scholarly journals Text, context, affect and effect: Fairy tales in the UNICEF advertising campaign against paedophilia

Ars Aeterna ◽  
2021 ◽  
Vol 13 (2) ◽  
pp. 1-15
Author(s):  
Olha Bohuslavska ◽  
Elena Ciprianová
Keyword(s):  
Young People ◽  
Fairy Tales ◽  
Fairy Tale ◽  
Public Awareness ◽  
Moral Values ◽  
Cultural Identities ◽  
Advertising Campaign ◽  
The World ◽  
Verbal Content ◽  
Text Context

Abstract By conveying traditions and moral values fairy tales constitute an important part of our lives and cultural identities. Fairy tale motifs and allusions have been repeatedly employed for commercial and non-commercial purposes by advertisers around the world. This paper looks at the UNICEF anti-sexting advertising campaign that features two classic fairy tales, Hansel and Gretel and Little Red Riding Hood. Sexting is a growing problem among young people these days. According to the recent EU Kids Online 2020 survey carried out in 19 European countries, 22 percent of children aged 12-16, on average, have had some experience with receiving sexual messages or pictures. Through an analysis of the visual and verbal content of selected advertisements, the present study investigates how the advertisers creatively make use of the famous fairy tales to raise public awareness of the issue.

Grimm Legacies

2014 ◽  
Author(s):  
Jack Zipes
Keyword(s):  
Fairy Tales ◽  
Oral Tradition ◽  
Fairy Tale ◽  
Folk Tales ◽  
Brothers Grimm ◽  
Folk Tale ◽  
The World ◽  
History Of ◽  
High Standards ◽  
Wilhelm Grimm

This book explores the legacy of the Brothers Grimm in Europe and North America, from the nineteenth century to the present. The book reveals how the Grimms came to play a pivotal and unusual role in the evolution of Western folklore and in the history of the most significant cultural genre in the world—the fairy tale. Folklorists Jacob and Wilhelm Grimm sought to discover and preserve a rich abundance of stories emanating from an oral tradition, and encouraged friends, colleagues, and strangers to gather and share these tales. As a result, hundreds of thousands of wonderful folk and fairy tales poured into books throughout Europe and have kept coming. The book looks at the transformation of the Grimms' tales into children's literature, the Americanization of the tales, the “Grimm” aspects of contemporary tales, and the tales' utopian impulses. It shows that the Grimms were not the first scholars to turn their attention to folk tales, but were vital in expanding readership and setting the high standards for folk-tale collecting that continue through the current era. The book concludes with a look at contemporary adaptations of the tales and raises questions about authenticity, target audience, and consumerism. The book examines the lasting universal influence of two brothers and their collected tales on today's storytelling world.

scholarly journals THE IMAGE OF THE CROW IN THE GERMAN AND UZBEK PEOPLES

2021 ◽  
Vol 5 (1) ◽  
pp. 90-100
Author(s):  
Akmal Akhmatovich Jumayev ◽  
Keyword(s):  
Fairy Tales ◽  
Fairy Tale ◽  
Folk Tales ◽  
Negative Images ◽  
The World ◽  
Personal Qualities

Background. The article focuses on specific similarities of the peoples of the world in their views on the crow. Also in myths, in German and Uzbek fairy tales, the portrayal of the crow in positive and negative images was analysed comparatively. All folk tales lead to good. The same lesson is also reflected in the article on the educational significance of the two folk tales. Methods. Particular attention is paid to the fact that the peoples of the world have certain similarities in their views on the crow. The image of the Crow also moved to fairy tales based on Legends. Results. In the fairy tale, it is not explained why the hero became a crow. It is known that in fairy tales the evolution of children to different birds (often owl or crow) is described either because of some side work of their father, or because of his own senselessness. Discussions. In German fairy tales Interesting is that in “Die sieben Raben“ “The seven ravens”, “Die Rabe“ ‘The raven” fairy tales, a crow is not just an ordinary bird, but a symbol of children. In Uzbek fairy tales, the image of birds is focused on fostering such positive personal qualities as industriousness, honesty and friendliness.

scholarly journals Coronavirus as an (Anti)Hero of Fairy Tales and Guides for Children

