Transformative Role of Data Mining in Digital Marketing

2021 ◽  
Vol 12 (2and3) ◽  
pp. 97-104
Author(s):  
HN Archana
Keyword(s):  
Data Mining ◽  
Digital Marketing

Klasifikasi pada Tempat Tinggal Menurut Provinsi dan Jenis Kepemilikan Berdasarkan Algoritma K-Means

2020 ◽  
Vol 4 (3) ◽  
pp. 247
Author(s):  
Dwi Swasono Rachmad
Keyword(s):  
Data Mining ◽  
Unsupervised Learning ◽  
Residential Buildings ◽  
Government Agency ◽  
Role Of Government ◽  
The Republic ◽  
Household Processing ◽  
Central Statistics

<p><em>H</em><em>ousing is derived from the word house</em><em> which means</em><em> a place that has a place to live which will stay or stop in a certain time. Housing is a residence that has been grouped into a place that has facilities and infrastructure. The problem in this study focuses on the type of residential ownership in the form of SHM ART, SHM Non ART, NON SHM and others. </em><em>T</em><em>hese four types</em><em> can be used</em><em> to know the percentage of ownership in all provinces in Indonesia. Due to the fact that there is still a lot of information about the type of certificate ownership, there is still not much ownership. Therefore, the use of the k-Means algorithm as a data mining concept in the form of clusters, where the data already has parameters or values that fall into the category of unsupervised learning. That data produced the best. The data was obtained from published sources of the Republic of Indonesia government agency, namely the Central Statistics Agency data with the category of household processing with self-owned residential buildings purchased from developers or non-developers by province and type of ownership in 2016 throughout Indonesia. In conducting the dataset, researchers used the RapidMiner application as a clustering process application. This research </em><em>shows that</em><em> there are more types of ownership in the SHM ART, but for other values it is still smaller than the value in other types of ownership which is the second largest value. So</em><em>,</em><em> in this case, the role of government in providing assistance in the process of ownership in order to become SHM ART</em><em> is very important</em><em>.</em></p>

PEMBERDAYAAN PETANI PADI DALAM PEMASARAN BERAS KEMAS DI DESA KADUGENEP KECAMATAN PETIR KABUPATEN SERANG

2020 ◽  
Vol 1 (3) ◽  
pp. 317-324
Author(s):  
Rizqi Maulana Syifa ◽  
Wasrob Nasruddin ◽  
Achdiyat Achdiyat
Keyword(s):  
Data Mining ◽  
Significant Relationship ◽  
Rank Correlation ◽  
Total Sample ◽  
Agricultural Activities ◽  
Validity And Reliability ◽  
Rice Farmers ◽  
The Government ◽  
Role Of The Government

Rice commodity is one of the main commodities being cultivated by farmers in Kadugenep Village. .various kinds of agricultural activities carried out by rice farmers in Kadugenep Village, in carrying out agricultural activities not only on production activities or cultivation of plants, but how to market agricultural productsin order to generate profits that can prosper farmers in terms of the economy.the assessment activities have been carried out from March 1 to June 30, 2020, with a total sample of 32 people. Data mining is done by interviews, questionnaires that have been tested for validity and reliability, as well as direct observation. .farmer empowerment levels were analyzed descriptively, factors related to empowerment were analyzed using the Spearmean Rank Correlation, and counseling strategies were analyzed using Kendal's Wbased on the results obtained from interviews and questionnaires given to respondents, showed that 5 people (15.6%) of respondents stated helpless, while 27 people (84.4%) respondents stated helpless. factors related to the role of the government (X2.1) of 0,000 and the role of advisors (X2.2) of 0.001 have a significant relationship to the empowerment of rice farmers in marketing rice packaging. strategies that can be done in increasing the empowerment of rice farmers in marketing rice from the results of the Kendall W analysis, namely by providing counseling about the function of cooperatives as a place for marketing products and functionspackaging with lecture, discussion and demonstration methods as well as extension media used, namely the provision of videos and folders.

The changing role of marketing: Digital transformation of marketing

2020 ◽  
pp. 77-94
Author(s):  
Storbacka Robert ◽  
Kaj Anold
Keyword(s):  
Business Models ◽  
Academic Research ◽  
Marketing Research ◽  
Digital Transformation ◽  
Digital Marketing ◽  
Technology Firms ◽  
Back Office ◽  
Changing Role ◽  
Channel Environment

Digitalization affects every aspect of a firm’s business model–from front-end to back-office, from how firms create value for their customers to how they capture value– and doing so can reshape every facet of the firm. By adapting their business models to the possibilities of technology, firms are facing an accelerating transformation of their activities, offering new opportunities for “out-of-the-box” development of new processes and tools, which effectively challenge deeply engrained functional silo- based thinking. Despite the ubiquity of digital transformation, much academic research still seems to take a functional view (Verhoef et al. 2019), where information systems look into the development and adoption of specific technologies (Nambisan et al. 2017) or analytics schemes (Davenport and Ronanki 2018), strategic management research focuses on understanding the role of new digitalized business models (Foss and Saebi, 2017), and marketing research focuses on what is generally called “digital marketing” or the development of an omni-channel environment (Verhoef et al. 2015; Lamberton and Stephen 2016; Kannan and Li 2017).

Of Digital Images and Digital Media

2018 ◽  
Vol 21 (3) ◽  
pp. 74-102
Author(s):  
Nicole Karapanagiotis
Keyword(s):  
United States ◽  
New Jersey ◽  
Digital Media ◽  
Digital Images ◽  
The United States ◽  
Digital Marketing ◽  
The Public ◽  
Media Imagery

This article is a theoretical and ethnographic investigation of the role of marketing and branding within the contemporary ISKCON movement in the United States. In it, I examine the digital marketing enterprises of two prominent ISKCON temples: ISKCON of New Jersey and ISKCON of D.C. I argue that by attending to the vastly different ways in which these temples present and portray ISKCON online—including the markedly different media imagery by which they aim to draw the attention of the public—we can learn about an ideological divide concerning marketing within American ISKCON. This divide, I argue, highlights different ideas regarding how potential newcomers become attracted to ISKCON. It also illuminates an unexplored facet of the heterogeneity of American ISKCON, principally in terms of the movement’s public face.

Data Mining in Digital Marketing

2018 ◽  
pp. 44-61 ◽  
Author(s):  
Mahmut Tekin ◽  
Mehmet Etlioğlu ◽  
Özdal Koyuncuoğlu ◽  
Ertuğrul Tekin
Keyword(s):  
Data Mining ◽  
Digital Marketing

Role of Quantum-size Effects on the Dehydrogenation of CH4 on 3d TMn Clusters: DFT Calculations Combined with Data Mining

2022 ◽  
Author(s):  
Karla Furtado Andriani ◽  
Priscilla Felício Sousa ◽  
Felipe Orlando Morais ◽  
Juarez L. F. Da Silva
Keyword(s):  
Data Mining ◽  
Transition Metal ◽  
Dft Calculations ◽  
Theoretical Investigation ◽  
Size Effects ◽  
Metal Clusters ◽  
Quantum Size Effects ◽  
Transition Metal Clusters ◽  
Quantum Size

In this work, we report a theoretical investigation of the role of quantum-size effects (QSE) on the dehydrogenation of methane (CH4) on 3d transition-metal clusters, TMn , where TM =...

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