Towards a full body narrative: a communicational approach to techno-interactions in virtual reality

The essay approaches the sociocultural and technological issues linked to the communicational process that exists in the user’s relationship with immersive digital environments, specifically: Virtual Reality (VR). A critical look at VR as a communication interface is launched, precisely because it indicates assumptions of enhancing the creation of meanings on media surfaces by leveraging multisensory stimuli that cause the immersion of individual’s body in a 360° framed experience. To instigate the problematization about transformations resulting from these techno-experience, empirical explorations are conducted to Brazilian immersive environments. In addition, data are qualitatively analyzed based on Kerckhove, Gumbrecht and Flusser and others ideas to illuminate the debate of technical-images, digital narratives and appropriations on technological devices, media languages and coding in the digital age.

A tulajdonnevek fordítása – funkcionális, névelméleti megközelítésben I.

The translation of proper names – a functional, onomastic theoretical approach I. Features of names as factors influencing translation The paper examines the questions surrounding the translation of proper nouns from an onomastic viewpoint blended with the results of translation studies, following a functional-communicational approach. Its goal is to create a model, which contains not only the applicable methods available to translators, but the (pragmatic and communicational) aspects and factors that could affect choosing between these. The novelty of the study is that it takes the meaning (denotation and connotation), the category (e.g. personal name) and sub-category (e.g. family name) of proper nouns into consideration, following the practices of prototype theory. Another innovative approach is the emphasise lain on the influence of composition on the translation of names. According to this, names consisting of several words should not be handled as single units, as earlier studies have consid-ered them, but following a two-step method: first holistically (e.g. the Eng. Flint Cliffs : Hung. Flint-sziklák, a place name), and then morphologically, while defining the categories of the name elements (e.g. Flint is a family name, cliffs is a common noun). This shows that translators are not completing a single operation but a combination of operations (transference in the case of the given name, and translation in the case of the common noun). Translations previously deemed ununderstandably heterogenous can thus be explained by applying this methodology.

Drifting on the Web

The expansion of social networks worldwide generates the need for their study from an interdisciplinary perspective. In Argentina, the use of digital social networks led state agencies to share public and management information through them, becoming increasingly present in these new platforms. The advantages that are visualized on their uses seem to be clear and multiple. However, the actions that are carried out in them involve certain legal conflicts, which a priori may go against principles applicable to the Argentina Public Administration and of the countries that legally protect the data of their citizens. It is proposed to carry out an analysis from a legal-communicational approach that refers specifically to analyzing the use of social networks in the state with respect to compliance with the regulations regarding the protection of personal data as opposed to the expressive right and regarding the obligation of the state as guarantor of the protection of personal data.

Efficiency estimation method of organizational innovations in the context of communicational approach

N the conditions of economical instability accompanying the change of technological modes and generation of «economy of knowledge” the stable competitive advantages of organization may be formed only on an innovative basis. Implementation of innovations in equipment and technology is accompanied, and sometimes even reasoned, by organizational innovations, which are the basis of organizational development of modern enterprises. Although there is a sufficient number of investigations in the field, the problems of justification of the criteria and estimation of organizational innovations’ efficiency don’t have a generally accepted solution, which takes into account the specific character of this type of innovations.In the article the methods of efficiency estimation for organizational innovation on an enterprise are developed. The methods are based on multicriteria optimization of efficiency indicators of organizational communications, which are changing at implementing innovations. The communicational approach is justified, which is the basis for organizational innovations implementation in an enterprise as a social-econoomic system, the key criteria are identified and the algorithm for efficiency estimation for organizational innovations in frames of the communicative approach is developed. Application of the suggested methodological approach contributes to the reasoned planning and implementation of organizational innovations into an enterprise activity.

Pour une approche communicationelle des enjeux scientifiques et techniques

This article reviews work that has examined situations, practices, objects and processes of communication in scientific and technical domains. It seeks to define the specificity of the communicational approach within the field of Science and Technology Studies (STS). It emphasizes the significance of the critical aspects of this approach during its emergence in the 1970s as distinct from other currents of research constituting the communicative approach in STS during the 1980s and 1990s. The discussion highlights the challenges of attempting to simultaneously address the singularity of forms, objects and situations while also accounting for the dynamics of space and time that affect communication issues within the STS field.Cet article présente des travaux ayant pris pour objet des situations, des pratiques, des objets et des processus de communication dans les champs scientifique et technique. Il propose ainsi de définir la spécificité de l’approche communicationnelle au sein du domaine « Sciences, technologies, sociétés » (STS). Il insiste sur la teneur critique de cette approche dans sa phase d’émergence au cours des années 1970-1980, et il distingue différents courants de travaux constitutifs de l’approche communicationnelle au sein des STS dans les décennies 1980 et 1990. Il souligne enfin la difficulté d’articuler à la fois l’attention à la singularité des formes, des objets et des situations et la prise en compte des dynamiques spatiotemporelles de grande ampleur qui influencent les enjeux de communication dans le domaine STS.