The Influence of Western Pop Culture on the Creation of the Image of the Performer Through the Design of Advertising Posters and Plates in the Period of Late Socialism

The aim of the research is to analyze the formation of the artist’s image through the design of musical posters and records in the period of late socialism by borrowing the semantic component and formal techniques in foreign pop culture, including graphic design, which served as an important component. The research methodology is based on a logical-analytical tool of scientific knowledge. Scientific novelty. Previous research has been supplemented by the analysis of new empirical data, including the design of record covers, visual coincidences of primary sources and borrowings. The revealed facts will be useful for the further development of both modern Ukrainian design and the formation of the artist’s image in show business. Conclusions. As a result of the study we conclude that in the period 1970-1990 in the process of formation of pop culture in the USSR the problem of its visual representation was formed, as evidenced by numerous pieces borrowed from foreign pop design solutions for advertising products: posters, placards, album covers, accompanying products. At an early stage, this trend was manifested despite the existence of the “Iron Curtain”, ideological isolation and was episodic. In the period chronologically close to the collapse of the USSR, such processes of stylistic citation in design became more frequent in line with the growth of information coming from the developed West. Copying Western techniques and visual language can be seen as a desire to break away from the dogmatic patterns of culture instilled by socialist realism, regardless of the conscious or unconscious nature of imitation. Blind imitation was later replaced by a reasonable rethinking, so in the best examples of domestic design of the period under study there were attempts to give formal Western methods the character of the local national color, which requires further exploration.

Data Analysis of Two-Phase Flow Simulation Experiment of Array Optical Fiber and Array Resistance Probe

To solve the problem that traditional single-probe instruments cannot accurately measure the gas and water holdup, the domestic design of the array holdup measuring instrument Array of Optical and Resistance Tool (AORT), composed of five sets of optical fiber probes and five sets of resistance probes, is carried out in both gas–water and oil–water. Simulated measurement experiments were conducted under different water cut in phase flow. Through the analysis of the experimental data, the response relationship between the optical fiber probe and the resistance probe of the AORT instrument in different fluids was obtained. Then, the data under different conditions of fluid, flowrate and water cut in the experiment were compared by drawing. Interpolation algorithm was used to perform two-maintenance holdup imaging, and finally the holdup image was compared with the pictures of the flow in the pipe recorded during the experiment. The results show that the resistance probe has a better response under low water cut conditions, and the optical fiber probe has a better response under high gas cut conditions, which is consistent with the theoretical analysis. The imaging diagram and the flow pattern in the pipe during the experiment are in good agreement. It can be seen that the accuracy of the holdup measured by the AORT instrument under the test conditions is verified, and can provide technical support for further carrying out the measurement and interpretation of the holdup in future, as well as the improvement of the instrument and on-site testing.

Innovative Mode of Visual Communication Design Practice Teaching Based on Big Data

With the advent of the era of big data, big data has affected all walks of life, and to a certain extent some questions have been raised about the logical way of teaching visual communication design courses. Therefore, there are serious problems in the teaching of visual communication design courses. This article introduces some innovations and practices in practical teaching of creative visual communication design courses, and uses these methods to conduct a series of research and discussion on creative visual communication design courses. Universities in our country must reform their teaching and training methods and cultivate talents who can meet the needs of the development society in the era of big data. Especially some undergraduate colleges that have just entered the undergraduate stage should teach in the course of visual communication design innovation. This path has undergone positive changes. In order to cultivate students’ cultural, creative awareness and technology, visual communication design has a close relationship with the development of creative industries. In the education process, the integration of technology and aesthetics should be emphasized. In the era of mobile media, artistic creation results should be combined with H5, video, illustration, and virtual. Due to the comprehensive effect of reality and other factors, talent training not only possesses the cultural heritage, design power and new technology required by the creative industry. Therefore, innovation and practice of education and teaching for this course are imperative. At present, our country is establishing a dynamic scientific visual communication curriculum education and research system focusing on the development of visual communication symbols and language research. Visual communication design refers to the design of using visual symbol language to convey information. In China, the change of modern design concepts is a new vocabulary that has gradually been accepted by people in the past 10 years and has become an important part of the integration of university design education and traditional design fields. The content and direction can include all educational courses with visual information as the main content. The professional direction is gradually recognized and used in domestic design schools. Experimental research results show that in the current era of big data, the innovative trend of practical teaching of visual communication design is inevitable, and there is an urgent need to reform and innovate teaching methods.

