Impact of Digital Marketing on ICDL 2016 Event Promotion

2020 ◽  
pp. 216-230
Author(s):  
Reeta Sharma ◽  
P. K. Bhattacharya ◽  
Shantanu Ganguly ◽  
Arun Kumar
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Human Life ◽  
Age Groups ◽  
Digital Marketing ◽  
The World ◽  
Knowledge Economies ◽  
Media Channels ◽  
User Friendly

Today's world is technology-driven. Technology has penetrated almost every sphere of human life. Digital marking is one of the technologies that have attracted people from different age groups all over the world with their advanced nature of applications and uses. One of the foremost reasons why patrons like to use this technology is because these are not only user-friendly in nature and innovativeness but also carry the knowledge economies. Marketing and branding through digital media channels are very decent ventures that have steadily increased in value and are thereby considered safe and secure investments. In this chapter, the authors discuss a case study of ICDL 2016 conference where social media and other technology is widely used to market this event and catch prospective users.

scholarly journals Scandal mining: political nobodies and remediated visibility

2017 ◽  
Vol 40 (6) ◽  
pp. 893-908 ◽  
Author(s):  
Daniel Trottier
Keyword(s):  
Social Media ◽  
Digital Media ◽  
News Media ◽  
Media Coverage ◽  
The Political ◽  
Political Accountability ◽  
Federal Election ◽  
First Pass ◽  
Media Channels

This article considers the 2015 federal election in Canada as the emergence of seemingly citizen-led practices whereby candidates’ past missteps are unearthed and distributed through social and news media channels. On first pass, these resemble citizen-led engagements through digital media for potentially unmappable political goals, given the dispersed and either non-partisan or multi-partisan nature of these engagements. By bringing together journalistic accounts and social media coverage alongside current scholarship on citizenship and visibility, this case study traces the possibility of political accountability and the political weaponisation of mediated visibility through the targeted extraction of candidate details from dispersed profiles, communities and databases.

Digital Marketing in Times of COVID-19

2021 ◽  
pp. 98-121
Author(s):  
Lola García-Santiago
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Digital Media ◽  
Communication Strategies ◽  
Marketing Strategies ◽  
The Other ◽  
Digital Marketing ◽  
The One ◽  
Media Channels ◽  
Inbound Marketing

This chapter focuses on an analysis of the communicative marketing strategies carried out by Spanish small and medium-sized enterprises (SMEs) through their digital media channels (websites, blogs, Twitter, and Facebook profiles). The content analysis allowed the authors to identify strategies of inbound marketing and engagement with users on social networks. Regarding the latter, they identify whether the paradox of the positive can be fulfilled. The methodology included, on the one hand, a qualitative analysis of corporate web communications in different social media. On the other hand, the content of messages was categorised into elements of digital marketing. The results obtained show the Spanish web panorama of interaction, engagement, and communication strategies of entrepreneurial SMEs in COVID-19 context, during and after lockdown.

scholarly journals Smartphones and their use by teenagers and young adults - differences and similarities: A case study

2018 ◽  
Vol 1 (1) ◽  
pp. 53
Author(s):  
Konstantina Papalexopoulou ◽  
Konstantina Psiachou
Keyword(s):  
Social Media ◽  
Young Adults ◽  
Information And Communication Technologies ◽  
Human Life ◽  
Preliminary Investigation ◽  
Age Groups ◽  
Generation Gap ◽  
Teenagers And Young Adults ◽  
Social Media Platforms

Advances in Information and Communication Technologies (ICTs) promoted social media and social networking sites as an integral part of the psychosocial reality of modern people, especially the younger ones. This is an unprecedented form of networked lived experience, where people are always connected and always available through various social media platforms. How do teenagers who grew up in a given technosocial context perceive modern reality as compared to the slightly older young adults who, nevertheless, experienced a slightly different technosocial environment as children? Is there a kind of “generation gap” even among people who differ marginally in their age? In this case study we attempt a preliminary investigation of the field by conducting four ethnographic interviews with two teenagers and two young adults. Preliminary qualitative analysis showed increased use of smartphones by the participants, mostly for communication reasons and mainly through online services and social media. Both teenagers and young adults emphasize the effects of technology on everyday life and point out the potential risks, even though they remain optimistic for the future impact on human life. Our findings indicate that there are differences between the two age groups as regards their preferences for specific social media platforms and social apps.

