Skills and Training Investment Vital to the Success of Public Service Broadcasting

2018 ◽  
Keyword(s):  
Public Service ◽  
Driving Force ◽  
Creative Industries ◽  
Collaborative Approach ◽  
Barriers To Entry ◽  
Production Sector ◽  
The Public ◽  
Public Service Broadcasting ◽  
Total Investment ◽  
And Training

This chapter discusses the skill challenges in the creative industries. The public service broadcasting (PSB) system is the driving force behind the UK's vibrant TV production sector. The PSBs are responsible for some 80 per cent of total investment in UK original non-news content. Independent producers are responsible for around 60 per cent of total commissioned hours on the five main PSB channels. As new platforms and formats emerge and old divides are blurred, there is a need for a holistic and collaborative approach across not just PSBs but all screen-based industries to ensure that the creative industries' talent base can compete globally. This requires upskilling and re-skilling with an integrated view and a systematic approach to tackling barriers to entry and enabling progression within an ever more casualized workforce.

scholarly journals Exploring Cross-Media Audience Practices in Two Cases of Public Service Media in Estonia and Finland

2017 ◽  
Vol 5 (1) ◽  
pp. 58-69 ◽  
Author(s):  
Alessandro Nanì ◽  
Pille Pruulmann-Vengerfeldt
Keyword(s):  
Empirical Study ◽  
Public Service ◽  
Driving Force ◽  
Participatory Culture ◽  
Audience Engagement ◽  
The Public ◽  
Public Service Broadcasting ◽  
Cross Media ◽  
Dynamic Switching ◽  
Production Practices

AbstractStemming from the concept of active audiences and from Henry Jenkins’ (2006) idea of participatory culture as the driving force behind the transformation of public service broadcasting into agencies of public service media (Bardoel, Ferrell Lowe 2007), this empirical study explores the attitude and behaviour of the audiences of two crossmedia projects, produced by the public service media of Finland (YLE) and Estonia (ERR). This empirical study aims to explore the behaviour, wants and needs of the audiences of cross-media productions and to shed some light on the conditions that support the dynamic switching of the engagement with cross-media. The study’s results suggest that audiences are neither passive nor active, but switch from one mode to another. The findings demonstrate that audience dynamism is circumstantial and cannot be assumed. Thus, thinking about active audiences and participation as the lymph of public service media becomes problematic, especially when broadcasters seek generalised production practices. This work demonstrates how television networks in general cannot be participatory, and instead, how cross-media can work as a vehicle of micro participation through small acts of audience engagement (Kleut et al. 2017).

scholarly journals The platformisation of public service broadcasting in Germany: The network ‘funk’ and the case of Druck/Skam Germany

2021 ◽  
Vol 16 (2) ◽  
pp. 126-144
Author(s):  
Sven Stollfuß
Keyword(s):  
Social Media ◽  
Public Service ◽  
Third Party ◽  
Mobile Media ◽  
Media Environment ◽  
The Public ◽  
Public Service Broadcasting ◽  
Web Series ◽  
Production And Distribution ◽  
German Adaptation

This article investigates how platformisation changes the practices of content production and distribution through the case of the web series, Druck (tr. Pressure (2018–), for the public service content network ‘funk’ (ARD and ZDF). An analysis of the German adaptation of the Norwegian television and web series Skam (tr. Shame) (NRK3, 2015–2017) shows how public service broadcasting (PSB) in Germany is changing due to the influence of social media. To reach a younger audience, PSB has to meet them on third-party platforms. Consequently, PSB must provide content that fits the mobile media environment of social media.

