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2022 ◽  
Vol 10 (1) ◽  
pp. 77-95 ◽  
Author(s):  
Stefano Brilli ◽  
Laura Gemini

In the theatre sector, many companies, festivals and theatres have integrated promotional videos into their communication strategies. This recent development is undoubtedly due to the rise of social media and the increasing accessibility of video technologies, but also to the need for theatre companies to publicize their work in a media that combines creative autonomy with economic efficiency. Despite this widespread use, trailers in the performing arts have received little attention in academic literature. This article offers the first, exploratory study on the use of promotional videos in the field of contemporary theatre in Italy and on the connections between the current creation of digital promotional clips and the heritage of the Italian video-theatre. Through in-depth interviews with sixteen of the leading Italian companies, this research aims to bring out the role theatre trailers play for performance artists.


2021 ◽  
Author(s):  
Pascale Aebischer

This Element offers a first-person phenomenological history of watching productions of Shakespeare during the pandemic year of 2020. The first section of the Element explores how Shakespeare 'went viral' during the first lockdown of 2020 and considers how the archival recordings of Shakespeare productions made freely available by theatres across Europe and North America impacted on modes of spectatorship and viewing practices, with a particular focus on the effect of binge-watching Hamlet in lockdown. The Element's second section documents two made-for-digital productions of Shakespeare by Oxford-based Creation Theatre and Northern Irish Big Telly, two companies who became leaders in digital theatre during the pandemic. It investigates how their productions of The Tempest and Macbeth modelled new platform-specific ways of engaging with audiences and creating communities of viewing at a time when, in the UK, government policies were excluding most non-building-based theatre companies and freelancers from pandemic relief packages.


2021 ◽  
Vol 33 ◽  
pp. 119-146
Author(s):  
Klisala Harrison

Which kinds of Sáminess are expressed and engaged with music in Sámi theatre? Through descriptions of the kinds of musical genres and sounds presented, the article argue that the music of Sámi theatre can typically be described as cosmopolitan. As the musical expressions and engagements convey what is Sáminess, they present cosmopolitan versions of Sáminess. The author interprets performance moments as presenting types of Indigenous cosmopolitanism, in other words, Indigenous cosmopolitanisms. The article approaches music as musicking, which refers to all of the social interactions that go into creating a musical experience. Because this is theatre, this includes the social processes of staging other theatre values that relate with the music during theatrical performances. Other theatre values include costumes, set design, props, lighting, sound effects beyond music and movement such as dance and blocking. Overall, the productions perform a dynamic and fluid Sáminess that incorporates sounds, sights and movements from around the world, while often being “rooted” in what it is to be Sámi today and historically. Although most productions include identifiably Sámi music genres such as joik, it is worthwhile to note that some don’t. In these productions, the author identifies specific varieties of cosmopolitanism, such as vernacular cosmopolitanism, different forms of rooted cosmopolitanism and pan-Indigenous cosmopolitanism. The article examines case studies from Sámi theatre companies in Norway, Beaivváš Sámi Našunálateáhter and Åarjelhsaemien Teatere. The cases, among other productions, are the joik operas The Frost Haired and the Dream Seer and Allaq; the dance theatre productions Eatnemen Vuelieh and Gïeje; and the stage plays Silbajárviand Almmiriika.


2021 ◽  
Author(s):  
Gabrielle Lennox ◽  
Hannah Mason

The proliferation of digital theatre signals a new era of theatrical experiences. The Royal Shakespeare Company's (RSC) Dream is a recent example of how theatre companies are integrating cutting-edge technology to revolutionise their performances. Emerging from the Audience of the Future (AF) program, Dream combined gaming and theatre technology to create a virtual world for audiences to inhabit and explore digitally. The production incorporated motion-capture technology and Virtual Reality (VR) headsets, allowing seven actors to perform live from a purpose-built studio while audiences simultaneously accessed their performance from a compatible device via a bespoke website (https://dream.online). The resulting experience combined live and virtual performance elements to connect global audiences.This venture into technologically enhanced theatre, however, raises questions about the potential implications of audience engagement with digital productions. In this paper, we question how RSC's Dream combined both live and virtual theatre experiences to offer a more interactive viewing experience. We argue that while Dream signalled an exciting step in the development of digital theatre, the interactive features revealed some discrepancies between RSC's goals and the degree of involvement delivered. We thus contend that for theatre organisations to incorporate digital technologies, they must tend to the nuances of technological interventions and weave them seamlessly with theatrical elements to retain the fidelity of the theatre experience.


Author(s):  
Kerrie Reading

The cultural revolution of 1968 paved the way for many artists to reconsider how and where theatre was made. Community theatre gained currency and one company who became prominent during this cultural shift was Welfare State, later Welfare State International. They were one of the theatre companies who focused not only on a community theatre aesthetic but a grassroot one. I examine the radicality of community theatre and consider the efficacy of the historical approaches to engaging with communities in a (Post-)Covid world. I acknowledge and explore the shifting understanding of communities and assert that a deeper engagement is needed to foster collectivity (Tannahill 2016; Fişek 2019; Weston 2020; Bartley 2021). To reconsider the role that theatre may play in the future, I focus on a grassroot approach to community-led work and posit that location will be a key component to how theatre is made as we emerge from a pandemic.


2021 ◽  
Author(s):  
Nadya Mahalati Khoja

The purpose of this MRP is to explore the nature of Peak Experiences, which Maslow refers to as the combined response of the emotions, senses, intellect and imagination that are often experienced by people who have achieved self actualization. Using the theatre as an environment that creates meaning and fulfillment and exploring the relationship between theatrical engagement experiences and digital media experiences, the goal of this paper is to determine how engagement practices between both media can function in harmony, in order to produce the hedonic experiences that Maslow describes. This analysis is done by comparing various immersive theatre companies and interactive design companies who are pushing the boundaries of their fields and attempting to produce infectious and enlightening experiences in their area of expertise.


2021 ◽  
Author(s):  
Nadya Mahalati Khoja

The purpose of this MRP is to explore the nature of Peak Experiences, which Maslow refers to as the combined response of the emotions, senses, intellect and imagination that are often experienced by people who have achieved self actualization. Using the theatre as an environment that creates meaning and fulfillment and exploring the relationship between theatrical engagement experiences and digital media experiences, the goal of this paper is to determine how engagement practices between both media can function in harmony, in order to produce the hedonic experiences that Maslow describes. This analysis is done by comparing various immersive theatre companies and interactive design companies who are pushing the boundaries of their fields and attempting to produce infectious and enlightening experiences in their area of expertise.


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