Tourism among Students’ Life Goals
Purpose. Diagnosing the place of tourism among the life goals of students graduating from economics universities. Method. Quantitative and qualitative analysis of Individual Development Plans for Master's students at an economic university. The sample consisted of 225 plans prepared by students participating in the authors’ lecture undergoing full-time and part-time studies, collected in 2015, 2016 and 2017. Findings. Traveling around the world is one of the priority life goals of over a third of respondents. Tourist plans cover all continents, with the dominance of traveling around Europe. Gender and study mode are not statistically significant. Research and conclusions limitations. The research concerns only one faculty at an economic university. The degree of generality regarding the formulation of life goals unable deeper analysis of expectations related to forms of tourism. Practical implications. The method of obtaining data and the accuracy of tourist plans can be an indicator of potential tourist demand. Originality. The research did not directly concern tourist demand and is a reliable source of information about the real rank of tourism among students' life priorities. Type of paper. Presentation of the results of empirical research.