scholarly journals Consumers’Preference Heterogeneity and Purchase Motivation of Organic Vegetables

2021 ◽  
Vol 28 (1) ◽  
pp. 54-63
Author(s):  
Kiyokazu UJIIE ◽  
Hiroki MATSUOKA
Keyword(s):  
Author(s):  
Peerasak Puengpapat

This research is intended to compare and demonstrate the difference between the cost and benefit of organic farming and chemistry. Compare differences in the quality of yields and minerals in the soil both before and after cultivation and modeling of agribusiness. Using Business Model Canvas for the decision of agricultural entrepreneurs who want to modify the farming process.The research found that in the experiment comparing between the costs of Organic farming and Chemical farming to produce three types of vegetables that are cucumber ,red oak salad and radish, with the total cost of growing vegetables in Organic farming, higher than the total cost of growing vegetables in Chemical farming. There is a greater frequency of fertilizing and injecting Organic matter than chemical farming. The net profit from the sale of vegetables in the Organic agricultural sector is higher than the net profit from the sale of vegetables in the Chemical agricultural sector, as the production price of Organic agricultural sector is higher than the production price of Chemical agricultural sector because the production process of organic farming has a higher production process and requires higher production attention to produce quality, and another factor is that Organic vegetables have a higher production cost than vegetables from chemical farming, resulting in less volume of organic production in the market than vegetables from Chemical agricultural sector. Consumers are demanding more healthy Organic vegetables. As a result, the price of vegetables that produced by Organic agricultural sector is higher than the price of vegetables that produced by Chemical agricultural sector, and the Return on Investment in Organic vegetables is higher than the vegetables that produced by Chemical agricultural .The Return on Investment in production of Organic farming is 61.48% and The Return on Investment in production of Chemical farming is 33.87%. It is therefore possible to conclude that growing vegetables in Organic way is safe for vegetable farmers who do not have to be exposed to any harmful Chemicals, as well as the resulting produce that is safe from residues, allowing consumers to be safe from toxin residues and receive good quality vegetables. Type of Paper: Empirical/Experimental Keywords: Agricultural; Organics; Cost ;Business Model ;Comparison.


2018 ◽  
Vol 8 (1) ◽  
Author(s):  
Shirley Tiong Palisoc ◽  
Michelle Tiamzon Natividad ◽  
Nico De Jesus ◽  
Joshua Carlos

2018 ◽  
Vol 51 (10) ◽  
pp. 1025-1039 ◽  
Author(s):  
GwanSeon Kim ◽  
Jun Ho Seok ◽  
Tyler B. Mark ◽  
Michael R. Reed

2014 ◽  
Vol 2 (2) ◽  
pp. 52 ◽  
Author(s):  
Dumsile Dlamini F ◽  
Mukole Kongolo

This study investigated the efficient use of resources in the production of organic vegetables, namely: beetroot, cabbage, carrot, pepper, spinach and tomatoes. The findings indicated that land, labour, organic manure, seeds, soil preparation, age; children, education level and farm legal entity all had significant effect in organic vegetables production in the region. The use of inputs in the production of the vegetables showed increasing returns to scale. As a result of this, the study suggested that in order for farmers to produce efficiently; all inputs that were significant in the production of the vegetables needed to be doubled in order to double the output. 


2020 ◽  
Vol 2 (2) ◽  
pp. 63-70
Author(s):  
Manan Aslam ◽  
Muhammad Wasim Akhtar

