From the perspective of governing elites on both sides of the Atlantic, the expanding world of goods was seen as a civilizing and assimilative process, but using an analysis of litigation this chapter shows that while enticing French Canadians into the marketplace did integrate them into global networks of trade and credit, they nevertheless sought to don British dress and purchase British manufactured goods to articulate and enhance their own identities. Not only does this chapter shift the historical gaze from production to consumption, but it greatly expands the term merchants beyond those large overseas merchants who have been well studied, to incorporate the vital world of licit and illicit trade by shopkeepers, artisans, women, and peasants, to draw attention to the importance to the internal circulation of goods. My exploration of the regulatory apparatus of government as well as the everyday understanding of goods, credit, and debt shows, however, that the eighteenth century was not a pivot to modernity; rather, conceptions of the marketplace remained tied to an older moral economy outlook.