scholarly journals Influence of Key Performance Indicators in Marketing on the Financial Situation of Wine Producers Using ICT

2021 ◽  
Vol 13 (3) ◽  
pp. 49-58
Author(s):  
Klára Hennyeyová ◽  
◽  
Erik Janšto ◽  
Edita Šilerová ◽  
Peter Stuchlý ◽  
...  
Keyword(s):  
Information And Communication Technologies ◽  
Customer Service ◽  
Performance Indicators ◽  
Return On Investment ◽  
Key Performance Indicators ◽  
Primary Data ◽  
Business Decisions ◽  
Financial Situation ◽  
Depth Analysis ◽  
The Impact

Marketing is one of the key elements of the success of all companies, including the wine sector. Given the importance of wine producers for agriculture, it is important to define and monitor key performance indicators in marketing (KPIs) for a successful stay in the market and a competitive position at home and abroad. Today, the increase in competitive advantage includes mainly marketing, innovation and information and communication technologies. New digital tools and innovations have changed the way we approached data and decisions. A modernly adapted and effective strategic marketing strategy represents for wine companies an understanding mainly of their possibilities as well as the possibilities to influence the customer. This article evaluates the key performance indicators in marketing (KPI) and its relationship and impact on the financial situation of wine producers in Slovakia. The research sample includes 80 respondents. We obtained the primary data through a questionnaire, which was filled in by the leaders of wine companies. We verified the accuracy by means of descriptive statistics and multiple linear regression and Kruskall-Wallis test. We have verified the reliability of the data with the Cronbach alpha test. We have formulated scientific assumptions for in-depth analysis: hypothesis 1 – assumes that key performance indicators have a significant influence on financial situation of selected companies, hypothesis 2 – the use of ICT in marketing is statistically related to the key performance indicators. The results showed a statistically significant impact of KPIs on the financial situation of companies. We have identified significance in customer satisfaction and loyalty, brand awareness and return of investment. However, we were unable to statistically confirm the impact of other indicators (sales growth, market share, gaining new customers). We also identified significant differences in the use of ICT in marketing with key performance indicators in hiring new customers and return on investment. This research contributes positively to the importance of brand building in the eyes of customers as well as customer service, building loyalty and satisfaction, which returns to the loyal approach of customers to the repurchase of wine products and provides advice for professionals. Return on investment helps in more accurate business decisions that can be used when purchasing new equipment (technology), hiring employees, or properly assessing the profitability of marketing strategies.

scholarly journals The impact of measuring driver performance on the bulk fuel supply chain

2021 ◽  
Vol 15 ◽  
Author(s):  
Lucky T. Sithole ◽  
Rose Luke ◽  
Sumayah Goolam Nabee
Keyword(s):  
Supply Chain ◽  
Customer Service ◽  
Performance Feedback ◽  
Performance Indicators ◽  
Key Performance Indicators ◽  
Business Success ◽  
Fuel Supply ◽  
Driver Performance ◽  
Petroleum Company ◽  
The Impact

Background: The distribution of bulk fuel products to customers is one of the key activities in the downstream petroleum supply chain. For this activity to be effected successfully, three groups of supply chain participants, drivers, supervisors and customers, play key roles. Truck drivers are responsible for conveying the final product to the customer, whilst supervisors ensure that trucks are dispatched on time, driver performance is monitored and performance feedback is properly communicated to drivers. Customers, who purchase the final products, are the foundation of business success. Business success is only possible by meeting or exceeding customer expectations, and it is therefore imperative that the performance of employees is measured and monitored regularly.Objectives: This study was undertaken to determine the impact of measuring driver performance on the bulk fuel supply chain and on customer service.Method: A quantitative research methodology was conducted using structured questionnaires which were disseminated before and after the key performance indicators were implemented to three target groups.Results: The study found that the performance of drivers improved because of the performance feedback they received from supervisors who were perceived to have improved in their performance through the effective utilisation of key performance indicators, and as a result, this increased customer service levels.Conclusion: Whilst the research was limited to a single petroleum company, the results can provide management with guidance and insight on how to improve performance of employees through the use of key performance indicators, with a goal of providing excellent customer service.

scholarly journals ANALYSIS OF THE IMPACT OF LEADERSHIP STYLE AND JOB SATISFACTION ON TURNOVER INTENTION THROUGH JOB STRESS AT CUSTOMER SERVICE (FRONTLINE) PT TIKI JALUR NUGRAHA EKAKURIR (JNE)