The study seeks to investigate the impact of major determinants influencing marketing potential and consumer’s willingness to pay for organic vegetables in Punjab, Pakistan. In this regard, two districts (Lahore and Toba Tek Singh) were selected purposively. Information was collected for the main organic vegetables. Convenient sampling technique was used to collect data because limited numbers of respondents were available. A sample size of 50 organic farmers (25 from each district) and 50 consumers (25 from each district) was selected. Multivariate regression analysis was employed to identify and evaluate the effects of marketing potential (farmers) and the consumer’s willingness to pay for organic vegetables in the study area. According to selected organic vegetable growers’ potential existed for the organic vegetables farming in the country and major variables influencing significantly the market potential for organic vegetables as income, price, no pesticide residues whereas hygienic food and more nutrients in the organic vegetables affecting insignificantly the market potential for organic vegetables in the study area. The relationship between the dependent variable (demand for organic vegetables) and independent variables (income, hygienic food, price, pesticide residues and more nutrients in the organic vegetables) was estimated by using a regression model. On the other hand, a consumer survey was conducted in order to delineate the effect of consumer’s willingness to pay for organic vegetables in the selected area. The findings of the research depicted that no synthetic pesticide residues, appearance and prices of organic vegetables influencing significantly the consumer’s willingness to pay for organic vegetables whereas quality, long shelf life and taste affecting insignificantly the consumer’s willingness to pay for organic vegetables in the study area. The price of the organic vegetables should be low that’s why every consumer will purchase organic vegetables instead of conventional vegetables. It should be assured by the government that there are no pesticide residues in the organic vegetables. The farming community may be motivated to produce quality seeds of organic vegetables. A pilot farming program should be initiated with joint involvement of public and private sectors.


Author(s):  
Pristiana Widyastuti

<p>Public awareness about healthy lifestyles leads people to want to understand more about the food they consume. Choosing organic vegetables is one alternative choices when seeking to have a healthy body and healthy lifestyle. Unfortunately, not a lot of organic vegetable farmers in Indonesia succeed in seizing the organic vegetable market rather than the non-organic and the competition with imported organic vegetables into Indonesia prevents farmers from thriving. This study aims to: 1) Analyze the factors affecting the competitiveness of the organic vegetables market; 2) Analyze the appropriate strategy for increasing the competitiveness of the organic vegetables market; 3) Analyze the factors priority strategies for improving the competitiveness of the organic vegetables market. Porter's Generic Model and Analysis Analytical Hierarchy Process (AHP) is used to determine the best strategy. The research found that organic vegetables marketing channels are still dominated by conventional market; the higher cost for intensive cultivation of organic vegetables. The main strategies are derived from the analysis is focusing on market delivery. There needs to be retailers of organic vegetables either modern or traditional to display these products. The establishment of organic vegetable outlets and online marketing that are not dependent on large retail (hypermarket) become recommendations in this study.</p><p><em><strong>Bahasa Indonesia Abstrak:</strong> Kesadaran masyarakat tentang gaya hidup sehat memberi pilihan kepada masyarakat untuk memahami makanan yang mereka konsumsi. Pilihan sayuran organik merupakan salah satu alternatif untuk memiliki tubuh sehat dan gaya hidup sehat bagi masyarakat. Sayangnya, tidak banyak petani sayuran organik di Indonesia yang berhasil merebut pasar sayuran organik daripada non organic. Persaingan produk impor sayuran organik ke Indonesia membuat petani tidak bisa berkembang. Penelitian ini bertujuan untuk: 1) Menganalisis faktor-faktor yang mempengaruhi daya saing pasar sayuran organik; 2) Menganalisis strategi yang tepat untuk meningkatkan daya saing pasar sayuran organik; 3) Menganalisis faktor strategi prioritas untuk meningkatkan daya saing pasar sayuran organik. Model Generik Porter dan Analisis Analytical Hierarchy Process (AHP) digunakan untuk menentukan strategi terbaik. Penelitian ini menemukan bahwa saluran pemasaran sayuran organik masih didominasi oleh pasar konvensional; Biaya yang lebih tinggi untuk budidaya sayuran organik secara intensif. Strategi utama yang didapat dari analisis adalah strategi fokus pada pengiriman pasar. Perlu ada pengecer sayuran organik baik modern maupun tradisional untuk memasarkan produk ini. Pembukaan gerai sayuran organik dan pemasaran online yang tidak tergantung pada ritel besar (hypermarket) menjadi rekomendasi pada penelitian ini.</em></p>


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