scholarly journals An Exploratory Study of Omni-Channel Retailing Strategies in the Drugstore Industry: The Case of B Company in Taiwan

Author(s):  
Wei-Jen Huang

In recent years, O2O was becoming an important channel strategy actively explored by major companies. This new O2O model was an important marketing development trend, especially within the retail industry. The drugstore industry in Taiwan should also consider using this strategy. However, Philip Kotler emphasized in Marketing 4.0 that the mobile and community era was at hand, represented by the concept of “Mobile Community Marketing,” which could be interpreted as bringing businesses and consumers together to connect virtual and physical networks. The current study utilized a case method and selected B company as the research object. Several in-depth interviews with multiple senior management directors were conducted. The study findings indicated that omni-channel retailing strategies were becoming more popular and the case company will continue to implement this kind of retailing strategy. The results of this paper could generalize some practical marketing suggestions for the drugstore industry.

2020 ◽  
Vol 21 (1) ◽  
pp. 22-55
Author(s):  
Bartosz Czepil

The objective of this paper is an attempt to explain the determinants of the lowest governance quality level in one of the communes of the Opolskie Province, Poland. The first stage of the research consisted in developing a commune-level governance quality index in order to measure the quality of governance in the 60 communes of the Opolskie Province. Subsequently, the commune with the lowest score in the index was qualified for the second stage of the research which was based on the extreme case method. The major conclusion from the research is that the commune leader's governance style which allowed him to hold on to power for many terms of office was responsible for generating low governance quality. Furthermore, the low quality of governance was not only the effect of the governance style but also the strategy aimed at remaining in the commune leader office for many terms.


Author(s):  
Chris Van Melle Kamp ◽  
Karl Hofmeyr ◽  
Mandla Adonisi

In this study we draw on a series of in-depth interviews with chief executives of some of South Africa’s most prominent businesses, to investigate how their careers unfolded as they rose to the top of their organisations.Twenty-seven CEOs of South Africa’s top companies were interviewed. Eleven of these companies are listed among the top 50 South African companies.We trace the evolution of leadership, from its embryonic beginnings in childhood and adolescence, through the different stages of a developing career to the crucial transformation of an operational mindset into a strategic one.We examine the circumstances that led to these CEOs being appointed and describe the difficulties of transitioning from a senior management role into that of chief executive. We look at the competencies and experience necessary to be effective as the leader of an organisation, as well as the role played by motivation and self-belief. Finally, we identify the unique leadership challenges faced by chief executives in South Africa and pass on their advice to the country’s next generation of leaders.


2016 ◽  
Vol 7 (1) ◽  
pp. 1197
Author(s):  
Ahmad Romadhon

The objective of this research was to understand comprehensively the Financial Independent in Organization of Education through Entrepreneurship and partnership. it was a qualitative research with study case method conducted in Al Ashriyyah Nurul Iman Islamic Boarding School, Parung-Bogor. In this research data collecting with triangulation technique, Overall the researchers use participant observation, in-depth interviews, and documentation for the same data sources simultaneously. As a private educational institution, Al Ashriyyah Nurul Iman Foundation since its inception independently manage and develop the foundation to establish a wide range of entrepreneurial and cooperation with various institutions and circles. Financial independence has always strived through two things very well. Develop without relying on finance from other parties is a priority for YANIIBS, so that entrepreneurship and partnerships with these institutions become more developed and advanced


Author(s):  
Lenard Mariyanov Adanov ◽  
Andrew Macintyre ◽  
Marina Efthymiou

Pilot training and recruitment is of fundamental importance for the aviation industry. Yet, a number of Commercial Pilot’s License (CPL) applicants trained by Approved Training Organizations (ATOs) fail their airline assessments. To provide some clarity on why this is happening, we conducted in-depth interviews with twelve industry professionals and a detailed documentary analysis was undertaken. We found that the main reasons are: (1) Lack of preparation or technical knowledge; (2) Poor communication skills; and (3) Poor display of teamwork and leadership. The paper suggests that regulation should be implemented for ATO’s to use screening processes on potential students to increase quality or Airline Pilot Standard Multi Crew-Cooperation (APS MCC) system, as an additional training system on top of what is being taught in ATOs. Regulations should further be linked with regular audits in place for smaller airlines to increase the effectiveness of their pilot assessments and recruitment processes in order to increase safety. Areas of further research as also identified.


