Consumers' Clothing Purchase Behaviors according to Age and Clothing Shopping Orientation Type

2020 ◽  
Vol 44 (01) ◽  
pp. 141-158
Author(s):  
Jin Mie Chae
Keyword(s):  
Shopping Orientation ◽  
Purchase Behaviors ◽  
Orientation Type

scholarly journals SHOPPING ORIENTATION, STATUS CONSUMPTION AND IMPULSE BUYING OF GENERATION X AND Y IN PURCHASING FAST FASHION PRODUCTS

2021 ◽  
Vol 15 (2) ◽  
pp. 110-118
Author(s):  
Widjojo Suprapto ◽  
Ratih Indriyani ◽  
Melyvia Santoso
Keyword(s):  
Generation X ◽  
Generation Y ◽  
Sampling Technique ◽  
Impulse Buying ◽  
Fast Fashion ◽  
Status Consumption ◽  
Fashion Products ◽  
Generation Cohorts ◽  
Shopping Orientation ◽  
Purchase Behaviors

Generation cohorts have different tendencies in purchase behaviors, especially the Generation X and the Generation Y. Although the age gap between these two generation cohorts is not wide, the Generation X has distinctive purchase behaviors that are different from the Generation Y. In the fashion business, the Generation X consumers do not consider the brands in purchasing their clothes, but they calculate the benefits in buying a clothing product. However, the Generation Y consumers consider it as a part of their social status, therefore, they position themselves in the middle class or the upper class by what they wear. The aim of this research is to investigate the different purchase behaviors of the Generation X and Y in buying fast fashion products in Surabaya. The purchase behaviors are reflected through such variables as shopping orientation, status consumption, and impulse buying. As this is a quantitative research, the data are collected using questionnaires that are distributed to 100 respondents. The respondents are chosen using the purposive sampling technique. Then, the data are tested for the validity, reliability, normality, and homogeneity. To test the hypothesis, the independent samples t-test is used. The results show that the differences between the Generation X and the Generation Y are significant in their shopping orientation and impulse buying. However, there are no significant differences in the status consump-tions.

Consumer Shopping Orientation and Intention to Book a Hotel: the Moderating Role of Sustainable Initiatives

2020 ◽  
Vol 11 (1) ◽  
pp. 81-81
Author(s):  
Christina Appiah-Nimo ◽  
Gloria K.Q. Agyapong ◽  
Daniel Ofori
Keyword(s):  
Value Chain ◽  
Sustainable Consumption ◽  
Tourism Industry ◽  
Consumption Pattern ◽  
Economic Sectors ◽  
Shopping Orientation ◽  
Sustainable Value ◽  
Hospitality Sector ◽  
Cognitive Decision ◽  
Business Approach

UN sustainable development goals has triggered production and consumption patterns aimed at achieving a better and more sustainable future for all by 2030. Sustainable value chain has become a business approach to mitigate the tragedy of the commons. Initiatives that promote socially and environmentally responsible behavior whiles pursuing business value is being leveraged across all economic sectors. COVID-19 has exposed how today's business is threatened more than ever by unsustainable production and consumer behavior patterns. The hospitality sector has not been left out of this challenge as the tourism industry was the worst hit by this pandemic. All over the world, the growth of the tourism industry is propelled by the movement of people and the subsequent need created for the hospitality sector. The global health crises, coupled with consumers' growing interest for sustainable environment has fueled the desire for more eco-friendly products by the sector. Moreover, every consumer goes through a cognitive decision-making process to finally make a choice for a product - and there is a high probability of the decision to inform the sustainable consumption pattern of the consumer and also the magnitude of the effect the decision will have on the environment. This implies that every consumer purchase has implications regarding not only economics (Stone, 1954) but ethics and sustainability. Keywords: consumer booking intention, shopping orientation, sustainable initiatives

scholarly journals A construal-level approach to hedonic and utilitarian shopping orientation

2021 ◽  
Author(s):  
Daniele Scarpi
Keyword(s):  
Consumer Behavior ◽  
Construal Level Theory ◽  
Moderating Effect ◽  
Construal Level ◽  
Shopping Orientation ◽  
Shopping Orientations ◽  
Construal Levels ◽  
The Relationship