De publieke-omroepopdracht in de ogen van het publiek: survey-onderzoek naar de toekomstige taak van de Vlaamse publieke omroep

2012 ◽  
Vol 40 (2) ◽  
Author(s):  
Alexander Dhoest ◽  
Hilde Van den Bulck ◽  
Heidi Vandebosch ◽  
Myrte Dierckx
Keyword(s):  
Survey Research ◽  
Public Service ◽  
Public Broadcasting ◽  
Future Role ◽  
The Public ◽  
Public Service Broadcasting ◽  
Highly Educated ◽  
The Future ◽  
Current Task

The public broadcasting remit in the eyes of the audience: survey research into the future role of Flemish public service broadcasting The public broadcasting remit in the eyes of the audience: survey research into the future role of Flemish public service broadcasting In view of the discussion about the future position of public service broadcasting, this research investigates the expectations of Flemings regarding their public service broadcasting institution VRT. Based on the current task description of the VRT, a survey was effectuated among a representative sample of Flemings (N=1565). Questions were asked about the content (broad or complementary to commercial broadcasting), audience (broad or niche) and distinctive nature of public service broadcasting. The analysis shows that, overall, Flemings are in favour of a broad public service broadcasting institution with a strong focus on entertainment (besides information), oriented towards a broad audience. At the same time, they believe the institution should distinguish itself from its competitors, through quality, social responsibility, cultural identity and (particularly creative) innovation, among other things. Cluster analysis shows that the call to prioritize culture and education over entertainment, which dominates public debate, is representative of only a minority (20%) of highly educated Flemings.

‘La radio émouvante, divertissante, intéressante?’

2013 ◽  
Vol 41 (1) ◽  
Author(s):  
Lien De Cang ◽  
Katia Segers
Keyword(s):  
Content Analysis ◽  
Public Service ◽  
Qualitative Content Analysis ◽  
Annual Reports ◽  
Policy Documents ◽  
The Public ◽  
Public Service Broadcasting ◽  
Theoretical Reflection

How to serve the audience? The Belgian National Radio Institute (N.I.R.) in search of putting into practice the public service remit through its music and audience policy before the era of television (1930-1953). How to serve the audience? The Belgian National Radio Institute (N.I.R.) in search of putting into practice the public service remit through its music and audience policy before the era of television (1930-1953). This article questions in what way the Belgian radio-broadcaster was searching how to put into practice the central public service remit through its music and audience policy from the start of the institute in 1930 till the launch of television in 1953. Departing from a theoretical reflection on the concept of Public Service Broadcasting, this article presents the results of a qualitative content analysis of policy documents (minutes, annual reports) as well as writings of key members of the N.I.R.-staff. It reveals a shared paternalistic vision on the public service remit as well as oppositional views upon the audience and how to serve it.

Conclusion

2017 ◽  
Author(s):  
Joseph Oldham
Keyword(s):  
Public Service ◽  
Production Sector ◽  
Public Service Broadcasting ◽  
Moral Ambiguity ◽  
John Le Carre

This conclusion surveys the history and evolution of the spy and conspiracy dramas over the preceding decades, summing up the arguments from the main chapters of the book. This is framed by discussion of some of the most recent programmes in these traditions, most notably the BBC’s return to John Le Carre with their adaptation of The Night Manager (BBC 1, 2016). It explores how these are increasingly made through complex co-production arrangements, with both the independent production sector and transatlantic co-production partners playing more dominant roles. This is linked to shift in trends back towards a ‘novelistic’ serial form, and new moral ambiguity whereby it seems increasingly difficult to distinguish the spy and conspiracy genres. It argues that this this responds to the critical agenda set American ‘quality’ television, with discourses of ‘quality’ emanating from pay-per-view threatening to supplant those associated with public service broadcasting.

Don't Talk Back!

2017 ◽  
pp. 85-104
Author(s):  
Edorodion Agbon Osa
Keyword(s):  
Public Sphere ◽  
Public Service ◽  
Cultural Transformation ◽  
The State ◽  
Community Level ◽  
British Imperialism ◽  
The Public ◽  
Public Service Broadcasting ◽  
The Public Sphere

Founded on the philosophy of advancing the course of democracy and acting as a stimulus for socio-cultural transformation at the community level, community broadcasting provides access to the public sphere by making its audience the main characters in the production and dissemination of its messages thus serving as a platform for the expression of the divergent views and opinions that exist at the community level. But almost a century after broadcasting was introduced to Nigeria as part of British imperialism, this grassroots form of broadcasting is yet to fully take off. Starting with a broad examination of public service broadcasting, this chapter discusses the state of community broadcasting in Nigeria, using Habermas' concept of the public sphere, and recommends its improvement given the crucial roles of community broadcasting in the society.

scholarly journals Public Service Media, Old and New: Vitalizing a Civic Culture?