Going minimal: An exploration of reduction as a design method

The purpose of this paper is to reflectively explore minimalist architecture as an architecture that is driven by the reduction-based design method. The discussion aims to reframe the design processes and methods of minimalist architecture as informed by field observation. The phenomenon of applying a minimalist architectural approach has become a trend in small-scale housing in Indonesia lately. In the country, the small-scale residential design processes take place in different contexts and are faced with various limitations, from resources, budgets, land size, materials, and so on. The study will frame this discussion around exploring the reductive design method as a way of responding to these limitations. Informed by design strategies from the modern architecture movement, the study was conducted by observing reduction strategies in eight small-scale domestic design which was published and well-narrated in various media. The study findings demonstrate that the reduction does not only exist in the visual aspect of the design and construction process. It also exist in numerous other design elements, such as materials, forms, spaces, and ornamentation, as a strategic response towards the limitations of various resources.

Tuning into the design wave. The article is devoted to the Kharkiv School of Design

It provides a panoramic overview of how the school was created and has since developed, including the events and personalities that have had a significant impact on its formation. The article emphasizes the role of Kharkiv Art and Industry Institute (KAII / KSADA) in training specialists for the needs of production, art, science, and culture. The article presents design developments of industrial products and graphic corporate styles ordered by companies and organizations. The importance of international relations for the development of the vocational education system and design practice is emphasized by the examples of partnership projects with the University of Halle-Burg Giebichenstein in Germany and participation in the ICSID “INTERDESIGN‑77” seminar. The materials of the article reveal the huge contribution of the All‑Union Scientific Research Institute of Technical Aesthetics (VNIITE) to the creation of a domestic design system. The fundamental scientific and methodological publications of VNIITE and the program provisions of the concepts of design activities are presented, which outline the development directions of the Kharkiv School of Design. Additionally, the article presents the history of the work of the Kharkiv organization of the Union of Designers of Ukraine and its interactions with KAII / KSADA in holding large-scale cultural and educational events, festivals, exhibitions, and design competitions. In this regard, the content and objectives of the exhibitions-contests “Vodoparad”, “Svitlo”, “Replicants”, “Cult of Design: Digital Life” are analyzed. Their importance for integration into the international design culture is highlighted, as is the development of the directions: “industrial art-design”, “innovative design”, design of “subject-painting installations”. At the end of the article, the level of success of the Kharkiv School of Design is assessed based on a set of criteria. A forecast of the school’s development in the near future is made and the main conditions for its development are indicated.

Aidentyka as a definition of a complex system–conceptual model of identification in the architecture of design

Purpose of Article. Analyze the differences in the socio-practical use of the terms "identica", "visual identity", "verbal identity", "nonverbal identity", "corporate identity" and classify the term "identica", as scientific a definition of a complex system-conceptual model of identification. Methodology. Methods of observation, comparison and generalization were used to solve the tasks at the empirical and theoretical level. The analysis of identity of foreign and domestic design projects was carried out. For the conceptual classification of the term "identica" as a scientific definition, methods of systematic analysis of visual, linguistic and practical integration of accompanying terms were used. Scientific Novelty. The study analyzes the common and different characteristics of the socio-practical use of the terms "identica", "visual identity", "verbal identity", "non-verbal identity", and "corporate style". Based on the analysis of these terms, it was first proposed to consider "identica" as a scientific definition of a complex system-conceptual model of identification in the architecture of design. The proposed ideas and conclusions can be used in theory and practice of development and implementation of advertising campaigns, correction or creation of design strategies. Classification of the term "identica" as a scientific definition is an important step in the development and integration of interdisciplinary research in such areas as management, marketing, design, culturology, art history and others. Conclusions. The new communication system in advertising and design requires in-depth study, definition, and scientific substantiation of many terms, including the meaning of the term "identica" and its consideration as a scientific concept. The study analyzes the differences between the socio–practical use of the terms "visual identity", "verbal identity", "non–verbal identity" and "corporate identity", identified their common and different characteristics. Based on the analysis of these terms, "identica" is considered as a definition of a complex system–conceptual model of identification through sensory analyzers of the consumer of visual, verbal, and non–verbal information.

