Effect of Egyptian Culture on the Design of Jewelry (Cultural Design Based on Ancient Egyptian Patterns)

We are now living in an era in which modern media and advanced technology, including satellites, satellite channels, and the information network, are intensifying, all of which are working to dissolve cultural subjectivity and remove popular legacies to replace them with Western cultural values ??and behavior patterns. Hence, the Egyptian researcher sees the necessity of reviving contemporary inspired, where every civilization in history has its own culture and pattern which always reflects civilization and expresses their lives and beliefs. Herein, we will mention about the ancient Egyptian civilization, in northeastern Africa that dates from the 4th millennium BCE. It has many achievements, which preserved in its art and monuments. It holds a fascination that continues to grow as archaeological finds expose its secrets. This article focuses on ancient Egyptian culture through the patterns of their beliefs, and how did these patterns affect the designs of the jewelry, and how we can benefit from these patterns in the creation of innovative designs. Here, we focused on the Egyptian pattern because of its great importance in ancient Egypt. Besides, its distinctive shapes enable us to create new modern designs for this era.

Social Marketing Advertising Trends in Satellite Channels / Analytical Study

The research deals with the topic of social marketing in satellite channels by focusing on advertisements that call for social development, and the research aims to define the concept of social marketing, the social role of social ads in society, and to clarify the types of social marketing advertisements on satellite channels and the topics they raise, and the content analysis tool was used. The quantitative and qualitative sample of the sample consisting of (43) television advertisements from local and Arab channels, and the research reached a set of results, the most important of which showed that the advertising content of social marketing is determined between health and social topics more than other topics. The results indicate that the most types of advertisements used in marketing are Informative and educational ads, social marketing ads depend on the use of persuasion, the most prominent of which is logical appeals.

Not in front of the children? An analysis of sex on screen in Italy

Despite the fact that both state owned (RAI) and privately owned (Mediaset) Ital-ian television channels habitually adopt scantily dressed women in provocative poses to fulfill a purely decorative function on daytime television, a closer look at Italian TV reveals that it is far less liberated than it seems. In fact, in stark contradiction to the apparent unrestraint of autochthonous studio productions, references to sex and sexuality in imported fictional products tend to be severely mitigated in their translated forms. Furthermore, it also appears that sexual behaviour beyond traditional male/female ‘mainstream’ sexual practices becomes in-creasingly taboo in translation, as they too are either toned down or totally eliminated. Relegated to cable and satellite channels or late-night/early morning viewing on one of the privately owned Mediaset channels, programs containing very explicit sexual content such as US produced ‘Sex and the City’ are moderated quite significantly for Italian audiences, not only in terms of the pervasive use of strong, taboo language, but also for explicit references to a variety of sexual practices.This paper will discuss the norms which govern the translation of ‘adult’ materials for Italian TV both from an examination of the linguistic content of the programs themselves and from the point of view of operators involved in the dubbing process.

Global Media and Cultural Identity: Opportunities and challenges for Morocco in the Digital Era

Anthropologists and media analysts have long recognized the Internet and satellite channels as some of the most powerful tools that add tremendous value to the knowledge and experiences of youth. A common interpretation of this idea is that new media technologies have become an important source for information, news updates, cross-cultural communication, socializing, and entertainment. The effects of these tools on young people have predominantly been studied with respect to academic as well as health features. Drawing on data from a survey capturing the digital behaviors of Moroccan students, this article complements previous studies by examining the impact of Internet and satellite channels on the behaviors of Moroccan students. It explores the implicit and denotative consequences of modern media upon the values, behaviors, and lifestyles of young Moroccans. Further, the paper addresses the effects of the massive dissemination of global cultural products on teenagers’ attitudes towards their cultural values. Additionally, the research assumes that inducing behavioral change is overlooked once media outlets start demonizing the uniqueness of local cultures, thus ignite resistance to unconventional values among youth.