1999 ◽  
Vol 24 (4) ◽  
Author(s):  
Peter Dahlgreen
Keyword(s):  
Public Service ◽  
Civic Culture ◽  
Digital Television ◽  
Commercial Television ◽  
The Public ◽  
Public Service Broadcasting ◽  
Social Fragmentation ◽  
Service Project ◽  
Democratic Character

Abstract: By the mid-1990s, the crisis in public service broadcasting in Sweden had passed and a new stability had emerged. In this situation, the two non-commercial television channels share the airwaves-and the public-chiefly with the new commercial terrestrial channel, TV4. This channel manifests a form of "popular public service." Yet the new stability is being challenged by social and cultural developments in Sweden, especially various forms of social fragmentation. The main argument is that a key role of public service broadcasting must be to enhance the democratic character of society. This can best be achieved by promoting what is called a civic culture, and the text discusses what this entails. The discussion concludes with some reflections on the emergence of digital television and how it could best further the public service project. Résumé: Au milieu des années 90, la crise dans la radiodiffusion de service public en Suède prend fin et une nouvelle stabilité s'instaure. À ce moment-là, les deux chaînes de télévision non-commerciales partagent les ondes-et le public-principalement avec TV4, une nouvelle chaîne terrestre commerciale. Cette dernière offre une forme de «service public populaire». Aujourd'hui, cependant, certains développements sociaux et culturels, surtout sous diverses formes de fragmentation sociale, sont en train de bouleverser cette nouvelle stabilité. L'idée principale est qu'un rôle clé de la radiodiffusion de service publique doit être de mettre en valeur la nature démocratique de la société. La meilleure façon d'accomplir cet objectif est de promouvoir ce qui s'appelle une culture civique, et l'article discute de ce qu'une telle culture comporterait. La discussion prend fin avec certaines observations sur l'émergence de la télévision digitale et la manière dont celle-ci peut faire avancer le projet de service au public.

Is public service broadcasting a threat to commercial media?

2018 ◽  
Vol 41 (6) ◽  
pp. 808-827 ◽  
Author(s):  
Helle Sjøvaag ◽  
Truls André Pedersen ◽  
Thomas Owren
Keyword(s):  
Content Analysis ◽  
Public Service ◽  
Latent Dirichlet Allocation ◽  
Methodological Approach ◽  
Online News ◽  
The Public ◽  
Public Service Broadcasting ◽  
Commercial Media ◽  
Quantitative Content ◽  
News Service

This article asks to what extent public service broadcasting’s online news service resembles that of commercial media. The context of this inquiry is claims of ‘out-crowding’ facing public service broadcasters across Europe. In Norway, commercial players in this debate accuse the public service broadcaster, NRK, of being too similar to competitors in the private sector for commercial operators to attain sustainable revenues in the online realm. To ascertain the extent to what these claims are warranted, this article compares NRK’s online content with that of nine commercial competitors in national and local markets, using a hybrid methodological approach combining quantitative content analysis with Latent Dirichlet allocation, analysing in excess of 115,000 documents. Findings show that commercial operators resemble each other more than they do NRK, indicating closer competition in the commercial segment than between the public service broadcaster and market players.

Public Service Broadcasting and Social Networking Sites: The Norwegian Broadcasting Corporation on Facebook

2013 ◽  
Vol 146 (1) ◽  
pp. 114-122 ◽  
Author(s):  
Hallvard Moe
Keyword(s):  
Social Networking ◽  
Everyday Life ◽  
Public Service ◽  
Social Networking Sites ◽  
Media Policy ◽  
The Public ◽  
Public Service Broadcasting ◽  
The World

Social networking sites have become staples in everyday life in many parts of the world. Public service broadcasters have ventured on to such services, aiming to reach new users. This move triggers a line of question about the borders between the public and the commercial, the control of content and the shifting power in media policy. Focusing on the Norwegian Broadcasting Corporation's use of Facebook, this article offers insights into what exactly is new about the challenges posed by social networking sites, and explores how this instance of hybrid arrangements impacts on our understanding of public service media.

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