scholarly journals Analisis Pengaruh Green Product dan Green Advertising terhadap Keterlibatan Konsumen dan Dampaknya pada Keputusan Pembelian Konsumen Laksmie Florist

2011 ◽  
Vol 2 (2) ◽  
pp. 1077
Author(s):  
Tinjung Desy Nursanti ◽  
Melisa Melisa
Keyword(s):  
Consumer Involvement ◽  
Bank Credit ◽  
Environmental Responsibility ◽  
Green Product ◽  
Purchasing Decisions ◽  
Community Needs ◽  
Green Advertising ◽  
Tax Relief ◽  
The Government ◽  
Corporate Social

Marketing-oriented concept of community not only relies on community needs, but also can bring prosperity through environmental responsibility around; in this case the product and the marketing are more environmentally friendly. Application of green products and green advertising might attract widespread public sympathy, and even requirements for operational permits, production and ease of obtaining bank credit facility or tax relief may be considered by the government that is now more incentive to campaign for the concept and implementation of policies and regulations of corporate social responsibility. The objectives of this study was to determine whether there is influence of green product and green advertising toward consumer involvement and also its impact on consumer purchasing decisions Laksmi florist company. A survey with analysis of individual consumer of Lakmi florist is conducted, while path analysis is used to determine the effect among variables. The results showed that green advertising as well as green product provide a positive and significant influence on consumer involvement that have an impact on consumer purchasing decisions of Laksmi Florist company. 

scholarly journals PENGARUH GREEN PRODUCT, GREEN BRAND, DAN GREEN ADVERTISING TERHADAP KEPUTUSAN PEMBELIAN

2015 ◽  
Vol 14 (1) ◽  
pp. 89-97
Author(s):  
Gunarso Wiwoho
Keyword(s):  
Data Collection ◽  
Significant Influence ◽  
Sampling Technique ◽  
Green Product ◽  
Purchasing Decisions ◽  
Validity Test ◽  
Purposive Sampling ◽  
Green Advertising ◽  
Independent Variable

This study aims to determine the effect of Green Product, Green Brand, and Green Advertising on Tupperware Purchasing Decisions in Kebumen. The purpose of this study is to analyze and explain the effect between the independent variable and the dependent variable. The sample in this study are consumers who know, buy, or use Tupperware in the amount of 100 people. Data collection techniques using purposive sampling technique. Validity test shows that all variables in this study are valid. The data is processed using the SPSS 22 for Windows program. Based on the results of the study indicate that the Green Product variable has a significant  effect on purchasing decisions. Green Brand has a significant influence on purchasing decisions. Green Advertising has a significant effect on purchasing decisions.

scholarly journals CETICISMO E PRAGMATISMO, AMBIGUIDADES E CONTRADIÇÕES: O OLHAR DO ESTUDANTE DE ADMINISTRAÇÃO PARA A RESPONSABILIDADE SOCIAL CORPORATIVADOI: 10.5773/rgsa.v4i3.327

2010 ◽  
Vol 4 (3) ◽  
pp. 32
Author(s):  
Cintia Rodrigues O Medeiros ◽  
Jacquelaine Florindo Borges
Keyword(s):  
Purchasing Decisions ◽  
Corporate Scandals ◽  
Survey Results ◽  
The Subject ◽  
The Government ◽  
Social Environmental ◽  
Quality Of Products ◽  
Corporate Social

