Understand the Value of a Post‐Campaign Evaluation

2020 ◽  
Vol 22 (6) ◽  
pp. 8-8
Author(s):  
Thomas Schroeder
Keyword(s):  
Campaign Evaluation

scholarly journals Protocol for the Process Evaluation of a Complex, Statewide Intervention to Reduce Salt Intake in Victoria, Australia

Nutrients ◽  
2018 ◽  
Vol 10 (8) ◽  
pp. 998 ◽  
Author(s):  
Kathy Trieu ◽  
Stephen Jan ◽  
Mark Woodward ◽  
Carley Grimes ◽  
Bruce Bolam ◽  
...  
Keyword(s):  
Process Evaluation ◽  
Complex Disease ◽  
Salt Intake ◽  
Complex Interventions ◽  
Reduction Process ◽  
Population Based ◽  
Structured Interviews ◽  
Salt Reduction ◽  
Campaign Evaluation ◽  
Reduced Salt

Systematic reviews of trials consistently demonstrate that reducing salt intake lowers blood pressure. However, there is limited evidence on how interventions function in the real world to achieve sustained population-wide salt reduction. Process evaluations are crucial for understanding how and why an intervention resulted in its observed effect in that setting, particularly for complex interventions. This project presents the detailed protocol for a process evaluation of a statewide strategy to lower salt intake in Victoria, Australia. We describe the pragmatic methods used to collect and analyse data on six process evaluation dimensions: reach, dose or adoption, fidelity, effectiveness, context and cost, informed by Linnan and Steckler’s framework and RE-AIM. Data collection methods include routinely collected administrative data; surveys of processed foods, the population, food industry and organizations; targeted campaign evaluation and semi-structured interviews. Quantitative and qualitative data will be triangulated to provide validation or context for one another. This process evaluation will contribute new knowledge about what components of the intervention are important to salt reduction strategies and how the interventions cause reduced salt intake, to inform the transferability of the program to other Australian states and territories. This protocol can be adapted for other population-based, complex, disease prevention interventions.

scholarly journals Reducing the population's sodium intake: the UK Food Standards Agency's salt reduction programme

2011 ◽  
Vol 15 (2) ◽  
pp. 254-261 ◽  
Author(s):  
Laura A Wyness ◽  
Judith L Butriss ◽  
Sara A Stanner
Keyword(s):  
Blood Pressure ◽  
Salt Intake ◽  
Sodium Intake ◽  
Salt Reduction ◽  
Campaign Evaluation ◽  
Food Standards ◽  
Reporting Framework ◽  
Population Average ◽  
Scientific Papers ◽  
The Uk

AbstractObjectiveTo describe the UK Food Standards Agency's (FSA) salt reduction programme undertaken between 2003 and 2010 and to discuss its effectiveness.DesignRelevant scientific papers, campaign materials and evaluations and consultation responses to the FSA's salt reduction programme were used.SettingAdult salt intakes, monitored using urinary Na data collected from UK-wide surveys, indicate a statistically significant reduction in the population's average salt intake from 9·5 g/d in 2000–2001 to 8·6 g/d in 2008, which is likely to have health benefits.SubjectsReducing salt intake will have an impact on blood pressure; an estimated 6 % of deaths from CHD in the UK can be avoided if the number of people with high blood pressure is reduced by 50 %.ResultsSalt levels in food, monitored using commercial label data and information collected through an industry self-reporting framework, indicated that substantial reductions of up to 70 % in some foods had been achieved. The FSA's consumer campaign evaluation showed increased awareness of the benefits of reducing salt intake on health, with 43 % of adults in 2009 claiming to have made a special effort to reduce salt in their diet compared with 34 % of adults in 2004, before the campaign commenced.ConclusionsThe UK's salt reduction programme successfully reduced the average salt intake of the population and increased consumers’ awareness. Significant challenges remain in achieving the population average salt intake of 6 g/d recommended by the UK's Scientific Advisory Committee on Nutrition. However, the UK has demonstrated the success of its programme and this approach is now being implemented elsewhere in the world.