AbstractSeveral studies in consumer behavior have focused on consumers’ shopping orientation in terms of hedonic and utilitarian shopping. The present research advances a different perspective examining hedonic and utilitarian shopping orientations with the theoretical lenses of construal-level theory. Results from two studies indicate that hedonism relates to higher and utilitarianism to lower construal levels (Study 1). Consequently, individuals tend to prefer desirability-related options when shopping hedonically, and feasibility-related options when shopping in a utilitarian way (Study 2). The findings further show a moderating effect of construal level on the relationship between shopping orientation and choice, consistent with construal-level theory.

Who is in the Room? Notification for Intrusions While in Virtual Reality

2020 ◽  
Vol 64 (1) ◽  
pp. 521-525
Author(s):  
Aaron Crowson ◽  
Zachary H. Pugh ◽  
Michael Wilkinson ◽  
Christopher B. Mayhorn
Keyword(s):  
Virtual Reality ◽  
Visual Field ◽  
Physical World ◽  
Visual Modality ◽  
Auditory Modality ◽  
Oculus Rift ◽  
Head Mounted Display ◽  
Sensory Modalities ◽  
Orientation Type

The development of head-mounted display virtual reality systems (e.g., Oculus Rift, HTC Vive) has resulted in an increasing need to represent the physical world while immersed in the virtual. Current research has focused on representing static objects in the physical room, but there has been little research into notifying VR users of changes in the environment. This study investigates how different sensory modalities affect noticeability and comprehension of notifications designed to alert head-mounted display users when a person enters his/her area of use. In addition, this study investigates how the use of an orientation type notification aids in perception of alerts that manifest outside a virtual reality users’ visual field. Results of a survey indicated that participants perceived the auditory modality as more effective regardless of notification type. An experiment corroborated these findings for the person notifications; however, the visual modality was in practice more effective for orientation notifications.

Role of mall attractiveness in shaping fashion shopping orientation of apparel shoppers: a segmentation approach

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ajay Kumar ◽  
Anil Kumar Kashyap
Keyword(s):  
Cluster Analysis ◽  
Design Methodology ◽  
Economic Value ◽  
Variety Seeking ◽  
Content Type ◽  
Shopping Orientation ◽  
Intercept Survey ◽  
Segmentation Approach ◽  
The Difference

Purpose The purpose of this study is to identify distinct segments of apparel shoppers based on their fashion shopping orientation. The difference among the segments based on mall attractive dimension is also examined. Design/methodology/approach The data were collected through mall intercept survey from the mall shoppers. Samples of 375 respondents are used for data analysis purpose. Exploratory factor analysis is used to extract the factors of fashion shopping orientation and mall attractive dimensions while K-means cluster analysis is applied to identify the segments. Findings This study resulted in three factors of fashion orientation of apparel shoppers, i.e. fashion involvement, variety seeking and economic value, and four factors of mall attractive dimensions: convenience, entertainment, atmosphere and architecture design. Based on these factors, this study came out with three distinct segments of fashion shoppers: pragmatic shoppers, variety seeking shoppers and highly fashioned shoppers. These three segments are attracted towards the mall dimension differently. Originality/value This paper presents the three distinct profiles of fashion shoppers based on their fashion shopping orientation and mall attractive dimensions. The findings of this study may help retailers and mall developers to target mall visitors appropriately.

scholarly journals Stable Arcs Connecting Polar Cascades on a Torus

2021 ◽  
Vol 17 (1) ◽  
pp. 23-37
Author(s):  
O. V. Pochinka ◽  
◽  
E. V. Nozdrinova ◽  
Keyword(s):  
Two Dimensional ◽  
Dimensional Torus ◽  
Positive Orientation ◽  
Stable Isotopic ◽  
Orientation Type

In the article, the components of the stable isotopic connection of polar gradient-like diffeomorphisms on a two-dimensional torus are found under the assumption that all non-wandering points are fixed and have a positive orientation type.

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