Mindbombing the Wealthy

2016 ◽  
Author(s):  
Peter Dauvergne
Keyword(s):  
Social Media ◽  
Tropical Forests ◽  
Oil Palm ◽  
Direct Action ◽  
The Arctic ◽  
Media Activism ◽  
Oil Drilling ◽  
Global Environmental ◽  
International Ngos ◽  
Environmental Reform

Despite the dangers and risks, as this chapter demonstrates some international NGOs are continuing to challenge oil, mining, and timber companies with confrontational, direct-action campaigns. Chapter 10 opens with the story of the Greenpeace campaign against oil drilling in the Arctic, once again demonstrating the courage and conviction of “eco-warriors,” to use the phrase of Greenpeace founder Bob Hunter. Yet, as this chapter also reveals, Greenpeace is increasingly turning to social media activism, employing humorous videos to call on consumers to boycott well-known brands, such as Kit Kat, Barbie, and Head & Shoulders. In response, some brand manufacturers and retailers, including Nestlé, Mattel, and Procter & Gamble, have discontinued contracts with a few suppliers (such as ones caught clearing tropical forests to produce cardboard or grow oil palm). What Greenpeace is telling consumers is a “victory,” however – such as getting Mattel to package Barbie in a different box – is revealing of how limited eco-consumerism is as a force of global environmental reform.

The Business of Advocacy

2017 ◽  
pp. 59-75
Author(s):  
Kiru Pillay ◽  
Manoj Maharaj
Keyword(s):  
Social Media ◽  
Fund Raising ◽  
The Arctic ◽  
The Public ◽  
Civil Society Organisations ◽  
Online Social Media ◽  
Global Environmental ◽  
Business Principles ◽  
Advocacy Campaigns

Online advocacy is big business. Online advocacy organisations need to structure themselves along business lines for fund raising, and to strategically utilise their online and traditional resources to achieve their goals. The growing influence of civil society organisations has been fuelled largely by an increase and ubiquity of emerging technologies. There is no evidence of a detailed analysis of social media led advocacy campaigns in the literature. The global environmental justice organisation, Greenpeace is used as a case study. The rise of online social media has provided the organisation with an alternative to traditional mass media. There have been some notable successes for Greenpeace. The most recent of which has been its efforts to halt the drilling for oil in the Arctic. Equally the Greenpeace campaigns have sometimes provoked the public ire, for example in their miscalculation of the fallout over their recent Nazca plains intrusion. It is clear that to attain any level of success the organisation needs to structure itself on sound business principles and strategies.

scholarly journals Drilling for the future: Gendered justifications of the Arctic fossil fuel industry

Polar Record ◽  
2020 ◽  
Vol 56 ◽  
Author(s):  
Sohvi Kangasluoma
Keyword(s):  
Fossil Fuel ◽  
Oil And Gas ◽  
The Arctic ◽  
Public Marketing ◽  
Oil And Gas Fields ◽  
Global Environmental ◽  
Fossil Fuel Industry ◽  
Fuel Industry ◽  
Gas Fields ◽  
Opening Up

Abstract Despite the global alarm caused by accelerating climate change, hydrocarbon companies are exploring and opening up new oil and gas fields all over the world, including the Arctic. With increasing attention on the Arctic, companies address the growing global environmental pressure in their public marketing in various ways. This article examines the webpages of Norwegian Equinor and Russian Gazprom & Gazprom Neft. Building on feminist discussions, I analyse the different justification strategies these fossil fuel companies working in the Arctic utilise in order to support their ongoing operations. This article concludes that in order to justify their operations in the Arctic, the Norwegian and Russian companies emphasise values based on discourses that have historically and culturally been associated with masculine practices, such as the control of nature enabled by technology. These justifications are thus reinforcing the narrative of the Arctic as a territory to be conquered and mastered. Even though the companies operate in different sociopolitical contexts, the grounds of justification are rather similar. Their biggest differences occur in their visual presentations of gender, which I argue is part of the justification. Approaching the fossil fuel industry from a feminist perspective allows questioning the dominant conceptualisations, which the justifications of Arctic hydrocarbon companies are based on.

scholarly journals PARE0012 AWARENESS CAMPAING “LUPUS.GR 2020”

2020 ◽  
Vol 79 (Suppl 1) ◽  
pp. 1292.2-1292
Author(s):  
K. Antonopoulou ◽  
M. Konstantinidis
Keyword(s):  
Social Media ◽  
Digital Media ◽  
High Impact ◽  
Direct Mail ◽  
Press Conference ◽  
International Ngos ◽  
Help Line ◽  
Telephone Calls

Background:LUPUS GR 2020Objectives:To sensitize and educate the wide public about lupusTo contribute to the process of de-stigmatization as the rigid problem of prejudice and stigma prevails.Methods:The campaign “LUPUS GR 2020” consists of photographs, each of which has a different message for Lupus and 2 TV spots. The well know artists participated did not take any fee.The campaign consists of Press Announcements in digital and off digital media, in Social Media (Instagram - Twitter - Facebook), in Eleana Site and in YouTubePost of the artists in their personal social media pagesPress ConferenceDirect mail in international NGOs e.g. Lupus Europe, PAIN ALLIANCE EUROPE, AGORA PLATFORM, etc.Results:We announced the campaign on January 24, 2020. Until end of January, we have 36 press clipping, 3 TV interviews, more than 35.000 views of the post in our fb and increase of telephone calls in our help line about lupusConclusion:The campaign has a high impact in the wide public as well as in all the stakeholders.Figure:Disclosure of Interests:None declared

scholarly journals Yarning circles and social media activism

2018 ◽  
Vol 169 (1) ◽  
pp. 43-53 ◽  
Author(s):  
Bronwyn Carlson ◽  
Ryan Frazer
Keyword(s):  
Social Media ◽  
Culturally Relevant ◽  
Indigenous Australians ◽  
Culturally Appropriate ◽  
Research Practices ◽  
Actual Case ◽  
Media Activism ◽  
Indigenous Activism ◽  
Online Activism ◽  
The Relationship