scholarly journals Social Media for New Product Launch: A Study of Social Media Platforms Across the RACE Planning Framework

2021 ◽  
Vol 15 (05) ◽  
pp. 187
Author(s):  
Sonica Rautela
Keyword(s):  
Social Media ◽  
Digital Media ◽  
New Product Development ◽  
Human Life ◽  
New Product ◽  
Human Interaction ◽  
Digital Marketing ◽  
Product Launch ◽  
The Internet ◽  
Planning Framework

<span>The world of marketing communication has been transformed completely by the presence of the internet and internet-enabled platforms. Today, the internet and related platform are home to massive amounts of human dialogues. Human interaction has changed drastically because of the presence of a wide variety of web-based platforms and the proliferation of media. Social Media- a Web 2.0 enabled platform has become an integral part of human life. Also, businesses have started actively participating in these platforms as they have found their users spending a substantial amount of time on these platforms. Thus, social media has become a part of digital marketing which involves the use of a wide variety of digital technologies and digital media to connect to the audience. The RACE i.e. the Reach Act Convert Engage digital marketing framework is a popular infographic, introduced to aid marketers to plan and manage the digital marketing related activities in a more organized manner. The present study aims at exploring the usage of social media at the launch or the commercialization phase of new product development. To fulfill this objective the study uses the RACE digital Planning framework. The study also aims at highlighting the most popular alternatives of social media in each category of the RACE Planning framework in the launch phase of NPD.</span>

Sports Journalism: Self-Censorship, Ethics and Lived Experience in the Digital Era.

2020 ◽  
Author(s):  
◽  
Tom Bradshaw
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Ethical Issues ◽  
Theoretical Perspective ◽  
Professional Experience ◽  
Homogeneous Sample ◽  
Sports Journalism ◽  
Digital Era ◽  
Qualitative Approaches

This thesis examines the major ethical issues experienced by UK sports journalists in the course of their practice in the modern digital media landscape, with a particular focus on selfcensorship. In tandem, it captures the lived professional experience of sports journalists in the digital era. My own professional experience is considered alongside the experiences of interviewees and diary-keepers. Initially, an exploratory case study of the work of investigative journalist David Walsh is used to highlight key ethical issues affecting sports journalism. A Kantian deontological theoretical perspective is articulated and developed. Qualitative approaches, specifically Interpretative Phenomenological Analysis and autoethnography, are then used to provide an original analysis of the research objectives, enhanced by philosophical analysis. Ten in-depth, semi-structured interviews are conducted with a homogeneous sample of UK sports journalists, while diaries kept by three different journalists provide another seam of data. Reflective logs of my own work as a sports journalist provide the basis for autoethnographic data. The main log runs for two-and-half years (2016- 19) with a separate additional log covering the 2019 Rugby World Cup in Japan. The semistructured interviews, diaries, autoethnography and case study are synthesized. The thesis explores how social media has introduced a host of ethical issues for sports journalists, not least the handling of abuse directed at them. Social media emerges as a double-edged sword. One of its most positive functions is to raise the standard of some journalists’ output due to the greater scrutiny that reporters feel they are under in the digital era, but at its worst it can be a platform for grotesque distortion and for corrupting sports journalists’ decision-making processes. Self-censorship of both facts and opinions emerges as a pervasive factor in sports journalism, a phenomenon that has been intensified by the advent of social media. Sports journalists show low engagement with codes of conduct, with the research suggesting that participants are on occasion more readily influenced by self-policing dynamics. This project captures vividly sports journalists’ personal involvement and emotional investment in their work, and reconsiders the ‘toy department’-versus-watchdog classification of sports journalists. The thesis concludes with recommendations for industry, including the introduction of formal support for sports journalists affected by online abuse.

scholarly journals Building a Vibrant Future for School Librarians through Online Conversations for Professional Development

2021 ◽  
Author(s):  
Judy O'Connell
Keyword(s):  
Professional Development ◽  
Social Media ◽  
School Library ◽  
School Librarians ◽  
Leadership Challenges ◽  
Personal Learning ◽  
The World ◽  
Social Media Platforms ◽  
Teacher Librarians ◽  
Media Channels

