Inventing Public Service Media

Author(s):  
Amanda D. Lotz

This chapter considers the need for traditional broadcasters to essentially invent public service media. Although broadcasting will continue to play a role in the public service media project, continuing to think only in terms of public service broadcasting is to ignore a situation of great opportunity. There have never been public service media — in the UK or elsewhere — despite a century of public service broadcasting experience. The arrival of Internet distribution technology with different affordances and limitations has left those in both public service and commercial television feeling unmoored and uncertain of the present and future. It is argued that instead of a regular reappraisal of public service broadcasting, the context of the development of a new mechanism of video distribution requires the more exhaustive task of identifying the ways in which the affordances of Internet-distributed video require the abandonment of the broadcast paradigm and creation of a public service paradigm that embraces the opportunities and characteristics of Internet distribution.

1999 ◽  
Vol 24 (4) ◽  
Author(s):  
Peter Dahlgreen

Abstract: By the mid-1990s, the crisis in public service broadcasting in Sweden had passed and a new stability had emerged. In this situation, the two non-commercial television channels share the airwaves-and the public-chiefly with the new commercial terrestrial channel, TV4. This channel manifests a form of "popular public service." Yet the new stability is being challenged by social and cultural developments in Sweden, especially various forms of social fragmentation. The main argument is that a key role of public service broadcasting must be to enhance the democratic character of society. This can best be achieved by promoting what is called a civic culture, and the text discusses what this entails. The discussion concludes with some reflections on the emergence of digital television and how it could best further the public service project. Résumé: Au milieu des années 90, la crise dans la radiodiffusion de service public en Suède prend fin et une nouvelle stabilité s'instaure. À ce moment-là, les deux chaînes de télévision non-commerciales partagent les ondes-et le public-principalement avec TV4, une nouvelle chaîne terrestre commerciale. Cette dernière offre une forme de «service public populaire». Aujourd'hui, cependant, certains développements sociaux et culturels, surtout sous diverses formes de fragmentation sociale, sont en train de bouleverser cette nouvelle stabilité. L'idée principale est qu'un rôle clé de la radiodiffusion de service publique doit être de mettre en valeur la nature démocratique de la société. La meilleure façon d'accomplir cet objectif est de promouvoir ce qui s'appelle une culture civique, et l'article discute de ce qu'une telle culture comporterait. La discussion prend fin avec certaines observations sur l'émergence de la télévision digitale et la manière dont celle-ci peut faire avancer le projet de service au public.


This chapter traces the history of public service television. The history of British public service broadcasting policy in the 20th century is characterized by a series of very deliberate public interventions into what might otherwise have developed as a straightforward commercial marketplace. The creation of the BBC, the launch of an ITV network required to produce public service programming, and the addition of the highly idiosyncratic Channel 4 gave the UK a television ecology animated by quality, breadth of programming and an orientation towards serving the public interest. At each of these three moments, the possibilities of public service television were expanded and British culture enriched as a result. The 1990 Broadcasting Act and the fair wind given to multichannel services may have ended the supremacy of the public service television ideal. However, public service television has survived, through the design of the institutions responsible for it, because of legislative protection, and as a result of its continuing popularity amongst the public.


Author(s):  
Phil Ramsey

Discussing Public Service Broadcasting from the perspective of the public sphere has both historical form and theoretical rationale. This article surveys some of the arguments forwarded on the commonality between the theoretical category of the public sphere, and Public Service Broadcasting (PSB). Drawing from scholarly work over the past three decades, it also addresses the problems with this approach, outlining an argument against applying public sphere theory in this setting. This article then applies normative arguments drawn from Habermasian theory to the subject, arguing that public sphere theory remains a critical tool for studying PSB. This article suggests that on the public sphere principles of inclusion, deliberation and opinion formation, PSB helps sustain the notion of the public sphere, and indeed provides one of the most important realisations of it. In particular, this article focuses on PSB in the UK, and gives evidence from the case of the BBC to support its claims.


Author(s):  
Sven Stollfuß

This article investigates how platformisation changes the practices of content production and distribution through the case of the web series, Druck (tr. Pressure (2018–), for the public service content network ‘funk’ (ARD and ZDF). An analysis of the German adaptation of the Norwegian television and web series Skam (tr. Shame) (NRK3, 2015–2017) shows how public service broadcasting (PSB) in Germany is changing due to the influence of social media. To reach a younger audience, PSB has to meet them on third-party platforms. Consequently, PSB must provide content that fits the mobile media environment of social media.


