scholarly journals Audience participation in public service media. From an instrumental to a purposeful vision

adComunica ◽  
2021 ◽  
pp. 45-70
Author(s):  
Anne-Sofie Vanhaeght ◽  
Karen Donders
Keyword(s):  
Social Media ◽  
Young People ◽  
Political Theory ◽  
Public Service ◽  
Media Content ◽  
Audience Participation ◽  
Underlying Assumption ◽  
Content Creation ◽  
Different Types ◽  
Models Of Democracy

Audience participation has become a buzzword in Public Service Media policies, strategies and debates. Different types of audience involvement—for example, adding social media to programs or media co-creation projects with young people—have been linked to the achievement of societal objectives such as increasing the diversity of media content. Yet, audience participation has failed to live up to its promises in the practice of public broadcasters. This article addresses the challenges of the implementation of audience participation in a Public Service Media context, especially in the phase of content creation. We critically question the underlying assumption in Public Service Media scholarship and media theories that more audience participation is automatically better for the achievement of societal objectives. Insights from political theory on participatory and deliberative models of democracy are adopted to move from an instrumental to a more purposeful vision on audience participation in Public Service Media.

Analysis of content creation in social media by B2B companies

2015 ◽  
Vol 30 (6) ◽  
pp. 761-770 ◽  
Author(s):  
Lauri Huotari ◽  
Pauliina Ulkuniemi ◽  
Saila Saraniemi ◽  
Minna Mäläskä
Keyword(s):  
Social Media ◽  
Personal Relationships ◽  
Media Content ◽  
Content Type ◽  
B2b Marketing ◽  
Content Creation ◽  
Marketing Activities ◽  
Social Media Tools ◽  
Business To Business

Purpose – The present study aims to examine how business-to-business (B2B) marketers can influence content creation in social media. Social media tools are becoming an interesting component of B2B marketing because of the roles of personal relationships and interactions in these markets. However, research has not approached social media content creation from a B2B marketing perspective. Design/methodology/approach – Social media tools are becoming an interesting component of B2B marketing because of the roles of personal relationships and interactions in these markets. However, research has not approached social media content creation from a B2B marketing perspective. The present study examines how B2B marketers can influence content creation in social media. Findings – The paper proposes that B2B firms engaging in social media as part of their marketing efforts should carefully consider the roles and activities of various users, which are directed to and by different internal and external users. B2B companies can influence content creation in social media directly by adding new content, participating in discussions and removing content through corporate user accounts and controlling employee social media behavior or indirectly by training employees to create desired content and performing marketing activities that influence other users to create content that is favorable for the company. Originality/value – The study contributes to the theoretical discussion over B2B marketing communication and the role of social media in it.

Audience Participation in Television and Internet

2010 ◽  
pp. 99-117
Author(s):  
Celia Quico
Keyword(s):  
Young People ◽  
Information And Communication Technologies ◽  
Empirical Studies ◽  
Communication Technologies ◽  
Evaluation Study ◽  
Audience Participation ◽  
Participatory Media ◽  
Content Creation ◽  
Attitudes And Practices ◽  
Information And Communication

This chapter seeks to evaluate the attitudes and practices of media participation amongst young Portuguese aged between 12-18 years, with a particular focus on content creation and sharing through media and information and communication technologies (ICT). Audience participation in television and internet will be addressed, having as basis the results and findings of three empirical studies integrated in the PhD research project of the author, namely: an ethnographical study about the usage of media and ICT usage by 10 families conducted at their own domestic contexts, a quantitative survey about the usage of media and ICT by young people aged 12-18 with a total of 962 respondents and, finally, an evaluation study of a participatory media format which was tested and evaluated by 77 teenagers from three different schools. The main objective is to better understand the attitudes and behaviors of young people in Portugal towards the practices of creation and sharing digital content through media and ICT, providing empirical data about the range and frequency of experiences of content creation by this specific population, as well as their interest and adherence to participatory media formats.

scholarly journals Social Media Content: A Management Framework

2018 ◽  
Vol 13 (6) ◽  
pp. 84 ◽  
Author(s):  
Maria Giovanna Confetto ◽  
Alfonso Siano
Keyword(s):  
Social Media ◽  
Content Management ◽  
Digital Content ◽  
Media Content ◽  
Management Tools ◽  
Management Framework ◽  
Content Creation ◽  
Social Media Platforms ◽  
Marketing Team ◽  
Content Marketing

