The Analysis of the Perceived Usefulness of Online Communication Tools When Searching for SMEs

2019 ◽  
pp. 131-136
Author(s):  
Radovan Bačík ◽  
Richard Fedorko ◽  
Jakub Horváth ◽  
Ján Mihál
Keyword(s):  
Online Communication ◽  
Perceived Usefulness ◽  
Communication Tools ◽  
Online Communication Tools

Recent Progress in Online Communication Tools for Urban Planning

2018 ◽  
pp. 1139-1155
Author(s):  
Lukasz Damurski
Keyword(s):  
Urban Planning ◽  
Online Communication ◽  
Historical Background ◽  
Communication Tools ◽  
Capital Cities ◽  
Comprehensive Method ◽  
Ict Tools ◽  
Planning Processes ◽  
Online Communication Tools ◽  
Regional Capital

This comparative analysis of Polish and German online communication tools for urban planning follows a similar study conducted in 2012. A comprehensive method for analysis of e-participation tools including three complimentary criteria: “transparency”, “spatiality” and “interactivity” is now enhanced with mobile applications for planning. Using the same research sample (the biggest regional capital cities) enables the comparison of the ICT tools in the years 2012-2015. The results show how public planning institutions improve and develop their online communication in urban planning processes in line with the contemporary trends and citizens' expectations. They also point to the emerging standards in e-participation in urban planning, evidently similar in Poland and Germany despite different historical background as well as socio-political and technological contexts.

scholarly journals The Effectiveness of Marketing Communication and Importance of Its Evaluation in an Online Environment

2019 ◽  
Vol 11 (24) ◽  
pp. 7016 ◽  
Author(s):  
Anna Krizanova ◽  
George Lăzăroiu ◽  
Lubica Gajanova ◽  
Jana Kliestikova ◽  
Margareta Nadanyiova ◽  
...  
Keyword(s):  
Return On Investment ◽  
Service Providers ◽  
Traditional Approach ◽  
Online Communication ◽  
Online Marketing ◽  
Marketing Communication ◽  
Online Environment ◽  
Communication Tools ◽  
Business World ◽  
Online Communication Tools

Online marketing communication covers a wide area and thus promotes an extensive reach of advertising to a broad audience. Hotels can achieve certain goals through online communication, mainly an increase of hotel awareness; an improvement of their image; and an increase in the level of customer satisfaction and trust, or brand loyalty. Measurement of the effectiveness of communication tools in the online environment is still a challenge, whether in the academic world or in the business world, mainly due to the complexity of this process. The main objective of this paper is to propose a methodology for implementing an indicator suitable for the evaluation of the effectiveness of online communication activities in the Slovak hotel industry. It uses analysis of the current usage of online marketing communication activities from the perspective of hotel service providers. The methodology should be applicable to support decision-making and actively support the sustainable development of hotels. In order to achieve the objective of the paper, the authors conducted a marketing survey focused on online marketing communication by Slovakian hotels to determine their use and to map the current state or methods of evaluating their effectiveness. Results of the research suggest that hotels in Slovakia perceive evaluating marketing communications online as being important, regardless of the size, length of operation, budget, and class of the hotel. They prefer financial metrics because they are a de facto manifestation of the traditional approach towards investment evaluation. The results also showed that return on investment is the most common metric for evaluating the investments of online communication activities, and that respondents expressed the highest level of confidence in this metric as well. In line with the results, we have proposed return on investment (ROI) as the most appropriate metric applicable in evaluation of the effectiveness of online communication tools.

scholarly journals PENGGUNAAN ALAT KOMUNIKASI DARING VIA WHATSAPP GROUP DALAM PEMBELAJARAN SENI TARI PADA KELAS X OTKP SMK KARTIKA 1-2 PADANG

2020 ◽  
Vol 9 (4) ◽  
pp. 9
Author(s):  
Rahmi Syafira ◽  
Susmiarti Susmiarti
Keyword(s):  
Online Learning ◽  
Data Collection ◽  
Qualitative Study ◽  
Learning Outcomes ◽  
Online Communication ◽  
Lessons Learned ◽  
Communication Tools ◽  
Descriptive Approach ◽  
Online Communication Tools ◽  
Research Show