2019 ◽  
Vol 17 (1) ◽  
pp. 33
Author(s):  
Sri Mulyani ◽  
Hendra Gunawan
Keyword(s):  
Job Satisfaction ◽  
Job Stress ◽  
Customer Service ◽  
Leadership Style ◽  
Turnover Intention ◽  
Structural Equation ◽  
Equation Model ◽  
Primary Data ◽  
Negative Effect ◽  
The Impact

<p>The problem of this research was Turnover intention is a factor of discomfort experienced agent in a company. Turnover intention needs to get serious attention to the organization especially to leadership or manager so can applying force leadership proper and improve job satisfaction to reduce job stress in the company.<br />The purpose of this research was the effect of leadership style and job satisfaction toward Turnover intention throught job stress at customer service (frontline) PT Tiki Jalur Nugraha Ekakurir (JNE), Tomang Jakarta.<br />The methodology of this research was testing hypothesis. The data used were primary data collected from questionaire. The samples consisted of 164customer service (frontline)PT Tiki Jalur Nugraha Ekakurir (JNE), which were determined through purposive sampling method. The data were analyzed through Structural Equation Model (SEM) of AMOS version 23.0for Windows.<br />The results of the study showed that there have been negative effect and significant between leadership style and job satisfaction toward Turnover intention throught job stress. The role of job stress very dominant as a mediator the influence of leadership style and job satisfaction toward Turnover intention.<br />Implication of this research is expected to managers can increase the determinants job stress itself for example by raising job satisfaction (salary, reward, job promotion) and applying force leadership proper and able to adjust with all the work situation.</p>

scholarly journals Evaluation of the impact of promotional campaign through a social networks on the key performance indicators of website for online of group-buying in Brazil

2016 ◽  
pp. 244
Author(s):  
I. А. Rodello ◽  
V. Dândolo ◽  
M. M. Grande
Keyword(s):  
Social Networks ◽  
Correlation Coefficient ◽  
Performance Indicators ◽  
Web Site ◽  
Pearson Correlation ◽  
Key Performance Indicators ◽  
Main Task ◽  
Group Buying ◽  
Promotional Campaign ◽  
The Impact

Relevance of the study: Based on data collection and analysis, present research made it possible to identify how the activities devised by a group-buying website on Facebook may exert influence on the KPIs for success.Purpose: The main task of present research is to answer the following question: can a digital social network be considered an effective tool for the improvement of key performance indicators (KPI) of a group-buying website?Findings: The research was conducted by considering data collected via mechanical observation using the computational tools Facebook Dashboard and Google Analytics. Data were analyzed using the means of comparison and a Pearson correlation coefficient, which demonstrated positive results of the campaign. When compared, the key performance indicators of the web site relating to Facebook displayed a larger dynamics than the general performance indicators of this web site. By the correlation coefficient, it was found that a higher power range of the Facebook Enterprise´s fan page could result in the increased traffic page hits of the examined web site, and an increase, mainly, in the number of new visitors.Originality / value: This paper analyzes some key performance indicators of a promotional campaign on Facebook for an online group-buying website in the city of Ribeirão Preto, São Paulo State, Brazil.Practical implications: Based on the collected data and performed analysis, it was found that the promotional activities on Facebook can increase the flow of new visitors and attract potential buyers to a group-buying website.Future research: It is recommended to perform further research for other social networks and in other countries.

Dampak Program CSR Binaan PT Pertamina RU II Sungai Pakning: Analisis Social Return on Investment (SROI) dan Sensitivitas

2021 ◽  
Vol 11 (2) ◽  
pp. 203-212
Author(s):  
Nurhazana Nurhazana ◽  
Muhammad Luthfi iznillah ◽  
Sahat Roy Pianto
Keyword(s):  
Program Implementation ◽  
Return On Investment ◽  
Secondary Data ◽  
Primary Data ◽  
Social Investment ◽  
Social Return On Investment ◽  
The Social ◽  
Program Costs ◽  
The Impact ◽  
Calculation Analysis

The purpose of this study is to see the impact of the CSR program of PT Pertamina RU II Sei Pakning through the analysis of Social Return on Investment and sensitivity. This research is descriptive quantitative by utilizing primary and secondary data. Primary data consists of data obtained from processing observational data and secondary data obtained from various literature sources. Based on the results of the SROI calculations for the four programs, it can be concluded that the social investment made for each program is feasible because all programs have a positive SROI score (more than 1) during the program implementation plan. In accordance with the results of the SROI calculation analysis, four programs from PT Pertamina RU II Sungai Pakning have generated benefits that are greater than the program costs. However, there are still opportunities to increase and expand the scope of benefits from the four programs.

