The Improvement of Anti-crіsіs Mаnаgеmеnt System іn Hotеl Business

Topicality. Thе predisposition to сrіsіs sіtuаtіons of hotеl enterprises, whісh are thе mаіn іnfrаstruсtural сomponеnt of the hospitality industry in Ukraine, іs hіghеr, сompаrеd to othеr types of economic activity. Thе сurrеnt сrіsіs сondіtіons, саusеd by СOVІD-19 pandemic, wаr іn Eаstеrn Ukrаіnе аnd thе decline of thе fіnаnсіаl аnd есonomіс systеm, led to the case that most hotel enterprises are in a very difficult situation, and some of them are even on the verge of bankruptcy. The necessity to adapt quickly to the changes and to offer the consumers new approaches to business development, innovative methods and technologies of service delivery, new services and new products in compliance with all safety standards and appropriate quality requires from hotel еntеrprіsеs to form an effective anti-crisis management system. Thе aim and methods. The aim of this аrtісlе іs to develop the recommendations for thе anti-сrіsіs mаnаgеmеnt systеm improvement of thе hotеl еntеrprіsе, taking into account the stage of its life cycle, the index of diversification potential, and the level of the system of anti-crisis management development. To achieve this aim such methods are used: theoretical generalization, analysis and synthesis; statistical; economic and mathematical modeling, and graphic. Rеsults. Іt іs еstаblіshеd thаt the еffісіеnсy of the hotеl enterprise ovеrсomіng thе сrіsіs situations dеpеnds on іts аbіlіty in quick adaptation to new operating conditions and moving to thе provіsіon of nеw advanced sеrvісеs or thе іntroduсtіon of the nеw typе of асtіvіty. Durіng thе сrіsіs mаny еntеrprіsеs аrе dеvеlopіng the strаtеgy of dіvеrsіfісаtіon, whісh саn bе an еffесtіvе tасtісs for some short tеrm, or morе fundаmеntаl strаtеgy for thе mеdіum аnd long tеrm pеrіod. Thе hotеl enterprises are forced to rеnеw the sеrvісеs аnd produсts, dіstrіbutіon сhаnnеls, dеlіvеry mеthods аnd mаrkеtіng strаtеgy сonstаntly, thеrеforе, the dіvеrsіfісаtіon of their асtіvіty should bе a pаrt of thе anti-сrіsіs enterprise mаnаgеmеnt systеm. Conclusions and discussions. The effесtіvе anti-сrіsіs mаnаgеmеnt provides thе nееd to dеtеrmіne thе lеvеl of its systеm dеvеlopmеnt, thе аssеssmеnt of thе іndеx of thе hotеl еntеrprіsе dіvеrsіfісаtіon potеntіаl, thе formаtіon of the mаtrіx of dіvеrsіfісаtіon strаtеgy сhoісе аnd thе mесhаnіsm for іts іmplеmеntаtіon. Thе prасtісаl sіgnіfісаnсе of this rеsеаrсh іs in the anti-crisis management system, bаsеd on thе dіvеrsіfісаtіon strаtеgy, whісh аllows to mаkе аdеquаtе dесіsіons on strаtеgіс plаnnіng of thе hotеl enterprise activity іn сondіtіons of іnstаbіlіty.

Enterprise Activity Modeling in Walnut Sector in Ukraine

The main goal of this study was to provide a critical analysis of the oil and fat sub-complex for deep walnut processing, to determine and compare the profitability of enterprises’ activities under different business models for implementation in the agro-food value chain. The latter was considered as an important factor for the development of the domestic market of walnuts and export opportunities. Business modeling of the enterprise activity in the oil and fat sub-complex for deep walnut processing was carried out. The stages of production and marketing activities of the enterprise from the garden planting or the purchase of the processed raw materials to the sale of the processed raw materials and products obtained from walnut processing depending on the chosen business model were considered. A comparative analysis of profitability of the enterprise activity and absolute values of income and profitability indicators under various business models of the enterprise activity were shown. The most cost-effective business-model entailed the combination of walnut production and its processing, which will provide profitability of up to 4640.32% in the 20th year of the project implementation. The results of the given study are intended for the agricultural enterprises of central region of Ukraine.

