Reimagining the Internship and Practicum Program

In this chapter, the author will touch on the necessity of social entrepreneurship within the communication program curriculum. Higher education institutions, especially historically Black colleges and universities (HBCU), commit themselves within their mission and vision statements to producing and molding the leaders of today. Since their inception, well-rounded leaders and entrepreneurs have been birthed from those historic halls and navigated their way to the highest heights of society. Therefore, it is imperative that students turned leaders must have an entrepreneurial skillset to make it within the courtroom, boardroom, classroom, and beyond.

Future Forward

The examination presented in this chapter asserts that the global Coronavirus pandemic presents an opportunity, rather than a delay, to promote and accelerate widespread campus implementation of experiential learning pedagogical and assessment practices across disciplines, particularly in mass communication programs. In doing so, this work posits that the adoption of modern practices in media education in tandem with changes in contemporary society are critical to positioning students for the creation of their own entrepreneurial endeavors.

Mass Communication Education

This chapter offers an enlivened mass communication education approach adaptive to traditionally taught, face-to-face, and hybrid delivery systems. Aimed at preparing students for active participatory and responsible global citizenship, this tripartite approach bridges mass communication and social entrepreneurship mediated through service-learning. The proposed teaching application encourages students to challenge status quo arrangements, provoke disruption, and promote societal change using disproportionality in school discipline, K-12, and challenges related to executive-level search committees and the failure to diversify college administrations as illustrations.

Creating Social Justice-Minded Digital Media Entrepreneurs

Industry-wise, colleges and universities are currently facing a unique set of circumstances which will last quite some time even after the 2020 Coronavirus pandemic begins to wane. Among those challenges will be questions related to the increased necessity of course design quality and innovation. This is particularly true for programs planning to integrate increased social justice characteristics to their academic/program curricula. Therefore, the purpose of this chapter is to review existing mass communication education scholarship by incorporating a qualitative-focused, content analysis of materials related to course design, evident teaching practices and avenues which facilitate social justice and media entrepreneurship. Also, this chapter seeks to demonstrate how these pedagogical designs differ from those outside of the communication discipline and what can be gleaned from these similarities and differences. To close, this analysis will make recommendations to benefit students and highlight and distinguish academic program and institutional identity for the future.

The University Connection as an Impulse to Entrepreneurship in Young People

It is necessary for university students to be trained with real cases so that they experience experiential learning, where they have a concrete experience and learn from it. Integrating training, education, and soft skills to arm them with the necessary tools to develop an entrepreneurial intention, this will be done by training multidisciplinary work using business models adapted to teaching entrepreneurship, thus achieving avoiding drifting talent trained in universities, which does not find a stimulus to knowledge to achieve the development of their venture. Providing it from schoolwork can lead to potential businesses through the association of different university careers to generate and enhance multidisciplinary professional student-student relationships.

So They Might Tell Their Own Stories

For students studying journalism at HBCUs, there is a need for increased training in entrepreneurial journalism to offset the vastly changing media landscape and to train future media practitioners to become enterprising and to tell their own stories. However, in light of the ongoing challenges faced by many HBCUs, students receive a variety of entrepreneurial experiences ranging from moderate to sparing to none. In light of the new demands of the 21st century and the current shift to an entrepreneurship based economy, particularly within the media industries, this study using institutional theory examines the largest HBCUs by undergraduate enrollment to find that most schools with JMC programs offer either a course in entrepreneurship and or some business or entrepreneurship access on their campus. In order to ensure that all students who wish to become entrepreneurs receive adequate training during the foundational years of an undergraduate program, this study examines some of the barriers and challenges facing some universities and outlines suggestions and best practices.

Defining Multimedia

Multimedia systems have revolutionized the traditional means of communication that have ultimately enhanced the learning styles in online education. With the advancement of technology, online education has become available to students who would like to pursue a higher education. It has also played an important role in how humans consume, transmit, and process information to one another in the online classroom. This chapter analyzes the importance of integrating multimedia in online education and how it can create students to pursue media entrepreneurship. Consequently, this chapter will show its support of the integration of multimedia tools in communication education by discussing the benefits of these systems and how they are used as a stepping stool to the phenomenon, entrepreneurship.

Fostering Community Agents Through Health Communication

Specific fields of communication have transformed due to the advancement of digital communication and utilization of technological tools. Health communication is an emerging field and consists of practical communication strategies used in the field of health and medicine that has expanded as digital media and social entrepreneurship were adopted as key conceptual factors in confronting health disparities of diverse populations. This chapter aims to demonstrate health communication's usage of digital media education and social entrepreneurship in cultivating the next generation of community agents to challenge social injustices and inequities; and create policy-level change.

At the Intersection of Media Innovation and Solutions Journalism

Ongoing social transformation and rapid technological change have ushered in a new frontier which offers a plethora of opportunity for what the future of higher education could potentially look like. And, for media education in particular, these shifts, while casting a wave of uncertainty and caution, outweigh the costs and are ripe with opportunity. When it comes to cultivating media savvy entrepreneurs, particularly those who are interested in using digital tools and approaches to solve societal issues, the marriage of solutions journalism and media entrepreneurship presents a host of opportunities. This study seeks to examine how the solutions journalism framework and accompanying standards can be used as a foundation to teach media entrepreneurship from a social enterprise philosophy/approach.

No More War Stories

At a time when the field of journalism has radically changed, news veterans have opportunities to enter classrooms to marry traditional journalism and history with multi-platform technology and social media. But to be successful, journalist educators must retool themselves and work with a new generation of students who hold up members of the fourth estate, the press, and news media with high regard. Despite challenges, news veterans still have the potential to impact this new generation of journalists because so many college students simply don't know the role and purpose of journalists.