Technology and social media platforms are driving an unprecedented reorganization of the learning environment in and beyond schools around the world. Technology provides us leadership challenges, and at the same time offers opportunities for communication and learning through technology channels to support professional development. School librarians and teacher librarians are often working as the sole information practitioner in their school, and need to stay in touch with others beyond their own school to develop their personal professional capacity to lead within their school. The Australian Teacher Librarian Network aims to make a difference, and supports school library staff in Australia and around the world to build professional networks and personal learning connections, offering an open and free exchange of ideas, strategies and resources to build collegiality. This ongoing professional conversation through online and social media channels is an important way to connect, communicate and collaborate in building a vibrant future for school librarians.

scholarly journals Pemanfaatan Digital Marketing dalam Promosi Pariwisata pada Era Industri 4.0

2018 ◽  
Vol 3 (2) ◽  
pp. 81
Author(s):  
I Gede Agus Krisna Warmayana
Keyword(s):  
Social Media ◽  
Mobile Applications ◽  
Industry 4.0 ◽  
Online Advertising ◽  
Digital Marketing ◽  
Mobile Media ◽  
The World ◽  
Web Forums

<p>Digital marketing is promoting online can use website and mobile media. In industry 4.0 is an automatic trend to carry out activities in the business field. The use of digital marketing in the industrial era 4.0 in the world of tourism is very influential supported by 5 digital marketing applications, namely websites, online advertising, social media, web forums and mobile applications. By applying digital marketing tourism will grow professionally and globally.</p>

scholarly journals Bisnis Vlogging dalam Industri Media Digital di Indonesia

2018 ◽  
Vol 15 (1) ◽  
Author(s):  
Jimi Narotama Mahameruaji ◽  
Lilis Puspitasari ◽  
Evi Rosfiantika ◽  
Detta Rahmawan
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Media Studies ◽  
Significant Role ◽  
Support Systems ◽  
Media Industry ◽  
Video Content ◽  
New Business ◽  
Digital Media Studies

This study explores the phenomenon of Vlogger as a new business in the digital media industry in Indonesia. Vlogger refer to social media users who regularly upload a variety of video content with various themes. We used case study to describe and analyze Youtube’s significant role in managing Vlogger communities, and also design support systems to make the communities growth and sustainable. We also explore Vlogger role as Online Influencer. This study is expected to be one of the references related to Vlogger phenomenon in the context of digital media studies in Indonesia.

scholarly journals Social media in use

2021 ◽  
Vol 26 (1) ◽  
pp. 201-217
Author(s):  
Visar Rrustemi ◽  
Egzona Hasani ◽  
Gezim Jusufi ◽  
Dušan Mladenović
Keyword(s):  
Social Media ◽  
Information Technologies ◽  
Uses And Gratifications ◽  
Digital Marketing ◽  
Western Balkans ◽  
The World ◽  
Digital Environments ◽  
Marketing Activities ◽  
Traditional Marketing ◽  
The Right

Information technologies have caused radical changes in many areas, they have also changed marketing activities. Today, marketing activities are carried out in digital environments, facilitating the work of companies and helping consumers around the world. Consumers get the right information and data about products and services much easier and faster, as well as access different forms of entertainment. Therefore, it can be said that the place of traditional marketing today has been replaced by digital marketing. This paper tries to shed some light on how consumers of Western Balkans and specifically in Kosovo, use social media and how those shape their attitudes, based on the uses and gratifications approach. This is the first paper from this region, which analyzes social media, based on the previously mentioned approach. Since research in the region was prohibitive for us, we selected a sample of 200 consumers from Kosovo, active on social media. The findings of this paper serve managers in better attracting online customers through social media.

Youth Bulge in a Pandemic-Stricken World

2022 ◽  
pp. 30-51
Author(s):  
Madiha Batool
Keyword(s):  
Social Psychology ◽  
Social Media ◽  
International Relations ◽  
Political Psychology ◽  
Political Violence ◽  
International Security ◽  
Age Groups ◽  
Paradigmatic Shift ◽  
The World ◽  
Youth Bulge

As the year 2020 dawned, the world underwent a paradigmatic shift that impacted all aspects of life. While it is axiomatic that the coronavirus pandemic left an indelible effect on all age groups, the author is especially interested in analysing the impressions that the pandemic can leave on the lives of youth. With history providing anecdotes of contagions having led to political violence and widespread massacres, this chapter will explore how the current pandemic can lead to youth radicalisation in an age of social media and in countries witnessing youth bulge. This study will be carried out at the intersection of international relations, international security, and political psychology and within the parameters of youth bulge, social-psychology, and radicalisation. In doing so, the author will propose a prognostic approach to provent youth radicalisation rather than prevent it in retrospect.

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