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2022 ◽  
Vol 0 (45) ◽  
pp. 161-176
Author(s):  
Rayyan Hussien Ali ◽  
◽  
Jinan Mohammed Watheq ◽  

Political Discourse Analysis is an important linguistic study approach used by politicians to gain people support. The present paper sheds light on the figures of speech of emphasis in the televised debate between the two presidential elections candidates, Emmanuel Macron and Marine Le Pen and the distinctive effect they add to the political discourse to win general public support as well as the presidential elections. The present paper provides a rudimentary definition and an analysis of the terms “discourse” and “political discourse” and traces the significant role played by politically directed televised Media and internet to support political parties through broadcasting political events. Through conducting an analytical study, the paper considers the discourse analysis concept that aims at deconstructing the speech modules to attain the required speech purpose. Part of the present study theoretical approach, the paper terms and clarifies all types of Figures of speech used by politicians to create a publically stronger luminous witty and emotional impact. As for the paper practical approach, it sheds light on the stressing effect of four types figure of emphasis in French and the impact created on the political discourse. Thus, it can be remarked that both candidates particularly Macron has made use of the figures of speech in his political discourse, specifically after winning the presidential elections. Pun or paronomasia, repetition and accumulation in comparison with redundancy are impressively used in Macron’s political discourse to win public support. Résumé L’analyse du discours politique a un écho large dans les études linguistiques. Les politiciens essayaient d’utiliser le langage pour attirer l’attention de leur public à leurs décisions. Dans cette recherche, nous parlons du rôle des figures d’insistance entre les deux candidats aux élections présidentielles, Emmanuel Macron et Marine Le Pen. Notre mission est de découvrir l’impact de ces figures dont les candidats ont profité afin de gagner les élections. Ces figures donnent au texte une expression particulière dans le but de convaincre les gens. De plus, nous définissons en générale le terme «discours» en expliquant l’analyse du discours politique, puis nous montrons l’effet des médias sur la politique en transmettant les événements selon l’intérêt du politicien qui les soutient. Ensuite, nous abordons le concept d'analyse du discours et son objectif de déconstruire les éléments essentiels du discours en menant une étude analytique. Sa tâche principale est de séparer les facteurs qui forment la parole afin d'atteindre le but du discours. En ce qui concerne le cadre théorique, nous étudions quatre types de figures d’insistance et leur effet de renforcer le texte qui se base en premier lieu sur le style et la capacité d’utiliser les méthodes rhétoriques. Enfin, nous trouvons que les deux candidats profitent des figures d’insistance et surtout Macron après avoir remporté les élections. Nous constatons que l’anaphore, la répétition et l’accumulation sont plus utilisés que la redondance.


2022 ◽  
pp. 234-255
Author(s):  
Afonso Biscaia ◽  
Susana Salgado

This chapter examines the discourse of the Portuguese right-wing populist André Ventura and compares it with his close counterparts, Santiago Abascal, Marine Le Pen, and Matteo Salvini. The empirical analysis is focused on the 2021 presidential campaign and looks at Twitter and YouTube as parts of an integrated political communication strategy that are used as tools of exposure and message dissemination. The results show how André Ventura appropriates the features of right-wing populism but adapts those to the Portuguese specific context as a strategy to gain both wider media visibility and popular support.


Significance Pecresse's poll ratings received an immediate boost, to 17%, putting her on a par with far-right politician Marine Le Pen and behind President Emmanuel Macron on 24%. Polls suggests that, if she beats Le Pen in the first round, she would severely challenge or narrowly defeat Macron in the second round. Impacts France’s presidential election will be won and lost on the right; the left stands very little chance of progressing beyond the first round. Macron would likely face a much more significant challenge from Pecresse than the far-right candidates in the second round. To boost his re-election prospects, Macron will pursue a protectionist trade agenda during France’s EU Council Presidency.


