scholarly journals PENGARUH GREEN PRODUCT, GREEN BRAND, DAN GREEN ADVERTISING TERHADAP KEPUTUSAN PEMBELIAN

2015 ◽  
Vol 14 (1) ◽  
pp. 89-97
Author(s):  
Gunarso Wiwoho
Keyword(s):  
Data Collection ◽  
Significant Influence ◽  
Sampling Technique ◽  
Green Product ◽  
Purchasing Decisions ◽  
Validity Test ◽  
Purposive Sampling ◽  
Green Advertising ◽  
Independent Variable

This study aims to determine the effect of Green Product, Green Brand, and Green Advertising on Tupperware Purchasing Decisions in Kebumen. The purpose of this study is to analyze and explain the effect between the independent variable and the dependent variable. The sample in this study are consumers who know, buy, or use Tupperware in the amount of 100 people. Data collection techniques using purposive sampling technique. Validity test shows that all variables in this study are valid. The data is processed using the SPSS 22 for Windows program. Based on the results of the study indicate that the Green Product variable has a significant  effect on purchasing decisions. Green Brand has a significant influence on purchasing decisions. Green Advertising has a significant effect on purchasing decisions.

scholarly journals PENGARUH BAURAN PROMOSI, KUALITAS PELAYANAN, DAN CITRA PERUSAHAAN TERHADAP KEPUASAN JAMAAH UMROH AL-SHAHBA MALANG MELALUI KEPERCAYAAN JAMAAH SEBAGAI VARIABEL INTERVENING

2020 ◽  
Vol 14 (2) ◽  
pp. 161-172
Author(s):  
Maulidia Wulan Anggraini ◽  
Tin Agustina Karnawati ◽  
Widi Dewi Ruspitasari
Keyword(s):  
Data Collection ◽  
Service Quality ◽  
Path Analysis ◽  
Significant Influence ◽  
Sampling Technique ◽  
Corporate Image ◽  
Coefficient Of Determination ◽  
Purposive Sampling ◽  
Independent Variables ◽  
Variable Population

The purpose of the research is to determine the effect of the promotion mix, service quality, and company image toward satisfaction of Al-Shahba Malang pilgrims through the pilgrims’ trust as an intervening variable. Population of this research is based on consumer who choosing and using Al-Shahba Malang’s umrah package in 2016-2018 as many 276 people. Sample used in this research covers 163 consumer using purposive sampling technique. In this research, the data collection techniques is by questionnaires, interviews, observations, and documentations. The data gained from questionnaires was analyzed by using instrument test, path analysis, hypoteshis testing and the coefficient of determination with SPSS 21.0 version. The research proves that the three independent variables : promotion mix, service quality, and corporate image, has a positive and significant influence on the pilgrims’ trust. The promotion mix, service quality, and corporate image has a positive and significant influence on the pilgrims’ satisfaction. The pilgrims’ trust has a positive and significant influence on the pilgrims’ satisfaction. And the promotion mix, service quality, corporate image has a positive and significant indirect influence on the pilgrims’ satisfaction through pilgrims’ trust as an intervening variable.

scholarly journals PENERAPAN MODEL PEMBELAJARAN TWO STAY TWO STRAY DENGAN MODEL PEMBELAJARAN JIGSAW TERHADAP HASIL BELAJAR KOGNITIF SISWA SMAN 2 SINTANG

2019 ◽  
Vol 4 (1) ◽  
pp. 47-61
Author(s):  
Elida Dewi Pandini ◽  
Dessy Triana Relita
Keyword(s):  
Data Collection ◽  
Learning Outcomes ◽  
Cognitive Learning ◽  
Sampling Technique ◽  
Learning Outcome ◽  
Learning Model ◽  
Research Approach ◽  
Purposive Sampling ◽  
Independent Variable ◽  
Cognitive Learning Outcomes

