The Mediating Effect of Firm Characteristics on the Relationship Between Green Marketing and Sustainability Performance: A Critical Review of the Literature and Research Agenda

Purpose The environmental impact of excessive use of natural resources such as energy and water in the tourism industry has increased significantly. Thus, it is crucial to investigate the notion of frugality in this industry. Particularly, this study aims to examine the effect of green marketing strategies (eco-labelling and environmental advertising) and hotel guests’ green attitude towards frugality in the context of the Malaysian hotel industry. Furthermore, the mediating effect of green attitude is also examined. Design/methodology/approach Stimulus-organism-response theory was used to develop the research framework. The data were collected via a self-administered survey questionnaire, which yielded 150 complete and usable responses. A partial least square-structural equation modelling approach was used to validate the proposed model. Findings The results of this study revealed that environmental advertising and eco-labelling, directly and indirectly, affect frugality. Moreover, the link between green attitude and frugality also was supported. Furthermore, data supported the mediating effect of green attitude in the relationship between green marketing strategies and frugality. Practical implications The findings from this study can benefit hoteliers who are targeting frugal and environmentally conscious consumers. Moreover, the hoteliers will be able to understand the drivers of frugality in the tourism industry. It can assist them to formulate better marketing strategies in attracting and retaining frugal consumers. Social implications The findings from this study offer a number of important social implications for society, the local government and the city and tourism council. Particularly, understanding the strategies towards frugality can pave the way towards the formation of a “less consumption” community. Moreover, it will serve as the guideline for designing the green and sustainability campaign for the nation. Originality/value This study is among the pioneers to investigate the issue pertaining to frugality in the tourism industry context. This study examines new linkages such as the indirect effect of green marketing strategies towards frugality. Moreover, the mediating effect of green attitude in the relationship between green marketing strategies (eco-labelling and environmental advertising) and frugality is comparatively a new link.

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A Critical Review of Online Consumer Behavior

Contemporary Research in E-Branding ◽

10.4018/978-1-59904-813-0.ch017 ◽

2011 ◽

pp. 262-279 ◽

Cited By ~ 2

Author(s):

Christy M.K. Cheung

Keyword(s):

Consumer Behavior ◽

Theoretical Model ◽

Critical Review ◽

Research Agenda ◽

Research Area ◽

Integrative Model ◽

Review Of The Literature ◽

Online Consumer Behavior ◽

The Past ◽

Online Consumer

The topic of online consumer behavior has been examined under various contexts over the years. Although researchers from a variety of business disciplines have made significant progress over the past few years, the scope of these studies is rather broad, the studies appear relatively fragmented and no unifying theoretical model is found in this research area. In view of this, we provide an exhaustive review of the literature and propose an integrative model of online consumer behavior so as to analyze the online consumer behavior in a systematic way. This proposed framework not only provides us with a cohesive view of online consumer behavior, but also serves as a salient guideline for researchers in this area. We conclude our paper with a research agenda for the study of online consumer behavior.

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E-Learning Design Quality

Encyclopedia of Distance Learning ◽

10.4018/978-1-59140-555-9.ch110 ◽

2011 ◽

pp. 763-771 ◽

Cited By ~ 6

Author(s):

Panagiotis Zaharias

Keyword(s):

Critical Review ◽

Research Agenda ◽

Learning Design ◽

Review Of The Literature ◽

Design Issues ◽

Design Quality ◽

E Learning ◽

Learning Research

A critical review of the literature was conducted which resulted in the formulation of an e-learning research agenda with a focus on quality and e-learning design issues. The e-learning research agenda summarizes the most commonly identifiable research dimensions regarding e-learning design that influence e-learning quality.

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Assessing the Relevance of Green Banking Practice on Bank Loyalty: The Mediating Effect of Green Image and Bank Trust

Sustainability ◽

10.3390/su11174651 ◽

2019 ◽

Vol 11 (17) ◽

pp. 4651 ◽

Cited By ~ 6

Author(s):

Ibe-Enwo ◽

Igbudu ◽

Garanti ◽

Popoola

Keyword(s):

Structural Equation Modeling ◽

Relationship Marketing ◽

Structural Equation ◽

Banking Sector ◽

Retail Banking ◽

Mediating Effect ◽

Equation Modeling ◽

Sustainability Performance ◽

Modeling Analysis ◽

The Relationship

Studies that examine green banking practice from the relationship marketing perspective are limited. Bearing in mind the importance of loyalty to managers in the banking industry, and the increase in the call for greater sustainability performance from banking firms by customers, our study explore customers’ perception on green banking practice and its effect on bank loyalty. It also investigates the mediating effect of green image and bank trust in the relationship between green banking practice and bank loyalty. Through a quantitative survey, data for this study was adopted from 551 customers of the retail banking sector in North Cyprus. The structural equation modeling technique was used to test the relationship between the study variables. Results from the structural equation modeling analysis conducted indicated a direct and significant influence of green banking practice on green image, bank trust, and bank loyalty. Green image significantly affects bank trust and bank loyalty. No significant relationship exist between bank trust and bank loyalty. Green image mediates the relationship between green banking practice and bank loyalty, while bank trust does not mediate the relationship between green banking practice and bank loyalty.

