scholarly journals Strategi Komunikasi Pemasaran Kae Thai Tea Dalam Meningkatkan Brand Awareness

2021 ◽  
Vol 3 (1) ◽  
pp. 33-43
Author(s):  
Fetnisari Babang Noti ◽  
Herru Prasetya Widodo ◽  
Emei Dwinanarhati Setiamandani
Keyword(s):  
Qualitative Research ◽  
Research Method ◽  
Communication Strategy ◽  
Brand Awareness ◽  
Marketing Communication ◽  
Structured Interviews ◽  
Qualitative Research Method ◽  
Inhibiting Factors ◽  
The Face ◽  
Current Business

The current business competition is so tight that there are many similar competitors. This is where a brand awareness strategy is needed so that the business being run can still compete. This study aims to determine the strategies used by Kae Thai Tea in increasing this brand awareness. In this study, a qualitative research method was used through observation, documentation and semi-structured interviews with informants who were determined through positive sampling. From the research carried out, it can be concluded that in carrying out a marketing communication strategy to increase brand awareness, this goal can be achieved by implementing a well-organized strategy in accordance with the wishes of the businessman. As for several supporting factors, namely the elements of marketing communication and brand elements by having a concept that is quite affordable. The presence of several inhibiting factors will not make the marketed brand worse but will become stronger in the face of competition. Keywords: communication; marketing communication; brand awareness  

scholarly journals Exploring the consequences of teachers’ self-efficacy: a case of teachers of English as a foreign language

2020 ◽  
Vol 5 (1) ◽  
Author(s):  
Goudarz Alibakhshi ◽  
Fariborz Nikdel ◽  
Akram Labbafi
Keyword(s):  
Job Satisfaction ◽  
Qualitative Research ◽  
Foreign Language ◽  
Self Efficacy ◽  
Teaching Practices ◽  
Research Method ◽  
Structured Interviews ◽  
Qualitative Research Method ◽  
Burn Out ◽  
Efl Teachers

AbstractTeacher self-efficacy has been abundantly studied. However, it seems that the consequences of teachers’ self-efficacy have not been appropriately explored yet. The research objective was to investigate the consequences of teachers’ teaching self-efficacy. The researchers used a qualitative research method. They collected the data through semi-structured interviews with 20 EFL teachers who were selected through purposive sampling. The interviews were content analyzed thematically. Findings showed that self-efficacy has different consequences: pedagogical, learner-related, and psychological. Each consequence has several sub-categories. It is concluded that high self-efficacy affects teachers’ teaching practices, learners’ motivation, and achievement. It also affects teachers’ burn-out status, psychological being, as well as their job satisfaction. The findings can be theoretically and pedagogically important to EFL teachers, teacher-trainers, and administrators of educational settings.

scholarly journals Peningkatan Pelayanan Berbasis Strategi Komunikasi Organisasi pada RSUD Luwu

2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Anindya Pertiwi Hele ◽  
Nurannafi Farni Syam Maela
Keyword(s):  
Qualitative Research ◽  
Organizational Communication ◽  
Research Method ◽  
Public Hospital ◽  
Communication Strategy ◽  
Objective Data ◽  
Qualitative Research Method ◽  
Service Pattern ◽  
Patient Service ◽  
Improve Patient

The purpose of this study is to describe the organization's communication strategy to improve patient service in Luwuk Regional Public Hospital. In this study, the researcher uses qualitative research method in order to know or to describe the facts of the events studied so that it facilitates the researcher to obtain objective data in order to know and to understand the Organization's Communication Strategy on Service in Luwuk Regional Public Hospital. The result of this research can be concluded that the organization communication strategy related to the effort of delivering message has not supported the occurrence of effective communication yet. This is because the message delivered verbally is unclear to the subordinate so that it needs to re-delivery and submission of information back, medicine naming verbally so that it is misidentified by by the nurse, via phone also raises the unclearness of messages and poor doctor's writing that sometimes complicate the task of a nurse so that it will give impact on service pattern. The second is timing; organizational communication strategy related to timing in the delivery of messages is still not optimal. Keywords: communication strategy, organization, service

scholarly journals Experiences of partners of professional nurses venting traumatic information

2018 ◽  
Vol 23 ◽  
Author(s):  
Tinda Rabie ◽  
Melanie Wehner ◽  
Magdalena P. Koen
Keyword(s):  
Qualitative Research ◽  
Data Analysis ◽  
Research Method ◽  
Coping Skills ◽  
Nursing Profession ◽  
Structured Interviews ◽  
Maladaptive Coping ◽  
Qualitative Research Method ◽  
Open Coding ◽  
Professional Nurses

Background: Professional nurses employed in trauma units encounter numerous stressors in their practice environment. They use different strategies to cope with this stress, including venting traumatic information to their partners and other family members. Aims: To describe how partners of professional nurses cope with traumatic information being vented to them. Methods: A qualitative research method with an interpretive descriptive inquiry design was used to explore, interpret and describe the coping experiences of the nurses’ partners. Purposive sampling was used to select a total of 14 partners, but only ten participated in semi-structured interviews. Tesch’s eight steps of open coding were used for data analysis. Results: Four main themes were identified indicating adaptive and maladaptive coping skills, namely partners’ experiences of traumatic information vented to them; partners’ coping activities; reciprocal communication and relationship support between partners and nurses; and resilience of partners to deal with the nursing profession. Conclusion: Partners employed different ways to cope with traumatic information. It was essential for partners and nurses to be supported by nurses’ practice environments and to develop resilience to fulfil reciprocal supportive roles in their relationships.

