Impact of Digital Marketing on ICDL 2016 Event Promotion

Today's world is technology-driven. Technology has penetrated almost every sphere of human life. Digital marking is one of the technologies that have attracted people from different age groups all over the world with their advanced nature of applications and uses. One of the foremost reasons why patrons like to use this technology is because these are not only user-friendly in nature and innovativeness but also carry the knowledge economies. Marketing and branding through digital media channels are very decent ventures that have steadily increased in value and are thereby considered safe and secure investments. In this chapter, the authors discuss a case study of ICDL 2016 conference where social media and other technology is widely used to market this event and catch prospective users.

Open Science and Its Impact on Libraries, Publishers, and Authors

The open science movement enables the accessibility and reusability of research output across the globe. Researchers and other stakeholders in the research process can now easily collaborate to add to the body of knowledge. This chapter documents how open science is impacting the role of libraries, publishers, and authors in the digital era. A structured document analysis and web analysis were done to find out how authors, publishers, and librarians are affected by open science. It was found that librarians are taking advantage of open science to provide various information sources to patrons, the publishers are now charging article processing fees to make the journal articles open access upon publishing, and authors are now able to access many information sources during the research process and enjoy greater visibility of their research output. The author recommends the adoption of open science especially in the developing countries and the enactment of policies that support open science at national, regional, and international levels.

Overcoming the Google Handicap

This chapter illustrates how the author upgraded the library website at an urban junior college, evaluating the efficacy of the single search box and how to support information literacy. As a framework, the author used the United States Department of Energy's Root Cause Analysis Guidance Document, which illustrates root cause analysis, a process to uncover, analyze, and resolve issues or problems of user behavior relating to technology. A usability test of the library's website using student subjects supplied data for data collection. Events and causal factor analysis identified the causes of problems observed in the usability test and corrective actions required to mitigate them. Results determined what design strategies promote information literacy on a library website and if the single search box is the best fit for an urban junior college.

Semantic Web-Linked Data and Libraries

The present society is considered an information society. A society where the creation, distribution, use, integration, and manipulation of digital information have become the most significant activity in all aspects. Information is producing from every sector of any society, which has resulted in an information explosion. Modern technologies are also having a huge impact. So managing this voluminous information is really a tough job. Again WWW has opened the door to connect anyone or anything within a fraction of a second. This study discussed the Semantic Web and linked data technologies and their effect and application to libraries for the handling of various types of resources.

Cultural Factors Affecting Information-Seeking Behaviour

This chapter investigates the cultural effects on information seeking behaviour in the Gulf Cooperation Council (GCC) universities. The region's unique conservative and collectivist culture played a great role in students' information seeking behaviour. The study was based on Hofstede's cultural concepts of collectivism versus individualism and power distance. It includes also Hall's concept of time cultural dimension. These concepts are measured by information needs, query formulation, task execution, and interacting with systems. It was found that culture has significant effects on students' information needs, query formulation, task execution, and interacting with systems. Undergraduates are more affected by culture, while graduates and postgraduates showed little impact. Cultural impacts on information seeking activities are valuable in adopting new technologies in the libraries, which should culturally be acceptable for better acceptance, utilisation, and implementation. It is culture that hinders people from using some browsers, interfaces, and even databases.

Research Patterns on the Social Networks and Media

The study analyses 11,941 total records on social networks and media retrieved from Web of Science database during the period of study. The predominantly records 2,576 (21.57%) of the publications brought out in 2018, followed by 2,281 (19.10%) records published in 2017. A majority of the publications, 2,207 (18.48%), were published from communication area, on account of the specific nature of the research concentrating on Social networks. Computer communications information systems area scores second with 1,172 (9.81%) of the publications. The study found that more than 10 publications contributed by an individual area out of 11,941 records during period. Liu Y has contributed 37 (0.31%) of the publications as top ranked author in the research.

Is the Indian Library and Information Science Research Interdisciplinary?

This chapter is an attempt to map the interdisciplinary nature of Indian library and information science (LIS) research. For this purpose, citation information of 28 Indian LIS journals is considered from Indian Citation Index (ICI) database. ICI is a bibliographic and citation database of research journals published from India. In order to understand the anatomical pattern of citations, social networking software UCINET is used to map the citation network. The result shows that self-citations (about 23%) are the prevalent pattern of citations among Indian LIS journals. Beside this, citation pattern at large is confined to the subject of LIS (about 93%) area. Further, the analysis also shows that about 7% of articles are cited from non-LIS journals. However, citations of non-LIS fields are from a closely related field, for example, general science and technology, computer science, and so on. Thus, it can be concluded that Indian LIS research does not show true interdisciplinary nature.

Information Literacy

This chapter distinguished the concept of information and literacy before it proceeded to discuss extensively the concept of information literacy, which is the ability to access, evaluate, organize, and use information from several information resources. The historical development of IL was as well traced. Some notable components of IL such as identifying, finding, evaluating, application, and acknowledgement were explained. The chapter went further and elucidated the qualities of an information literate person. Lastly, benefits and challenges of IL were discussed, and a conclusion followed appropriately.

Role of Library Professionals in Content Development

The overall goal of any country is to create high quality, curriculum-based interactive content for all subjects and host them on a platform for the benefit of universities, colleges, and the worldwide academic community in open access. The Government of India has initiated several projects for the e-content development. One of important project is e-PG Pathshala, which is a gateway to PG courses. The bigger challenge to developed this is content creation. So, library professionals made a vital role during the phase of e-content development. This chapter focused on e-PG Pathshala project and how library professionals helped to develop the content. e-PG Pathshala has 15 courses, which comprises of 387 e-modules developed n four quadrants. The INFLIBNET Centre is an anchor institute for the courses of library and information science.

Contextualizing the Disagreement of Intellectual Property Rights and Open Innovation Systems in Realizing the Goal of Innovation Society in India

Innovation has always been the creative endeavor throughout the history of human civilization. With the inception of intellectual property rights (IPR) to protect the innovations almost 500 years back, the free flow of knowledge was obstructed, and further advancement of knowledge is somehow stunted. Emerging open innovation system with the sharing of knowledge beyond geographical boundaries has opened a new door to many possibilities. India, with her vast pool of scientists and engineers, can become an innovation society with a judicious combination of IP and open innovation systems. This chapter seeks to contextualize the trajectory evolves due to philosophical conflict that arises among intellectual property rights (IPR), open innovation systems, innovation society formation in India. It inquires to find a realistic sustainable path.