The impact of political programs on Lebanese television on political knowledge of the youth

The study aimed to find out the effect of watching political programs on Lebanese television on the level of political knowledge of Lebanese university youth and the extent of their dependence on them, according to many variables. The study also aimed to apply the test of hypotheses of the knowledge gap theory. The researcher used the descriptive approach, to achieve the aim of the study, through the "questionnaire tool", which was implemented on an intentional non-probability sample of (400) single Lebanese university students in Beirut, which included a set of questions related to questions and hypotheses of the study. And its goals and variables. The researcher came out with many conclusions. The important ones are: In general ,viewing the political programs in the Lebanese satellite channels was medium among the participants, the high level came in the second place while the law level got the third and last place. The political knowledge among the participants was high; the participant with middle political knowledge was in the second place while the low political knowledge came in the third place. There is a non-statistically significant correlation between the volume of exposure to television channels and the size of political knowledge of the respondents. There is a statistically significant correlation between the size of the respondents' political knowledge and the degree of their interest in the political issue raised. 5- There are statistically significant differences between the respondents in the size of political knowledge, according to the variable of the economic and social level.

Employing the mediator elements in the aesthetics of the television image through the children's drama: توظيف عناصر الوسيط في جماليات الصورة التلفزيونية عبر دراما الأطفال

Given the importance of the subject of aesthetics of the television image in children's drama and its great impact in raising the level of artistic production of children's drama, and the interest of most satellite channels in this type of production that simulates different age groups for children, this research comes as a scientific attempt through which the researcher seeks to become familiar with the topic of the aesthetic of the television image in Children's drama, and its functions and all its parts in children's dramas, including dramas, cartoons, dolls, and children's cinema films, by analyzing scenes from different samples in order to reveal the aesthetics of the television picture and its parts and all its functions. Where the research in the first chapter reviewed the methodological framework indicating the introduction and problem of the research with an indication of the importance of the research and the extent of the need for it and its objectives, as well as identifying the definition of the search terms. Elements of cinematic language and its expressiveness and aesthetic connotations in children's drama, while the title of the second topic was the dramatic forms directed at children, through which the research reviewed the role of digital technologies and forms of drama, and the last topic represented the aesthetic of the artistic elements in children's drama, which was addressed through it to the directing artistic treatment and its aesthetics in Children’s drama, and the researcher came up with a set of indicators that were a tool for analyzing the research sample. Then the research reviewed the third chapter, which included the research procedures. The final chapter represented in the analysis of the research sample, through which he reached results, among which the works were distinguished by the simplicity of their events and the characters embodied in them that make the child He interacts with it being close to his reality. Among the conclusions that the aesthetic of the television picture is a means of conveying and expressing various contents through children's drama. Based on the foregoing, the research deals with an important aspect of the creative process in producing television drama for children, through the audio-visual medium, by identifying the aesthetics of the television image in children's drama.

CHILDREN WERE EXPOSED TO ANIMATION ON SPECIALIZED SATELLITE CHANNELS AND VERIFIED GRATIFICATIONS

The problem of this research is the study of children's exposure to animation on specialized satellite channels and the satisfaction obtained from them. The research relied on the sample survey method through studying the audience of Iraqi children who fall into the middle stage of their childhood (primary school stage 7-11 years old) who watch satellite channels The specialist in Baghdad. The sample size reached 450 males and females.

News Processing of the Popular Movement Issues in the Dijlah Channel: An Analytic Study of the News Bulletins for the Period 25 Oct. 2019-25 Jan. 2020

This study analyses news bulletins in Iraqi satellite channels on the popular movement that has started on 25 Oct. 2019. This is considered one of the most important issues on the Iraqi field. It has been highlighted by Iraqi, Arab and even international satellite channel. The main aims of the study are to identify the most important issues of the popular movement that have been processed in the studied channels and the styles used in the processing of these issues. The aims reflect the questions the researcher raises to solve the academic problem. The study has reached a number of conclusions, the most important of which are the following 1.Dijlah satellite channel allocated a lot of time to cover the popular movement issues in its news bulletins It dealt with all the events that took place in the popular protest. 2.Dijlah concentrated on the elements of excitement by processing the news during the news bulletins. created dramatically effective scenes in the bulletins to attract the attention of the followers. 3. The researcher found out that in their particular ways of processing the popular movement new. news processing, processing –t .v-, Popular movement, Dijlah channels