A genre-based investigation of the “About Us” section of private hospitals’ Websites

2021 ◽  
Author(s):  
Nasser Salimi Aghbolagh ◽  
Azirah Hashim ◽  
Cecilia Cheong Yin Mei
Keyword(s):  
Medical Tourism ◽  
Tourism Industry ◽  
Medical Services ◽  
The Internet ◽  
Cognitive Structures ◽  
Private Hospitals ◽  
Rhetorical Structure ◽  
The World

Abstract Medical tourism industry is currently viewed as one of the lucrative sources of income for some countries and in essence, owes much of its reputation and success to private hospitals and the Internet (Connell, 2006). However, how these private hospitals discursively present themselves to prospective health tourists in order to entice them to use their medical services rather than their rivals’ still remains under-researched. Following the ESP genre school, this study seeks to explore the “About Us” sections of private hospitals’ websites and aims to see how such sections are rhetorically designed and constructed. Using Bhatia’s (1993, 2004) move structures for promotional texts, this study examines the rhetorical structure of the constituent webpages of the “About Us” sections of forty-one Malaysian private hospitals’ websites. Our study demonstrates how Malaysian private hospitals utilize a number of cognitive structures to present and promote themselves in their “About Us” sections. Our findings are, in general, beneficial for the private hospitals in Malaysia or elsewhere in the world, and in particular, are helpful for novice medical website designers.

A genre-based investigation of the “About Us” section of private hospitals’ Websites

2021 ◽  
Author(s):  
Nasser Salimi Aghbolagh ◽  
Azirah Hashim ◽  
Cecilia Cheong Yin Mei
Keyword(s):  
Medical Tourism ◽  
Tourism Industry ◽  
Medical Services ◽  
The Internet ◽  
Cognitive Structures ◽  
Private Hospitals ◽  
Rhetorical Structure ◽  
The World

Abstract Medical tourism industry is currently viewed as one of the lucrative sources of income for some countries and in essence, owes much of its reputation and success to private hospitals and the Internet (Connell, 2006). However, how these private hospitals discursively present themselves to prospective health tourists in order to entice them to use their medical services rather than their rivals’ still remains under-researched. Following the ESP genre school, this study seeks to explore the “About Us” sections of private hospitals’ websites and aims to see how such sections are rhetorically designed and constructed. Using Bhatia’s (1993, 2004) move structures for promotional texts, this study examines the rhetorical structure of the constituent webpages of the “About Us” sections of forty-one Malaysian private hospitals’ websites. Our study demonstrates how Malaysian private hospitals utilize a number of cognitive structures to present and promote themselves in their “About Us” sections. Our findings are, in general, beneficial for the private hospitals in Malaysia or elsewhere in the world, and in particular, are helpful for novice medical website designers.

scholarly journals Surveying Healthcare Facilities for Tourists in India

2021 ◽  
Vol 1 (5) ◽  
pp. 5-10
Author(s):  
Rajat Shandilya ◽  
◽  
Bhagyesh Acharya ◽  
Mayank ◽  
Monika Garg ◽  
...  
Keyword(s):  
Medical Care ◽  
Foreign Currency ◽  
Medical Tourism ◽  
Tourism Industry ◽  
Healthcare Facilities ◽  
Tourist Destinations ◽  
Number Of Factors ◽  
Wide Range ◽  
The World ◽  
High Quality Medical Care

India is quickly becoming one of the most popular tourist destinations in the world. The rise of India as a tourist destination can be attributed to a number of factors. The growth of medical tourism in India is one of the reasons examined in this paper. Healthcare tourism is when people from all over the world fly to another country to receive medical, dental, and surgical treatment when exploring, vacationing, and completely immersing themselves in the attractions of the countries they are visiting. In the medical tourism industry, India is one of the most popular destinations. Medical tourism is experiencing rapid growth in India. Medical tourists cross foreign boundaries in search of medical care. Medical tourism has developed to become a multibillion-dollar industry. It is important to remember that the primary goal of medical tourists is to provide high-quality medical care at an affordable cost. When compared to other developing countries in the world, India has emerged as the most sought-after destination for medical tourists due to the availability of world-class doctors at affordable prices. In addition, India has a wide range of tourist destinations. It has tremendous potential for creating jobs and earning large sums of foreign currency. The paper ends with policy recommendations for advancing the rapidly growing medical tourism industry.

Global Medical Tourism

2017 ◽  
pp. 1-19
Author(s):  
Sukanya Banerjee ◽  
Siddhartha Sankar Nath ◽  
Nilanjan Dey ◽  
Hajime Eto
Keyword(s):  
Economic Development ◽  
Medical Treatment ◽  
Foreign Exchange ◽  
Medical Tourism ◽  
Service Industry ◽  
Developing Nations ◽  
Tourism Industry ◽  
Cost Benefits ◽  
The World ◽  
Developed Nations

Medical tourism is related to the travel of patients from one country to another in order to obtain medical treatment in that country. There are several countries worldwide promoting medical tourism and attracting patients. Most of the developing nations attract the patients because of cost benefits whereas the developed nations attract patients who require complex surgeries or any kind of advanced medical treatment. The main aim of this research paper is to focus on the development of medical tourism industry, worldwide. Medical Tourism industry throughout the world is growing at a fast rate. It has huge potential for generating employment and earning large amount of foreign exchange. This will help in the country's overall economic development. Medical tourism incorporates multi-dimensional activity but basically it is a service industry. Hence, medical tourism is a vital revenue earning source especially for the developing nations. Hence, it can be said that it is a win situation for both the patients as well as the destination countries.