Regional originality of development of design-educational centers

The purpose of the article is to identify the challenges, that are facing specialists in regional design and education and to outline the actual trends in the training of specialists, including industrial design, which able to integrate modern foreign heritage with national artistic and cultural traditions. Methodology. The research methodology is to apply comparative and historical-comparative methods. This methodological approach allows to reveal and to expose analyzing certain stages of formation of the domestic design space, which, in the long run, will contribute to the formation of a modern model of the nationally oriented creative economy. Scientific novelty. The example of one specialization "Industrial Design" of the Department of Design of Cherkasy State Technological University shows how the integration of modern foreign heritage with national artistic and cultural traditions at the regional level. Conclusions. Understanding the challenges that are facing domestic design as a special field of education plays a significant role due to the fact that, among other things, on her relies on a responsible mission to preserve national heritage, the spirituality of the people, the formation of aesthetic culture of personality and national identity, in these socio-economic realities acquire new content. In particular, as there is a rack tendency that the computer images of products and objects become informatively convincing and high quality and contribute to the rapid finding of a common language between the executant and the customer, when students-designers master modern technologies it is necessary to provide highly professional consulting issues of technology development, materials science, modern methods of shaping and trends, for example, in industrial design. The appeal in art and project practice to the concept of sustainable development, the principle of design innovation, socially significant problems of today brings up a professional designer's responsible attitude to the dissemination and consequences of using his creative product.

Estimation of Flood Discharge in Complex Basins and Assessment of Downstream Conveyance in Development Areas

The rainfall-runoff characteristics of urban and rural areas differ. Hence, major domestic design standards recommend using the rural basin rainfall-runoff models (the unit hydrograph method) for rural areas and the urban rainfall-runoff models (time-area method) for urban areas when estimating the amount of floods. Further, the guidelines for consultations on disaster impact assessment in Korea describe the selection of rainfall-runoff models according to basin types such as urban and rural areas. However, in complex watersheds where rural and urban basins coexist, the type of rainfall-runoff model is selected based on the modeler’s (or business operator’s) experiences rather than model selection guidelines. This study aims to analyze the impacts of uncertain design standards on disaster impact assessment in Korea. To this end, the parameters for each model (the unit hydrograph method, time-area method) were optimized using the measured datasets. The accuracy of the models was evaluated, as well as the appropriateness of flood reduction measures based on whether there was an assessment of downstream conveyance in development areas. The results of this study are expected to contribute to improving the reliability of the evaluation of flood reduction measures by assessing the accuracy of results in hydrological modeling and supplementing the uncertain flood estimation guidelines.

Analysis of the possibilities of integrating BIM modeling software with an office application

В работе дано понятие информационного моделирования зданий, рассмотрена программа Revit и ее возможности по формированию спецификаций и интеграции со сторонними офисными приложениями, например Excel. Особый интерес представляет оформление таких спецификаций по требованиям ГОСТ. Произведен обзор программного обеспечения, осуществляющего взаимодействие Revit c Excel зарубежных и отечественных разработчиков, выделены сильные и слабые стороны. Определены направления дальнейших разработок программ интеграции при использовании в отечественных проектных организациях - выгрузку в спецификации, соответствующие ГОСТ. This paper introduces the concept of Building Information Modeling, examines the Revit program and its capabilities for specifications generation and integration with office applications, such as Excel. Of particular interest is the design of specifications in accordance with the requirements of GOST. There is a review of the software that interacts between Revit and Excel, strengths and weaknesses of which are highlighted. The directions for further development of integration programs when used in domestic design organizations are determined - exporting into generated specifications corresponding to GOST.