Interaction and Performativity in Digital Art Exhibitions
There is a growing commitment within cultural institutions such as museums and galleries to develop exhibitions that attract the public to engage with art. Digital technological innovations play an important role in this regard, enabling visitors to experience artworks in new ways. Contemporary museums and galleries have become increasingly concerned with promoting public engagement through the consumption of interactive installations, as opposed to the traditional approach of housing static curiosities and authentic pieces. In this article, I will explore the visitors’ responses to the technologically mediated artworks and the new forms of interaction(s) that arise in exhibition areas. The changed forms of interaction are twofold: participation with artworks creates interaction with the exhibit as well as with fellow visitors and members of staff. These new forms of interactions are linked to the individuals’ performance and thereafter to their subjective experience of the art exhibition. This article approaches the museum visit from a sociological perspective in order to find out what exactly happens in interactive digital exhibitions. The analysis addresses the ways in which these different forms of interactions affect the experience of visiting a museum, as well as perceptions of the arts and culture.