encounter. Research and cnclusions limitations. The research findings are a kind of anthropological insight on the basis of the case study and do not form any theory or holistic description of the tourist universum. Conclusions are formulated in the light of postmodern paradigm. Practical implications. The anthropological reflection on ethnic tourism in the context of the Berber can lead to critical view on dominating social institutions, not only describing the contemporariness but also influencing its character. Research originality. Ethnic tourism in the context of the Berbers was not examined in the humanities in Poland. Type of paper. A case study.