This is a lengthy analysis of the ideas and forms of discourse of those who endorsed cultural continuity, particularly the continuity of traditions related to the “three crowns” of Florence: Dante, Petrarch, and Boccaccio. in reality, this traditional culture was the basis of the intellectual culture of the oligarchs. Most traditionalists, though not all of them, appreciated romantic and chivalric literature, cultivated the Italian language, and preferred Aristotle to Plato. Traditionalists attacked radical humanists such as Niccolò Niccoli (the humanist closest to Cosimo de’ Medici) as someone at best useless to society and at worst dangerous to it. The chapter introduces a theme that will be developed later in the book, namely that the Latin (or classical) culture—and not the vernacular culture—was the “popular culture” of the period.