Campaign Evaluation in Health and Risk Messaging

2017 ◽  
Author(s):  
Evan K. Perrault
Keyword(s):  
Process Evaluation ◽  
Formative Evaluation ◽  
Outcome Evaluation ◽  
Campaign Evaluation ◽  
Communication Campaign ◽  
Formative Stage ◽  
Evaluation Stage ◽  
Last Stage ◽  
Primary Output ◽  
Health Communication Campaign

Due to their sheer scope in trying to reach large sections of a population, and the costs necessary to implement them, evaluation is vital at every stage of the health communication campaign process. No stage is more important than the formative evaluation stage. At the formative stage, campaign designers must determine if a campaign is even necessary, and if so, determine what the campaign’s focus needs to be. Clear, measurable, and realistically attainable objectives need to be a primary output of formative evaluation, as these objectives help to guide the creation of all future campaign efforts. The formative stage also includes pilot testing any messages and strategies with the target audience prior to full-scale implementation. Once the campaign is implemented, process evaluation should be performed to determine if the campaign is being implemented as planned (i.e., fidelity), and also to document the dose of campaign exposure. Identifying problem areas during process evaluation can ensure they get fixed prior to the completion of the campaign. Detailed process evaluation also allows for greater ease in replicating a successful campaign attempt in the future, but additionally can provide potential reasons for why a campaign was not successful. The last stage is outcome evaluation—determining if the objectives of the campaign were achieved. While it is the last stage of campaign evaluation, campaign designers need to ensure they have planned for it in the formative stages. If even just one of these stages of evaluation is minimized in campaign design, or relegated to an after-thought, developers need to realize that the ultimate effectiveness of their campaigns is likely to be minimized as well.

scholarly journals Promoting meal planning through mass media: awareness of a nutrition campaign among Canadian parents

2019 ◽  
Vol 22 (18) ◽  
pp. 3349-3359 ◽  
Author(s):  
Melissa Anne Fernandez ◽  
Sophie Desroches ◽  
Marie Marquis ◽  
Alexandre Lebel ◽  
Mylène Turcotte ◽  
...  
Keyword(s):  
Mass Media ◽  
Self Efficacy ◽  
Online Survey ◽  
Basic Education ◽  
Evaluation Study ◽  
Quebec City ◽  
Lower Income ◽  
Campaign Evaluation ◽  
Positive Attitudes ◽  
Meal Planning

AbstractObjective:To evaluate awareness of the Eat Well Campaign (EWC) among parents and assess perceptions about its effectiveness.Design:Post-campaign evaluation study with a cross-section of parents recruited through random digit dialling. Participants completed an online survey about EWC awareness, its perceived effectiveness among parents and their meal planning practices (attitudes, behaviours and self-efficacy).Setting:A federal mass-media campaign disseminated by Health Canada (2013–2014) to promote meal planning to Canadian parents.Participants:Parents (n 964) of children aged 2–12 years from all Provinces and Territories.Results:Of respondents, 41 % (390/964) were aware of the campaign; Quebec City and rural Quebec had the highest rates of awareness, whereas Vancouver, Winnipeg and Toronto had the lowest. Awareness was greater among parents with lower income, basic education and French-speakers. Campaign intensity was significantly associated with greater odds of reporting positive attitudes towards the EWC and meal planning (P < 0·05). Campaign awareness was significantly associated with greater odds of believing that meal planning helps maintain a healthy diet (OR = 1·68, 95 % CI 1·03, 2·74) and planning meals (OR = 1·66, 95 % CI 1·03, 2·54), but not self-efficacy, in adjusted models.Conclusions:The present study is the first to evaluate an initiative that promoted meal planning with mass media. The EWC demonstrated evidence of success in terms of equitable access to a nutrition initiative by reaching lower-income and less-educated parents. Understanding behavioural factors among different segments of the population will be important to target appropriate audiences and develop tailored interventions that support healthy eating practices.

scholarly journals 124 Creating Greater Public Understanding of Dementia: Findings on the Impact of a Coalition-led National Awareness Programme

2019 ◽  
Vol 48 (Supplement_3) ◽  
pp. iii17-iii65
Author(s):  
Fiona Foley ◽  
Roisin Guiry
Keyword(s):  
Risk Reduction ◽  
General Public ◽  
Local Level ◽  
Public Support ◽  
Public Understanding ◽  
Campaign Evaluation ◽  
News Stories ◽  
Significant Difference ◽  
Tv Commercials ◽  
The Impact

Abstract Background Dementia Understand Together is a public support, awareness and stigma reduction campaign aimed at inspiring people from all sections of society to stand together with the 55,000 Irish people living with dementia. Led by the HSE working with The Alzheimer Society of Ireland and Genio it is supported by over 40 partner organisations and 230+ community champions, who are creating communities that actively embrace and include those living with dementia and their families. Methods The campaign uses personal testimonial TV commercials, radio advertising, social media and national and local news stories to build understanding among the general public about dementia. At a local level the campaign is growing a movement of people who are taking action to creative inclusive communities across Ireland. Extensive research using national biennial public surveys (2016 and 2018) (N=1003) and campaign evaluation tools has and continues to inform the development and progression of the campaign. Results 33% of respondents described themselves as knowing a lot about dementia, up from 24% in January 2016. There was a significant difference in attitudes between those who were aware of the campaign and those who were not. Dementia risk reduction is a key message of the national campaign and 52% of respondents were aware that there are things they can do to potentially reduce their risk – up from 46% in 2016. 59% who saw the TV campaign said they were impacted in some way as a result of the personal stories featured and stated that they took some action, such as calling into a friend. Conclusion The development and implementation of the campaign is a partnership approach between the leading organisations working in the area of dementia. Findings show that the campaign is creating better understanding of dementia among the general public, increasing awareness of the condition and risk reduction, and is inspiring people to take actions.

