scholarly journals Increasing the Brand Awareness of SUAPI of PT. Garuda Top Plasindo by Highlighting its Unique Selling Points in a Promotional Video

K ta Kita ◽  
2019 ◽  
Vol 7 (1) ◽  
pp. 79-84
Author(s):  
Jenet Katili
Keyword(s):  
Family Business ◽  
Main Product ◽  
The Other ◽  
Lower Price ◽  
Brand Awareness ◽  
Food Grade ◽  
Grade Material ◽  
Promotional Video ◽  
Chemical Material ◽  
Target Markets

PT. Garuda Top Plasindo is a family business that was established in 2001. It is located at Rungkut Industri III/17, Surabaya. Its main product is SUAPI. SUAPI is a brand of its disposable cutleries such as spoons, forks, knives, drinking cups, chopsticks, and many more. As a big company, PT. Garuda Top Plasindo also has some competitors, two of which are Cicipi and Victory. Those two brands also sell disposable cutleries but with a lower price. Because of that, the company has a problem related to the price. The company has lost some of its distributors because they prefer to buy cheap products from those two other brands. However, SUAPI has some uniqueness that the others do not have. The first is safe. The company uses food-grade material to produce the cutleries. Using safety cutleries is important that we can be spared from chemical material that can cause illness. The second is variety. SUAPI has various designs and colors that will make your party more colorful. Therefore, the solution of the problem is emphasizing the two selling points in a promotional video to increase the brand awareness. It is a good solution for the company because they will have a new tool that can help them in explaining the USP of SUAPI to the customers. This tool will show the uniqueness of SUAPI that the other brands do not have. There are several benefits that the company will get from this project. First, many customers and prospects will know about the uniqueness of SUAPI. Second, the company will find it easier to promote the products to the target markets. Keywords: brand awareness, unique selling points, promotional video.

scholarly journals Increasing the Brand Awareness of Artotel Surabaya Using a Promotional Video

K ta Kita ◽  
2018 ◽  
Vol 6 (3) ◽  
pp. 306-311
Author(s):  
Sherin Gloria Ivanalim
Keyword(s):  
Business Communication ◽  
The Other ◽  
Brand Awareness ◽  
Promotional Video

The problem related to Business Communication that I found at ARTOTEL Surabaya is poor brand awareness compared to the other hotels which has a good brand awareness such as Pop Hotel, Cleo Business Hotel, and Oval Hotel. Because of this problem, the focus is on increasing the brand through the hidden uniqueness of ARTOTEL Surabaya. In this way, the promotional video will be the solution. The contents of ARTOTEL Surabaya’s promotional video are three USPand ending. The USPis about the location, the unique rooms, and the foods. There are some theories about brand awareness, branding, promotion, and promotional video. This promotional video can be a new innovation to promote the hotel since ARTOTEL Surabaya does not have a promotional video before. As a result, ARTOTEL Surabaya will have a good brand awareness as a hotel with a good hospitality and a touch of art. 

THE EFFECT OF EVENT AND PUBLICITY TOWARDS BRAND AWARENESS ON FINANCIAL SERVICE AUTHORITY (OJK)

2017 ◽  
Vol 2 ◽  
pp. 281-292
Author(s):  
Donant Alananto Iskandar ◽  
Siti Dewi Sri Ratna Sari
Keyword(s):  
Public Relations ◽  
Significant Influence ◽  
Quantitative Method ◽  
Statistical Approach ◽  
Financial Service ◽  
The Other ◽  
Brand Awareness ◽  
Financial Service Authority ◽  
Other Hand ◽  
The People

This study aims to find out the effect of event and publicity towards brand awareness on Indonesia Financial Service Authority, usually called with its abbreviation OJK. The research background is because OJK was newly established as a financial service authority, replacing Bank Indonesia. Therefore, exploring the awareness of the people about the function of OJK is interesting to be a research subject.This method used in this study is the quantitative method with 82 samples as the questionnaire respondents. The population chosen was an OJK’s event held at LPPI and Indonesia Banking School with 122 participants. Validity, reliability, normality, multicollinearity, heteroskedasticity, correlation, determination, regression, hypothesis and ANOVA tests are used as a statistical approach in order to define the outcome of the survey. The results of this study are both event and publicity have a positive and a significant influence towards brand awareness partially and simultaneously. As the conclusion, OJK should continue its programs. On the other hand, OJK should find another public relations strategy to accelerate people awareness about the duties of OJK. Keywords: Event, Publicity, Brand Awareness

scholarly journals Designing a Promotional Video as a Tool to Promote Swiss-Belinn Airport Hotel Surabaya to its Target Market

