scholarly journals Aidentyka as a definition of a complex system–conceptual model of identification in the architecture of design

2021 ◽  
pp. 22-26
Author(s):  
Tetyana Mikhailova
Keyword(s):  
Complex System ◽  
Conceptual Model ◽  
Corporate Identity ◽  
Theory And Practice ◽  
Scientific Concept ◽  
Visual Identity ◽  
Definition Of ◽  
Domestic Design ◽  
Different Characteristics

Purpose of Article. Analyze the differences in the socio-practical use of the terms "identica", "visual identity", "verbal identity", "nonverbal identity", "corporate identity" and classify the term "identica", as scientific a definition of a complex system-conceptual model of identification. Methodology. Methods of observation, comparison and generalization were used to solve the tasks at the empirical and theoretical level. The analysis of identity of foreign and domestic design projects was carried out. For the conceptual classification of the term "identica" as a scientific definition, methods of systematic analysis of visual, linguistic and practical integration of accompanying terms were used. Scientific Novelty. The study analyzes the common and different characteristics of the socio-practical use of the terms "identica", "visual identity", "verbal identity", "non-verbal identity", and "corporate style". Based on the analysis of these terms, it was first proposed to consider "identica" as a scientific definition of a complex system-conceptual model of identification in the architecture of design. The proposed ideas and conclusions can be used in theory and practice of development and implementation of advertising campaigns, correction or creation of design strategies. Classification of the term "identica" as a scientific definition is an important step in the development and integration of interdisciplinary research in such areas as management, marketing, design, culturology, art history and others. Conclusions. The new communication system in advertising and design requires in-depth study, definition, and scientific substantiation of many terms, including the meaning of the term "identica" and its consideration as a scientific concept. The study analyzes the differences between the socio–practical use of the terms "visual identity", "verbal identity", "non–verbal identity" and "corporate identity", identified their common and different characteristics. Based on the analysis of these terms, "identica" is considered as a definition of a complex system–conceptual model of identification through sensory analyzers of the consumer of visual, verbal, and non–verbal information.

scholarly journals Classification of entrepreneurial risks in order to define business-processes of the business owner

E-Management ◽  
2019 ◽  
Vol 2 (1) ◽  
pp. 26-32
Author(s):  
A. S. Kuksov ◽  
K. L. Neopulo
Keyword(s):  
Business Processes ◽  
Business Management ◽  
Business Owners ◽  
Theory And Practice ◽  
Business Owner ◽  
Strategic Development ◽  
Definition Of ◽  
Ownership Control

Owned business management inevitably implies the availability of tools for its implementation. The set of tools for such management is effective, when it can be integrated into the overall system of business processes. The problem lies in the selection of those managerial business processes, where the participation of the owner is necessary. Justification of the definition of such business processes is possible on the basis of systematization and identification of the risks, that must be assumed by the business owner. In theory and practice of management, the focus is on the management of the organization, which is implemented by hired specialists-managers. The role of business owners is rarely seen as an independent activity. Meanwhile, the goals and the role of business owners are far from adequate to the goals and roles of managers. This circumstance makes the problem of ownership business management urgent. Currently, the terms “owner contro”l and “ownership management” are used in literary sources. These terms do not coincide in their meaning. Ownership management includes ownership control and occurs when the owner solves the problems of strategic development. If strategic development goals are not set for any reason, the owner remains to develop a system of ownership control over the current state of the business. Ownership business management should be built on the development and control of the organization's business processes. The owner can not physically control all business processes, and this is not necessary. There is a need to highlight those business processes, that he must control necessarily. In our opinion, the solution of this problem can be built on the basis of an appropriate classification of entrepreneurial risks. 

scholarly journals Leasing: Genesis, Definitions, Classification

2019 ◽  
Author(s):  
V. Havryliuk
Keyword(s):  
Financial Intermediation ◽  
Economic Literature ◽  
Historical Aspects ◽  
Scientific Substantiation ◽  
Definition Of ◽  
Different Characteristics

