The Business of Advocacy

2017 ◽  
pp. 59-75
Author(s):  
Kiru Pillay ◽  
Manoj Maharaj
Keyword(s):  
Social Media ◽  
Fund Raising ◽  
The Arctic ◽  
The Public ◽  
Civil Society Organisations ◽  
Online Social Media ◽  
Global Environmental ◽  
Business Principles ◽  
Advocacy Campaigns

Online advocacy is big business. Online advocacy organisations need to structure themselves along business lines for fund raising, and to strategically utilise their online and traditional resources to achieve their goals. The growing influence of civil society organisations has been fuelled largely by an increase and ubiquity of emerging technologies. There is no evidence of a detailed analysis of social media led advocacy campaigns in the literature. The global environmental justice organisation, Greenpeace is used as a case study. The rise of online social media has provided the organisation with an alternative to traditional mass media. There have been some notable successes for Greenpeace. The most recent of which has been its efforts to halt the drilling for oil in the Arctic. Equally the Greenpeace campaigns have sometimes provoked the public ire, for example in their miscalculation of the fallout over their recent Nazca plains intrusion. It is clear that to attain any level of success the organisation needs to structure itself on sound business principles and strategies.

Understanding the Role of Online Media Platforms in Airport Capital Projects and Community Outreach

2021 ◽  
pp. 036119812199347
Author(s):  
Max Z. Li ◽  
Megan S. Ryerson
Keyword(s):  
Social Media ◽  
Best Practices ◽  
Community Outreach ◽  
Capital Projects ◽  
The Public ◽  
Online Social Media ◽  
Social Media Platforms ◽  
Project Phases ◽  
Media Channels ◽  
Common Content

Community outreach and engagement efforts are critical to an airport’s role as an ever-evolving transportation infrastructure and regional economic driver. As online social media platforms continue to grow in both popularity and influence, a new engagement channel between airports and the public is emerging. However, the motivations behind and effectiveness of these social media channels remain unclear. In this work, we address this knowledge gap by better understanding the advantages, impact, and best practices of this newly emerging engagement channel available to airports. Focusing specifically on airport YouTube channels, we first document quantitative viewership metrics, and examine common content characteristics within airport YouTube videos. We then conduct interviews and site visits with relevant airport stakeholders to identify the motivations and workflow behind these videos. Finally, we facilitate sample focus groups designed to survey public perceptions of the effectiveness and value of these videos. From our four project phases, to maximize content effectiveness and community engagement potential, we synthesize the following framework of action items, recommendations, and best practices: (C) Consistency and community; (O) Organizational structure; (M) Momentum; (B) Branding and buy-in; (A) Activity; (T) Two-way engagement; (E) Enthusiasm; and (D) Depth, or as a convenient initialism, our COMBATED framework.

Social media responsiveness in the public sector: A study of social media adoption in three functional areas of local government

2017 ◽  
Vol 20 (1) ◽  
pp. 72-99 ◽  
Author(s):  
Daniel J. Seigler
Keyword(s):  
Social Media ◽  
Public Sector ◽  
Local Government ◽  
Citizen Participation ◽  
The Public ◽  
Organizational Influences ◽  
Online Social Media ◽  
Social Media Tools ◽  
Similar Path ◽  
Functional Areas

Based on the importance of citizen participation and the collaborative potential of online social media tools, this study tests four proposed influences on administrators who are deciding whether or not to adopt these tools to engage citizens. A survey of 157 department managers from large U.S. cities shows that 82% report using some form of social media to engage citizens and that perceived organizational influences and administrator preconceptions have the strongest impact on the respondentsʼ decision to adopt social media. Possible explanations for the results are that the use of online social media in the public sector may be following a similar path of adoption as earlier forms of e-government or managers may be operating in a rational environment when deciding whether or not to adopt online social media tools.

scholarly journals THE INFLUENCE OF SOCIAL MEDIA TECHNOLOGY WITH REFERENCE TO FACEBOOK ON WORK PERFORMANCE: ORGANISATIONAL FRAMEWORK AS MEDIATOR

