scholarly journals Designing a Video as a Tool to Promote Zoom Hotel Jemursari Surabaya to its Target Market

K ta Kita ◽  
2020 ◽  
Vol 8 (3) ◽  
pp. 232-243
Author(s):  
Rendy Darmawan
Keyword(s):  
Main Product ◽  
Target Market ◽  
Creative Thesis ◽  
Promotional Video

This is a creative thesis report on a problem that Zoom Hotel Jemursari Surabaya has. Zoom Hotel Jemursari is located at Jl. Raya Jemursari Surabaya. As a hotel the main product of Zoom Hotel Jemursari is the rooms it provides for the guests. The main problem of this hotel regarding the salespersons have difficulties to convince the customers because they do not have a promotional tool that can support them to provide more interesting information about Zoom Hotel Jemursari. Regarding this problem, I decided to make a promotional video as the solution for this problems. However, due to current pandemic, this thesis would cover questionnaire for the data and/until the act of creating the storyline for the promotional video. This promotional video will be a beneficial tool for Zoom Hotel Jemrusari’s salespersons because this tool will support the salespersons to convince the customers by providing more interesting information using this promotional video. Keywords: Promotional tool, promotional video, storylines, questionnaire, USP, Hotel,

scholarly journals Designing a Promotional Video as a Tool to Promote Swiss-Belinn Airport Hotel Surabaya to its Target Market

K ta Kita ◽  
2020 ◽  
Vol 8 (2) ◽  
pp. 201-211
Author(s):  
Nathalia Cindy Cindy
Keyword(s):  
Target Market ◽  
Creative Thesis ◽  
Project Report ◽  
Final Project ◽  
Close Proximity ◽  
Short Video ◽  
Promotional Video ◽  
Potential Customers ◽  
Target Markets

This is a Creative Thesis Final Project Report on a problem at Swiss-Belinn Airport Hotel Surabaya (SAHS). SAHS is a hotel that is located strategically in close proximity to Juanda Airport. The hotel has three types of rooms and provide various facilities, such as restaurant, pool etc. The target markets for these products are people who need meeting rooms, and are away on business trips, vacations, and transit. However, the hotel is struggling to reach out to individual guests. Thus, in order to effectively introduce and inform the hotel to a wider population, a tool is needed. A Promotional Video (PV) is a short video or movie to promote a product or service to potential customers. PV can highlight the USP of the hotel. However, due to the current pandemic, creating the promotional video is unattainable. Thus, this thesis would cover interviews for the data and/until the act of creating the plotline for the promotional video.Keywords: Promotional tool, promotional video, USP, target market

scholarly journals Increasing the Brand Awareness of Go China Using a Promotional Video

K ta Kita ◽  
2018 ◽  
Vol 6 (2) ◽  
pp. 186-192
Author(s):  
Monica Gozali
Keyword(s):  
Brand Awareness ◽  
Travel Agency ◽  
Target Market ◽  
High Class ◽  
Promotional Video

Asia Holiday Tour & Travel is a travel agency based in Surabaya on Jalan Indragiri No. 12-18 #9. It focuses more on tour package selling especially throughout Asia. Asia Holiday has a main project called Go China that offers many destinations to China. Go China’s target market is Surabaya people, middle to high class, and 40 years old and older. Asia Holiday’s competitors are ATS Vacations and Golden Rama. The main problem of Asia Holiday is that they only have brochures to promote and market their tour products which not so effective. As a result, the selling of Go China tour packages rarely achieves its maximum number. A promotional video is the best solution for Asia Holiday to increase the brand awareness of Asia Holiday. It is an animation video and as a representative in explaining about Go China to the target market. 

scholarly journals Who Is The Target Market Of Digital Tourism 4.0?

2020 ◽  
Vol 5 (1) ◽  
pp. 50
Author(s):  
Felix Goenadhi ◽  
Dedi Rianto Rahadi
Keyword(s):  
Practical Implication ◽  
Group Discussion ◽  
Destination Image ◽  
Target Market ◽  
Doing Business ◽  
Significant Difference ◽  
Before And After ◽  
Post Test ◽  
Tourism Image ◽  
Promotional Video