2020 ◽  
Vol 9 ((2) 18) ◽  
pp. 121-140
Author(s):  
Jolanta Karbowniczek ◽  
Beata Kucharska
Keyword(s):  
School Children ◽  
Fairy Tales ◽  
Computer Games ◽  
Fairy Tale ◽  
Literary Genre ◽  
Learning And Teaching ◽  
Emotional Sensitivity ◽  
Board Games ◽  
The World ◽  
E Learning

Nowadays, preschool and school children develop, are raised, and learn in a new reality for them, caused by the coronavirus pandemic. Including the assumptions of the connectivist paradigm as a novelty in the didactic activities of teachers, remote e-learning, computer games, board games, e-books, audiobooks, and multimedia programs fill free time and are becoming a way of learning and teaching in the digital age. The literary genre introducing children to the world of the contemporary threat of COVID 19 is the new fairy tale and therapeutic children’s story, thanks to which events and characters struggling with the prevailing pandemic around the world are presented. The purpose of the article is to analyze and interpret innovative proposals for e-books of fairy tales which explain to young children what the coronavirus pandemic is, how to guard against it, what is happening in Poland and around the world, how to behave, and what actions to take to prevent the spread of viruses. In their discussion, the authors emphasize the psychological, sociological, and therapeutic aspects of the presented content of fairy tales, which are most often related to experiences, emotional sensitivity, anxiety, a fear of something bad, an identification with the characters, and overcoming any difficulties in this situation which is trying for all.

The Irresistible Fairy Tale

2012 ◽  
Author(s):  
Jack Zipes
Keyword(s):  
Nineteenth Century ◽  
Cognitive Science ◽  
Evolutionary Theory ◽  
Literary Theory ◽  
Fairy Tales ◽  
Fairy Tale ◽  
Great Difficulty ◽  
Film Adaptation ◽  
Wide Range ◽  
The World

If there is one genre that has captured the imagination of people in all walks of life throughout the world, it is the fairy tale. Yet we still have great difficulty understanding how it originated, evolved, and spread—or why so many people cannot resist its appeal, no matter how it changes or what form it takes. This book presents a provocative new theory about why fairy tales were created and retold—and why they became such an indelible and infinitely adaptable part of cultures around the world. Drawing on cognitive science, evolutionary theory, anthropology, psychology, literary theory, and other fields, the book presents a nuanced argument about how fairy tales originated in ancient oral cultures, how they evolved through the rise of literary culture and print, and how, in our own time, they continue to change through their adaptation in an ever-growing variety of media. In making its case, the book considers a wide range of fascinating examples, including fairy tales told, collected, and written by women in the nineteenth century; Catherine Breillat's film adaptation of Perrault's “Bluebeard”; and contemporary fairy-tale drawings, paintings, sculptures, and photographs that critique canonical print versions. While we may never be able to fully explain fairy tales, this book provides a powerful theory of how and why they evolved—and why we still use them to make meaning of our lives.

Effects of Using Musical Fairy Tales in the Classroom: Action Research in Poland

2018 ◽  
Vol 6 (2) ◽  
pp. 48-70
Author(s):  
Aneta Rogalska-Marasińska
Keyword(s):  
General Education ◽  
Fairy Tales ◽  
Fairy Tale ◽  
Music Teachers ◽  
Life Experience ◽  
Real Life ◽  
Effective School ◽  
School Practice ◽  
The World ◽  
Human Trait

Abstract The paper concentrates on the problem of developing imagination understood as human trait and virtue. To realize the challenge educators have to face huge difficulties as a tendency to flatter the world and its inhabitants dominates and becomes more and more powerful. A musical fairy tale is presented as a valuable and effective school practice. From one side it refers to perennial human custom of listening, telling, and creating stories, fables, and sagas. They may base on real life or refer to imaginary situations. Thus creation may have various realizations, depending on personal knowledge, skills, life experience, cognitive horizon, individual interests and virtues. From the other side the idea of the fairy tale shown in the paper refers to the music and its uncountable possibilities of describing the world. Everything depends only on one’s imagination. The last part of the paper presents the effects of students’ work on musical fairy tales. Those students apart of being instrumentalists and vocalists of the Music Academy of Lodz, Poland plan to become music teachers in compulsory general education.