This paper aims to introduce a model for social media content management that is focused on both the strategic and operational levels to guide companies in setting, formulating and spreading social media marketing content and monitoring the achieved results. The framework has been realized considering different cognitive goals related to the organizational unit responsible of the development of the content marketing processes, corporate content identity, decision making elements for digital content creation, the diffusion of content through social media platforms, and the tools and parameters used to measure and evaluate performance. The model presented here is an attempt to fill in the existing gap in the recent literature regarding digital content marketing and social media content management. The framework introduces some consequential steps of a well-defined process that is composed of decisions and activities that must be carefully planned, thus preventing (from an operational level) the recurrent use of specific management tools. By adopting an integrated vision, is it possible to keep the business strategy’s objectives and all the operative tasks conducted by the content marketing team aligned.

scholarly journals PENGGUNAAN APLIKASI CANVA UNTUK MEMBUAT KONTEN GAMBAR PADA MEDIA SOSIAL SEBAGAI UPAYA MEMPROMOSIKAN HASIL PRODUK UKM

2020 ◽  
Vol 4 (1) ◽  
pp. 430
Author(s):  
Muhammad Sholeh ◽  
Rr. Yuliana Rachmawati ◽  
Erma Susanti
Keyword(s):  
Social Media ◽  
Media Content ◽  
Content Creation ◽  
Use Of Social Media ◽  
Selection Of

ABSTRAKTujuan dari kegiatan ini adalah memberikan wawasan kepada para pelaku UMKM di Kecamatan Sedayu dalam menggunakan media sosial sebagai sarana promosi, terutama dalam membuat konten degan aplikasi Canva. Penggunaan media sosial tidak hanya memasang foto produk tetapi bagaimana mengemas konten produk tersebut menjadi menarik dan ada nilai tawar. Persoalan yang sering dialami pelaku usaha dalam menggunakan media sosial adalah membuat konten yang menarik dan mudah. Upaya untuk memberikan cara membuat konten yang mudah dan menarik adalah dengan menggunakan aplikasi yang menawarkan template-template. Salah satu aplikasi yang bisa digunakan adalah dengan menggunakan Canva. Dengan Canva, pelaku usaha dapat membuat konten dengan pilihan template yang sudah tersedia, membuat  logo, poster, info grafis, newsletter, featured image blog, invoice, thumbnail Youtube serta desain kemasan.  Dalam pelaksanaan pendampingan ini, pelaksanaan dilakukan dengan menggunakan  metode diskusi untuk memetakan persoalan yang dihadapai pelaku UMKM tertanda alam penggunaan media sosial. Diskusi ini digunakan untuk memetakan sejauh mana persoalan dalam membuat konten serta  dan penggunaan Canva serta dengan memberikan pelatihan dan pendampingan. Pendampingan kegiatan diikuti sekitar 10 peserta dari perwakilan pelaku usaha di kecamatan Sedayu Bantul. yang tergabung dalam Paguyuban UMKM Sedayu Bantul. Hasil akhir dari kegiatan ini peserta mempunyai gambaran penggunaan Canva. Kata kunci: media social; konten; aplikasi; Canva. ABSTRACTThe purpose of this activity is to provide insight to MSME players in Sedayu District in using social media as a means of promotion, especially in creating content with the Canva application. The use of social media is not only about posting product photos but how to package product content to be attractive and have bargaining value. The problem that is often experienced by businesses in using social media is creating interesting and easy content. An effort to provide an easy and attractive way to create content is to use an application that offers templates. One application that can be used is to use Canva. With Canva, businesses can create content with a selection of templates that are already available, create logos, posters, graphic info, newsletters, featured image blogs, invoices, Youtube thumbnails and packaging designs. In the implementation of this assistance, the implementation is carried out by using the discussion method to map the problems faced by MSMEs that are marked by the use of social media. This discussion is used to map the extent of issues in content creation and use of Canva and by providing training and mentoring. 10 participants from representatives of business actors in the Sedayu sub-district, Bantul, participated in this event. who are members of the Sedayu Bantul UMKM Association. The end result of this activity participants have an overview of using Canva. Keywords:  social media; content; application; Canva.

Do We Still Need Public Service Television?

2018 ◽  
Author(s):  
Luke Hyams
Keyword(s):  
Social Media ◽  
Young People ◽  
Public Service ◽  
Sweet Spot ◽  
Public Service Broadcasting ◽  
Production Values ◽  
The World ◽  
High Production ◽  
Media Corporations

This chapter argues that there is still a need for public service television. Public service broadcasters fulfil a role that neither the independent young creators nor the big media corporations can really fill. There is a sweet spot there in the middle that is so important. This is also the time for young people to get behind the BBC and Channel 4, and re-appropriate young people's vision of public service broadcasting. There are so many ways in which public service broadcasters do well for under-25-year-olds: from incredibly high production values, well thought out dramas and documentaries on Channel 4 to the BBC 6 Music, 1Xtra, the World Service, Radio 4. The news is another area where there has been a big change for a lot of the young people, given their active presence in social media.

scholarly journals Beyond the hashtag: Circumventing content moderation on social media

