Small Farmers’ Use of Social Media and Other Channels for Marketing their Agricultural Products

We examined small farmers’ use of and preference for different channels for marketing agricultural products and explored differences by gender, age group, and education level. Farmers markets and social media were preferred channels, with participants under age 55 being more likely than those 55 and over to prefer and use social media and agree that social media would be useful for promoting products and increasing sales. While selling via social media could provide a larger market, one challenge is that the average age of Mississippi farm operators is 59. Therefore, Extension must consider multiple approaches for delivering training on marketing.

Demanding More: 4-H’s Diversity and Inclusion Efforts Are Simply Not Enough

Several youth organizations, such as 4-H, are reaffirming their commitment to diversity and inclusion in the workplace due to social and political events in 2020. Despite the national reckoning around civil rights, the author argues that racial and ethnic minorities are still not fully integrated into the 4-H culture. Addressing inclusion presents challenges; however, these can be better addressed when individuals realize the difficult conversations and actions needed to evoke change. The article concludes with a set of action items for the 4-H system, which focuses on investments, accountability, recognition, and transparency.

Women in Science, Technology, Engineering, and Math Professional Night for Youths

Extracurricular science, technology, engineering, and math (STEM) activities are an engaging way to introduce historically minoritized youths to STEM. In this article, I describe one such event, a Women in STEM Professional Night, designed to connect eighth-grade girls with women in STEM careers. This interactive event provides a personalized connection to STEM, helps combat gendered stereotypes, and builds girls’ self-identification with STEM. Best practices include a carefully structured event, inviting a diverse group of women STEM professionals, and intentional preparation of all participants to set expectations. These insights serve as a guide for Extension professionals interested in creating a similar event.

A Case of Shifting Focus Friction: Extension Directors and State 4-H Program Leaders’ Perspectives on 4-H LGBTQ+ Inclusion

Contemporary Lesbian, Gay, Bisexual, Transgender, Queer/Questioning (LGBTQ+) youth are identifying and communicating their identities earlier in childhood than generations before as a result of more awareness and more acceptance of gender identity and sexual minorities by society. A qualitative study of U.S. 4-H program leaders and Extension directors generated an emergent theme around the importance of serving LGBT youth and the resulting implementation challenges. The administrators of 4-H, the largest youth serving organization in the country, recognize the presence of LGBTQ+ youth in 4-H and believe the organization must be inclusive. But challenges remain in ensuring youth experience inclusion at all levels of the organization and to manage political and societal pressures resulting from shifting focus friction.

Expanding Reach of Extension Programming Through Partnerships with State Park Naturalists

Partnerships between natural resources agencies and Extension have existed for years and Extension has served in many roles. These roles include writing grants, facilitating meetings, training, and designing collaborative programming. Herein, we highlight a partnership between Purdue Extension and the Indiana Division of State Parks (IDSP) where Purdue Extension used an existing partnership to create programming about eastern hellbenders in a format presentable by interpretive naturalists, Extension educators, and K-12 teachers. The program increased pre/post knowledge gain scores for attendees by 129.27%. This model has successfully expanded Purdue Extension’s outreach efforts while satisfying a need expressed by IDSP. Forming reciprocal partnerships with nontraditional partners can have a tremendous positive impact on the success of outreach and education efforts.

Addressing Nature-Deficit Disorder Using A Multi-program Area, Multi-State Approach

Youth are spending less time outdoors compared to previous generations. Because youth spend much of their time in school, teachers can provide the critical linkages that introduce students to nature. Unfortunately, teachers often lack access to standards-based STEAM curricula focused on natural resources, do not feel comfortable taking their students outside, and may not be knowledgeable about how to incorporate nature into the classroom. Addressing the nature deficit disorder facing today’s youth and the lack of professional development for teachers requires involvement from Extension (agriculture and natural resources specialists, health and human science educators) and natural resources professionals.

Farmers Markets and Single-Use Plastic: Why Environmentally Conscious Consumers Don’t Bring Reusable Bags

This study looks at the role of Extension in helping local officials reduce plastic bag use at farmers markets in three Lake County, OH communities. We distributed free reusable bags to shoppers and conducted an education and outreach program. We then took observations to determine if the free reusable bags were being used. We also invited shoppers to take a voluntary survey about their environmental attitudes, why or why not they use the reusable bags, and how best to reduce plastic bag use moving forward. Results from the study suggest that supplying free reusable bags at farmer markets is not an effective strategy for Extension professionals attempting to reduce plastic bag use. Instead, we recommend working with local officials to develop financial incentives and disincentives tied to the type of bag option shoppers use, implement plastic bag bans at markets, and conduct locally-focused education and outreach. Although shoppers’ environmental literacy and desire for sustainability is high, it is shown that behavior change is unlikely to occur without financial or policy incentives.

Improving Extension Curriculum Design Using Learner-Centered Templates

Extension professionals’ use of learner-centered instructional practices can maximize engagement and more effectively address expressed needs within their diverse communities. The Outcome-Based Extension Education Design and Facilitating Teaching and Learning templates enable educators to effectively implement curricula that identify context-specific learner needs, activities that increase learner engagement, and assessment tasks that gather evidence of essential knowledge construction and skills development. Using these two practical tools, Extension professionals can streamline the creation of compelling and efficacious programs that focus on the intended learning outcomes.

Understanding Nutrition Education and Physical Activity Instruction in Rural Elementary Schools

We surveyed K-6 classroom teachers in four rural counties in Oregon to ascertain current nutrition and physical activity and/or physical education (PA/PE) instruction, barriers to teaching these subjects, and interest and need for professional development. Although most respondents reported teaching nutrition and PA/PE in their classrooms and appear to place high importance on teaching these subjects, reported delivery time was low. Extension can play an influential role in ensuring that students receive adequate nutrition and PA/PE instructional time by providing support to teachers through professional development, direct education in the classroom, and policy, systems and environmental change.

Engaging Corporate Partners to Build Your 4-H Program: Tips for Success

This article discusses best practices learned from a corporate partnership between Bayer, 4-H county programs in Missouri, New Jersey, and Pennsylvania; and National 4-H Council. This corporate partnership has blossomed into a multi-level engagement that is offering unique opportunities for both Bayer and 4-H programs at the local and state level. Authors share lessons learned that can be utilized for colleagues to leverage mutually beneficial corporate partnership to expand their work in the community.