Stylistic and psychological analysis of Rudyard Kipling’s “Just So Stories”

2019 ◽  
Keyword(s):  
Foreign Language ◽  
Fairy Tales ◽  
Fairy Tale ◽  
Emotional State ◽  
Real Life ◽  
Psychological Analysis ◽  
The World ◽  
The Subject ◽  
Poetic Texts ◽  
Listening And Speaking

The subject matter of the present paper is the linguo - stylistic and psychological analysis of Rudyard Kipling’s “Just So Stories” as emotional means to motivate children to study English as a foreign language. “Just So Stories” are tales for children, where the author tells how the world, surrounding the child, was created, why everything in this world is “just so”, answers the questions that children like to ask so much: “what and why and when and how and where and who?” For children, who are not adapted to studying, and who achieve information with the help of games, fairy tales in general and Kipling’s “Just so stories” in particular serve as a ground for not only developing the intellect, sense of humor and imagination of children, but also take away all boundaries in perceiving information in a foreign language and enhance interest towards the origin of familiar and unusual things. The knowledge, contained in tales is inmost and conveys great information about animals, people, the world they live in and the interrelation of everything in life. Fairy tales develop not only the imagination of children but also establish some kind of bridge between the fantasy and the real life. Fairy tale reading attracts children, increases the motivation of learning a foreign language. Tale has an impact on children’s emotional state: it reduces anxiety, fear and confusion and gives food for perception, empathy and communication with favorite heroes, creates a fairy atmosphere full of enthusiasm and joy. The importance of the fact that all "just so stories" end with a poem cannot be underestimated. Firstly, poems and chants are short, emotionally colored and easy to remember. Secondly, poetic texts are great materials for practicing rhythm, intonation of a foreign speech and for improving the pronunciation. And thirdly, multiple repetitions of foreign words and word combinations with the help of poems do not seem artificial. Accordingly, the use of poetry contributes to the development of different language skills, like reading, listening and speaking.

scholarly journals C’era una volta un gufo: incanto e disincanto in The Brown Owl di Ford Madox Ford

2013 ◽  
pp. 49-59
Author(s):  
Rosanna Milano
Keyword(s):  
Fairy Tales ◽  
Fairy Tale ◽  
Ford Madox Ford ◽  
The World ◽  
Art For Art's Sake ◽  
Fairy Story

Although The Brown Owl was a successful fairy tale when first published in 1891, it has since been unjustly forgotten. The Brown Owl was Ford’s first work, written for his sister Juliet to reassure her after the saddest event of their life: their father’s death and the division of their family. The fairy story as Ford calls it, seems to follow the scheme of popular fairy tales but it was born out of the Pre-Raphaelite Brotherhood, which Ford frequented in those years and carries most of the features of the late Victorian literary aestheticism. Art for art’s sake, irony, disenchantment, longing for evasion, are among them. Ford himself later belittled his fairy tales defining them as twaddle, but fairy tale motifs peep out throughout his prose and seem to play an important role in his view of the world.

scholarly journals Models of Artistic-Figurative Metaphors of Wisdom in English Fairy Tales

2019 ◽  
pp. 87-94
Author(s):  
N. D. Kishchenko
Keyword(s):  
Fairy Tales ◽  
Fairy Tale ◽  
English Language ◽  
Conceptual Metaphor ◽  
Semantic Approach ◽  
Conceptual Metaphors ◽  
The World ◽  
Cognitive Semantic ◽  
English Speaking ◽  
The One

