scholarly journals PENGGUNAAN APLIKASI CANVA UNTUK MEMBUAT KONTEN GAMBAR PADA MEDIA SOSIAL SEBAGAI UPAYA MEMPROMOSIKAN HASIL PRODUK UKM

2020 ◽  
Vol 4 (1) ◽  
pp. 430
Author(s):  
Muhammad Sholeh ◽  
Rr. Yuliana Rachmawati ◽  
Erma Susanti
Keyword(s):  
Social Media ◽  
Media Content ◽  
Content Creation ◽  
Use Of Social Media ◽  
Selection Of

ABSTRAKTujuan dari kegiatan ini adalah memberikan wawasan kepada para pelaku UMKM di Kecamatan Sedayu dalam menggunakan media sosial sebagai sarana promosi, terutama dalam membuat konten degan aplikasi Canva. Penggunaan media sosial tidak hanya memasang foto produk tetapi bagaimana mengemas konten produk tersebut menjadi menarik dan ada nilai tawar. Persoalan yang sering dialami pelaku usaha dalam menggunakan media sosial adalah membuat konten yang menarik dan mudah. Upaya untuk memberikan cara membuat konten yang mudah dan menarik adalah dengan menggunakan aplikasi yang menawarkan template-template. Salah satu aplikasi yang bisa digunakan adalah dengan menggunakan Canva. Dengan Canva, pelaku usaha dapat membuat konten dengan pilihan template yang sudah tersedia, membuat  logo, poster, info grafis, newsletter, featured image blog, invoice, thumbnail Youtube serta desain kemasan.  Dalam pelaksanaan pendampingan ini, pelaksanaan dilakukan dengan menggunakan  metode diskusi untuk memetakan persoalan yang dihadapai pelaku UMKM tertanda alam penggunaan media sosial. Diskusi ini digunakan untuk memetakan sejauh mana persoalan dalam membuat konten serta  dan penggunaan Canva serta dengan memberikan pelatihan dan pendampingan. Pendampingan kegiatan diikuti sekitar 10 peserta dari perwakilan pelaku usaha di kecamatan Sedayu Bantul. yang tergabung dalam Paguyuban UMKM Sedayu Bantul. Hasil akhir dari kegiatan ini peserta mempunyai gambaran penggunaan Canva. Kata kunci: media social; konten; aplikasi; Canva. ABSTRACTThe purpose of this activity is to provide insight to MSME players in Sedayu District in using social media as a means of promotion, especially in creating content with the Canva application. The use of social media is not only about posting product photos but how to package product content to be attractive and have bargaining value. The problem that is often experienced by businesses in using social media is creating interesting and easy content. An effort to provide an easy and attractive way to create content is to use an application that offers templates. One application that can be used is to use Canva. With Canva, businesses can create content with a selection of templates that are already available, create logos, posters, graphic info, newsletters, featured image blogs, invoices, Youtube thumbnails and packaging designs. In the implementation of this assistance, the implementation is carried out by using the discussion method to map the problems faced by MSMEs that are marked by the use of social media. This discussion is used to map the extent of issues in content creation and use of Canva and by providing training and mentoring. 10 participants from representatives of business actors in the Sedayu sub-district, Bantul, participated in this event. who are members of the Sedayu Bantul UMKM Association. The end result of this activity participants have an overview of using Canva. Keywords:  social media; content; application; Canva.

The Use of Social Media by the Botswana Government and Governance of Liquid Communication

Mousaion ◽  
2019 ◽  
Vol 37 (1) ◽  
Author(s):  
Tshepho Lydia Mosweu
Keyword(s):  
Social Media ◽  
Customer Service ◽  
Community Involvement ◽  
Media Content ◽  
Service Access ◽  
Communication Tool ◽  
African Countries ◽  
The World ◽  
The Government ◽  
Use Of Social Media