2012 ◽  
Vol 40 (2) ◽  
Author(s):  
Alexander Dhoest ◽  
Hilde Van den Bulck ◽  
Heidi Vandebosch ◽  
Myrte Dierckx

The public broadcasting remit in the eyes of the audience: survey research into the future role of Flemish public service broadcasting The public broadcasting remit in the eyes of the audience: survey research into the future role of Flemish public service broadcasting In view of the discussion about the future position of public service broadcasting, this research investigates the expectations of Flemings regarding their public service broadcasting institution VRT. Based on the current task description of the VRT, a survey was effectuated among a representative sample of Flemings (N=1565). Questions were asked about the content (broad or complementary to commercial broadcasting), audience (broad or niche) and distinctive nature of public service broadcasting. The analysis shows that, overall, Flemings are in favour of a broad public service broadcasting institution with a strong focus on entertainment (besides information), oriented towards a broad audience. At the same time, they believe the institution should distinguish itself from its competitors, through quality, social responsibility, cultural identity and (particularly creative) innovation, among other things. Cluster analysis shows that the call to prioritize culture and education over entertainment, which dominates public debate, is representative of only a minority (20%) of highly educated Flemings.


Author(s):  
Patrick Barwise

This chapter explores the assumption that public service television (PST), i.e. BBC TV, commercial public service broadcasters (PSBs), and non-PSBs, offers less consumer value for money than the rest of the market in the UK; that the only continuing rationale for PST rests on citizen concerns. It shows that PST does give citizens public service benefits over and above those provided by the non-PSBs and online-only TV players, and these ‘citizenship’ benefits are highly valued by the public. PST also offers consumers better value for money because the non-PSBs' significantly higher cost per viewer-hour seems unlikely to be compensated for by commensurately higher audience appreciation. The main policy implication is simple: there is no necessary trade-off between citizen and consumer benefits: pound for pound, PST appears to deliver both sets of benefits better than the rest of the market.


Author(s):  
Afif Al Farizi ◽  
Dian Suluh Kusuma Dewi ◽  
Insyira Yusdiawan Azhar

This study aims to determine how the application of the New Public Service concept to the WADUL-E Service (Aspiration and Electronic Complaints Forum) in Pacitan Regency. This study used a qualitative approach and the determination of informants using the purposive sampling technique. The results showed that the concept of the New Public Service was not fully applicable to the Pacitan WADUL-E Service, because the researchers did not find data related to the 6th indicator, which is serving not directing which contains the position of the leader here, not as the owner but as a public servant or public servant. However, the rest of the concept of the new public service is in accordance with the real situation in the Pacitan Wadule Service. Hence, it is necessary to have in-depth research to find out the leadership side in the service. Based this research, it can be conculed that it is one of the public innovation efforts created by the Pacitan Regency Government is to provide Complaint Services in the form of WADUL-E Services of Pacitan Regency which was formed and inaugurated on March 14, 2018. By utilizing this service, it is hoped that the aspirations and complaints of the Pacitan citizens are connected to regional government. Keywords: E-Service, New Public Service, WADUL-E Pacitan


2013 ◽  
Vol 41 (1) ◽  
Author(s):  
Lien De Cang ◽  
Katia Segers

How to serve the audience? The Belgian National Radio Institute (N.I.R.) in search of putting into practice the public service remit through its music and audience policy before the era of television (1930-1953). How to serve the audience? The Belgian National Radio Institute (N.I.R.) in search of putting into practice the public service remit through its music and audience policy before the era of television (1930-1953). This article questions in what way the Belgian radio-broadcaster was searching how to put into practice the central public service remit through its music and audience policy from the start of the institute in 1930 till the launch of television in 1953. Departing from a theoretical reflection on the concept of Public Service Broadcasting, this article presents the results of a qualitative content analysis of policy documents (minutes, annual reports) as well as writings of key members of the N.I.R.-staff. It reveals a shared paternalistic vision on the public service remit as well as oppositional views upon the audience and how to serve it.


This chapter presents the recommendations of the Puttnam Report. It covers recommendations for the BBC, Channel 4, ITV, and Channel 5. It proposes the establishment of a new fund for public service content. It also discusses the dissatisfaction with the performance of public service television from ethnic, regional, national and faith-based minorities; the failure of the public service television system to reflect the changing constitutional shape of the UK such that audiences in Scotland, Wales, Northern Ireland, and the English regions; the decline in investment in some of the genres traditionally associated with public service television: arts, current affairs and children's programming; and the need for a more consolidated approach to maximising entry-level opportunities and increasing investment in training and professional development at all levels of the industry.


This chapter discusses the skill challenges in the creative industries. The public service broadcasting (PSB) system is the driving force behind the UK's vibrant TV production sector. The PSBs are responsible for some 80 per cent of total investment in UK original non-news content. Independent producers are responsible for around 60 per cent of total commissioned hours on the five main PSB channels. As new platforms and formats emerge and old divides are blurred, there is a need for a holistic and collaborative approach across not just PSBs but all screen-based industries to ensure that the creative industries' talent base can compete globally. This requires upskilling and re-skilling with an integrated view and a systematic approach to tackling barriers to entry and enabling progression within an ever more casualized workforce.


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