scholarly journals Strengths and Weaknesses of Semi-Structured Interviews in Qualitative Research: A Critical Essay

2021 ◽  
Author(s):  
Charles Kakilla
Keyword(s):  
Qualitative Research ◽  
Research Method ◽  
Structured Interview ◽  
Structured Interviews ◽  
Critical Essay ◽  
Qualitative Research Method ◽  
Pros And Cons

A semi-structured interview (SSI) is one of the essential tools in conduction qualitative research. This essay draws upon the pros and cons of applying semi-structured interviews (SSI) in the qualitative research method. Moreover, the challenges of SSI during the coronavirus pandemic are critically discussed to provide plausible recommendations.

Leader–member exchange in public organizations: a qualitative study

2019 ◽  
Vol 16 (1) ◽  
pp. 59-87
Author(s):  
Reza Salehzadeh
Keyword(s):  
Qualitative Research ◽  
Impression Management ◽  
Research Method ◽  
Public Organizations ◽  
Leader Member Exchange ◽  
Structured Interviews ◽  
Leadership Theories ◽  
Qualitative Research Method ◽  
Content Type ◽  
Member Exchange

Purpose The purpose of this paper is to propose the new typologies of leader–member exchange (LMX) theory. Design/methodology/approach This research conducted a thorough, targeted literature review along with a qualitative research method involving in-depth, open-ended and semi-structured interviews. The interviews were conducted with 21 managers and 70 employees of different public organizations during the two years. After interviews, data were transcribed and the qualitative research method of theory elaboration was used to extract the themes from the transcripts. Findings The results showed that the LMX has a dynamic nature with four different versions. Also, the results discovered the multi-level of LMX with three different types of leaders’ styles. In addition, four factors that cause damage to high-quality relationships have been identified (i.e. perceived dissimilarity, feeling of being betrayed, failure to meet the expectations and impression management). Finally, the results discovered five dark sides of LMX. Originality/value This research proposes the new typologies of LMX and the approach and findings of this research contribute to the literature of leadership theories.

scholarly journals Exploring the Consequences of Teachers’ Self-efficacy: A Case of Teachers of English as a Foreign Language

2020 ◽  
Author(s):  
Goudarz Alibakhshi ◽  
Fariborz Nikdel ◽  
Akram Labafi
Keyword(s):  
Job Satisfaction ◽  
Qualitative Research ◽  
Foreign Language ◽  
Self Efficacy ◽  
Teaching Practices ◽  
Research Method ◽  
Structured Interviews ◽  
Qualitative Research Method ◽  
Burn Out ◽  
Efl Teachers

Abstract Teacher self-efficacy, as a socio-affective concept, has been abundantly studied in relation to different factors. However, it seems that the consequences of teachers' self-efficacy have not been appropriately explored to the present date. The present study aimed at investigating the consequences of EFL teachers' teaching self-efficacy. In so doing, a qualitative research method was used. The data were collected through semi-structured interviews with 20 EFL teachers who were selected through purposive sampling. The interviews were content analyzed thematically. Findings showed that self-efficacy has three main consequences: pedagogical, learner-related, and psychological. Each of these consequences has several sub-categories. It can be concluded that high self-efficacy affects teachers’ teaching practices, learners’ motivation, and achievement. It also affects teachers’ burn-out status, psychological being, as well as their job satisfaction. The findings can be theoretically and pedagogically important to EFL teachers, teacher-trainers, and administrators of educational settings.

scholarly journals IMPLEMENTASI METODE SENTRA PERSIAPAN DALAM MENGEMBANGKAN KECERDASAN VERBAL LINGUISTIK ANAK USIA DINI

2020 ◽  
Vol 4 (1) ◽  
pp. 095
Author(s):  
Ellyana Ilsan Eka putri ◽  
Rosdiana Dewi ◽  
Imam Wahyono
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Research Method ◽  
Qualitative Research Method ◽  
Programmed Learning ◽  
Inhibiting Factors ◽  
The Media ◽  
Principal Subject ◽  
The Guardian

This study aims to describe: 1) the implementation of centers of preparation in developing verbal linguistic intelligence, 2) supporting factors and obstacles to the implementation of preparation centers in developing verbal linguistic intelligence. This type of research is a qualitative research method with the principal subject of research, teachers, students aged 5-6 years. Data collection is done using the method of observation, interviews and documentation. The results showed that: 1) the implementation of the method of preparation center in developing verbal linguistic intelligence was carried out with 3 stage, 2) supporting factors in the implementation of preparation centers, namely: a) the media provided varies or the availability of complete facilities and infrastructure, b) learning based on age classification c) programmed learning. while the inhibiting factors are: a) the condition of the guardian of the student who does not understand the method of preparation center, b) the mood of the changing child c) the media that do not support the difficult theme d) not all teachers graduate from PAUD.