Medical Tourism

2021 ◽  
pp. 19-42
Author(s):  
Oğuz Doğan
Keyword(s):  
Health Services ◽  
Medical Tourism ◽  
Rapid Development ◽  
Global Market ◽  
Tourism Industry ◽  
Market Shares ◽  
Global Demand ◽  
The World ◽  
High Level ◽  
Demand For Health

The number of travels around the world to benefit from health services provided abroad is increasing every year. The high level of global demand for health services has influenced the rapid development of the medical tourism industry. Due to these developments in the industry, a global market has emerged, the medical tourism market. Countries operating in the industry are also striving to gain share from this large market or to increase their existing market shares. In this study, different perspective on global phenomenon, medical tourism, medical tourism market, and leader destinations in the industry are examined in detail.

scholarly journals Utilization Status and Satisfaction with Medical Services in Nonresidential Foreign Medical Tourists Visiting a Korean Medicine Hospital

2018 ◽  
Vol 2018 ◽  
pp. 1-11 ◽  
Author(s):  
Jaekwon Shin ◽  
Yoon Jae Lee ◽  
Joon-Shik Shin ◽  
Jinho Lee ◽  
Haneul Kim ◽  
...  
Keyword(s):  
Service Use ◽  
Medical Tourism ◽  
Tourism Industry ◽  
Medical Services ◽  
Korean Medicine ◽  
Patient Travel ◽  
Phone Calls ◽  
High Satisfaction ◽  
Survey Results ◽  
International Standing

Medical tourism refers to international patient travel with the intent of receiving medical care. Recently, South Korea, armed with a dual medical system of conventional and traditional Korean medicine, has been gaining international standing in this industry. This study examined the characteristics, medical service use, and satisfaction of foreign patients who visited a spine-specialty Korean medicine hospital as musculoskeletal disorders are the highest frequency category of medical conditions treated using Korean medicine. The electronic medical records of 1,733 foreign patients who had first visited an integrative Korean medicine hospital in 2012–2015 were analyzed, and a satisfaction survey was conducted by e-mail along with phone calls and interviews. Female patients in their 40s with low back or neck pain comprised the most prevalent patient group. The most frequently used visiting channels were agencies, followed by recommendation by friends or family. Patients received an average of 5.25 sessions, and, based on analysis of 134 survey results, the highest satisfaction rates were associated with acupuncture and pharmacopuncture of provided treatments, high physician expertise, and reliability among medical services and coordinating and translating services among nonmedical factors. Overall, 90.2% replied that they were satisfied and 76.9% that their perception of Korean medicine had improved following treatment. Nonresidential foreigners who received integrative medicine treatment expressed high satisfaction, but visiting and promotion channels were shown to be limited, which connotes both the potential of Korean medicine in propelling Korea forward in the global medical tourism industry and the need for more systematic promotion of Korean medicine medical tourism.

scholarly journals The Role Of Facebook In Activating Local Tourism : An Analytical Study

2019 ◽  
Vol 1 (3) ◽  
pp. 77-86
Author(s):  
Samia Bouguerra
Keyword(s):  
Social Networks ◽  
New Media ◽  
Information And Communication Technologies ◽  
Rapid Development ◽  
Jel Classification ◽  
Tourism Industry ◽  
Economic Life ◽  
The Internet ◽  
The World

The development of the world today in information and communication technologies has affected all aspects of the economic life of the countries, especially with the emergence of the Internet and the new media through social networks such as Facebook, Twitter, Instagram and others. With the emergence of social networks on the Internet, the marketing of services, especially tourism services, depends on the human factor itself through the exchange and exchange of information about tourist areas, traditional products, hotels and others. The new era has begun to depend on the consumers themselves and their contribution to the promotion of services and places... With the rapid development of social networks, especially Facebook, the importance of harnessing these sites to serve the tourism industry in the countries of the world in general and Algeria in particular, where the industry depends largely on the views of consumers and the spread of information among them, which opened a wide door to identify the places of tourism and hotels and offer services from By visiting people and benefiting from their services, which positively affects other users who may one day be tourists in the same areas. Therefore, this study is an attempt to highlight the role of social networks and their contribution to the activation of tourism in general and local tourism in particular, taking the Facebook network model, through the analysis of the Facebook page beaches of Annaba, and answer the following fundamental question:To what extent does Facebook contribute to the activation of local tourism in Algeria? JEL Classification: Z3, M3.

scholarly journals Serving the Medical Tourists in Malaysia: Are local patients being put the second?