Recentes escândalos corporativos geraram uma crise de confiança em relação ao comportamento das companhias, à integridade profissional dos seus principais executivos e ao conteúdo de currículos e programas das escolas de gestão. Este artigo analisa a Responsabilidade Social Corporativa (RSC) na perspectiva do estudante de Administração de duas instituições de ensino, uma pública e outra particular. É um estudo de natureza quantitativa que utiliza o método survey para identificar como os estudantes compreendem a RSC e como esta influencia o seu comportamento. Os resultados da pesquisa mostram que os estudantes reconhecem a importância de ações de RSC e as diferentes dimensões desta: social, ambiental e econômica. Todavia, eles atribuem ao governo a responsabilidade pela busca pelo bem-estar social, relegando o papel das organizações e da sociedade civil nesse processo. Ainda, os resultados mostram que a qualidade dos produtos e serviços e o preço competitivo são critérios mais importantes na decisão de compra desses estudantes do que a conduta ética e as práticas de responsabilidade social e ambiental das companhias. Eles são céticos quanto aos motivos que levam as companhias a adotarem práticas de RSC: a imagem e a reputação. As conclusões indicam ambiguidades e contradições no comportamento dos estudantes e futuros gestores em relação à RSC, e alertam a academia para a necessidade de reforçar o tema em seus currículos. Palavras-chave:Escândalos corporativos. Conduta do Administrador. Responsabilidade Corporativa. Escolas de Administração. ABSTRACT Recent corporate scandals have generated a trust crisis in relation to companies’ behavior, to professional integrity of their main executives, as well as to curricular content and course of management schools. This article analyzes the Corporate Social Responsibility (CSR) from the students’ perspective in two schools, one public and the other one private. It is a study of a quantitative method that uses the survey to identify how students understand the CRS and how this influences their behavior. The survey results show that students recognize the importance of CRS actions and their different dimensions: social, environmental and economic. However, they assign to the government the responsibility for the pursuit of social welfare, relegating the role of organizations and civil society in this process. The results also show that the quality of products and services and competitive price are more important criteria in purchasing decisions for these students than the ethical behavior and practices of social and environmental responsibility of the company. They are skeptical about the reasons that lead companies to adopt practices of CRS: the image and reputation. The conclusions indicate ambiguities and contradictions in students’ behavior and future managers in relation to CSR, and alert the Academy to the need to insert the subject into its curriculum. Keywords:Corporate scandals. Administrator’s conduct. Corporate responsibility. Business schools.

scholarly journals Kajian Filosofis berparadigma Positivisme : Pelaksanaan Corporate Social Responsibility sebagai Kewajiban menurut Undang-Undang dalam Mewujudkan Good Corporate Governance

2016 ◽  
Vol 3 (2) ◽  
pp. 237
Author(s):  
Peni Rinda Listyawati
Keyword(s):  
Corporate Governance ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Competent Authority ◽  
Point Of View ◽  
Environmental Responsibility ◽  
General Description ◽  
Good Corporate Governance ◽  
The Government ◽  
Corporate Social

Positivism point of view can be declared as valid if it is specified by the institution or the competent authority and based on the rule of higher and not hung on moral values. That legal norm as we know is the Act.Law is a manifestation of the will of the government or can be said as way to arrange something in order to achieve the objectives as  it is mentioned in the political law contained in the preamble or a general description. Furthermore, the Government has enacted the Corporate Law which is found in Article 74. This article set of Social and Environmental Responsibility (Corporate Social Responsibility). The fundamental question is why CSR including ethical conduct/ morality of a company, is included into law which must be implemented by the company? This question can not be answered by jurisprudence that has a limited scope. Since it only study about the norms or rules (laws). Moreover, when this condition occurs, it will go to be the object of philosophical discussion.Article 74 of Law No. 40 of 2007 has demonstrated that moral action can be increased its power to become law. Social and environmental responsibility norm become a legal obligation. It rules policy to create Acts and give sanction. The basic value is that the company in business activity has caused negative impacts resulting in losses for the community. In addition, CSR is responsible on the principle of sustainable development. Thereby, by implementing Corporate Social Responsibility properly, it will create Good Corporate Governance (GCG)

scholarly journals Social and Environmental Responsibility of Tidore ESPP to the Community of Tidore City Village, Tidore Islands

2021 ◽  
Vol 8 (12) ◽  
pp. 39
Author(s):  
Amin Muhammad ◽  
Muh Mufti M Djafar
Keyword(s):  
Corporate Social Responsibility ◽  
Power Plant ◽  
Social Responsibility ◽  
Environmental Responsibility ◽  
Business Climate ◽  
Steam Power ◽  
Steam Power Plant ◽  
The Government ◽  
Corporate Social ◽  
City Village