Author(s):  
Tahani Abdallah AbdelJawad

Using a niche service provider, Zforce Government Solutions (ZGS), this case provides the reader with a first-hand examination of the organizational issues resulting from ineffective recruiting, retention, and succession planning, allowing for the acknowledgment of the coherent, interdependent, and interrelated relationship between the aforementioned topics. This case study performs a revelatory assessment of ZGS's application of Harvard's Soft HRM model and fundamentals of key issues reflecting organizational mismanagement of human talent, where human talent is vital to organizational continuity. Written from the vantage point of a previous ZGS senior management employee, this case study utilizes a qualitative research approach, with empirical data gathered from four in-depth interviews conducted with previous ZGS leadership employees. Ultimately, the case study is intended to induce reader-reflection on the various components of importance in talent management, which play a significant role in accomplishing employee loyalty and employee retention.


Author(s):  
Catarina Sales Oliveira ◽  
Nuno Amaral Jerónimo

In this chapter, we will offer some reflections on ICT accessibility, uses and perceptions by rural women. Using a sociological conceptual framework based on discussions on gender, ICT gap, and women empowerment (Stromquist, 2014; Mezirow, 2006), we will try to understand, in an innovative way, the available statistical data collected in national and international surveys on this subject; we will also add qualitative data collected in an exploratory study, conducted in a Portuguese rural village. This study was a multi-site ethnographic research project (Falzon & Hall, 2009) with participant observation and in-depth interviews. We analysed the infrastructure conditions and constraints, with the aim of giving a voice to the interviewed women, in order to better understand their representations of ICT and the reasons for their use and non-use. The results allow us to advance some possible paths to mitigate some of the constraints to ICT empowerment among rural women.


Author(s):  
Veronika I. Kabalina ◽  
Kira V. Reshetnikova ◽  
Marina D. Predvoditeleva

This paper presents the results of research into the values which are adhered to a Russian tour operator and the employees' personal business values. The empirical data of this research includes the company's internal documents, four in-depth interviews with senior management employees, and a survey of 98 employees. The value profiles of the organization and its employees were identified, as well as the areas in which they converged and diverged. This research shed some light on those values which are characteristic of a tourism organization, and attempted to fill the gap in the extant knowledge on this topic in the academic literature.


2018 ◽  
Vol 10 (12) ◽  
pp. 4786
Author(s):  
Thanh Nguyen ◽  
Hai Ngo ◽  
Pham Ngo ◽  
Gi-Du Kang

Over the past years, the world has witnessed the growth of ecological boycotts and its impact is increasing leading to the need to better understand this field. Following this movement, Viet Nam, located in Southeast Asia has also swiftly been paying attention to ecological concerns, which have resulted in a variety of ecological boycotts in recent years. While motivations for economic, religious, social, and political boycotts have previously been investigated, the motivations for participation in ecological boycotts have not yet been considered appropriately. This study highlights that a means-end chain (MEC) theory provides an influential method which helps reveal the motives that drive consumers to participate in the ecological boycott in Viet Nam. Processing several in-depth interviews of 60 Vietnamese boycotters and performing MEC analysis, results have shown five major motivations for participation in ecological boycotts, comprising environmentally sustainable consciousness, health consciousness, self-enhancement, meaning in life, and security. The findings are expected to contribute towards both academic aspects (additional understanding related to ecological boycott) and practical aspects (providing valid knowledge for organizers of boycotts and targeted companies to evaluate the ecological boycott and determine factors that can be modified).


2018 ◽  
Vol 14 (6) ◽  
pp. 635-647
Author(s):  
Anthony Allred ◽  
Skyler King ◽  
Clinton Amos

Synopsis VoiceStream was a strong brand within the digital wireless communications industry at the time CEO Robert Dodson led the company. It had a loyal following of customers and a strong reputation for value. Despite pushback from senior management, CEO Robert Dotson made the decision to undergo a rebranding strategy during a period of declining revenue and growth. As VoiceStream transitioned to T-Mobile, it had initial success, but faced the challenge of how to position the brand long term. Research methodology This case study was written with the historical background of a well-known company and traces key decisions made during the company’s rebranding transition. This case comes complete with insights from then current CEO, Robert Dotson. Relevant courses and levels This case is suitable for undergraduate and graduate courses in marketing, management or strategy, where students are studying brand management. Additionally, this case will be valuable for courses that include advanced branding strategies such as rebranding. This case could also be used for discussion in positioning and advertising techniques. This case includes, via in-depth interviews, critical strategic insights from CEO Robert Dotson. The case illustrates some of the major opportunities and threats associated with the VoiceStream/T-Mobile rebranding strategy.


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