The practices of ‘yarning’ and ‘yarning circles’ are relatively common across groups of Indigenous Australians. This practice broadly consists of storytelling within a respectful and deeply democratic space, where each participant takes turns in speaking, and in which the direction of discussion may meander, fixate, or take divergent and creative lines of flight. The existing literature has explored the use of ‘yarning circles’ in promoting both ethical, culturally appropriate research practices and effective, culturally relevant pedagogical techniques. However, there has yet to be any work to investigate the relationship between yarning circles and Indigenous activism. This article aims to fill this gap by exploring the nexus between Indigenous online activism and yarning circles. In the first section, we outline work that has engaged in different ways with the use of yarning circles. Next, we offer our own, more political conceptualisation of ‘yarning circles’ through a reading of Paolo Freire’s work on conscientisation and, in particular, his concept of the ‘culture circle’. Finally, we draw on this new conceptualisation to explore an actual case of the use of yarning circles in political collaboration and conscientisation. Through this analysis, we discuss a number of convergent and divergent experiences shared by Indigenous activists.

scholarly journals Transboundary Environmental Harm in the Arctic – In Search of Accountability for an Oil Spill

2019 ◽  
Vol 10 (1) ◽  
pp. 187-214
Author(s):  
Outi Penttilä
Keyword(s):  
Oil Pollution ◽  
Peripheral Region ◽  
The Arctic ◽  
Environmental Harm ◽  
Environmental Damage ◽  
Multilateral Environmental Agreements ◽  
Oil Drilling ◽  
Pollution Damage ◽  
Current Formulation ◽  
International Liability

Recently, the Arctic has transformed from a peripheral region to an area of great interest, for instance in terms of oil drilling. Nonetheless, no legal instrument has addressed the matter of accountability for transfrontier oil pollution damage. This article accordingly evaluates whether the current legal constructs, meaning State responsibility, international liability, civil liability regimes, and multilateral environmental agreements, allow accountability to be established for transboundary environmental harm resulting from hydrocarbon exploitation in the Arctic. It also examines whether these constructions could serve as the basis for future legislative actions. This article treats these four constructions as layers of accountability. After examining all of the layers in their current formulation, this article asserts that the existing layers cannot establish accountability for transboundary environmental damage in the Arctic, nor do they as such offer an effective way to regulate accountability in the future. Therefore, the article concludes that the law of accountability necessitates a new approach, such as a non-compliance mechanism or hybrid system combining elements of multiple layers. Finally, the article calls for immediate legislative actions.

#SayHerName: a case study of intersectional social media activism

2017 ◽  
Vol 40 (11) ◽  
pp. 1831-1846 ◽  
Author(s):  
Melissa Brown ◽  
Rashawn Ray ◽  
Ed Summers ◽  
Neil Fraistat
Keyword(s):  
Social Media ◽  
Media Activism

Calm the farm or incite a riot? Animal activists and the news media: A public relations case study in agenda-setting and framing

2021 ◽  
pp. 2046147X2110551
Author(s):  
Deborah K Williams ◽  
Catherine J Archer ◽  
Lauren O’Mahony
Keyword(s):  
Social Media ◽  
Public Relations ◽  
News Media ◽  
Direct Action ◽  
Strategic Communication ◽  
Front Page ◽  
Primary Producers ◽  
News Reporting ◽  
Study Approach

The ideological differences between animal activists and primary producers are long-standing, existing long before the advent of social media with its widespread communicative capabilities. Primary producers have continued to rely on traditional media channels to promote their products. In contrast, animal activists have increasingly adopted livestreaming on social media platforms and ‘direct action’ protest tactics to garner widespread public and media attention while promoting vegetarianism/veganism, highlighting issues in animal agriculture and disrupting the notion of the ‘happy farm animal’. This paper uses a case study approach to discuss the events that unfolded when direct action animal activists came into conflict with Western Australian farmers and businesses in 2019. The conflict resulted in increased news reporting, front-page coverage from mainstream press, arrests and parliamentary law changes. This case study explores how the activists’ strategic communication activities, which included livestreaming their direct actions and other social media tactics, were portrayed by one major Australian media outlet and the farmers’ interest groups’ reactions to them.

From Ink to Web and Beyond

2017 ◽  
Author(s):  
Heather McKee Hurwitz
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Women Activists ◽  
The United States ◽  
Future Research ◽  
Women's Activism ◽  
Media Activism ◽  
Mainstream Media ◽  
History Of ◽  
Feminist Movements

Mainstream media ignores the breadth and diversity of women’s activism and often features sexist, racist, and sexualized portrayals of women. Also, women hold disproportionately fewer jobs in media industries than men. Despite these challenges, women activists protest gender inequality and advocate a variety of other goals using traditional and new social media. This chapter examines the history of women’s media activism in the United States from women activists’ use of mainstream and alternative newspapers, magazines, radio, and television, to how activists adopted Internet technologies and new digital media strategies starting in the 1990s, to how contemporary feminists protest with Facebook and hashtag activism today. I argue that women activists’ use of new social media may necessitate significant shifts in how we research continuity and diversity in women’s and feminist movements, and how we conceptualize resources, micromobilization, and leadership in social movements broadly. I conclude with several suggestions for future research.

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