Social media as a communication tool has enabled governments around the world to interact with citizens for customer service, access to information and to direct community involvement needs. The trends around the world show recognition by governments that social media content may constitute records and should be managed accordingly. The literature shows that governments and organisations in other countries, particularly in Europe, have social media policies and strategies to guide the management of social media content, but there is less evidence among African countries. Thus the purpose of this paper is to examine the extent of usage of social media by the Botswana government in order to determine the necessity for the governance of liquid communication. Liquid communication here refers to the type of communication that goes easily back and forth between participants involved through social media. The ARMA principle of availability requires that where there is information governance, an organisation shall maintain its information assets in a manner that ensures their timely, efficient and accurate retrieval. The study adopted a qualitative case study approach where data were collected through documentary reviews and interviews among purposively selected employees of the Botswana government. This study revealed that the Botswana government has been actively using social media platforms to interact with its citizens since 2011 for increased access, usage and awareness of services offered by the government. Nonetheless, the study revealed that the government had no official documentation on the use of social media, and policies and strategies that dealt with the governance of liquid communication. This study recommends the governance of liquid communication to ensure timely, efficient and accurate retrieval when needed for business purposes.

Social Media in DMSS System Development and Management

2013 ◽  
pp. 104-116
Author(s):  
Daniel E. O’Leary
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Support System ◽  
System Development ◽  
Media Content ◽  
Project Development ◽  
Media Technologies ◽  
Use Of Social Media ◽  
Project History ◽  
Development And Management

This paper surveys and extends the use of social media technologies as part of decision making support system (DMSS) development and management. In particular, this paper investigates how social media technologies, such as wikis, blogs, micro-blogs and tagging, have been and can be used to facilitate development and management of DMSS, through communication and collaboration. However, the author suggests going beyond simply communication and collaboration. The particular focus is on using an analysis of digital media content to address a range of issues, including using social media content to facilitate capturing project history, doing an analysis of that content to facilitate documentation development, and monitoring content from social media to provide insights into project development. Domain-based characteristics of the text are investigated to discover meaning in social media content.

Smartphone Guns Shooting Tweets

2019 ◽  
pp. 1515-1532
Author(s):  
Ryan Kiggins
Keyword(s):  
Social Media ◽  
Armed Conflict ◽  
The State ◽  
Media Content ◽  
Use Of Social Media ◽  
State Of Israel

This chapter investigates the increasing use of social media during a 2012 flare up in armed conflict between Hamas and the state of Israel. Through tweet and counter tweet, Israel, Hamas, and digital recruits engage in a duel as lethal to identity as kinetic projectiles. Internet connected devices such as smartphones have become hostile agents through the republishing of social media content. Such devices and social media content have material affects beyond the geographic battlespace. The advent of Internet connected devices and social media content concomitant with their use during armed conflict by hostiles beyond the geographic battlespace suggest that patterns of conflict are rapidly changing calling into question the notion of hostile, hostile acts, and battlespace. In a social media and smartphone saturated era, who and what counts as hostile (people, smartphones, and tweets) is increasingly ambiguous.

scholarly journals The role of content marketing in social media content communities

2017 ◽  
Vol 19 (1) ◽  
Author(s):  
Charmaine Du Plessis
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Target Audience ◽  
Point Of View ◽  
Sufficient Evidence ◽  
Media Content ◽  
Daily Lives ◽  
Specific Content ◽  
Use Of Social Media ◽  
Content Marketing

Background: Content marketing has become a leading marketing technique in digital marketing communication and uses the point of view of consumers to build relationships by creating and sharing engaging content in social media that enhance their daily lives. Existing research on social media communities has focused mainly on social media marketing and virtual brand community perspectives while content marketing’s valuable and unobtrusive role in social media content communities has largely been overlooked.Objective: The purpose of this article was to investigate content marketing’s role in social media content communities to engage with the target audience in an innate manner.Method: This study made use of a directed, inductive content analysis of 51 practitioner documents relating to business-to-consumer content marketing practices to add another perspective to existing research on communities in social media. The content analysis was facilitated by using QDA Miner, a widely adopted and reliable qualitative data analysis software programme.Results: Three categories emerged from the data namely building content communities, platform-specific content and understanding channels. These categories provide sufficient evidence of how brands make use of social media content communities to connect with the target audience in an unobtrusive manner, in addition to being present in virtual brand communities.Conclusion: The findings make several contributions to the existing literature. Firstly, it provides a clearer distinction between brand and social media content communities. Secondly, it extends conceptions about social media communities to include content communities and, thirdly, it provides sufficient evidence of how content marketing could benefit a brand by naturally becoming part of social media conversations.