This study aims to (1) determine the implementation of social and environmental responsibility of ESPP Tidore to the community in the rum village (2) to determine the factors that influence the implementation of social and environmental responsibility of ESPP Tidore to the community of Rum City of Tidore Islands. The results showed that the Tidore ESPP was operated in mid 2017. After that, it was inaugurated by the Government in August 2016, until entering 2021 only 4 programs were implemented. Even though it has been in operation for 5 years. This indicates unpreparedness in the planning of Corporate Social Responsibility (CSR) programs and obstacles regarding the Technical component of Electric Steam Power Plant (ESPP) Operation. Distribution of Corporate Social Responsibility (CSR) and even then because it considers the pressure from the community for the sake of improving communication in the business climate, in addition to obligations that are regulated based on existing regulations.

scholarly journals THE INFLUENCE OF GREEN MARKETING STRATEGY ON PURCHASING DECISION WITH MEDIATION ROLE OF BRAND IMAGE

2021 ◽  
Vol 19 (3) ◽  
pp. 535-546
Author(s):  
Asyhari Asyhari ◽  
◽  
Sitty Yuwalliatin ◽  
Keyword(s):  
Social Marketing ◽  
Product Innovation ◽  
Brand Image ◽  
Green Marketing ◽  
Analysis Tool ◽  
Green Product ◽  
Purchasing Decisions ◽  
Green Product Innovation ◽  
Corporate Social Marketing ◽  
Corporate Social

This study aims to determine and analyze the influence of green marketing, corporate social marketing, and green product innovation on purchasing decisions with the brand image as an intervening variable. The population is consumers who purchase go green products in central java. By using the purposive sampling technique, obtained a total sample of 140 respondents. The analysis tool is the analysis path, which was previously tested for validity, reliability, and the classic assumption test. The test results show that green marketing, corporate social marketing, and green product innovation have a positive influence on brand image. Green marketing, corporate social marketing, green product innovation, and brand image positively influence purchasing decisions. Brand image can be an intervening variable between green marketing and purchasing decisions, while brand image can be an intervening variable between corporate social marketing and purchasing decisions. Brand image can be an intervening variable between green product innovation on repurchase. The more the company can innovate on environmentally-friendly products, the more it will improve the positive image to increase consumers’ decisions. Future studies should consider green perceived quality, brand awareness, and brand trust to understand consumer purchasing decisions better.

scholarly journals Faktor-Faktor Yang Mempengaruhi Buying Decision Konsumen Green Product Di Jakarta

2021 ◽  
Vol 3 (4) ◽  
pp. 904
Author(s):  
Annisa Shofi Ayuningtyas ◽  
Tommy Setiawan Ruslim
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Equation Modeling ◽  
Green Product ◽  
Purchasing Decisions ◽  
Green Products ◽  
Environmental Consciousness ◽  
Green Advertising ◽  
Hypothesis Model ◽  
Buying Decisions

Indonesian people are still less involved in the practice of minimizing ecosystem damage, such as not switching to using green products to reduce plastic waste. The number of green products sold in Indonesia itself is not small, but the demand is not too much. In fact, by increasing consumer purchasing decisions for green products, it can help Indonesia become a more environmentally friendly country. The purpose of this study was to examine the effect of environmental consciousness, eco-label, attitude, green advertising, and price on green product consumer buying decisions. This study uses Structural Equation Modeling (SEM) to analyze the hypothesis model with SmartPLS. This study used 260 samples obtained through the distribution of online questionnaires.. The results of this study indicate that environmental consciousness, attitude, and price positively and significantly affect the buying decisions of green products consumers, while eco-labels, and green advertising positively but not significantly affect the buying decisions of green products consumers.Masyarakat Indonesia masih kurang terlibat dalam praktik meminimalisir kerusakan ekosistem, seperti belum beralih menggunakan produk ramah lingkungan untuk mengurangi sampah plastik. Produk ramah lingkungan yang dijual di Indonesia sendiri jumlahnya tidak sedikit, namun peminatnya belum terlalu banyak. Padahal dengan meningkatkan keputusan pembelian konsumen terhadap green product, dapat membantu Indonesia menjadi negara yang lebih ramah lingkungan. Tujuan penelitian ini adalah untuk menguji pengaruh dari environmental consciousness, eco-label, attitude, green advertising, dan price terhadap buying decision konsumen green product. Penelitian ini menggunakan Structural Equation Modeling (SEM) untuk menganalisis model hipotesis dengan SmartPLS. Penelitian ini menggunakan 260 sampel yang didapatkan melalui pedistribusian kuesioner secara online. Hasil dari penelitian ini menunjukkan bahwa environmental consciousness, attitude, dan price secara positif dan signifikan mempengaruhi buying decision konsumen green product, serta eco-label, dan green advertising secara positif namun tidak signifikan mempengaruhi buying decision konsumen green product.