scholarly journals A Folia de Reis “Fulô da Mantiqueira” do Município de Itajubá – MG na Perspectiva da Geografia Cultutal / The Folia de Reis “Fulô da Mantiqueira” of Itajubá - MG in Geographic Cultural Perspective

2016 ◽  
Vol 26 (46) ◽  
pp. 396
Author(s):  
Rosana De Cássia Pereira ◽  
Evanio Santos Branquinho
Keyword(s):  
Qualitative Research ◽  
Cultural Identity ◽  
Research Method ◽  
Cultural Geography ◽  
Minas Gerais ◽  
Contemporary Society ◽  
Cultural Perspective ◽  
Structured Interviews ◽  
Qualitative Research Method ◽  
Study Case

<p>A Folia de Reis Fulô da Mantiqueira localizada no município de Itajubá – MG é analisada levando em conta as questões de identidade, pertencimento, território e o processo de globalização da sociedade contemporânea. Este trabalho tem como objetivo relacionar a Folia de Reis com a Geografia Cultural e identificar a importância desta para a sociedade e o seu espaço, na busca de um maior reconhecimento desta manifestação folclórico-cultural. A metodologia utilizada foi a pesquisa qualitativa; no estudo de caso foi utilizada a história oral com entrevistas semiestruturadas para o melhor entrosamento com os entrevistados e assim ser possível obter informações mais ricas. Esta pesquisa foi feita sob o olhar de quem de alguma forma participa dessa manifestação, levando em conta a identidade cultural, religiosidade e simbolismo dos entrevistados.</p><p><strong>Palavras-chave: </strong>Cultura; Folclore; Folia de Reis; Itajubá.</p><p><strong>Abstract</strong></p><p>The Fulô da Mantiqueira Folia de Reis is located in Itajubá, in state of Minas Gerais, it is analyzed considering certain issues such as identity, belonging, territory and the globalization process of contemporary society. This article aims to relate Folia de Reis with Cultural Geography and to identify its importance for society and its space, focusing on the recognition of this folkloric and cultural manifestation. In this paper was used a qualitative research method, in the study case was utilized oral stories with semi structured interviews in order to have a rapport with other participants, in this way it is possible to obtain richer information. This project was done by someone who participates of this event and it approaches cultural identity, religiosity and symbolisms of the interviewed.</p><p><strong>Keywords</strong>: Culture; folklore; Folia de Reis; Itajubá.</p>

scholarly journals STRATEGI KOMUNIKASI POLITIK TIM PEMENANGAN FACHRORI-SYAFRIL PADA PILKADA 2020 DI PROVINSI JAMBI

2022 ◽  
Vol 13 (1) ◽  
pp. 179-198
Author(s):  
Ega Indiana ◽  
Irzal Anderson ◽  
Dona Sariani
Keyword(s):  
Qualitative Research ◽  
Political Communication ◽  
Research Method ◽  
Communication Strategy ◽  
The Political ◽  
Qualitative Research Method ◽  
Winning Team ◽  
Pair Number ◽  
Regional Elections ◽  
Political Realm

This study aims to determine the political communication strategy of the winning team, the strengths and weaknesses as well as the causes of the low vote acquisition of Fachrori-Syafril in the 2020 simultaneous regional elections in Jambi Province. The method used in this study is a qualitative research method which emphasizes the in-depth aspects of a problem. The results of this study indicate that the political communication strategy used by the Fachrori-Syafril winning team still has problems and obstacles that cause the low vote acquisition for candidate pair number 02 Fachrori-Syafril in the 2020 Simultaneous Regional Head Elections in Jambi Province. This is due to limited campaign factors, new people in the political realm, candidate management does not work and the disappointment factor from the community.

scholarly journals ”I Am Satisfied with My Marriage”: An Experience from Madurese Women who Married Early

Humaniora ◽  
2019 ◽  
Vol 10 (3) ◽  
pp. 197
Author(s):  
Yudho Bawono ◽  
Dewi Retno Suminar ◽  
Wiwin Hendriani
Keyword(s):  
Qualitative Research ◽  
Interpretative Phenomenological Analysis ◽  
Research Method ◽  
Phenomenological Analysis ◽  
Married Women ◽  
Early Marriage ◽  
Not Given ◽  
Structured Interviews ◽  
Qualitative Research Method ◽  
Research Show

The research aimed at examining ways by which Madurese women could achieve satisfaction in early marriage. Its used a qualitative research method with an interpretative phenomenological analysis (IPA). To understand the meaning of one’s experience by looking for themes from available data, IPA rested on three pillars, namely phenomenology, hermeneutics, and idiography. The researchers used semi-structured interviews to collect data and purposive homogeneous sampling. The participants involved were three married women under 18 years old who were living in Madura. The results of the research show that the three women are satisfied with their marriage. The satisfaction of their marriage can be seen from taking care of each other when sick, giving her enough money, and always happy with her husband, not far apart. Furthermore, Madurese women dissatisfaction in her marriage can be seen from anger if she is not given money and is not helped in doing household.

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