2018 ◽  
Vol 20 (12) ◽  
pp. 4492-4511 ◽  
Author(s):  
Ysabel Gerrard
Keyword(s):  
Social Media ◽  
Eating Disorder ◽  
Public Service ◽  
Recommendation Systems ◽  
Public Service Announcements ◽  
Media Content ◽  
Media Companies ◽  
Search Mechanism

Social media companies make important decisions about what counts as “problematic” content and how they will remove it. Some choose to moderate hashtags, blocking the results for certain tag searches and issuing public service announcements (PSAs) when users search for troubling terms. The hashtag has thus become an indicator of where problematic content can be found, but this has produced limited understandings of how such content actually circulates. Using pro-eating disorder (pro-ED) communities as a case study, this article explores the practices of circumventing hashtag moderation in online pro-ED communities. It shows how (1) untagged pro-ED content can be found without using the hashtag as a search mechanism; (2) users are evading hashtag and other forms of platform policing, devising signals to identify themselves as “pro-ED”; and (3) platforms’ recommendation systems recirculate pro-ED content, revealing the limitations of hashtag logics in social media content moderation.

scholarly journals Motivations of youth audiences to content creation and dissemination on social network sites

2019 ◽  
Vol 25 (2) ◽  
pp. 915-933
Author(s):  
Mª Cruz López de Ayala López ◽  
Pedro Paniagua Santamaría
Keyword(s):  
Social Networks ◽  
Factor Analysis ◽  
Social Network ◽  
Young People ◽  
Social Network Sites ◽  
Uses And Gratifications Theory ◽  
Content Creation ◽  
Different Types ◽  
Very High ◽  
Different Levels

Young people show very high and intensive levels of social networks use. However, users have different levels of involvement as regards their degree of interactivity in these platforms. Supported by uses and gratifications theory and applying a factor analysis, the motivations that explain their participation in several profiles of social networks and differences between those who do and those who do not comment are analysed. Based on a self-administered survey of 461 young university students, the main conclusions include the diversity of nuances in the combinations of reasons that explain participation in different types of profiles on social networks; particularly worth highlighting are the similarities between profiles of NGOs and those of celebrities. Also of note is the tendency of users who comment on commercial, political, social and leisure profiles to display motivations linked to searching for information, being useful, influencing others, interacting and showing adhesion, depending on the sphere.

scholarly journals Documentation of Endangered Dialect of the Igbo Language: Issues of Greetings in Enugwu Ezike Dialect

2021 ◽  
Vol 12 (1) ◽  
pp. 120
Author(s):  
Juliana Ginika Mamah ◽  
Jacinta Ukamaka Eze ◽  
Bestman Esegbuyiota Odeh ◽  
Ifeanyi John Nwosu
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Young People ◽  
English Language ◽  
Different Types ◽  
Awareness Raising ◽  
Younger Generation ◽  
Descriptive Method ◽  
Language Issues

This paper studies the documentation of endangered dialect of the Igbo language: Issues of greetings in Enugwu Ezike dialect. The objectives of the study are to identify different types of greetings in Enugwu Ezike, examine the extent to which other dialects, standard Igbo or English language are preferred in greetings in Enugwu Ezike and also to proffer measures through which the greeting patterns can be revitalised. The data for the study were gathered through introspection and unstructured oral interview. Using descriptive method of data analysis, the study discovers different types of greetings in Enugwu Ezike dialect ranging from daily greetings, greetings to the sick, farewell greetings, seasonal/ periodic greetings, eulogy/praise greetings etc. The study also discovers that many speakers of Enugwu Ezike dialect especially the younger generation prefer the greeting patterns of other dialects and languages. In order to avert this ugly phenomenon, the study suggests measures towards reviving this aspect of the dialect which are through documentation, awareness-raising through programs on radio and television stations, involving the young people via social media and the loyalty of the speakers towards their dialect. The study therefore recommends that researchers from Enugwu Ezike extraction should endeavour to work on other aspects of Enugwu Ezike dialect that is under threat of endangerment or outright extinction.

scholarly journals Public service og politisk balance: En typologi

1970 ◽  
Author(s):  
David Nicolas Hopmann
Keyword(s):  
Literature Review ◽  
Public Service ◽  
Media Bias ◽  
Media Content ◽  
Election Campaigns ◽  
European Public ◽  
Different Types ◽  
West European

In an effort to understand and categorize media bias and balance in broadcasting journalism, this literature review proposes a new typology of different types of political balance in the broadcasting media: a typology that is not only based on an examination of media content, but also an examination of antecedents. That is, media output should be analyzed as a function of input processes. A new typology will be presented covering concepts such as media bias and media balance. Hereby, a framework for classifying media content is outlined helping us to compare cases across media outlets and countries. Throughout the article, four empirical examples will be discussed. Focus is on West European public service media outlets and their coverage of election campaigns.

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