Abstract: This research aims to find out how the application of the Two Stay Two Stray (TSTS) model and the Jigsaw learning model on students' cognitive learning outcomes in labor issues material in Indonesia. The independent variable of this study is “Two Stay Two Stray learning model (TSTS) and Jigsaw learning model”, while the dependent variable is “Learning Outcomes”. The research approach used in this research was a quantitative approach. The form of research used in this study was an experiment form with Two Group Pretest Posttest research design. The population in this research were all students of class IX IPS consisting of four classes namely class IX IPS 1, IX IPS 2, IX IPS 3, and IX IPS 4 with the total number of students were 134. The sampling technique used in this study was purposive sampling. Data collection tools used were test questions, observation sheets and documentation. The results showed that There were no significant differences in cognitive learning outcomes between students who used the two stay two stray learning model and the jigsaw learning model with the results of Z_ (count) of 1.72 and Z_ (table) at a significant level of 0.05 were 1.96. Keywords: TSTS Learning Model and Jigsaw, Learning Outcome Abstrak: Penelitian ini bertujuan untuk melihat bagaimana penerapan model Two Stay Two Stray (TSTS) dengan model pembelajaran Jigsaw terhadap hasil belajar kognitif siswa pada materi permasalahan ketenagakerjaan di indonesia. Variabel bebas penelitian ini adalah “model pembelajaran Two Stay Two Stray (TSTS) dan model pembelajaran Jigsaw”, sedangkan variabel terikatnya adalah “Hasil Belajar”. Pendekatan penelitian yang digunakan dalam penelitian ini adalah pendekatan kuantitatif. Bentuk penelitian yang digunakan dalam penelitian ini adalah bentuk eksperimen dengan rancangan penelitian Two Group Pretest Posttest Designs. Populasi dalam penelitian ini adalah seluruh siswa kelas IX IPS yang terdiri dari empat kelas yaitu kelas IX IPS 1, IX IPS 2, IX IPS 3, dan IX IPS 4 dengan jumlah keseluruhan siswa yaitu 134. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah purposive sampling. Alat pengumpulan data yang digunakan adalah soal tes, lembar observasi dan dokumentasi. Hasil penelitian menunjukkan bahwa tidak terdapat perbedaan yang signifikan hasil belajar kognitif antara siswa yang menggunakan model pembelajaran two stay two stray dengan model pembelajaran jigsaw dengan hasil  sebesar 1,72 dan  pada taraf signifikan 0,05 sebesar 1,96. Kata kunci: Model Pembelajaran TSTS dan  Jigsaw, Hasil belajar

scholarly journals PENGARUH INFLUENCER MARKETING DAN VIRAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN BITTERSWEET BY NAJLA

2021 ◽  
pp. 1209
Author(s):  
Muhammad Miftahul Fathurrahman ◽  
Diana Triwardhani ◽  
Jenji Gunaedi Argo
Keyword(s):  
Quantitative Study ◽  
Significant Influence ◽  
New Products ◽  
Sampling Technique ◽  
Viral Marketing ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
The Difference ◽  
Marketing Methods

Bittersweet By Najla is known as a marketer who uses influencer marketing and viral marketing methods. Although this method is known as a powerful marketing method, sales of new products marketed using influencer marketing and viral marketing are not in line with the old products that people are familiar with. This study aims to prove the influence of influencer marketing on purchasing decisions and viral marketing on purchasing decisions. This research is a descriptive quantitative study with the object of research being Bittersweet By Najla consumers in Jabodetabek. The sample is 100 respondents with purposive sampling technique. The hypothesis of this study was tested using SmartPLS 3.0 with the results (1) There is a significant influence of influencer marketing on purchasing decisions of 0.425. (2) There is a significant effect of viral marketing on purchasing decisions of 0.346 (3) There is a contribution from influencer marketing and viral marketing of 51.9%, and the difference of 48.1% is obtained from other variables. (4) There is an influence of influencer marketing and viral marketing on purchasing decisions. Bittersweet By Najla dikenal sebagai pemasar yang menggunakan metode influencer marketing dan viral marketing. Meskipun metode tersebut dikenal sebagai metode pemasaran yang ampuh, penjualan pada produk baru yang dipasarkan menggunakan influencer marketing dan viral marketing tidak selaris produk lama yang telah dikenal orang-orang. Penelitian ini ditujukan untuk membuktikan pengaruh dari influencer marketing terhadap keputusan pembelian dan viral marketing terhadap keputusan pembelian. Penelitian ini berupa sebuah penelitian kuantitatif deskriptif dengan objek penelitian konsumen Bittersweet By Najla se Jabodetabek. Sampel berjumlah 100 responden dengan teknik purposive sampling. Hipotesis dari penelitian ini diuji menggunakan SmartPLS 3.0 dengan hasil (1) Terdapat pengaruh secara signifikan dari influencer marketing terhadap keputusan pembelian sebesar 0.425. (2) Terdapat pengaruh secara signifikan dari viral marketing terhadap keputusan pembelian sebesar 0.346 (3) Terdapat kontribusi dari influencer marketing dan viral marketing sebesar 51.9%, dan selisihnya berupa 48.1% didapatkan dari variabel yang lain. (4) Terdapat pengaruh influencer marketing dan viral marketing terhadap keputusan pembelian.

scholarly journals Digital Marketing dan Hedonisme Dalam Pengambilan Keputusan Pembelian

2019 ◽  
Vol 16 (4) ◽  
pp. 58
Author(s):  
I Putu Lugra Agusta Pranawa ◽  
Agus Putu Abiyasa
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Marketing Strategy ◽  
Social Factors ◽  
Reference Group ◽  
Sampling Technique ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Purchasing Decisions ◽  
Purposive Sampling