scholarly journals Sentiment Analysis of Social Media Content for Music Recommendation

2021 ◽  
Vol 4 (1) ◽  
pp. 110-120
Author(s):  
S Akuma ◽  
P Obilikwu ◽  
E Ahar
Keyword(s):  
Social Media ◽  
Sentiment Analysis ◽  
Recommender System ◽  
Emotional State ◽  
Media Content ◽  
Random Testing ◽  
Music Recommendation ◽  
Social Media Platforms ◽  
High Predictability ◽  
Use Of Social Media

There is a growing use of social media for communication and entertainment. The information obtained from these social media platforms like Facebook, Linkedln, Twitter and so on can be used for inferring users’ emotional state. Users express their emotions on social media such as Twitter through text and emojis. Such expression can be harvested for the development of a recommender system. In this work, live tweets of users were harvested for the development of an emotion-based music recommender system. The emotions captured in this work include happy, fear, angry disgusted and sad. Users tweets in the form of emojis or text were matched with predefined variables to predict the emotion of users. Random testing of live tweets using the system was conducted and the result showed high predictability.

scholarly journals Impact of Risk Perception on Trust in Government and Self-Efficiency During COVID-19 pandemic: Does Social Media Content Help Users Adopt Preventative Measures?

2020 ◽  
Author(s):  
Mohammed Salah Hassan ◽  
Hussam Al Halbusi ◽  
Ali Najem ◽  
Asbah Razali ◽  
Kent A. Williams ◽  
...  
Keyword(s):  
Social Media ◽  
Risk Perception ◽  
Self Efficacy ◽  
Media Content ◽  
Trust In Government ◽  
Media Usage ◽  
Preventative Measures ◽  
Use Of Social Media ◽  
The Impact ◽  
The Relationship

Abstract The public’s actions will likely have a significant effect on the course of the coronavirus disease (COVID-19) pandemic. Human behavior is conditioned and shaped by information and perceptions of people. This study investigated the impact of risk perception on trust in government and self-efficacy. It examined whether the use of social media helps people adopt preventative actions during the pandemic. To test this hypothesis, data were gathered from 512 individuals (students and academicians) who were based in Malaysia during COVID-19. Our results suggested that risk perception had a significant effect on trust in government and self-efficacy. Moreover, these correlations were stronger when social media was used as a source for gathering information on COVID-19, and in some cases it even helped the user avoid being exposed to the virus. This study assessed the relationship between risk perception and the awareness gained from using social media during the pandemic and also highlighted how social media usage influences trust in government and self-efficacy.

scholarly journals Social Media Usage Patterns in Higher Education Institutions – An Empirical Study

2019 ◽  
Vol 14 (05) ◽  
pp. 108 ◽  
Author(s):  
Yanka Georgieva Aleksandrova ◽  
Silvia Stoyanova Parusheva
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Academic Staff ◽  
Knowledge Process ◽  
Content Creation ◽  
Content Sharing ◽  
Usage Patterns ◽  
Use Of Social Media ◽  
Media Channels ◽  
The Impact

The main goal of this research is to identify some notable trends, opportunities and limitations regarding the application of social media in higher education based on studying the way students use social media during their education. The re-search is focused on the impact of social media on the process of learning, creation and distribution of education related content, as well as on education related communication. The target groups of the research are students in University of Economics Varna enrolled in different bachelor and master programs. An association analysis was implemented to identify the most common pat-terns regarding the application of social media in the education process. Statistical methods for testing hypothesis were used to assess the relationship between students’ specialty and derived social media patterns. The findings show that Facebook groups are а preferable social media tool for communication with colleagues, content sharing and distribution, while wikis and university Learning Management Systems (LMSs) are most used for content creation and additional learning. Some social media channels are more preferable for content creation and additional learning compared to scientific databases and e-books. Following the research results a conclusion can be drawn regarding the leading part of the students in initiating the use of social media compared to the relatively smaller role of the academic staff in this process. A medium to small relationships were discovered between students’ specialty and the application of con-tent sharing communities and forums in knowledge process with students in computer science more likely to use these social media types compared to students in economics.