The antecedents of corporate social and environmental responsibility discourse in Pakistan: Multiple theoretical perspectives

2019 ◽  
Author(s):  
Muhammad Farhan Basheer ◽  
Saqib Muneer ◽  
Muhammad Atif ◽  
Zubair Ahmad
Keyword(s):  
Institutional Theory ◽  
Least Squares ◽  
Agency Theory ◽  
Stakeholder Theory ◽  
Fixed Effects ◽  
Ordinary Least Squares ◽  
Environmental Responsibility ◽  
Legitimacy Theory ◽  
Discourse Practices ◽  
Corporate Social

The primary purpose of the study is to explore the antecedents of corporate social and environmental responsibilities discourse practices in Pakistan. The industry sensitivity, government shareholding, block holder ownership, print media coverage, environmental monitoring programs, and strategic posture are examined as antecedents of corporate social and environmental responsibility practices. A multidimensional theoretical perspective namely stakeholder theory (ST), institutional theory (IT), agency theory (PAT), and legitimacy theory (LT) is used to conceptualize the phenomena. All the four of perspective theories (positive accounting theory, legitimacy theory, stakeholder theory, and institutional theory) claim that there are ‘pressures’ that impact the organization. How much ‘pressures’ are recognized, managed or satisfied differs from one perspective of theory to the other. To estimate the data, this study uses three sets of panel data models, i.e., the pooled ordinary least squares model (POLS) or constant coefficients model, fixed effects (FEM or least squares dummy variable/LSDV model) and random-effects models. The final sample is comprising of 173 firms over eight years from 2011 to 2017. The firms listed in PSX are included in the sample. Overall the findings of the study have shown agreement with the proposed results. However, the study has provided more support to the institutional theory and stakeholder theory. Keywords: Corporate Social Responsibility, Stakeholders Theory, Agency Theory, Pakistan

scholarly journals Can Mandatory Disclosure Policies Promote Corporate Environmental Responsibility?—Quasi-Natural Experimental Research on China

2021 ◽  
Vol 18 (11) ◽  
pp. 6033
Author(s):  
Yue Liu ◽  
Pierre Failler ◽  
Liming Chen
Keyword(s):  
Property Rights ◽  
Large Scale ◽  
Environmental Responsibility ◽  
Mandatory Disclosure ◽  
Corporate Environmental Responsibility ◽  
Disclosure Policy ◽  
Protection Information ◽  
The Difference ◽  
Csr Disclosure ◽  
Corporate Social

Corporate environmental responsibility (CER) is an important component of the corporate social responsibility (CSR) report, and an important carrier for enterprises to disclose environmental protection information. Based on the corporate micro data, this paper evaluates the effect of a mandatory CSR disclosure policy on the fulfillment of corporate environmental responsibility by adopting the difference-in-differences model (DID) with the release of a mandatory disclosure policy of China in 2008 as a quasi-natural experiment. The study draws the following conclusions: First, a mandatory CSR disclosure policy can promote the fulfillment of CER. Second, after the implementation of a mandatory CSR disclosure policy, enterprises can improve their CER level through two channels: improving the quality of environmental management disclosure and increasing the number of patents. Third, the heterogeneity of the impacts of mandatory CSR disclosure on CER is reflected in three aspects: different CER levels, different corporate scales and a different property rights structure. In terms of the CER level, there is an inverted U-shaped relationship between the CER level and mandatory CSR disclosure effect. In terms of the corporate scale, mandatory disclosure of CSR plays a greater role in large-scale enterprises. In terms of the structure of property rights, mandatory CSR disclosure has a greater effect on non-state-owned enterprises.