Role of Young Entrepreneurs in Labor Absorptions and its Implications to Family Economic Resilience

2021 ◽  
Vol 1 (1) ◽  
pp. 16-27
Author(s):  
Azhar Ulwan
Keyword(s):  
Data Analysis ◽  
Customer Service ◽  
Financial Management ◽  
Primary Data ◽  
Economic Resilience ◽  
Analysis Technique ◽  
Data Validity ◽  
The Impact ◽  
Young Entrepreneurs

The purpose of this study is to determine the role of young online convection entrepreneurs in labor absorption and the obstacles faced by young online convection entrepreneurs as well as to analyze the implications of young online convection entrepreneurs in Bantul Regency on their family economic resilience. This research used a qualitative approach. Primary data is obtained from observations and in-depth interviews with 5 young entrepreneurs from 5 different online convection, namely Arto Convection, Apparelsae Convection, Convection San Project, ID Convection, and Indeepco Clothing. The data analysis technique used is interactive model data analysis. This study used data validity checking techniques, namely triangulation, and detailed description techniques. The results of the research showed that young entrepreneurs have a role in labor absorption and provide income to the owner convection. Some of the obstacles often encountered by young entrepreneurs of convection online are a constraint on the production, financial management, management of marketing, customer service online base, less qualified human resources constraints, and constraints background education entrepreneurs who are not majoring in business. Young online convection entrepreneurs have made several efforts to overcome these obstacles. Based on the analysis with the income contribution approach and the basic need approach, the impact of online convection makes the economic resilience of young entrepreneur families strong and resilient.

Nga Takepu and Ako

2019 ◽  
pp. 364-374
Author(s):  
Norma Rosales-Anderson
Keyword(s):  
Performance Indicators ◽  
Key Performance Indicators ◽  
The Impact

This chapter explores ngā takepū relationships that positively influence kaiako and ākonga engagement within Te Wānanga o Aotearoa. The focus is on the impact of whanaungatanga, wairuatanga, whakapono, kaitiakitanga, and āhurutanga within the ako process. The approach of being accountable and responsible through key performance indicators are compared to ngā takepū as hoa haere or kaitiaki that are markers of a softer approach. Ngā takepū advocacy of responsibility and accountability are explained as well as their gentle touch as constant reminders of what is just, fair, honorable, and right in the pursuit of mauri ora for all.

scholarly journals Implementing and measuring person-centredness using an APP for knowledge transfer: the iMPAKT app

2020 ◽  
Vol 32 (4) ◽  
pp. 251-258 ◽  
Author(s):  
Tanya McCance ◽  
Brighide M Lynch ◽  
Christine Boomer ◽  
Donna Brown ◽  
Christopher Nugent ◽  
...  
Keyword(s):  
Knowledge Transfer ◽  
Patient Experience ◽  
Performance Indicators ◽  
Key Performance Indicators ◽  
Structured Interviews ◽  
Evaluation Approach ◽  
Experience Of Care ◽  
Measurement Framework ◽  
The Uk ◽  
The Impact

Abstract Objective The aim of the study was to evaluate a technological solution in the form of an App to implement and measure person-centredness in nursing. The focus was to enhance the knowledge transfer of a set of person-centred key performance indicators and the corresponding measurement framework used to inform improvements in the experience of care. Design The study used an evaluation approach derived from the work of the Medical Research Council to assess the feasibility of the App and establish the degree to which the App was meeting the aims set out in the development phase. Evaluation data were collected using focus groups (n = 7) and semi-structured interviews (n = 7) to capture the impact of processes experienced by participating sites. Setting The study was conducted in the UK and Australia in two organizations, across 11 participating sites. Participants 22 nurses from 11 sites in two large health care organizations were recruited on a voluntary basis. Intervention Implementing the KPIs and measurement framework via the APP through two cycles of data collection. Main Outcome Measures The main outcome was to establish feasibility in the use of the App. Results The majority of nurse/midwife participants found the App easy to use. There was broad consensus that the App was an effective method to measure the patient experience and generated clear, concise reports in real time. Conclusions The implementation of the person-centred key performance indicators using the App enhanced the generation of meaningful data to evidence patient experience across a range of different clinical settings.

scholarly journals Engineering challenges for accelerated fusion demonstrators

2019 ◽  
Vol 377 (2141) ◽  
pp. 20170442 ◽  
Author(s):  
E. Surrey
Keyword(s):  
Resource Availability ◽  
Performance Indicators ◽  
Return On Investment ◽  
Fusion Energy ◽  
Machine Design ◽  
Operational Conditions ◽  
Thermodynamic Cycles ◽  
The Past ◽  
The Impact ◽  
Device Size