The article uses a cognitive-semantic approach to the study of metaphor, through which prisms all abstract phenomenon is considered as an image sensory knowledge and perception of the world, existing in the experience of the speaker. An attempt has been made, on the one hand, to differentiate language, artistic and folk-poetic metaphors, on the other hand, to consider them as components of a conceptual metaphor, which includes artistic figurative metaphors of Wisdom. The correlation between the metaphorical concept and the conceptual metaphor, which forms the two main layers: figurative and value, is specified. The spheres-sources of conceptual art-figurative metaphors of Wisdom in the discourse of English-language fairy tales, revealing schemes of rethinking of the phenomena of the world and the mechanisms of metaphorisation are revealed.It has been established that metaphorically, wisdom has the size, it can vary, grow and develop, is a certain thing that a person has, has quantitative parameters inherent in animals, inherent in non-existence in general, is love, a receptacle for storing information, is differentiated on the basis of youth and old age, is a description of the environment, some surface, has a voice, is the key to understanding and identifying meaning, and so on. It is proved that in the discourse of the English-speaking fairy tale, Wisdom appears as the actual concept, formed on the basis of conceptual metaphors. Conceptual metaphors that form the concept of wisdom are represented by five major productive metaphorical models with their submodels: WISDOM is a LIGHT; WISDOM is a MIRROR; WISDOM is the FIRE; WISDOM is an OBJECT; WISDOM is HUMAN.

scholarly journals Distinctive features of horizontal and vertical symbols in fairy tales and specificity of their reproduction in translation

2019 ◽  
Keyword(s):  
Fairy Tales ◽  
Fairy Tale ◽  
World View ◽  
Target Language ◽  
Way Of Life ◽  
Distinctive Features ◽  
Primitive People ◽  
The World ◽  
Ancient Times ◽  
The Right

Orientation in space plays an essential role for a human being in the view of his / her life. Beginning from the ancient times, people explored space through horizontal and later vertical dimensions. This led to symbolization of objects that surrounded them. Complete reflection of symbols of space, in particular, horizontal and vertical symbols, is concisely traced in the fairy tale genre. Being one of the archaic forms of folklore, the fairy tale co-opted various elements of mythological beliefs of primitive people, their cognition and way of life, and later was supplemented by individual idiosyncratic elements of the world view. Symbols of both dimensions actualize primary (physical) and secondary meanings (which are also signified by evaluative, moral and ethical, as well as ecclesiastically religious meanings). The most frequently used vertical and horizontal symbols in the fairy tales are those actualized according to the “right” / “left” and “top” / “bottom” criteria. Despite relatively extended research in the field of fairy tale symbols, there are few studies which deal with the issue of conveying vertical and horizontal symbols into the target language. The aim of the article is to highlight the ways of rendering vertical and horizontal symbols taken from English and Ukrainian fairy tales, and to assess adequacy of their reproduction in the target language. According to the results of the research, it can be concluded that due to its universal character, the symbols of vertical and horizontal space are easily rendered into the receiving cultures. However, adequate reproduction of vertical and horizontal symbols requires identification of their role in a certain fairy tale text, and, consequently, the importance of their rendering into the target language.

scholarly journals On the Imperishable Reasons of Fairy-Tale Plots: The Case of “Tom Thumb”

2013 ◽  
Vol 24 (29) ◽  
pp. 194-202
Author(s):  
Eleonora Lassan
Keyword(s):  
Fairy Tales ◽  
Fairy Tale ◽  
Old French ◽  
Moral Values ◽  
The Other ◽  
Folk Tales ◽  
Brothers Grimm ◽  
Other Hand ◽  
Cultural Hero

This article focuses on one of the most popular plots in fairy tale culture (the plot involving the protagonist Tom Thumb), and tries to explain this popularity through the cultural archetypes that are expressed in the fairy tale. The author analyzes fairy tales of different nations involving this particular character and draws a boundary between the literary fairy tale, which is a transformation of old French fairy tales written by Charles Perrault, and different variations of literary fairy tale written by the brothers Grimm. The research shows that it is impossible to apply Propp’s method, which allows the plot to be analyzed in regard to functions and character types, to the analysis of this fairy tale. The author assumes that the fairy tale about Tom Thumb may not be regarded as magic for various reasons. On the other hand, it may be treated as an animal tale, which in Propp’s approach is assumed to have a different structure from a magic fairy tale. The researcher draws a conclusion about the different archetypes that serve as the basis for Perrault’s literary fairy tales, and the numerous variations of the plot which we may relatively denominate as “Grimms’ plot.” Furthermore, in folk tales having Grimms’ plot, Tom Thumb simultaneously performs the role of cultural hero and the role of a trickster. This is absent from Perrault’s fairy tale, because the propaganda of moral values and a distinct didactic character are traditional features of French fairy tales.

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