The historical aspects of the development of leasing have been thoroughly researched in the economic literature, however, scientists have divergent views on the interpretation of some positions on these issues. Insufficient definition of the concept of leasing and blurring of its classification adversely affects the participants of the leasing relations that interact with each other, so the specified direction of the study requires clear specification to avoid duplication of concepts, which confirms the relevance and purpose of the topic. The article analyzes the historical aspects of the development of leasing, the content, value and objective causes of the leasing relationship. The scientific substantiation of modern approaches to the interpretation of the term "leasing" has been formed. The scientific views and approaches to the classification of types of leasing according to different characteristics are investigated, as well as its features and disadvantages. The prospects for a well-functioning financial intermediation in the form of leasing are related to a number of problems. In particular, the research requires the definition of leasing, as well as the formulation of a clear classification based on the fundamental differences and features of each type of leasing

scholarly journals To the Question on the Nature of Military Threats and Non-Military Responses

2015 ◽  
pp. 133-142
Author(s):  
S. R. Tsyrendorzhjyev
Keyword(s):  
National Security ◽  
The State ◽  
Theory And Practice ◽  
Structural Elements ◽  
Common Task ◽  
Military Security ◽  
Definition Of ◽  
The Individual ◽  
The Military

The notion of "military danger, military threats, military and non-military measures to Parry, and other definitions from the policy of the State to ensure the military security of the now widely used in journalism, conceptual, other documents and research. The attentive reader it is not difficult to notice the ambiguity in the interpretation of these concepts. This makes it difficult to not only the perception of the relevant topics for ensuring military security publications, but also the development of the theory and practice of ensuring the defence and security of the State. The author's view on the essence of the reasoning logic of non-military measures to counter military threats, as the ultimate goal of the article is the following.First the task of analyzing the concept of "national security", "object of national security" and understand the functions of the State, society and the individual to ensure national security. Decomposition of an object of national security, which is "national property" (the content of the concepts described in the article) has made it possible to substantiate the basis for classification of national security threats and with better understanding of the nature, variety, Genesis. This provided a rationale for the role and the place of the tasks ensuring military security in the common task of ensuring national security, the correlation of military and non-military threats.The final phase of the research, the results of which are set out in the article is devoted to analysis of military threats, which made it possible to identify their main structural elements: source, media, military-political and strategic nature, install the main factors defining the content of these elements and their interaction. Based on these results, the proposed definition of the essence of non-military measures for counteracting of military threats, as well as guidelines for developing these measures.

scholarly journals The specifics of establishing special conditions for the use of territories adjacent to cultural heritage objects

2021 ◽  
Vol 5 (1) ◽  
pp. 63-69
Author(s):  
K. V. Tihonova ◽  
◽  
A. O. Kalinichenko ◽  
E. O. Kalinichenko ◽  
◽  
...  
Keyword(s):  
Complex System ◽  
Cultural Heritage ◽  
Legal Regulation ◽  
Legislative Framework ◽  
Definition Of ◽  
Cultural Heritage Objects ◽  
Protection Of Cultural Heritage

The procedural mechanism for establishing zones with special conditions for the use of the territory ( ZOUIT), one of the types of which are zones for the protection of cultural heritage objects (OCN), is a complex system that is characterized by both positive and negative aspects that require detailed study, which explains the relevance of this problem. The article deals with the main theoretical aspects of the establishment of security zones. The legally established concepts of the relevant sphere, as well as the regulated classification of the zones under consideration, are given. The multi-purpose nature of the establish-ment of such zones is noted, the main goals of their formation are highlighted. The key problems of legal regulation of relations related to the establishment of the zones under consideration and the definition of their borders are analyzed. In addition, innovations related to the relevant legislative framework are disclosed, and their effectiveness is evaluated.

scholarly journals ROLE OF MULTIMEDIA TECHNOLOGIES IN MUSEUM EXPOSITION

2020 ◽  
pp. 21-21
Author(s):  
Olga S. Lobanova ◽  
Tatiana S. Makarova ◽  
Tamara A. Glazyrina
Keyword(s):  
Digital Technologies ◽  
Theory And Practice ◽  
Project Work ◽  
Scientific Concept ◽  
Current State ◽  
Multimedia Technologies ◽  
Current Context ◽  
Regional Institute