2021 ◽  
Vol 6 (5) ◽  
Author(s):  
Kumaran Kanapathipillaii
Keyword(s):  
Social Media ◽  
Work Performance ◽  
Media Technology ◽  
Public And Private ◽  
The Public ◽  
Online Social Media ◽  
Employee Relationships ◽  
Public And Private Sector ◽  
The Relationship ◽  
Social Media Technology

<p>Social media such as Facebook has become an essential strategic tool for organisations. Facebook is a platform where a large pool of consumers would use to make purchase decisions. Organisations are designing and maintaining their Facebook account to expand their social networks and build relationships with the public. This research explains current situations regarding the influence of online social media technology with reference to Facebook on employees' work performance in Malaysia. The problem statement focuses on both the public and private sectors in Malaysia. Additionally, various literature was reviewed, indicating the relationship between social media (usage at work, sociability, and trust) and work performance. The mediating role of the organisational framework on the relationship between online social media technology (Facebook) and work performance was also scrutinised to formulate the research hypothesis. The findings of this research established a significant relationship between online social media (Facebook) and organisational framework and work performance. Conclusively, the hypothesis depicted that the organisational framework fully mediates the relationship between online social media technology (Facebook) and employees' work performance in public and private sectors in Malaysia. This study also verifies that both the public and private sector organisations that incorporate Facebook can enhance networking and information sharing, influencing employees' work performance, creating a stable organisational framework, generating value for customers, and improving employee relationships with all stakeholders. In conclusion, work performance can be heightened by a well planned and structured organisational framework. Additionally, through a well planned and implemented online social media technology such as Facebook, an organisation would have a smooth operating organisational framework and a workforce with enhanced performance.</p><p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0854/a.php" alt="Hit counter" /></p>

scholarly journals Digital sources: a case study of the analysis of the Recovery of Historical Memory in Spain on the social network Twitter

2019 ◽  
Vol 7 (2) ◽  
pp. 015 ◽  
Author(s):  
Mariluz Congosto
Keyword(s):  
Data Mining ◽  
Social Media ◽  
Social Network ◽  
Historical Memory ◽  
Historical Research ◽  
Huge Amount ◽  
Online Social Media ◽  
The Social ◽  
Special Relevance

The incorporation of digital sources from online social media into historical research brings great opportunities, although it is not without technological challenges. The huge amount of information that can be obtained from these platforms obliges us to resort to the use of quantitative methodologies in which algorithms have special relevance, especially regarding network analysis and data mining. The Recovery of Historical Memory in Spain on the social network Twitter will be analysed in this article. An open-code tool called T-Hoarder was used; it is based on objectivity, transparency and knowledge-sharing. It has been in use since 2012.

scholarly journals A case study on the public knowledge and awareness of the Philippine Pangolin Manis culionensis (Mammalia: Pholidota: Manidae)

2019 ◽  
Vol 11 (12) ◽  
pp. 14484-14489
Author(s):  
Frances Mae Tenorio ◽  
Joselito Baril
Keyword(s):  
Social Media ◽  
Mass Media ◽  
Public Knowledge ◽  
High Demand ◽  
The Public ◽  
Illegal Market ◽  
Medicinal Value ◽  
The Social ◽  
High Degree

Pangolins are poorly known species despite their high demand in the illegal international trade.  This study has been conducted to analyze the awareness of Filipinos towards the endemic Philippine Pangolin Manis culionensis and how much they would be willing to contribute to its conservation.  The respondents were selected from the social media reach of the researchers.  The results showed that most of the respondents know about the pangolin from mass media such as news from television.  Social media is also a factor in their awareness of the animal.  They unanimously agreed that pangolins are important ecologically rather than its medicinal value in the illegal market trade.  Overall, the respondents showed a high degree of knowledge of pangolins and have favorable attitudes towards its conservation.