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Value–rent–finance

Progress in Human Geography ◽

10.1177/0309132519838064 ◽

2019 ◽

Vol 44 (3) ◽

pp. 437-456 ◽

Cited By ~ 7

Author(s):

Thomas F. Purcell ◽

Alex Loftus ◽

Hug March

Keyword(s):

Conceptual Framework ◽

Critical Review ◽

Water Infrastructure ◽

Review Of The Literature ◽

Fictitious Capital ◽

Entry Points ◽

Internal Relations ◽

The Relationship ◽

Internal Relationship ◽

Third Moment

In this paper, we develop a novel interpretation of the internal relationship between value, rent and finance, thereby enabling a new reading of the process of financialisation. As we argue, responding to the important question of how best to conceptualise the relationship between value and finance necessitates an understanding of the internal relations with a third moment, that of rent. We therefore develop a triadic understanding of these three interrelated moments. Crucially, we demonstrate that fictitious capital now actively pursues forms of rent, deepening the interrelationship between value, rent and finance. We conclude with a critical review of the literature on the financialisation of water, showing how the conceptual framework we develop sheds light upon the relations out of which water infrastructure has been financialised, as well as suggesting strategic entry points for its contestation.

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Entrepreneurial Affect and Emotions in Entrepreneurship Education Impact Research: A Systematic Review and Research Agenda

Entrepreneurship Education and Pedagogy ◽

10.1177/2515127419860303 ◽

2019 ◽

Vol 2 (4) ◽

pp. 281-307 ◽

Cited By ~ 2

Author(s):

Pierre G. Keller ◽

Inna Kozlinska

Keyword(s):

Critical Review ◽

Research Agenda ◽

Entrepreneurship Education ◽

Review Literature ◽

Review Of The Literature ◽

Impact Studies ◽

Impact Research ◽

Research Article ◽

Scientific Standard ◽

Affect Infusion Model

In this research article, we systematically review literature on entrepreneurial affect and emotions in entrepreneurship education (EE) impact studies. In view of the increasing usage of entrepreneurial affect in the EE literature and the multiplicity of its facets, the main aim of this article is to create a definitional framework of affect. Based on the criteria of scientific standard and relevance for EE, we critically select 46 literature sources published from 1984 to 2017 and conduct a citation analysis of their impact. We then systemize and classify these sources using co-citation analyses as well as conduct a critical review of content similarities. As a result, we identify five main groups of the literature sources: (a) Affect in entrepreneurship research, (b) Affect in EE impact research, (c) Affect-cognition relationship, (d) Affect-conation relationship, and (e) Conceptual contributions. Our critical review of the literature sources further leads to the creation of the definitional framework of affect. The framework facilitates deeper understanding of affect and advocates terminological precision. It may, therefore, serve other EE researchers in conducting impact studies. In this vein, we formulate propositions for further research by combining the affect infusion model with the theory of planned behavior.

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Exploring Waste and Value in a Lean Context

International Journal of Business and Management ◽

10.5539/ijbm.v11n10p282 ◽

2016 ◽

Vol 11 (10) ◽

pp. 282

Author(s):

Diana Chronéer ◽

Peter Wallström

Keyword(s):

Literature Review ◽

Critical Review ◽

Analytical Approach ◽

Research Literature ◽

Waste Reduction ◽

Review Of The Literature ◽

Specific Focus ◽

The Relationship ◽

Exclusive Focus

<p>The purpose of this paper is to take a critical, analytical approach to the concepts of waste and value in the lean literature and how the concepts are applied in organisations’ lean efforts and the ambiguity surrounding the concept of value.</p><p>A review of the literature of lean was undertaken with a specific focus of the definitions of waste and value. In addition, it is illustrated how four case companies work with waste and value within a lean context. The literature review revealed that there have been significantly more frequent and exhaustive discussions of waste than of value. Waste is often related to the seven wastes, but value is rarely clearly defined. The cases show an exclusive focus on waste reduction, which we argue can result in a loss of value.</p>This paper provides a critical review of the relationship between waste and value and some of the consequences caused by the actions taken by companies regarding solely focusing on waste. This paper demonstrates the order winner and order qualifier dimensions should be regarded in the analysis of waste and value, and incorporated in the lean toolbox. In the lean research literature there is lack of discussion of the actual value for the customer. We argue that finding a special concept of value in the lean literature would be desirable, and elaborating on value as a specific tool in the lean toolbox, since the concept of ‘waste’ cannot replace the concept of ‘value’.

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