Malaria is one of public health problems. WHO reports that there are 109 endemic countries of malaria with 250 million cases and 1 million of death in the world every year. Indonesia is one of endemic country with malaria. Malaria cases are widely found in Indonesia with 30.000 of death every year. Purworejo is one of endemic area of malaria in Indonesia. There is increasing of malaria cses every year in Purworejo. Furthermore, people in Purworejo assume that malaria is so common disease that they more believe to choose traditional treatment as effort to cure and heal malaria that they get. The research was observational-analitic research with cross sectional design. Number of sample were 70 people.Sample of research consisted of two group, which are malaria patient who got medical treatment and malaria patient who got traditional treatment. Malaria patients who got medical treatment were choosen by data from public health center. Meanwhile malaria patients who got traditional treatment were choosen based on public figure’s guidance in research place. Analysis of relationship between independence and dependence variable was tested by Chi-Square test. Meanwhile analysis of most influential variable applied logistic regression. There were four variables related with malaria seeking care, gender, belief, knowledge and perception of seriousness. Variable that simultaneously affected malaria seeking care were knowledge and perception of seriousness. Meanwhile the most influential variable was perception of seriousness. It is recommended to Department of Health to create plans and implement program about communication, information and education of malaria, especially about malaria seeking care, with inviting religionist and public figure in research place. Beside that, it is also expected to people in Purworejo to improve their knowledge about malaria, especially effort of prevention and treatment.
Keyword : Health Seeking Behavior, Malaria