<p>This study is to investigate the willingness or intention of millennials and Gen Z era because nowadays, they are the new target market and their tourism destination image to visit several places in Indonesia based YouTube account "Indonesia.Travel" about their promotional video "Wonderful Indonesia-A Visual Journey." In this video, there will be four places. The first one is Bunaken, Manado; Banyuwangi, East Java; Lombok; and Wakatobi. The paper is presenting and experimental research (pre-test and post-test) to measure intention and tourism image of destination places in Indonesia and qualitative method (with Focus Group Discussion) in the open-ended questions. There is a significant influence of post-test to tourism image of choosing a destination in Millenials, and Gen Z and also there is a significant difference between post-test and pre-test, before and after the promotional video of "Wonderful Indonesia-A Visual Journey." The Research Limitation/Implication is the subject is only Millenial, and Gen Z and this research only use accidental sampling. The practical implication in this research it is hoping that the paper will contribute to doing business about the promotional video in other places in Indonesia, or the world.</p>

scholarly journals Promoting Luminor Hotel Pahlawan, Sidoarjo to Its Target Market Using a Marketing Booklet

K ta Kita ◽  
2020 ◽  
Vol 8 (3) ◽  
pp. 248-261
Author(s):  
Asti Kusumaningtyas
Keyword(s):  
Target Market ◽  
Creative Thesis ◽  
Point Target ◽  
Marketing Tool ◽  
Selling Point

This is a creative thesis report on a problem that Luminor Hotel Pahlawan, Sidoarjo has. The three-star hotel located in Sidoarjo is believed to have ineffective marketing tools. Their prospects tend to ask for further information such as pictures and detail description of the facilities. Flyers that the salespeople usually give to the prospects are less informative. Thus, in order to introduce the product to the representatives of the prospects a marketing booklet is needed. Marketing booklet which has more spaces to deliver information can help the salespeople to answer customers’ needs. To persuade the readers, Luminor Hotel Pahlawan, Sidoarjo’s Unique Strength Points (USP) will be emphasized in the marketing booklet contents.Keywords: marketing tool, marketing booklet, unique selling point, target market.

scholarly journals Promoting Petra Language Center To Its Target Market By Using A Website

K ta Kita ◽  
2021 ◽  
Vol 9 (2) ◽  
pp. 150-157
Author(s):  
Agnes Emmilia Eka Rosanti
Keyword(s):  
Foreign Language ◽  
English Language ◽  
French Language ◽  
Specific Information ◽  
Target Market ◽  
Creative Thesis ◽  
Mandarin Language ◽  
Foreign Language Skill ◽  
Selling Point ◽  
The Relationship

I did my internship in Petra Language Center. The Products of PLC are English Language Center, Mandarin Language Center, Japanese Language Center, French Language Center, and Dutch Language Center. For English Language Center, it has other courses and it will be explained in Creative Thesis. The target market is children, teenagers, and general adults who want to enhance their foreign language skill. The competitors of PLC are Ubaya Language Center and Unesa Language Center.  The main problem of PLC is that the customers do not know where to go to get the information. The solution to this problem is to make a website. Website is a right tool for PLC because it is accessible and it provides the specific information about courses in PLC. The benefits of PLC website are to increase sales and profit, to expand its market, and to build the relationship with the customers. Keywords : promotional tool, website, unique selling point

scholarly journals Increasing the Brand Awareness of SUAPI of PT. Garuda Top Plasindo by Highlighting its Unique Selling Points in a Promotional Video

K ta Kita ◽  
2019 ◽  
Vol 7 (1) ◽  
pp. 79-84
Author(s):  
Jenet Katili
Keyword(s):  
Family Business ◽  
Main Product ◽  
The Other ◽  
Lower Price ◽  
Brand Awareness ◽  
Food Grade ◽  
Grade Material ◽  
Promotional Video ◽  
Chemical Material ◽  
Target Markets

PT. Garuda Top Plasindo is a family business that was established in 2001. It is located at Rungkut Industri III/17, Surabaya. Its main product is SUAPI. SUAPI is a brand of its disposable cutleries such as spoons, forks, knives, drinking cups, chopsticks, and many more. As a big company, PT. Garuda Top Plasindo also has some competitors, two of which are Cicipi and Victory. Those two brands also sell disposable cutleries but with a lower price. Because of that, the company has a problem related to the price. The company has lost some of its distributors because they prefer to buy cheap products from those two other brands. However, SUAPI has some uniqueness that the others do not have. The first is safe. The company uses food-grade material to produce the cutleries. Using safety cutleries is important that we can be spared from chemical material that can cause illness. The second is variety. SUAPI has various designs and colors that will make your party more colorful. Therefore, the solution of the problem is emphasizing the two selling points in a promotional video to increase the brand awareness. It is a good solution for the company because they will have a new tool that can help them in explaining the USP of SUAPI to the customers. This tool will show the uniqueness of SUAPI that the other brands do not have. There are several benefits that the company will get from this project. First, many customers and prospects will know about the uniqueness of SUAPI. Second, the company will find it easier to promote the products to the target markets. Keywords: brand awareness, unique selling points, promotional video.