Analysis of content creation in social media by B2B companies

2015 ◽  
Vol 30 (6) ◽  
pp. 761-770 ◽  
Author(s):  
Lauri Huotari ◽  
Pauliina Ulkuniemi ◽  
Saila Saraniemi ◽  
Minna Mäläskä
Keyword(s):  
Social Media ◽  
Personal Relationships ◽  
Media Content ◽  
Content Type ◽  
B2b Marketing ◽  
Content Creation ◽  
Marketing Activities ◽  
Social Media Tools ◽  
Business To Business

Purpose – The present study aims to examine how business-to-business (B2B) marketers can influence content creation in social media. Social media tools are becoming an interesting component of B2B marketing because of the roles of personal relationships and interactions in these markets. However, research has not approached social media content creation from a B2B marketing perspective. Design/methodology/approach – Social media tools are becoming an interesting component of B2B marketing because of the roles of personal relationships and interactions in these markets. However, research has not approached social media content creation from a B2B marketing perspective. The present study examines how B2B marketers can influence content creation in social media. Findings – The paper proposes that B2B firms engaging in social media as part of their marketing efforts should carefully consider the roles and activities of various users, which are directed to and by different internal and external users. B2B companies can influence content creation in social media directly by adding new content, participating in discussions and removing content through corporate user accounts and controlling employee social media behavior or indirectly by training employees to create desired content and performing marketing activities that influence other users to create content that is favorable for the company. Originality/value – The study contributes to the theoretical discussion over B2B marketing communication and the role of social media in it.

scholarly journals Social Media Content: A Management Framework

2018 ◽  
Vol 13 (6) ◽  
pp. 84 ◽  
Author(s):  
Maria Giovanna Confetto ◽  
Alfonso Siano
Keyword(s):  
Social Media ◽  
Content Management ◽  
Digital Content ◽  
Media Content ◽  
Management Tools ◽  
Management Framework ◽  
Content Creation ◽  
Social Media Platforms ◽  
Marketing Team ◽  
Content Marketing

This paper aims to introduce a model for social media content management that is focused on both the strategic and operational levels to guide companies in setting, formulating and spreading social media marketing content and monitoring the achieved results. The framework has been realized considering different cognitive goals related to the organizational unit responsible of the development of the content marketing processes, corporate content identity, decision making elements for digital content creation, the diffusion of content through social media platforms, and the tools and parameters used to measure and evaluate performance. The model presented here is an attempt to fill in the existing gap in the recent literature regarding digital content marketing and social media content management. The framework introduces some consequential steps of a well-defined process that is composed of decisions and activities that must be carefully planned, thus preventing (from an operational level) the recurrent use of specific management tools. By adopting an integrated vision, is it possible to keep the business strategy’s objectives and all the operative tasks conducted by the content marketing team aligned.

Increasing Social Media Presence for Graduate Medical Education Programs

2021 ◽  
pp. 000313482110318
Author(s):  
Casey T. Walk ◽  
Rodrigo Gerardo ◽  
Priti P. Parikh
Keyword(s):  
Social Media ◽  
Residency Program ◽  
Education Programs ◽  
Residency Programs ◽  
Content Creation ◽  
General Surgery Residency ◽  
Social Media Presence ◽  
Use Of Social Media ◽  
Surgery Residency Program ◽  
Exposure Methods

Virtual residency interviews during COVID-19 pandemic created a need for residency programs to use social media to increase their visibility and connect with potential applicants. This was, however, new and a road never travelled for many programs. This report describes how our General Surgery Residency Program increased its presence through social media by using various exposure methods and approaches, including diversifying presence and developing candid personalized content. Results suggest that these methods have increased our exposure and reach from an average of 7 people per post to posts reaching over 4500 people. Moreover, the video posts introducing our residents and faculty provided the highest activity and reach. Thus, appropriate use of social media with described interventions and new content creation could exponentially increase the visibility of a residency program. Moreover, educating faculty and residents on the use and importance of social media could increase their interest and participation as well.

Sign in / Sign up

Export Citation Format

Share Document