No people like #showpeople : Broadway performers' ethnographic social media

2015 ◽  
Author(s):  
◽  
Jennifer Spitulnik
Keyword(s):  
Social Media ◽  
Global Economy ◽  
Musical Theater ◽  
Public Spaces ◽  
The Public ◽  
Media Technologies ◽  
Broadway Musical ◽  
Online Social Media ◽  
Group I ◽  
Multiple Audiences

The occupational folk group of Broadway musical theater performers uses folklore in public spaces as a kind of representational strategy for the group as a whole. This strategy is significant in representing the group’s identity to itself as well as to outsiders who are invested in knowing more about them, such as Broadway enthusiasts. That is, the group can and does tell the story of itself, representing itself ethnographically, by way of its individual members. Social media technologies provide a platform for Broadway performers to present these native ethnographies both to the public and to other members of the folk group. I argue that these native, self-conscious ethnographic works by musical theater performers are both concerned with representing themselves as individuals, and with representing the cultural group of musical theater performers as a whole. Exploring the folklore and folk identities performed by members of this group in online social media suggests new ways of understanding the politics and practices of ethnography, particularly on social network sites in our postmodern global economy of attention. In this project, the first in any field to consider musical theater performers as a cultural or folk group, I investigate actors’ recognition of and group use of vernacular creative expressionsâ€"folkloreâ€"as a representational strategy. Through this work, I explore the ways in which self-representation on the part of the ethnographic participants claims voice and authority for the group, while simultaneously performing group membership and identity for multiple audiences.

Implementation of Social Media Concepts for E-Government

2019 ◽  
pp. 1071-1091
Author(s):  
Raimundo Díaz-Díaz ◽  
Daniel Pérez-González
Keyword(s):  
Social Media ◽  
Citizen Participation ◽  
Smart Cities ◽  
City Council ◽  
Political Agenda ◽  
The Public ◽  
Partnership Model ◽  
The Government ◽  
Technological Platform

Some governments have proven social media's potential to generate value through co-creation and citizen participation, and municipalities are increasingly using these tools in order to become smart cities. Nevertheless, few public administrations have taken full advantage of all the possibilities offered by social media and, as a consequence, there is a shortage of case studies published on this topic. By analyzing the case study of the platform Santander City Brain, managed by the City Council of Santander (Spain), the current work contributes to broaden the knowledge on ambitious social media projects implemented by local public administrations for e-Government; therefore, this case can be useful for other public sector's initiatives. The case studied herein proves that virtual social media are effective tools for civil society, as it is able to set the political agenda and influence the framing of political discourse; however, they should not be considered as the main channel for citizen participation. Among the results obtained, the authors have found that several elements are required: the determination and involvement of the government, a designated community manager to follow up with the community of users, the secured privacy of its users, and a technological platform that is easy to use. Additionally, the Public Private Partnership model provides several advantages to the project, such as opening new sources of funding.

Mediatization of conflict in the social media era: A case study of Sino-Indian border crisis in 2017

Journalism ◽  
2019 ◽  
pp. 146488491987032 ◽  
Author(s):  
Shixin Ivy Zhang
Keyword(s):  
Social Media ◽  
Actor Network Theory ◽  
Social Media Platform ◽  
The Public ◽  
The Social ◽  
Social Media Platforms ◽  
Media Platform ◽  
Central Argument ◽  
Actor Networks

Inspired by the concepts of Arrested War and actor–network theory, this study has traced and analyzed four main actors in the wars and conflicts in the social media age: social media platform, the mainstream news organizations, online users, and social media content. These four human and nonhuman actors associate, interact, and negotiate with each other in the social media network surrounding specific issues. Based on the case study of Sino-Indian border crisis in 2017, the central argument is that social media is playing an enabling role in contemporary wars and conflicts. Both professional media outlets and web users employ the functionalities of social media platforms to set, counter-set, or expand the public agenda. Social media platform embodies a web of technological and human complexities with different actors, factors, interests, and relations. These actor-networks and the macro social-political context are influential in the mediatization of conflict in the social media era.

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