PENETAPAN KEBIJAKAN PERIKLANAN ATAS DASAR PERILAKU KONSUMEN (Studi Kasus : Produk Shampoo)

2018 ◽  
Vol 1 (01) ◽  
pp. 01
Author(s):  
Ismulyana Djan
Keyword(s):  
Consumer Behavior ◽  
Market Research ◽  
Advertising Effectiveness ◽  
Target Market

There are three things that should be into consideration in advertising certain product, ic,; the extent of similar products advertised at the same target market and media, cost of advertising, and difficulty in measuring advertising effectiveness. These three factors force management people to launch a market research concerning consumer behavior.Research carried out on 110 respondent asking them to mention: the brand of shampoo they used from ten different alternatives, seven usefulness of that product, and the kind of advertising media that is most often seen, heard, or read, shows that advertising shampoo product should pay attention to the: characteristic of the shampoo user, objective of advertising, target market to be achieved, advertising theme, press media used, and coordination with other marketing factors.That conclusion become the basic formulation on considering advertising policy of shampoo product that pay attention to consumer behavior.

Research on the Marketing Strategy of Online Education -- Taking New Oriental as an Example

2020 ◽  
Vol 2 (2) ◽  
Author(s):  
Jialu Chen ◽  
Yingxiao Han ◽  
An Li
Keyword(s):  
Online Learning ◽  
Online Education ◽  
Online Teaching ◽  
Large Scale ◽  
Target Market ◽  
Growth Trend ◽  
Continuous Growth ◽  
Financial Investment ◽  
Marketing Mode ◽  
Marketing Costs

In recent years, with the development of society and the progress of science and technology, online learning has penetrated into people's daily life, and people's demand for high-quality curriculum products is more and more strong. From a macro perspective, the continuous growth of national financial investment in education, the continuous upgrading of China's consumption structure, the development of 5G technology and the popularization of AI intelligence make online teaching less limited. The online education industry is showing an explosive growth trend. More and more online education institutions are listed for financing, and the market value is soaring. However, in 2019, except for GSX, the latest online learning platforms such as New Oriental, Speak English Fluently and Sunlands, have been in a state of loss. Most of these agencies seize the market by increasing advertising investment, but at the same time, they also bring huge marketing costs, which affect the financial performance of the company. With the enhancement of Matthew effect, large-scale educational institutions occupy a large market through free classes and low-price classes, while small and medium-sized institutions with weak capital strength are often unable to afford high sales costs, facing the risk of capital chain rupture. Taking new Oriental online as an example, this paper analyzes the problems existing in the marketing strategies of online education institutions. It also puts forward suggestions on four aspects, which are target market, differentiated value, marketing mix and marketing mode, so as to make sure that online education institutions can control marketing expenses and achieve profits by improving course quality, expanding marketing channels and implementing precise positioning.

Selectivity changes of acetone transformation over ZSM-5 zeolites with different acido-basic properties

1989 ◽  
Vol 54 (8) ◽  
pp. 2054-2063 ◽  
Author(s):  
Jiří Čejka ◽  
Ludmila Kubelková ◽  
Pavel Jírů
Keyword(s):  
Main Product ◽  
High Conversion ◽  
Total Conversion ◽  
Basic Properties ◽  
Product Composition ◽  
Conversion Level ◽  
Integral Reactor ◽  
Low Activity ◽  
High Conversion Level

Acetone transformation catalyzed by HZSM-5 and NaZSM-5 zeolites and by zeolites modified with basic oxides was studied in an integral reactor at a temperature of 350 °C. Modification of acido-basic properties of ZSM-5 zeolites resulted both in the total conversion changes and in the essential changes in the product composition. Isobutene was found to be the main product over HZSM-5 zeolites exhibiting low activity, while aromatics prevailed when high conversion level was attained. Classical condensation of acetone yielding mesityloxide and phorones was observed over NaZSM-5 zeolites impregnated with CaO and ZnO.

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