ABSTRACTThis study discusses digital marketing strategies and hedonism on purchasing decisions. The research location was conducted at the Bali Tree House. The sampling technique uses purposive sampling technique, data collection techniques used are: observation, documentation, and interviews, with the validity method of triangulation data. The results found are as follows: Rumah Pohon Bali has used a digital marketing strategy using E-commerce, blogs, and social media for digital marketing optimization. Hedonism combined with digital marketing with visual summaries can increase consumer attractiveness. This digital marketing strategy and hedosme can increase purchasing decisions through policy factors and social factors regarding the part of the reference group that is expected to be a strategy that can provide maximum sales results for Balinese tree houses.

scholarly journals ANALISIS PENGARUH KEPUTUSAN PEMBELIAN PADA KOSMETIK BERLABEL HALAL

2019 ◽  
Vol 2 (1) ◽  
pp. 68-77
Author(s):  
Ratih Hesty Utami
Keyword(s):  
Regression Analysis ◽  
Significant Influence ◽  
Quantitative Methods ◽  
Sampling Technique ◽  
Total Sample ◽  
Purchasing Decisions ◽  
Price Perception ◽  
Purposive Sampling ◽  
Price Perceptions ◽  
Technique Analysis

This research aims at (1) To analyze the significant influence between perceptions of halal labels, and price perceptions of Wardah's cosmetics purchasing decisions on Wardah counter consumers in the ADA Semarang supermarket. This study uses descriptive quantitative methods. The population used is all consumers of the Wardah Swalayan ADA Semarang counter, with a total sample of 100 respondents taken using a purposive sampling technique. Analysis of the data used is regression analysis using the SPSS version 22. Results of the regression analysis in this study are Halal labels have a positive significant effect on purchasing decisions and Price perception has a positive and significant effect on purchasing decisions.

scholarly journals HUBUNGAN MOTIVASI DENGAN KEMAMPUAN SERVIS BAWAH DALAM PERMAINAN BOLAVOLI

2019 ◽  
Vol 3 (5) ◽  
Author(s):  
Nova Risma ◽  
Rices Jatra
Keyword(s):  
Data Collection ◽  
Hypothesis Test ◽  
Sampling Technique ◽  
Learning Activities ◽  
Test Results ◽  
Purposive Sampling ◽  
Independent Variable ◽  
Relationship Of ◽  
The Relationship

The problem in this study is the lack of activeness and motivation of students of SMP Negeri 6 Pekanbaru in the learning activities of volleyball games, especially in learning service below, so that learning activities do not run optimally. The purpose of this study was to determine the relationship of motivation with the ability to serve under the volleyball game of SMP Negeri 6 Pekanbaru students. This study is correlational that connects the independent variable, motivation (X) with the dependent variable, namely the ability to serve under the game of volleyball (Y). The population in this study were all students of SMP Negeri 6 Pekanbaru, totaling 335 people. The sampling technique in this study is Purposive Sampling, so that the students sampled in this study amounted to 54 people. Data collection for motivation is done by distributing questionnaires and service capabilities under Russel-Lange. The data obtained were analyzed using thecorrelation formula product moment with α = 0.05. Hypothesis test results show there is a relationship between motivation and the ability to service down in the game of volleyball (rxy = 0.345> rtable 0.281) and (tarithmetic = 2.520> ttable = 2.012). This means that the higher motivation possessed by SMP Negeri 6 Pekanbaru students, the tendency of lower service ability in volleyball games is also increasing. In another sense, the hypothesis is accepted (significant).

scholarly journals KESADARAN MEREK DAN PENGALAMAN MEREK TERHADAP PREFERENSI MEREK PADA PRODUK PARFUM MEREK VITALIS DI UNIVERSITAS TADULAKO

2016 ◽  
Vol 2 (2) ◽  
pp. 135-142
Author(s):  
Fatikahtul Islamiah ◽  
Elimawaty Rombe ◽  
Ponirin Ponirin
Keyword(s):  
Data Collection ◽  
Path Analysis ◽  
Significant Influence ◽  
Sampling Technique ◽  
Total Sample ◽  
Brand Awareness ◽  
Brand Experience ◽  
Brand Preference ◽  
Collection Method ◽  
Purposive Sampling

