THE VALUE OF THE PRODUCT AS AN ESSENCE IN
MARKET ACTIVITY. EXAMPLE FROM PASSENGER
AVIATION
2020 ◽
Vol 116
(3)
◽
pp. 46-61
Keyword(s):
In the article, on the example of a civil passenger plane used in transport air services, the essence of the value of a marketing product in market activity was presented. In order to answer the question regarding the assessment of the value of a passenger plane, as a marketing product, by two parties - carriers and producers - the method of comparative analysis of available source data on basic technical and operational parameters of the selected civilian passenger aircraft models manufactured and delivered to the aviation market by the corporation Boeing.
2015 ◽
Vol 733
◽
pp. 619-622
Keyword(s):
Keyword(s):
Keyword(s):
1997 ◽
Vol 1572
(1)
◽
pp. 43-50
2017 ◽
Vol 867
◽
pp. 195-202
◽