K ta Kita ◽  
2020 ◽  
Vol 8 (2) ◽  
pp. 201-211
Author(s):  
Nathalia Cindy Cindy
Keyword(s):  
Target Market ◽  
Creative Thesis ◽  
Project Report ◽  
Final Project ◽  
Close Proximity ◽  
Short Video ◽  
Promotional Video ◽  
Potential Customers ◽  
Target Markets

This is a Creative Thesis Final Project Report on a problem at Swiss-Belinn Airport Hotel Surabaya (SAHS). SAHS is a hotel that is located strategically in close proximity to Juanda Airport. The hotel has three types of rooms and provide various facilities, such as restaurant, pool etc. The target markets for these products are people who need meeting rooms, and are away on business trips, vacations, and transit. However, the hotel is struggling to reach out to individual guests. Thus, in order to effectively introduce and inform the hotel to a wider population, a tool is needed. A Promotional Video (PV) is a short video or movie to promote a product or service to potential customers. PV can highlight the USP of the hotel. However, due to the current pandemic, creating the promotional video is unattainable. Thus, this thesis would cover interviews for the data and/until the act of creating the plotline for the promotional video.Keywords: Promotional tool, promotional video, USP, target market

scholarly journals Designing a Video as a Tool to Promote Zoom Hotel Jemursari Surabaya to its Target Market

K ta Kita ◽  
2020 ◽  
Vol 8 (3) ◽  
pp. 232-243
Author(s):  
Rendy Darmawan
Keyword(s):  
Main Product ◽  
Target Market ◽  
Creative Thesis ◽  
Promotional Video

This is a creative thesis report on a problem that Zoom Hotel Jemursari Surabaya has. Zoom Hotel Jemursari is located at Jl. Raya Jemursari Surabaya. As a hotel the main product of Zoom Hotel Jemursari is the rooms it provides for the guests. The main problem of this hotel regarding the salespersons have difficulties to convince the customers because they do not have a promotional tool that can support them to provide more interesting information about Zoom Hotel Jemursari. Regarding this problem, I decided to make a promotional video as the solution for this problems. However, due to current pandemic, this thesis would cover questionnaire for the data and/until the act of creating the storyline for the promotional video. This promotional video will be a beneficial tool for Zoom Hotel Jemrusari’s salespersons because this tool will support the salespersons to convince the customers by providing more interesting information using this promotional video. Keywords: Promotional tool, promotional video, storylines, questionnaire, USP, Hotel,

scholarly journals Increasing the Brand Awareness of PT. Erindo Mandiri’s Products through a Website

K ta Kita ◽  
2019 ◽  
Vol 7 (1) ◽  
pp. 22-26
Author(s):  
Jocelyn Liando
Keyword(s):  
Low Income ◽  
Mineral Water ◽  
Main Product ◽  
Brand Awareness ◽  
The Public

A website is important because it would increase the brand awareness of a product or service for brand awareness is closely associated with promotional tool. The goal here is to promote and introduce the product or service of a business to the public. PT. Erindo Mandiri was established in 1990 as a manufacturer of mineral water. The main product of the company is Aquase mineral water that have different packaging - cups, bottles, and gallons. The main problem the company is facing is the low brand awareness of their products.  The problems make only few people know about the products. This problem led PT. Erindo Mandiri to have a low-income rates problem. This inability is caused by the lack of appropriate tool used by the salesperson to explain and promote the products to agents and retailers. Therefore, the solution to PT. Erindo Mandiri is to improve or change the current website. This website can help the marketing staff to promote the company’s product more effectively to agents and retailers. Then, they will be attracted to buy our products and do partnership with the company. Keywords:  brand awareness, promotional tools, company website. 

Art and Brand Contamination

2019 ◽  
pp. 339-354
Author(s):  
Marta Massi ◽  
Chiara Piancatelli ◽  
Sonia Pancheri
Keyword(s):  
Popular Culture ◽  
The Other ◽  
Brand Awareness ◽  
Arts Organizations ◽  
High Culture ◽  
Goods And Services ◽  
The Arts ◽  
Low Culture ◽  
The One ◽  
Cross Fertilization

Albeit often perceived as two worlds apart, low culture and high culture are increasingly converging to collaborate in mutually advantageous ways. Brands—including the name, term, sign, symbol, or combination of them that identify the goods and services of a seller or group of sellers, and differentiate them from those of the competitors—are the new territory where high culture and low culture co-exist and collaborate, creating new possibilities of cross-fertilization and hybridization between the two. Through the analysis of successful examples coming from different industries, this chapter aims to highlight how brands have blurred the distinction between low culture and high culture. On the one hand, brands can use the heritage of the arts world to gain authenticity and legitimate themselves in the eyes of consumers and the society. On the other hand, artists and arts organizations, such as museums and other art institutions, can indulge in popular culture in order to become appealing to younger target markets and enhance their brand awareness and image.

