I P Industry and Makeup Brands under the Background of the All-media Era Research on the Crossover Marketing Model

In the environment of omni-media era with new media technology as the mainstream information communication channel, the Cross-border marketing method of IP industry and makeup joint name can not only enhance brand visibility and visibility, but also strengthen the value of brand image, which has a positive effect on the development of I P and the brand itself. However, the joint-branded market has hidden dangers and chaos. In the process of rapid development, the compatibility of the Co-branded products; the emergence of frequent Co-branded products makes aesthetic fatigue for consumers; and the quality and price of the Co-branded products are uneven. Not only did not achieve the expected income, but also caused some damage to the image of the joint parties. This paper takes the joint name of M · A · C and King of Glory as an example to analyze and study the problems existing in Cross-border marketing and provide marketing suggestions for the development of IP Cross-border marketing activities.

Fresh Fruit Time based on STP analysis and statistics method (Changchun) Word-of-mouth marketing strategy research

At this stage, the beverage market has become the Red Sea. HEYTEA, Naixue’s Tea at the top, and Michelle Ice City, which occupies third- and fourth-tier cities, account for most of the total market. How to gain a competitive advantage in the beverage market where competition is fierce and marketing methods tend to be consistent is a problem that Fresh Fruit Time (Changchun) needs to solve. This paper analyzes the existing marketing mix of Fresh Fruit Time (Changchun) and finds that it has shortcomings in word-of-mouth marketing. With the help of STP analysis and statistics method, combined with Fresh Fruit Time’s product characteristics and business philosophy, it identifies young white- collar women as the target market, positioning a healthy and comfortable buying environment, and proposing word-of-mouth marketing suggestions for creating topical events through related media, viral communication and search marketing optimization. The combination of STP and statistics method is an innovation, making statistical methods more realistic.

An Exploratory Study of Omni-Channel Retailing Strategies in the Drugstore Industry: The Case of B Company in Taiwan

In recent years, O2O was becoming an important channel strategy actively explored by major companies. This new O2O model was an important marketing development trend, especially within the retail industry. The drugstore industry in Taiwan should also consider using this strategy. However, Philip Kotler emphasized in Marketing 4.0 that the mobile and community era was at hand, represented by the concept of “Mobile Community Marketing,” which could be interpreted as bringing businesses and consumers together to connect virtual and physical networks. The current study utilized a case method and selected B company as the research object. Several in-depth interviews with multiple senior management directors were conducted. The study findings indicated that omni-channel retailing strategies were becoming more popular and the case company will continue to implement this kind of retailing strategy. The results of this paper could generalize some practical marketing suggestions for the drugstore industry.

Digital Marketing Suggestions for Companies

The use of the internet in the business world, changes in communication technologies, digitalization in business processes, and adapting Industry 4.0 require enterprises to keep up with this transformation. Digitalization of enterprises will affect all processes of enterprises from production processes to accounting activities, from financial activities to marketing activities. Businesses that want to step into the digital world in Industry 4.0 should first determine their basic goals and strategies. With the transition to Industry 4.0, the price and promotional activities in manufacturing processes, supply chain, and distribution systems make it inevitable for businesses to adapt their marketing activities to the digital environment and Industry 4.0. This chapter includes strategies that can be used for digital marketing strategies for businesses.

Digital Marketing Suggestions for Luxury Brands

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Pengaruh orientasi pasar, orientasi kewirausahaan terhadap kinerja pemasaran UMKM batik di Kabupaten Jombang

<p><em>This study aims to determine the effect of market orientation and entrepreneurial orientation toward marketing performance partially or simultaneously. The population in this study are traders batik SMEs in Jombang district and samples taken 94 respondents obtained by the calculation formula Slovin. The sampling technique used was purposive random sampling. Methods of analysis, linear regression analysis using SPSS 22.0. The results of this study with regression analysis of Y = 0.131 + 0,510X2 0,436X1 + + e. Partial test results show the market orientation and entrepreneurial orientation have a significant effect on the performance marketing. The test results simultaneously obtained Fhitung =</em></p><p align="center"><em>55.478 with a significance of 0.000 &lt; 0.05. The coefficient of determination (Adjusted R2) of</em></p><p><em>0.54, in that it can be interpreted that unplanned purchases described by the retail service and the atmosphere in the store by 54%, while the remaining 46% is explained by other variables not examined in this study. Conclusions from this research is the higher market orientation and entrepreneurial orientation, the higher the level of performance marketing. Suggestions for merchants batik SMEs in Jombang district for more attention to what is in demand by consumers. As well as more courageous in taking risks to bring new fashions.</em></p>

Towards a Complete CAI Business and Economics Curriculum

This paper describes and critiques seven computer programs actually used by the author in six different economics and business courses. The courses are: principles of economics, both macro and micro; intermediate macro and micro; corporate finance; and marketing. Suggestions for additional integration of CAI are made because: (1) CAI (it is concluded) is a superior teaching technique, (2) the hardware and software are readily available, and (3) the positive motivation of students generated significantly enhances the learning experience.