The article is an attempt to reconsider the theoretical postulates related to multimedia in museum business through the prism of the exhibition experiences gained by the Ural Regional Institute of Museum Projects. The main issues raised in the article are the classification of digital technologies, their interaction with other elements of the exposition, the potential of using IT-technologies in museum space. The staff of the Institute review their mistakes made in project work, combining theory and practice. The most serious shortcomings in the creation of exhibitions with multimedia technologies are considered to be visual disharmony against the general design of the museum space, lack of multimedia technology unity and disengagement of digital technologies from the scientific concept. Consideration is also given to the current state of museum business in the current context of overall digitalization.

scholarly journals Asset Management of the Public Sector in Poland

2013 ◽  
Vol 21 (1) ◽  
pp. 5-13 ◽  
Author(s):  
Małgorzata Rymarzak ◽  
Dariusz Trojanowski
Keyword(s):  
Public Sector ◽  
Asset Management ◽  
Theory And Practice ◽  
Real Property ◽  
The Public ◽  
Fixed Assets ◽  
Definition Of ◽  
Capital Intensive

Abstract Public sector bodies own diverse, valuable but capital-intensive assets, which require the following of all the changes taking place in their environment and their trends (conducting market analyses), as well as the anticipation of future effects of present-day actions (decisions). It seems, however, that many public bodies/entities make decisions according to current needs, hardly ever conducting market analyses or market valuation of their assets. Today, both theory and practice offer a variety of methods - instruments supporting the process of decision-making concerning the creation of a rational structure of real property, sources of its financing, evaluation of the effectiveness of using individual fixed assets and their impact on the economic situation of each body/entity. The purpose of this paper is to present the nature and scale of the problem of asset management, as well as the main elements of the process of the management of real property owned by public entities, based on a case study of the biggest Polish cities. At first, we will outline the scale of the problem, including the gross value of buildings and structures and capital expenditures of the public sector. Then, we will present the definition of asset management and classification of real property as tools and conditions for effective asset management, as well as the results of empirical research conducted with officials responsible for property management in Poland's six largest cities.

Forensic diagnostics: Concept, meaning, and scope of implementation

2021 ◽  
Vol 28 (1) ◽  
pp. 187-194
Author(s):  
Volodymyr A. Zhuravel
Keyword(s):  
Semantic Analysis ◽  
Theory And Practice ◽  
Scientific Concept ◽  
Practical Implementation ◽  
Diagnostic Features ◽  
Stage Of Development ◽  
Diagnostic Research ◽  
Further Development ◽  
Crime Event

The current stage of development of forensics is described by an active search for the latest cognitive methods and tools, which fully include forensic diagnostics. The relevance of the subject matter is conditioned by the need to form a modern terminology of the forensic science, further development of the scientific concept of forensic diagnostics, and prospects for creating an appropriate forensic teaching. The purpose of the study is to analyse modern scientific approaches to understanding the concept of forensic diagnostics, its features, structure, integrative functions, and differences from other paired forensic categories. To achieve this goal, such general scientific and special research methods as dialectical, historical, Aristotelian, system-structural, sociological, statistical, the method of legal forecasting and modelling, system and semantic analysis were used. It is proved that the term «forensic diagnostics» should be considered in practical and theoretical terms. In practical terms, forensic diagnostics is a method of recognising the state of objects, cognition of phenomena and processes related to the circumstances of the crime event, determined by the latter. This is a kind of tool at the disposal of an expert, investigator, detective, judge to know the object (event, phenomenon) by its reflection. In the theoretical sense, forensic diagnostics is considered as a separate forensic teaching, which constitutes a system of theoretical provisions on the regularities of recognising objects (situations) by their features and properties, based on the analysis of changes that occurred in them under the influence of the circumstances of the crime event and its participants, in order to carry out evidence in criminal proceedings. It is noted that the theoretical basis of forensic diagnostics comprises information on the patterns of occurrence of diagnosed objects, data on typical models of event reflection (action, behaviour). It is noted that forensic diagnostics as a separate forensic teaching (theory) is at the stage of its development, constantly increasing its scientific potential and expanding the scope of practical implementation. Further development of the theory and practice of diagnostic research involves systematisation and classification of diagnostic features and sets of features of objects, events, phenomena in accordance with the solution of diagnostic problems, classification of typical situations, development of methods and techniques of diagnostic research