2020 ◽  
Vol 5 (15) ◽  
pp. 43-55
Author(s):  
Norzayana Yusof ◽  
Herwina Rosnan
Keyword(s):  
Medical Tourism ◽  
Publishing House ◽  
Tourism Industry ◽  
Public Healthcare ◽  
Private Hospitals ◽  
Policy Makers ◽  
International Publishing ◽  
Primary Focus ◽  
Depth Interviews ◽  
Open Access Article

Despite the concern that local patients are being put the second, this article attempts to prove the otherwise. Ten in-depth interviews were conducted with a government division, medical doctors, and private hospitals serving medical tourists. Through Atlas.ti version 8, it is found that locals are still the primary focus as medical tourists only take about 10%, on average, of the total patients in these hospitals. Further, hospitals only went aggressive in medical tourism after their capacity expansion. This research suggests for the policy-makers to take the necessary actions in developing medical tourism industry while simultaneously catering for the locals’ needs.Keywords: Medical Tourism; Local Patients; Public Healthcare; Patients’ needseISSN 2514-751X © 2020 The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer-review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.DOI: https://doi.org/10.21834/aje-bs.v5i15.360    

Medical Tourism

2021 ◽  
pp. 179-197
Author(s):  
Jeayaram Subramanian ◽  
Hardik Vachharajani
Keyword(s):  
Medical Tourism ◽  
Surgical Care ◽  
The United States ◽  
Tourism Industry ◽  
Pacific Region ◽  
Late 20Th Century ◽  
Medical Needs ◽  
The World ◽  
Huge Impact ◽  
To Receive

Medical tourism, perhaps a late 20th century phenomenon, is said to be making a huge impact across the world in many countries, especially in developing world. According to the Medical Tourism Association in the United States, the term “medical tourism” is where people who live in one country travel to another country to receive medical, dental, and surgical care while at the same time receiving equal to or greater care that they could have received at their own country. Many people across the globe are taking to the wheels to various destinations for their medical needs owing to critical reasons like affordability, better access to care at a higher level of quality, etc. Medical tourism is a fast-growing Indo-Pacific region too. The chapter starts with a literature review of the industry followed by identifying the global hubs of medical tourism especially in the Indo-pacific region. It concludes with looking at potentials and challenges of medical tourism industry between India and Australia.

The Growth of Medical Tourism

2015 ◽  
pp. 365-378
Author(s):  
Jerry Eades
Keyword(s):  
Medical Tourism ◽  
Developed Countries ◽  
Global Market ◽  
Tourism Industry ◽  
Medical Services ◽  
Medical Practitioners ◽  
Travel Agents ◽  
Massive Growth ◽  
Wellness Tourism ◽  
The Developed Countries

In the late 2000s, the author wrote a summary paper on the rise of medical tourism. That paper discussed the rapid growth of interest in medical, health and wellness tourism, especially since 2003. The medical tourism industry has a long history, but this massive growth is a new phenomenon. The important factors are: the changing distribution of medical services and technologies; the growth of interest among both local medical practitioners and travel agents; the packaging of tourism and medical services as a single product; and, most significantly, the availability of the Internet to disseminate information them, creating a global market. The present chapter considers first the burgeoning literature on medical tourism. Second, the processes of development in countries becoming the main players in the international provision of medical services are discussed. Third, the chapter looks at the debates surrounding the rise of medical tourism in the developed countries.

scholarly journals A Systematic Review of the Factors Affecting the Growth of Medical Tourism in Iran

2020 ◽  
Vol 8 (1) ◽  
pp. 1-12
Author(s):  
Maryam Gholami ◽  
Ali Mohammad Keshtvarz Hesam Abadi ◽  
Shima Milady ◽  
Marjan Gholami
Keyword(s):  
English Language ◽  
Medical Tourism ◽  
Tourism Industry ◽  
Small Step ◽  
Private Hospitals ◽  
Public And Private ◽  
Factors Affecting ◽  
History Of ◽  
Public And Private Hospitals ◽  
Oil Revenues

Introduction: Planning in the field of medical tourism is of particular importance. The main objective of this research was to identify and analyze the factors affecting the growth of medical tourism in Iran. It could be a small step toward promoting entrepreneurship and increasing non-oil revenues in the country. Methods: Studies published in the Persian and English language during the years 2006-2019 in Science Direct, ProQuest, Springer, Medline, Scopus, Ovid, and SID databases were reviewed, and the findings were then compared. Results: A total of 75 articles out of 2631 unique publications were included in this study. Most articles reported studies performed for all patients, including the whole country (Iran) (n=22, 30%), Shiraz only (n=11, 15%), Tehran only (n=11, 15%), Mashhad only (n=6, 8%), Isfahan only (n=5, 6%), and Ardabil only (n=4, 5%). Conclusion: Given the history of Iranian hospitals in attracting foreign patients and the analysis of their status, there are many limitations in achieving a proper standing in the medical tourism industry. Strategies offered by various managers and authorities in tourism can lead to increased attraction of medical tourists to public and private hospitals in Shiraz, relying on the capabilities and potential of Shiraz and its health sectors, including climate and nature, cultural and historical attractions, renowned practitioners, advanced equipment, facilities, and methods, and thereby generating more foreign exchange earnings and employment.

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