This study aims to determine and describe the use of online communication tools via whatsapp group in learning dance in class X OTKP SMK Kartika 1-2 Padang. This research is a qualitative study using a descriptive approach. The object of this research was 29 students of class X OTKP SMK Kartika 1-2 Padang. The research instrument was the researcher itself and was assisted by data collection tools such as dance videos, Whatsapp groups, and direct observation with the teacher doingthe instruction by using online learning communication tools for dance learning. The results of the research show that the use of online communication tools via WhatsApp group runs very well. Students are able to learn from any source in which at this time, the students can learn through technology / mobile phones.Students can access lessons learned such as learning dance practice on YouTube. At the second and third meetings, it can be seen that students understand and can do movements without the help of the teacher, and they can memorize only through YouTube. The last meeting also shows excellent learning outcomes. However, the teacher cannot assess the extent of the students' abilities in learning due to the fact that the teacher cannot monitor directly. Instead, the teacher can only provide direction in the form of solutions through Whatsapp group. Thus, the researcher concludes that the use of online communication tools via Whatsapp group in learning dance in class X OTKP is conducted well, and it can be used in learning dance practice.Keywords: The Use, Online Communication Tools, WhatsApp Group, Dance

scholarly journals Reviews

2003 ◽  
Vol 11 (2) ◽  
Author(s):  
Philip Barker ◽  
John Knight ◽  
Ray McAleese ◽  
Philip Barker
Keyword(s):  
World Wide Web ◽  
Teaching And Learning ◽  
World Wide ◽  
Online Communication ◽  
The Internet ◽  
Communication Tools ◽  
Online Communication Tools

The Internet and its many aspects, including the use of the increasingly media-rich World Wide Web and online communication tools is becoming increasingly central to teaching and learning across the whole educational spectrum. Nevertheless, despite directives such as the National Grid for Learning, which has led to near universal, if still uneven,DOI:10.1080/0968776030110208

Examination of connectivist theory in English language learning

2019 ◽  
Vol 36 (4) ◽  
pp. 354-363 ◽  
Author(s):  
Oytun Sozudogru ◽  
Mehmet Altinay ◽  
Gokmen Dagli ◽  
Zehra Altinay ◽  
Fahriye Altinay
Keyword(s):  
Language Learning ◽  
English Language ◽  
Online Communication ◽  
English Language Learning ◽  
Communication Tools ◽  
Content Type ◽  
A Value ◽  
Supplementary Material ◽  
Online Communication Tools

Purpose The purpose of this paper is to examine the role of technology and online communication platforms in English language learning based on connectivist theory. Design/methodology/approach Questionnaire and checklist were used to examine the role of online communication tools in the learning process. The data analysis was done with SPSS. Findings Results showed that being involved in collaborative learning and dialogue increases connectivist knowledge, reflection and negotiation. Online communication tools can be used as an effective supplementary material for learning. Research limitations/implications The limitation of this paper is that the number of participants was limited to 27. Practical implications This paper gives insights on the use of language and technology integration. Social implications New way of learning and language learning become essential for the pedagogy and learner in the higher education. Originality/value The paper is original in its research context and gives a value to contribute new way of learning based on approach.

scholarly journals Internet Access as an Essential Social Good

2021 ◽  
pp. 29-33
Author(s):  
Alfred Archer ◽  
Nathan Wildman
Keyword(s):  
The Netherlands ◽  
High Speed ◽  
Online Communication ◽  
Social Contact ◽  
Internet Access ◽  
Communication Tools ◽  
Social Good ◽  
Internet Connection ◽  
The Usa ◽  
Online Communication Tools

AbstractDuring the coronavirus crisis, educational activities and nearly all social contact with friends and family were conducted via online communication tools. Such tools can only be used effectively if an individual has suitable internet access. Thankfully, the Netherlands is one of the EU leaders when it comes to Next Generation Access (NGA) coverage, with 98% of Dutch households having access to these high-speed connections; this is well above the USA (94%) and EU (87%) averages. However, this still means that nearly 344,000 individuals living in the Netherlands lack a strong internet connection. Here, we contend that the coronavirus crisis, and especially the associated lockdown wherein individuals were strongly encouraged to not leave their homes, has made it clear that high-speed internet access is a necessary good for modern social living.

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