The aim of this research is to determine the influence of brand awareness and brand experience on the brand preferences of Vitalis perfume in Tadulako University. The type of this research is explanatory. The population in this study focuses on students that consume Vitalis perfume in Tadulako University. The sampling technique applied is purposive sampling technique, with a total sample of 90 respondents. Data collection method is questionnaires. Method of analysis is path analysis. The results of the test show that brand awareness and brand experience have positive and significant influence on brand preference of Vitalis perfume in Tadulako University. Brand experience has positive and significant influence on brand preference of Vitalis perfume in Tadulako University. Penelitian ini bertujuan untuk mengetahui pengaruh kesadaran merek dan pengalaman merek terhadap preferensi merek pada produk parfum merek Vitalis di Universitas Tadulako. Jenis penelitian yang digunakan adalah eksplanatory research (penelitian penjelasan). Populasi dalam penelitian ini dikhususkan pada mahasiswi pengguna parfum merek Vitalis di Universitas Tadulako. Teknik penarikan sampel dalam penelitian ini menggunakan purposive sampling, dengan jumlah sampel sebanyak 90 responden. Pengambilan data menggunakan kuesioner. Metode analisis menggunakan analisis jalur (path analysis). Hasil pengujian menunjukkan bahwa variabel kesadaran merek berpengaruh positif dan signifikan terhadap preferensi merek pada produk parfum merek Vitalis di Universitas Tadulako, dan Variabel pengalaman merek berpengaruh positif dan signifikan terhadap preferensi merek pada produk parfum merek Vitalis di Universitas Tadulako.

scholarly journals PENGARUH ETIKA KERJA ISLAM TERHADAP LOYALITAS KARYAWAN YAYASAN NURUL HAYAT SURABAYA

2020 ◽  
Vol 7 (5) ◽  
pp. 852
Author(s):  
Sheila Ayu Pramesti Permatasari ◽  
Ririn Tri Ratnasari
Keyword(s):  
Data Collection ◽  
Significant Influence ◽  
Sampling Technique ◽  
Quantitative Approach ◽  
Employee Loyalty ◽  
Probability Sampling ◽  
Work Ethics ◽  
Purposive Sampling ◽  
Analysis Technique

This study aims to determine the effect of Islamic work ethics on employee loyalty at Nurul Hayat Foundation in Surabaya. This study uses a quantitative approach. Data collection techniques are by distributing questionnaires to employees of Nurul Hayat Surabaya. The analysis technique used is SEM PLS by conducting a non-probability sampling technique used in sampling in this study, namely the purposive sampling technique. The results of this study indicate that Islamic work ethics has a significant influence on employee loyalty.Keywords: Ethics,  Employee Loyalty, Nurul Hayat

scholarly journals KINERJA PEMASARAN : PERCAYA TAKHAYUL DENGAN NAMA BISNIS

2019 ◽  
Vol 8 (2) ◽  
pp. 90
Author(s):  
Immanuel Gazali ◽  
Adek Adek ◽  
Siska Suryadiputra
Keyword(s):  
Data Collection ◽  
Significant Influence ◽  
Sampling Technique ◽  
Total Sample ◽  
Analysis Method ◽  
Sample Analysis ◽  
Collection Method ◽  
Purposive Sampling ◽  
Data Collection Method ◽  
Marketing Performance

This study aims to determine the existence of a significant influence between takahyul on business names; there is a significant influence between business names on marketing performance; there is a significant influence between superstition on marketing performance; and the existence of a significant influence of superstition influences marketing performance by moderating business names.This type of research uses quantitative and descriptive, the aim is to provide or describe a situation or phenomenon that is happening now by using scientific procedures to answer the problem in actual terms. The population is a business name superstitious trust entrepreneur. The total sample of 200 respondents was taken by purposive sampling technique. The data collection method uses a questionnaire. The sample analysis method uses purpose sampling with business criteria having a business name and extending the business name in front of its business location and having an average turnover from 0 to Rp. 3,000,000. per day.The results of this study are that there is a significant influence of business name variables on marketing performance, except superstition on marketing performance

scholarly journals Pengaruh Komunikasi Word OF Mouth Terhadap Keputusan Pembelian Konsumen Pizza Hut di Kota Padang

2019 ◽  
Vol 10 (2) ◽  
pp. 235
Author(s):  
Tika Meliya Sari
Keyword(s):  
Significant Influence ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Likert Scale ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Purposive Sampling ◽  
Communication Variable ◽  
Word Of Mouth Communication ◽  
Pizza Hut

Abstract This study aims to describe purchasing decisions and word of mouth communication and the influence between the two variables. This type of research is quantitative with causal associative methods. The population in this study were all consumers who had made a purchase at the Pizza Hut of Padang City where the amount was unknown. The sample in this study amounted to 96 people. The sampling technique used purposive sampling, where the researcher focused the sample of consumers who bought Pizza Hut in Padang City. Collecting data using a questionnaire based on the Likert Scale that tested its validity and reliability. F count is 35,111 with sig. 0,000 <0,05, the word of mouth communication variable has a significant influence on purchasing decisions.. Keywords: Purchasing Decision, Word of Mouth Communication

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