Integrated ERP-Class Management Information Systems – Evolution, Current State and Development Directions

Purpose: The aim of the article is to present the evolution of ERP systems and to identify the most important directions of ERP systems development. Design/methodology/approach: The paper uses the classical literature analysis method that consists in identifying the state of the research along with a critical reflection on it (critical literature review). Based on the analysis of the literature as well as the results of reports on ERP systems, suggestions for further development of ERP systems were formulated. Findings: The dynamic development of technology, increased competition in the IT market and changing needs of enterprises will result in the evolution of ERP systems. The article shows the directions of development of ERP systems (verticalization of ERP systems, cloud ERP, mobility, internal and external integration of ERP systems, automation in ERP systems, multimedia ERP systems, process ERP systems, minimizing the implementation time of ERP systems, increased popularity of Open Source ERP systems). Research limitations/implications: The pace and scale of technological change is altering almost every area of enterprise activity. It is difficult to unambiguously assess which of the changes in the IT area will have the greatest impact on the evolution of ERP systems. Directions of ERP systems development indicated in the article are only possible proposals of changes. Originality/value: The directions of development of ERP systems outlined in the article may constitute a premise for a discussion on their further evolution in the digital economy.

Constructing an Entrepreneurial Identity: How Enterprise Intentions Among Young People are Motivationally Formed

As enterprise education plays a larger role in schools and young individuals increasingly become the target of entrepreneurial and enterprise policy initiatives, there is a growing need to understand how entrepreneurial intentions can be fostered. This study builds on analyses of interviews with young potential entrepreneurs and their young counterparts, delving more deeply into the identity construction that motivates some individuals, but not others, to develop entrepreneurial identities and enterprise intentions. The findings outline two contrasting routes to identity construction, shedding light on how enterprise intentions are motivationally embedded and providing details on the micro-foundations of identity formation that shape these identities and intentions toward enterprise activity.

Innovative profile of the Russian pharmaceutical industry

InnoThe article examines the specifics of innovative activity of Russian drug manufacturers, which in the context of a COVID-19 pandemic become a matter of national security. The research is based on panel data: out of a total of 1,816 enterprises in the industry, a sample of 345 innovatively active enterprises is formed with a time series of data 20 years long. The sample is diversified by the scale of enterprise activity into 4 groups: micro enterprises, small, medium, and large enterprises. These types of enterprises are compared both in absolute terms — size of investments in intangible assets, age, and in relative ones — frequency of investments in innovations, coefficient of autonomy, profitability of sales and assets, share of intangible assets in revenue and assets. The analysis was supplemented by enterprises not included in the sample to identify the effectiveness of innovation in the industry. The result is the innovative profile of industrial enterprises in the context of the scale of their activities. The conclusion is drawn about the specifics of the domestic pharmaceutical industry innovation activity, which generally coincides with the established distribution of roles in the global pharmaceutical industry, when large enterprises are leaders in the innovations development and implementation. Russian large companies also tend to use micro enterprises to implement risky projects. The authors conclude that in Russia, the foundations have been formed for transition to a new model of pharmaceutical industry innovative development. This model is based on cooperation of small and large businesses.

THE ROLE OF FINANCIAL DIAGNOSTICS IN THE ENTERPRISE ACTIVITY

Introduction. One of the most important conditions for ensuring the proper functioning and development of the entire sphere of entrepreneurship is the economic security of enterprises, and an important part of this process is the diagnosis of the financial condition of economic entities. Diagnosis is the main tool that allows you to objectively assess the internal and external parameters of the enterprise, to investigate economic processes in their relationship. The use of an effective mechanism of financial activity allows at an early stage to detect violations of proportions in the phases of the cycle of capital circulation in the enterprise and to establish the reasons that caused them. Methods. During the preparation of the article, a systematic approach to the study was used, which allowed to assess the state of implementation of financial diagnostics in the domestic business practice; the method of theoretical comparison for improvement of legislative regulation and directions of procedures of financial activity; the method of expert assessments - in the development of organizational provisions for the implementation of the mechanism of financial diagnostics in Ukraine. Results. The article identifies the importance of diagnosing the financial condition of the enterprise, considers the nature and necessity of a systematic analysis of the financial condition of the enterprise. The essence of the concept "diagnostics", "financial condition" is considered in the proposed article. Peculiarities of effective management of the financial condition of the enterprise in the conditions of market economy of Ukraine and the role of economic diagnostics in the activity of the enterprise are determined. Discussion. Further research on the development of financial activities will be to substantiate the implementation of modern areas of assessment of the financial condition of economic entities, especially within the introduction of digital technologies. Keywords: enterprise, financial condition, financial activity, management, diagnostics, estimation, competitiveness, liquidity, solvency.