A Review on The Impact of Pharmaceutical Promotions on Prescribing Behaviour

Doctors may not be aware of how much promotion they are exposed to. This is both the most difficult area to research and the most important. Therefore, as much as possible, research on the effect of promotion on behaviour should avoid relying on self‐report data to show causal relationships. Self‐report data are appropriate for finding out what people think is happening, or how they want to present themselves to others, but in this area, that may be far from the reality. This review looks at the evidence for several different possible effects of promotion on behaviour. These are the impact of promotion on individual prescribing behaviour, on overall drug sales, and on requests for formulary additions; the effect of DTCA on consumers’ decisions, the effect of promotion on the content of continuing medical education courses, and the impact of industry funding on research outcomes.

Enhanced Lipocontouring of the Arms

The visibility of arm contour in both men and women has been a source of discussion throughout time. Arm strength and athleticism is not limited to the male physique only. Iconic women such as Madonna and Michelle Obama have made discussions about arm contour more and more commonplace. Over the years arm contour has been a difficult area to address due to the thinness of the skin which often required surgical excision and unsightly scars. Liposuction of the arm has advanced to not only allow for improved contour but also options of refining muscular definition. With the addition of energy-based technologies such as radiofrequency, we can offer less invasive options to patients who may have previously only been candidates for excisional procedures. Liposuction of the arms can be performed under local anesthesia. This chapter introduces a new algorithm for assessment and treatment of arm contour which incorporates newer energy-based devices along with surgical options.

“We are all a family” Staff Experiences of Working in Children's Blood and Cancer Centers in New Zealand—A Constructivist Grounded Theory

Background: The purpose of this study is to explore staff experiences of working in a children's blood and cancer center in New Zealand, with a particular focus on how staff maintain resilience in their work and sustain working in this difficult area. Methods: Constructivist grounded theory (GT) methods were used to collect data using focus groups and individual interviews with all staff (nursing, medical, allied health, cleaning, and support staff) working in the area. Data were analyzed using constant comparative analysis, and data collection continued until theoretical saturation was achieved. Results: The GT constructed in this study is being a work family, which includes three core categories: finding attachment, becoming a work family, and having an identity. Discussion: This study found that regardless of profession or discipline, all staff experience similar feelings about their work, and can develop and enhance their resilience by belonging to a “work family.” Being socially connected to the work family was recognized as the most supportive intervention, and was identified as being of greater value than the traditional one-on-one support that is currently encouraged.

An Analysis of the Linguistic Errors Made by Students in Saudi Arabian Schools in the Acquisition of the Auxiliary “Do”: A Comparison Between Boys’ and Girls’ Performances

Recently there has been an upsurge in research into why students of foreign languages make mistakes. There have been many reasons given including interference of the mother tongue and over-generalisation of the rules of the language being studied. This research is concerned with the reasons for mistakes but will concentrate on a particular focus, i.e. the mistakes made by English language students regarding the auxiliary verb “do”. This is seen as a particularly difficult area for many foreign students of English language as this linguistic term does not feature in many other languages and is, therefore, a problem for some language students to grasp.It is hoped that reasons for the many mistakes (i.e. omissions, incorrect verb tense, etc.) can be identified and that from this identification, methods can be found to teach this term in a way that will allow students to grasp the concept and retain it throughout their language- learning careers.This dissertation is based on an error analysis of English written performances by students in the Third Grade (equivalent to Ninth Grade elsewhere) of the Intermediate Boys and Girls’ schools in the Kingdom of Saudi Arabia. It focuses on the examination and analysis of the students’ performances in a translation test. This should reveal information about some of the students’ errors in the acquisition of the auxiliary “do”, and other factors which might affect their English language learning. Furthermore, this dissertation seeks to find out whether there are any disparities in the responses of each of the two groups to the translation test which may be attributable to gender.

Challenges of Accent and vowels for Sindhi Speech Recognition System

While talking and writing in Sindhi language, many challenges are faced because of the large number of 52 characters or alphabets. Vowels and the accent keep changing in fluency of speaking and writing. Due to the different varities of languages in the world and the dearth of computer scientists in the field of Speech Recognition, it is considered difficult area of study and is the least advanced field of Artificial Intelligence. More specifically, the difficulties are faced in the speech recognition for languages like Arabic and its adapting languages such as Sindhi, Pashto, Urdu, and others. The script and sounds in every language are directly proportional to each other i.e. the shorter script has less sounds while the longer script has more sounds. We developed a system for speech to text recognition system for Sindhi language with the help of Sphinx model. We have also tested the different datasets through the input in various phases and compare the results and accuracy of the vowels and accents through the proposed system

Technological features of PR-management of political processes in the crisis (on the example of Armenia)

Anti-crisis PR is usually the most difficult area of public relations. The issues of practical anti-crisis PR are related to the theoretical and methodological problems that exist in this area. This article discusses attempts at anti-crisis management at present. The activities of the authorities to overcome the reputational crisis are presented.

An Analysis of the Linguistic Errors Made by Students in Saudi Arabian Schools in the Acquisition of the Auxiliary “Do”: A Comparison Between Boys’ and Girls’ Performances

Recently there has been an upsurge in research into why students of foreign languages make mistakes. There have been many reasons given including interference of the mother tongue and over-generalisation of the rules of the language being studied. This research is concerned with the reasons for mistakes but will concentrate on a particular focus, i.e. the mistakes made by English language students regarding the auxiliary verb “do”. This is seen as a particularly difficult area for many foreign students of English language as this linguistic term does not feature in many other languages and is, therefore, a problem for some language students to grasp.It is hoped that reasons for the many mistakes (i.e. omissions, incorrect verb tense, etc.) can be identified and that from this identification, methods can be found to teach this term in a way that will allow students to grasp the concept and retain it throughout their language- learning careers.This dissertation is based on an error analysis of English written performances by students in the Third Grade (equivalent to Ninth Grade elsewhere) of the Intermediate Boys and Girls’ schools in the Kingdom of Saudi Arabia. It focuses on the examination and analysis of the students’ performances in a translation test. This should reveal information about some of the students’ errors in the acquisition of the auxiliary “do”, and other factors which might affect their English language learning. Furthermore, this dissertation seeks to find out whether there are any disparities in the responses of each of the two groups to the translation test which may be attributable to gender.

The utility of ultrasound in the diagnostic evaluation of the posterior ankle joint

Sprains are the most common injury of the ankle joint and the most common traumatic injury of the musculoskeletal system. Ultrasound (US) examination of the posterior ankle joint is a challenge for the examiner. This paper focuses on this difficult area and provides guidance on how to effectively perform US examination of the posterior ankle.

Social Context

Evidence-based medicine (EBM) and Evidence-based practice (EBP) are sets of standards and procedures created to search, verify, and select up-to-date findings implemented by medical staff as a basis for decision-making process in a daily clinical practice. Despite efforts of scientists and clinicians, neurorehabiltiation is regarded as a difficult area for EBM/EBP practices due to huge diversity of cases, clinical pictures, interventions, and scientific methodologies. More advanced tasks, including application of brain-computer interfaces and neuroprosteheses, show the need for a new approach from medical practitioners. This chapter presents challenges, barriers, and solutions in the aforementioned area based on the personal experiences of the authors. Visualisation tools provide cognitive support for social context, cooperation patterns, and data interpretation. Taking into consideration that social issues may extend the visibility of the results and allow for easier dissemination of the results, the aim was to show how visualisation helps identify cooperation networks and disseminate research results.