Global Lighting Centre Ltd.

2015 ◽  
pp. 212-232 ◽  
Author(s):  
Lydia Andoh-Quainoo
Keyword(s):  
Family Business ◽  
Family Members ◽  
The Other ◽  
Business Success ◽  
Environmental Challenges ◽  
Depth Interview ◽  
The World ◽  
African Context ◽  
Starting A Business

The purpose of this case study is to examine the motivation and challenges influencing entrepreneurial startup of family businesses from Africa, specifically Ghana. The case brings out how the founder of a family business has been able to manage these challenges and incorporate non-family members for business success. The case further explores the differences and similarities in the motivational factors and challenges associated with starting a business in an African context, specifically Ghanaian context, as compared to the other parts of the world. A questionnaire and in-depth interview was used to gather data. The findings suggest that though there are several personal and environmental challenges faced when starting a family business in Ghana, entrepreneurs with strong mental and personality qualities or characteristics are able to make it.

scholarly journals Tax risks sources and consequences as a part of intercultural management at family companies

2014 ◽  
Vol 6 (4-1) ◽  
pp. 191-201
Author(s):  
Monika Walicka
Keyword(s):  
Focus Group ◽  
Family Business ◽  
Focus Group Interview ◽  
The Other ◽  
Management Research ◽  
Tax System ◽  
Interview Method ◽  
Intercultural Management ◽  
Risk Sources ◽  
The One

Abstract One of the factors determining competitiveness of the companies is an appropriate environment for running a business. Such an environment is a tax system in which companies functioning. On the one hand, it creates many possibilities of tax optimization but on the other hand exposes to a tax risk. An analysis of risk sources and effects of exhibition to tax risk was carried out in this article in the context of intercultural management. Research was conducted using 4 case studies approach and focus group interview method to develop preposition. The purpose of this study was to indicate the tax strategies that are possible to apply in family business, which will cause limitation of tax risk, as well as minimization of tax burdens.

(Triphenylarsine)gold(I) Complexes: Synthesis of an Oxonium Salt and Redistribution of the Arsine Ligands

1998 ◽  
Vol 53 (2) ◽  
pp. 171-174 ◽  
Author(s):  
Upendra M. Tripathi ◽  
Annette Schier ◽  
Hubert Schmidbaur
Keyword(s):  
Main Product ◽  
Recent Literature ◽  
Crystallographic Data ◽  
The Other ◽  
Thermodynamic Effects ◽  
Oxonium Salt

Abstract The reaction of [(Ph3As)AuCl] with Ag2O in the presence of NaBF4 in tetrahydrofuran affords three products, identified as [(Ph3As)4Au]BF4 (40.3%), [(Ph3As)2Au]BF4 (16.4%) and {[(Ph3As)Au]3O}BF4 (17.3%). The properties of the main product agree well with recent literature data. The other two compounds are new and have been identified by their analytical, spectroscopic, and crystallographic data. The structures are isomorphous with those of the analogous Ph3P complexes. Variations in the stabilities are discussed in terms of kinetic and thermodynamic effects.

Ovine ill-thrift in Nova Scotia. 9. Production of experimental quantities of isocyanide metabolites of Trichoderma hamatum

1982 ◽  
Vol 28 (11) ◽  
pp. 1252-1260 ◽  
Author(s):  
D. Brewer ◽  
A. Feicht ◽  
A. Taylor ◽  
J. W. Keeping ◽  
A. A. Taha ◽  
...  
Keyword(s):  
Acrylic Acid ◽  
Main Product ◽  
Micrococcus Luteus ◽  
Culture Broth ◽  
Antibiotic Activity ◽  
The Other ◽  
Trichoderma Hamatum ◽  
Laboratory Cultures ◽  
Unstable Compound ◽  
First Time

Laboratory cultures of Trichoderma hamatum produce metabolites that are characterized by an isocyanide functionality. Three such metabolites predominate. One is the known compound trichoviridin (I). The other two, described here for the first time, are 3-(3-isocyano-6-oxabicyclo[3,1,0]hex-2-en-5-yl)acrylic acid (II) and a very unstable compound 3-(3-isocyanocyclopent-2-enylidene-)propionic acid (III). Production of these three metabolites by a random sample of wild isolates of the fungus has been examined. At least one of these isocyanides was isolated from all cultures in which the culture broth inhibited the growth of Micrococcus luteus. The relative amounts of the three isocyanides produced by individual isolates were not the same and cultures were found in which I, II, or III was the main product. The isocyanide III was produced by all wild isolates which had antibiotic activity in their culture broth, and it was present in the concentration range 2–40 mg∙L−1.

Sign in / Sign up

Export Citation Format

Share Document