The conclusion, We’re Supposed to Be Engaging, acknowledges that public relations creates, shapes and promotes a politics that is embedded in our major institutions, our common practices of mediated debate, and the way we collectively think about what “the public” is and what it ought to do. This conception of democratic politics is so deeply engrained in our habits of action that even when we fight for better representation of those voices that are continually left unheard or denied participation or the right to engage, we retain its premises instead of attempting to challenge it at its base. Rather than turn to publicity to inform, engage, and mobilize, we call for a return to the authority of scientific models of inquiry in the fields of culture and politics.