Exploring the Effectiveness of Socially-Oriented Persuasive Strategies in Education

2019 ◽  
pp. 297-309 ◽  
Author(s):  
Fidelia A. Orji ◽  
Jim Greer ◽  
Julita Vassileva
Keyword(s):  
Persuasive Strategies

Socrate nel Gorgia platonico: Ulisse nella teatrocrazia ateniese. Le armi della persuasione nel dialogo Gorgia di Platone

2020 ◽  
Vol 20 (2) ◽  
pp. 22
Author(s):  
Barbara Botter
Keyword(s):  
The Other ◽  
Literary Style ◽  
Discursive Strategies ◽  
Persuasive Strategies ◽  
Argumentative Strategies

L’obbiettivo del presente articolo è di circoscrivere ed approfondire lo studio di alcune strategie persuasive messe in atto da Socrate nel Gorgia platonico. Analizzando dapprima lo stile letterario, quindi gli scambi di battute fra gli interlocutori, ci proponiamo di evidenziare le ragioni della scelta platonica per lo stile drammatico, le strategie argomentative messe in atto dai protagonisti e le finalità in vista delle quali Platone crea un Socrate a due volti, un Socrate filosofo e un Socrate erista. In vista di ciò divideremo il testo in due sezioni principali: dapprima forniremo la cornice letteraria nella quale si inserisce il dialogo Gorgia; quindi esamineremo le strategie discorsive usate dagli interlocutori per difendere le rispettive tesi e giustificheremo la ragioni per cui la cura del discorso è importante per garantire un regime politico corretto. The aim of this article is to investigate the persuasive strategies produced by Socrates in the Plato’s Gorgias. First we’ll analyse the literary style, then the dialectical practices between Socrates and the other people, specifically Polo and Calicles. Our aim is to highlight the reasons why Plato choices a dramatic style in Gorgias; the argumentative strategies put in place by the protagonist and the other dialogue’s figures; and the Plato’s aims to create a Socrates with two faces: a Socrates philosopher and an eristic Socrates. With these aspects in mind, this paper has two main objectives. First we will consider the literary framework in which the dialogue Gorgias is put; then we’ll look at the discursive strategies used by the interlocutors to defend their arguments and justify why the care of speech is important to safeguard an appropriate politics.

PERSUASIVE STRATEGIES USED IN BURGER KING’S INSTAGRAM POSTS CAPTION

2020 ◽  
Vol 8 (1) ◽  
pp. 96-104
Author(s):  
Yeremia Yori Rudito ◽  
Anita
Keyword(s):  
Fast Food ◽  
Research Method ◽  
Qualitative Method ◽  
Fast Food Restaurant ◽  
Rhetorical Question ◽  
Persuasive Strategies ◽  
Inclusive Language ◽  
Colloquial Language ◽  
The World ◽  
The One

Burger King is the one of the most successful fast food restaurant in the world. According to Wikipedia, there are 17,796 locations of Burger King all over the world in 2018. Burger King also has its Instagram account. Now this account has been followed by 1,6 million people and has posted 938 posts. That statistic shows that Burger King is active in social media especially in Instagram platform. The writer see the indication of the using of Persuasive Strategies because in promoting their product. In this research the writer wants to know the persuasive strategies that applied in Burger King’s Instagram post caption and the most used strategy. This research applied Qualitative Method as research method. This research has two findings, first, there are 13 strategies that appear in Burger King’s Instagram post caption they are, Anecdote, Assonance, Cliché, Connotation, Evidence, Everyday/Colloquial Language, Hyperbole, Imagery, Inclusive Language, Pun, Repetition, Rhetorical Question, and Simile. Second, the most used strategy is Everyday/Colloquial Language.

scholarly journals Exposure of Children to Unhealthy Food and Beverage Advertisements in South Africa

2021 ◽  
Vol 18 (8) ◽  
pp. 3856
Author(s):  
Daniel A. Yamoah ◽  
Jeroen De Man ◽  
Sunday O. Onagbiye ◽  
Zandile J. Mchiza
Keyword(s):  
South African ◽  
Healthy Food ◽  
Food Advertising ◽  
Regulation System ◽  
Unhealthy Food ◽  
The South ◽  
Food And Beverages ◽  
Persuasive Strategies ◽  
Food And Beverage ◽  
Marketing To Children

Television (TV) is a powerful medium for marketing food and beverages. Food and beverage marketers tend to use this medium to target children with the hope that children will in turn influence their families’ food choices. No study has assessed the compliance of TV marketers with the South African Marketing to Children pledge since the enactment of the 2014 food advertising recommendations by the South African Department of Health and the Advertising Standards Authority. This study investigated the extent and nature of advertising of unhealthy versus healthy food and beverages to children in South African TV broadcasting channels. The date, time, type, frequency and target audience of food advertisements (ads) on four free-to-air South African TV channels were recorded and captured using a structured assessment guide. The presence of persuasive marketing techniques was also assessed. Unhealthy food and beverage advertising was recorded at a significantly higher rate compared with healthy food and beverages during the time frame when children were likely to be watching TV. Brand benefit claims, health claims and power strategies (e.g., advertising using cartoon characters and celebrated individuals) were used as persuasive strategies. These persuasive strategies were used more in unhealthy versus healthy food ads. The findings are in breach of the South African Marketing to Children pledge and suggest a failure of the industry self-regulation system. We recommend the introduction of monitored and enforced statutory regulations to ensure healthy TV food advertising space.