There are several programmes within the fusion community that are engaged in the design of fusion devices to follow the International Thermonuclear Experimental Reactor (ITER), referred to as ‘demonstrators’. These programmes have identified many issues over the past decade, and research now concentrates on optimizing the combination of systems against a set of Key Performance Indicators (KPI) which may vary between programmes. While the return on investment in and experience from ITER is seen as an important factor in this research there are significant differences in the operational conditions and KPI of demonstrators that generate additional problems requiring different solutions. Among these problems are the necessary use of uncommon materials for structural and functional purposes, the impact of the availability KPI on basic machine design, configuration and component lifetime and the integration of the tritium fuel and thermodynamic cycles. These raise issues of component manufacture and standards and of resource availability in the required quantities and quality that are independent of device size and design. Interpreting ‘accelerating fusion’ in a wider sense, the impact of these issues, analysed in respect of developmental timescales, shows that a strategy of early engagement with the industrial supply chain and the development of computational engineering testing and verification will be essential to prevent prolonged timescales to fusion progress. This article is part of a discussion meeting issue ‘Fusion energy using tokamaks: can development be accelerated?’

scholarly journals Key Performance Indicators for the Impact of Cognitive Assembly Planning on Ramp-Up Process

2012 ◽  
Vol 2012 ◽  
pp. 1-19
Author(s):  
Christian Buescher ◽  
Eckart Hauck ◽  
Daniel Schilberg ◽  
Sabina Jeschke
Keyword(s):  
Performance Indicators ◽  
Main Idea ◽  
Control Unit ◽  
Key Performance Indicators ◽  
Production Costs ◽  
Human Cognition ◽  
Assembly Planning ◽  
Assembly Systems ◽  
Planning Effort ◽  
The Impact

Within the ramp-up phase of highly automated assembly systems, the planning effort forms a large part of production costs. Due to shortening product lifecycles, changing customer demands, and therefore an increasing number of ramp-up processes, these costs even rise. So assembly systems should reduce these efforts and simultaneously be flexible for quick adaption to changes in products and their variants. A cognitive interaction system in the field of assembly planning systems is developed within the Cluster of Excellence “Integrative production technology for high-wage countries” at RWTH Aachen University which integrates several cognitive capabilities according to human cognition. This approach combines the advantages of automation with the flexibility of humans. In this paper the main principles of the system's core component—the cognitive control unit—are presented to underline its advantages with respect to traditional assembly systems. Based on this, the actual innovation of this paper is the development of key performance indicators. These refer to the ramp-up process as a main objective of such a system is to minimize the planning effort during ramp-up. The KPIs are also designed to show the impact on the main idea of the Cluster of Excellence in resolving the so-called Polylemma of Production.

scholarly journals Corporate Governance and Economic Performance: The Limit of Short Termism

2019 ◽  
Vol 3 (4) ◽  
pp. 49-61
Author(s):  
F. D. Tommaso ◽  
A. Gulinelli
Keyword(s):  
Corporate Governance ◽  
Board Of Directors ◽  
Economic Performance ◽  
Performance Indicators ◽  
Financial Management ◽  
Firm Value ◽  
Key Performance Indicators ◽  
Common Interest ◽  
The Board Of Directors ◽  
The Impact

This article includes exploring arguments and counterarguments in the context of conducting a scientific discussion on the impact of corporate governance on a company’s financial and economic performance. The main purpose of this paper is to determine the nature of the impact of corporate governance policy on the activities of economic entities. The systematization of literary sources and approaches to problem solving has shown that there are two opposing points of view: firm value, efficiency), on the other hand, a number of scientists are convinced that there is a positive influence of the functioning of the corporate governance system on the valuation of listed companies. The work emphasizes the decisive role of the board of directors of the company in the development and adoption of the strategic direction of development of the organization. The author points out in the study the need for coordinated interaction of the board of directors with the financial management of the company and the business owners in order to increase the efficiency and profitability of the business entity. It is stated that the key economic tools for achieving and implementing the strategic plans of the company can be the key performance indicators and accordingly developed measures to achieve such success. As a result, it is justified that corporate governance should not be a set of rules and mechanisms aimed at managing and controlling companies, but rather as a process by which companies become sensitive to stakeholder rights. The spread of corporate culture, according to the author of a work aimed at protecting the common interest, is facilitated by the existence of good rules and effective authorities that control their observance. Keywords: corporate governance, financial and economic activity, board of directors, key performance indicators.

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