scholarly journals Formation of organic aerosol in the Paris region during the MEGAPOLI summer campaign: evaluation of the volatility-basis-set approach within the CHIMERE model

2013 ◽  
Vol 13 (11) ◽  
pp. 5767-5790 ◽  
Author(s):  
Q. J. Zhang ◽  
M. Beekmann ◽  
F. Drewnick ◽  
F. Freutel ◽  
J. Schneider ◽  
...  
Keyword(s):  
Transport Model ◽  
Organic Aerosol ◽  
Single Step ◽  
Basis Set ◽  
High Concentration ◽  
Emission Data ◽  
Data Set ◽  
Campaign Evaluation ◽  
Volatile Organic ◽  
Paris Region

Abstract. Simulations with the chemistry transport model CHIMERE are compared to measurements performed during the MEGAPOLI (Megacities: Emissions, urban, regional and Global Atmospheric POLlution and climate effects, and Integrated tools for assessment and mitigation) summer campaign in the Greater Paris region in July 2009. The volatility-basis-set approach (VBS) is implemented into this model, taking into account the volatility of primary organic aerosol (POA) and the chemical aging of semi-volatile organic species. Organic aerosol is the main focus and is simulated with three different configurations with a modified treatment of POA volatility and modified secondary organic aerosol (SOA) formation schemes. In addition, two types of emission inventories are used as model input in order to test the uncertainty related to the emissions. Predictions of basic meteorological parameters and primary and secondary pollutant concentrations are evaluated, and four pollution regimes are defined according to the air mass origin. Primary pollutants are generally overestimated, while ozone is consistent with observations. Sulfate is generally overestimated, while ammonium and nitrate levels are well simulated with the refined emission data set. As expected, the simulation with non-volatile POA and a single-step SOA formation mechanism largely overestimates POA and underestimates SOA. Simulation of organic aerosol with the VBS approach taking into account the aging of semi-volatile organic compounds (SVOC) shows the best correlation with measurements. High-concentration events observed mostly after long-range transport are well reproduced by the model. Depending on the emission inventory used, simulated POA levels are either reasonable or underestimated, while SOA levels tend to be overestimated. Several uncertainties related to the VBS scheme (POA volatility, SOA yields, the aging parameterization), to emission input data, and to simulated OH levels can be responsible for this behavior. Despite these uncertainties, the implementation of the VBS scheme into the CHIMERE model allowed for much more realistic organic aerosol simulations for Paris during summertime. The advection of SOA from outside Paris is mostly responsible for the highest OA concentration levels. During advection of polluted air masses from northeast (Benelux and Central Europe), simulations indicate high levels of both anthropogenic and biogenic SOA fractions, while biogenic SOA dominates during periods with advection from Southern France and Spain.

Evaluation Techniques in Health Communication: Issues and Perspectives

2015 ◽  
Vol 8 (2) ◽  
Author(s):  
Dr. Atanu Mohapatra
Keyword(s):  
Health Communication ◽  
Human Behaviour ◽  
Theory And Practice ◽  
Global Public Health ◽  
Campaign Evaluation ◽  
Communication Campaign ◽  
Communication Processes ◽  
Research Designs ◽  
Campaign Messages ◽  
Evaluation Techniques

Health communication is gaining recognition across the world because of its emphasis on combining theory and practice in understanding communication processes and changing human behaviour. This approach is pertinent when many of the threats to global public health (through diseases and environmental calamities) are rooted in human behaviour. For a communication campaign to be successful, a number of components are considered essential. Message development is an integral component of the campaign, and there should be widespread exposure to campaign messages. Campaign appeals that are socially distant from audiences are generally ineffective, and messages promoting prevention are less likely to be successful than those with immediate positive consequences. Measurement of carefully defined outcomes is important, and research designs should include adequate resources and methods to achieve useful campaign evaluation. This paper is an attempt to identify and discuss the issues that are important conducting of formative, process, and summative evaluations of health communication campaigns.

Energy Conservation-A Case Study in Campaign Evaluation

1981 ◽  
Vol 16 (2) ◽  
pp. 122-135 ◽  
Author(s):  
Mary Maher ◽  
Peter Bycroft
Keyword(s):  
Energy Conservation ◽  
Campaign Evaluation
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