From Identity Into Brand Visual Identity

2020 ◽  
pp. 66-85
Author(s):  
Daniel Raposo ◽  
Fernando Oliveira ◽  
Luís Farinha
Keyword(s):  
Literature Review ◽  
Case Studies ◽  
Empirical Research ◽  
Brand Personality ◽  
Corporate Identity ◽  
Brand Identity ◽  
Industrial Innovation ◽  
Visual Identity ◽  
Definition Of

This chapter seeks to contribute to the clarification of the concepts corporate identity, brand identity, and brand personality. Through a methodology based on literature review and descriptive case studies, the authors seek to define a model to characterize corporate identity and to define brand identity and brand personality as ways of competitiveness and industrial innovation. The main result of this study is the definition of a model to identify the corporate identity and define the brand identity and brand personality, opening new paths for future empirical research.

Development and Evaluation of Fuzzy Criteria for the Diagnosis of Rheumatoid Arthritis

1996 ◽  
Vol 35 (04/05) ◽  
pp. 334-342 ◽  
Author(s):  
K.-P. Adlassnig ◽  
G. Kolarz ◽  
H. Leitich
Keyword(s):  
Rheumatoid Arthritis ◽  
Reference Model ◽  
American Rheumatism Association ◽  
Uniform Definition ◽  
Sensitivity Rate ◽  
Fuzzy Techniques ◽  
Definition Of ◽  
Different Levels ◽  
Specificity Rate

Abstract:In 1987, the American Rheumatism Association issued a set of criteria for the classification of rheumatoid arthritis (RA) to provide a uniform definition of RA patients. Fuzzy set theory and fuzzy logic were used to transform this set of criteria into a diagnostic tool that offers diagnoses at different levels of confidence: a definite level, which was consistent with the original criteria definition, as well as several possible and superdefinite levels. Two fuzzy models and a reference model which provided results at a definite level only were applied to 292 clinical cases from a hospital for rheumatic diseases. At the definite level, all models yielded a sensitivity rate of 72.6% and a specificity rate of 87.0%. Sensitivity and specificity rates at the possible levels ranged from 73.3% to 85.6% and from 83.6% to 87.0%. At the superdefinite levels, sensitivity rates ranged from 39.0% to 63.7% and specificity rates from 90.4% to 95.2%. Fuzzy techniques were helpful to add flexibility to preexisting diagnostic criteria in order to obtain diagnoses at the desired level of confidence.

ABOUT THE PROBLEM OF CLASSIFICATION OF THE CONCEPTS OF INFORMATICS STUDIED AT SECONDARY SCHOOL

2018 ◽  
pp. 4-7
Author(s):  
S. I. Zenko
Keyword(s):  
Secondary School ◽  
Foreign Language ◽  
Computer Science ◽  
Parts Of Speech ◽  
The Third ◽  
The Cross ◽  
Definition Of

The article raises the problem of classification of the concepts of computer science and informatics studied at secondary school. The efficiency of creation of techniques of training of pupils in these concepts depends on its solution. The author proposes to consider classifications of the concepts of school informatics from four positions: on the cross-subject basis, the content lines of the educational subject "Informatics", the logical and structural interrelations and interactions of the studied concepts, the etymology of foreign-language and translated words in the definition of the concepts of informatics. As a result of the first classification general and special concepts are allocated; the second classification — inter-content and intra-content concepts; the third classification — stable (steady), expanding, key and auxiliary concepts; the fourth classification — concepts-nouns, conceptsverbs, concepts-adjectives and concepts — combinations of parts of speech.

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