Strategies for influencing parental decisions on food purchasing

2004 ◽  
Vol 21 (2) ◽  
pp. 134-143 ◽  
Author(s):  
Marie Marquis
Keyword(s):  
Eating Behaviors ◽  
Ecological Model ◽  
Future Research ◽  
Consumer Socialization ◽  
Food Purchasing ◽  
Persuasive Strategies ◽  
Social Motivations ◽  
Parental Decisions ◽  
Four Levels ◽  
The Individual

In 2002, Story et al. proposed an ecological model for understanding the individual and environmental factors that influence young consumers’ eating behaviors. The theoretical framework suggests that eating behavior is a function of four levels of influence: individual, interpersonal, environmental and societal. The objective of the study is to explore how these levels of influence may explain strategies used by ten‐year‐old children to influence parental decisions on food purchasing. A self‐administered questionnaire was filled out by children. Gender differences were observed in terms of eating environment, social motivations to select foods and use of specific persuasive strategies. The results obtained contribute to our knowledge on interpersonal influences on children’s consumer behavior and on individual differences in consumer socialization. Practical implications are presented and recommendations for future research are made.

What Triggers Travel Spending? The Impact of Prior Spending on Additional Unplanned Purchases

2021 ◽  
pp. 004728752110303
Author(s):  
Yin-Hui Cheng ◽  
Shih-Chieh Chuang ◽  
Molly Chien-Jung Huang ◽  
Sang-Ting Weng
Keyword(s):  
Reference Point ◽  
Contrast Effect ◽  
Persuasive Strategies ◽  
Managerial Implications ◽  
Unplanned Buying ◽  
The Impact ◽  
Buying Behaviors

This study brings together prior and subsequent unplanned buying behaviors by investigating the large, albeit implicit, effect of the former on the latter in the tourism shopping context. The results of five experiments suggest that prior buying prices form a reference point that stimulates tourists’ unplanned buying intentions because of the contrast between prior and additional unplanned buying prices. The bigger (smaller) the former is, the bigger (smaller) the latter will be. However, once the illusion is eliminated, the contrast effect disappears. The study offers several theoretical contributions. It posits that prior buying prices affect the price evaluation of additional unplanned buying behaviors and intentions. The elimination of the illusion removes the effect of the former on the latter. The marketing and managerial implications of persuasive strategies to promote tourism consumption are discussed.

scholarly journals MULTIMODAL ANALYSIS OF TV COMMERCIALS IN TEACHING ADVERTISEMENT: STIMULATING STUDENTS’ CRITICAL THINKING

2018 ◽  
Vol 5 (1) ◽  
Author(s):  
Ima Kusumastuti
Keyword(s):  
High School Students ◽  
Critical Thinking ◽  
Junior High School ◽  
Visual Image ◽  
School Students ◽  
English As Foreign Language ◽  
Multimodal Analysis ◽  
Persuasive Strategies ◽  
Tv Commercials ◽  
Tv Commercial

Advertisement has a big influence in our life as it shows everywhere each day through magazines, newspapers, radio, and even television. The advertisers use writing, visual images, speech, or music to promote their product. The creative and persuasive use of the multimodality supports them to promote the product. One of the attractive targets to promote their product is teenagers which are identified as people ages 12 to 17. This makes the study of multimodality in advertisement for students, mainly TV commercials, becomes important to be conducted at school. Stimulating students’ critical thinking to become aware of persuasive strategies through multimodality in TV commercial is needed. This study is focusing on the analysis of multimodality namely language, visual image, and music illustration used in TV commercials and its use to stimulate the junior high school students’ critical thinking at English as Foreign Language (EFL) classroom. The implication of this research is to analyze TV commercials using Multimodal Analysis and its use in stimulating students’ critical thinking, to become aware of Advertisement’s persuasive intention to promote their product.

scholarly journals Persuasive Context

2021 ◽  
Vol Volume 9, Number 1, Special... (Special Issue...) ◽  
Author(s):  
Anthony Foulonneau ◽  
Gaëlle Calvary ◽  
Eric Villain
Keyword(s):  
Influence Factors ◽  
Persuasive Technology ◽  
Nous Proposons ◽  
Human Behaviors ◽  
Persuasive Strategies ◽  
User Context ◽  
Persuasive Technologies

The background of persuasive technologies is the traditional interpersonal persuasion, studied for over two thousand years in rethoric, philosophy, and more recently in psychology. This last discipline offers many theories and models to understand more precisely the processes that influence human behaviors. These theories show in particular that persuasive situations are complex, varied, with many influence factors. Therefore, we propose the notion of adaptive persuasive technologies, i.e. technologies able to adapt their persuasive strategies to the user context. To design such products and services, we propose a model of the persuasive context, i.e. of all the constraints that influence a user’s targeted behavior at a given time. Each constraint in the persuasive context is at the same time an adaptation criterion and an action leverage for the adaptive persuasive technology. Les technologies persuasives ont pour fondement la persuasion inter-personnelle, étudiée depuis plus de deux millénaires dans le champ de la rhétorique, de la philosophie, et plus récemment de la psychologie. Cette dernière discipline propose des théories et des modèles pour rendre compte et comprendre les processus à l’œuvre dans le choix d’un comportement. Ces théories montrent en particulier que les situations persuasives sont complexes, variées, avec de nombreux facteurs d’influence. C’est pourquoi nous proposons la notion de technologies persuasives adaptatives, des technologies capables d’adapter leurs stratégies de persuasion à l’utilisateur dans son contexte. Pour mettre en œuvre ces dispositifs, nous proposons une modélisation du contexte persuasif, c’est-à-dire de l’ensemble des contraintes qui influencent l’adoption d’un comportement cible par un individu à un instant donné. Chacune de ces contraintes est à la fois un critère d’adaptation et un levier d’action dans la quête persuasive de la technologie.

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