2021 ◽  
Vol 2 (4) ◽  
pp. 732-745
Author(s):  
Cristina Fernández-Rovira ◽  
Santiago Giraldo-Luque

Women politicians have been discriminated against or negatively valued under stereotypes in media coverage and have been given a secondary role compared to male politicians. The article proposes an analysis of the treatment given by digital media to women political leaders. They are from different parties in three countries and the aim is to identify the polarity (positive, neutral or negative) of the information published about them in the media. The text focuses on the cases of Anne Hidalgo and Marine Le Pen, from France, Nicola Sturgeon and Theresa May, from the United Kingdom and Ada Colau and Inés Arrimadas, from Spain. The study develops a computerised sentiment analysis of the information published in two leading digital newspapers in each country, during the month of November 2019. The research, with the analysis of 1100 journalistic pieces, shows that the polarity or valence of the women analysed is predominantly neutral and positive and that the journalistic genres do not determine the media representation of the women studied. On the contrary, the country of study does have a predominant incidence on the way in which women politicians are represented, while the relationship of affinity or antipathy of the Spanish media with the women politicians studied is significant.


2021 ◽  
Vol 26 ◽  
pp. 29-45
Author(s):  
Laura Alonso-Muñoz ◽  
Andreu Casero-Ripollés
Keyword(s):  

Las democracias occidentales viven un impulso populista. En este contexto, la consolidación de las tecnologías digitales juega un papel clave por sus potencialidades para difundir con mayor facilidad los mensajes populistas. Esta investigación examina cómo los actores políticos populistas europeos introducen en su estrategia discursiva en Twitter la exclusión de grupos, el euroescepticismo y la existencia de crisis y cómo la enmarcan con el objetivo de conocer si existen diferencias significativas respecto a su ideología. La muestra está compuesta por los mensajes compartidos en Twitter por cuatro partidos políticos populistas europeos (Podemos, Movimiento 5 Estrellas, Frente Nacional y UKIP) y sus respectivos líderes (Pablo Iglesias, Beppe Grillo, Marine Le Pen y Nigel Farage y Paul Nuttall) durante tres periodos temporales fuera de campañas electorales. En total se han analizado 9.128 mensajes. Los principales hallazgos muestran que, pese a no ser características inherentes al fenómeno populista, la narrativa de la crisis, la exclusión de colectivos y el euroescepticismo está presente en el discurso de todos los actores políticos populistas analizados en Twitter. Todos ellos basan su estrategia discursiva en la búsqueda de culpables con el objetivo de presentarse ante el pueblo como la única opción política capaz de defenderles y devolverles la soberanía que les ha sido arrebatada. En este contexto, la ideología resulta determinante.


2021 ◽  
pp. 2336825X2110529
Author(s):  
Alexander Alekseev

The article explores how the European populist radical right uses references to rights and freedoms in its political discourse. By relying on the findings of the existing research and applying the discourse-historical approach to electoral speeches by Marine Le Pen and Jarosław Kaczyński, the leaders of two very dissimilar EU PRR parties, the Rassemblement National and the Prawo i Sprawiedliwość, the article abductively develops a functional typology of references to rights and freedoms commonly used in discourses of European PRR parties: it suggests that PRR discourses in Europe feature references to the right to sovereignty, citizens’ rights, social rights, and economic rights. Such references are used as a coherent discursive strategy to construct social actors following the PRR ideological core of nativism, authoritarianism, and populism. As the PRR identifies itself with the people, defined along nativist and populist lines, rights are always attributed to it. The PRR represents itself as the defender of the people and its rights, while the elites and the aliens are predicated to threaten the people and its rights. References to rights in PRR discourses intrinsically link the individual with the collective, which allows to construct and promote a populist model of ethnic democracy.


Significance The main frontrunners are the president of the Hauts-de-France region, Xavier Bertrand, Ile-de-France regional head Valerie Pecresse and Michel Barnier, formerly the EU's chief Brexit negotiator. Barnier is the most popular candidate within LR, but Bertrand’s candidacy holds the most appeal when it comes to national support. Impacts Intensifying far-right rivalry is weakening the appeal of National Rally leader Marine Le Pen, to the benefit of Macron. Given the sensitivity of immigration ahead of the election, meaningful reform to EU immigration policy is unlikely before mid-2022. Amid the economic impact of COVID-19 in poorer regions, Macron will be under pressure to push for more flexible EU fiscal rules.


Significance Zemmour has prominence through various media channels and his attacks on established political leaders have already begun. He principally threatens National Rally (NR) leader Marine Le Pen: she has failed to consolidate the far-right vote and her party performed poorly in June’s regional elections. Impacts Zemmour’s candidacy would put pressure on Le Pen to adopt a more hard-right election campaign. A wave of illegal migration or Islamist attack would provide Zemmour with an opportunity to consolidate support. Despite Zemmour’s intention to run for president, a second-round election run-off between Macron and Le Pen is the most likely outcome.


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