scholarly journals Testing the Effectiveness of CSR Dimensions for Small Business Entrepreneurs

2020 ◽  
Vol 7 (1) ◽  
pp. 6
Author(s):  
Nor Hadi ◽  
Udin Udin
Keyword(s):  
Corporate Social Responsibility ◽  
Small Business ◽  
Social Responsibility ◽  
Low Cost ◽  
Mining Area ◽  
Production Equipment ◽  
Loan Terms ◽  
The Government ◽  
Contract Implementation ◽  
Corporate Social

This article is intended to empirically test the effectiveness of the Corporate Social Responsibility (CSR) dimension of assistance to Small Business Entrepreneurs (SMEs) under companies’ guidance of Semen Indonesia in Central and East Java. Corporate Social Responsibility (CSR) implementation for Small Business Entrepreneurs (SMEs), besides as a social contract implementation, is also an effort to increase legitimacy. This study is essential to obtain effective and relevant CSR dimensions recommended for the SME empowering program. The study was conducted at SMEs domiciled around the mining area and the cement factory. Out of 250 SMEs, 92 SMEs were involved in this study. The research data was primary, including respondents’ opinions, where the data were taken using survey and interview procedures. Data analysis using statistics was a factorial analysis. The results showed that of the eight programs included in CSR in the field of assistance for empowering SMEs, two were effective for empowering SMEs: (1) low-cost revolving funds and (2) production equipment assistance for SMEs. Meanwhile, six other CSR programs showed ineffectiveness: (1) mentoring, (2) marketing, (3) ease of procedure and relief of loan terms, (4) education and training, (5) accessibility of obtaining loans, and (6) the involvement of parties in the implementation of CSR. It indicated that the six CSR programs were not effective in helping to build image and legitimacy. The results of the research make an important contribution to the government and corporations and show that the construction of CSR programs must give attention to the real conditions and needs of SMEs in order to achieve effectiveness in solving problems by SMEs. Especially for the government, regulations are needed that can systemically encourage companies to implement CSR. This research still has limitations, therefore further research should be developed, especially in the area of empirical testing related to the contextual dimensions of CSR that are relevant to assisted stakeholders. Development-based research should be considered.

scholarly journals Corporate Profit Tax and Strategic Corporate Social Responsibility Under Foreign Acquisition

2020 ◽  
Vol 0 (0) ◽  
Author(s):  
Lili Xu ◽  
Sang-Ho Lee
Keyword(s):  
Corporate Social Responsibility ◽  
Nash Equilibrium ◽  
Social Responsibility ◽  
Corporate Tax ◽  
Government Grants ◽  
Corporate Profit ◽  
Foreign Acquisition ◽  
Strategic Csr ◽  
The Government ◽  
Corporate Social

Abstract This study investigates government public policies facing competing firms’ strategic corporate social responsibility (CSR) activities and finds that the choice of CSR crucially depends on corporate profit tax. We demonstrate that strategic CSR decreases while social welfare increases with corporate tax. When the government grants uniform output subsidies, we show that bilateral CSR leads to a lower CSR level than under unilateral CSR but bilateral CSR is always beneficial to society. However, when the government grants discriminatory output subsidies which yield different levels of unilateral CSR, we show that domestic CSR leads to a lower CSR level than under foreign CSR. In an endogenous CSR choice game, domestic CSR (no CSR) is a Nash equilibrium when corporate tax is low (high) under the uniform subsidy, while foreign CSR could be a Nash equilibrium when corporate tax is low under the discriminatory subsidy.

Sign in / Sign up

Export Citation Format

Share Document