Campaign Strategies: The Inside Story of How the Election was Fought

2021 ◽  
pp. 71-92
Author(s):  
Pat Leahy
Keyword(s):  
2010 ◽  
Vol 43 (01) ◽  
pp. 139-144
Author(s):  
Paul R. Abramson

AbstractDuring the six weeks before the 2008 elections, I conducted a contest for the 72 students enrolled in my upper-division course Campaigns and Elections. Using contract prices posted by Intrade.com, an electronic gaming market based in Dublin, I asked students to choose among 10 political outcomes. The “contracts” earned by each choice were determined by the Intrade “bid” prices as of September 24, 2008, the day the contest began. The contest helped teach students about campaign strategies, the way electoral rules affect electoral outcomes, provided a reference point to discuss the campaign, and was designed to stimulate interest in the election.


2013 ◽  
Vol 213 ◽  
pp. 152-171 ◽  
Author(s):  
Dafydd Fell

AbstractA central challenge for scholars of party politics is to explain parties' electoral success or failure. Campaign strategies, candidate personalities, electoral systems, parties' issue emphasis and policy positions all receive extensive coverage in the literature. One variable that has been neglected is the role of nomination systems in election results. This is surprising considering how politicians often blame candidate selection failures for disappointing electoral outcomes and then reform nomination mechanisms in the hope of improving future election prospects. In this study I examine the relationship between nomination systems and electoral results in Taiwan before and after the change in electoral systems. I show that candidate selection methods have played an important role in shaping Taiwan's party system under the old and new electoral systems.


Author(s):  
Andi Azis Nizar ◽  

State defense threats that arise as a result of the development of the global, regional and national strategic environment also include social conflicts that are still widely found in various parts of Indonesia. The preparation of a national defense strategy from an early age is very much needed to face the worst possibility and the government must hold a total war. The involvement of all national resources is needed including human resources, social conflict is a serious problem in the development of the defense force, so a solution must be found. This paper uses a phenomenological qualitative descriptive method and the theory of defense policy implementation by Lukman Yudho Prakoso to analyze the current problems. The research results show that there is still a need to carry out good handling in handling social conflicts that are integrated, can communicate interactively between entities, and implement transparent, controlled and accountable activities. So that the conclusion can be formulated that it is necessary to instill the value of State defense in handling social conflicts, so that it is hoped that awareness will arise in the community for responsibility in defending the State. Another conclusion is that a strategy is needed to build the best network and the involvement of an entity that functions as a Driver Force for handling social conflicts in supporting military campaign strategies.


Circulation ◽  
2015 ◽  
Vol 132 (suppl_3) ◽  
Author(s):  
Holly Andersen ◽  
Noel C Bairey-Merz ◽  
Adam Burns ◽  
Mary N Walsh ◽  
Phyllis Greenberger ◽  
...  

Introduction: Cardiovascular disease is the number one killer of women in the US. In November 2014, the Women’s Heart Alliance (WHA) launched a nationwide campaign to increase physician awareness and action toward women’s heart risk. Methods: Survey data collection from May 6-12, 2014 used the ERI (Research Now) Physician and Healthcare Professional Panel (HCP), an online invitation-only database based on AMA data and verified. The survey included 200 Primary Care Physicians (PCPs) and 100 cardiologists, currently in practice ≥3 yrs. Overall; ≥33% of PCPs and OB/GYN patients, and ≥21% of cardiologists’ patients were female. Results: Heart disease was a top concern for 39% PCPs. Among the AHA guideline-recommended heart risk assessment items for women, 16% of PCPs and 22% cardiologists implemented all eight. Only 22% of PCPs and 42% of cardiologists feel well prepared to assess heart disease risk in women. While a majority of cardiologists and PCPs are aware of the ASCVD Risk Assessment Calculator, current usage is below 50%s in both groups (Figure). A majority of PCPs (87%) and cardiologists (82%) were favorable towards a national campaign. Conclusions: Heart disease in women is not a top-tier concern for PCPs or cardiologists. Physician awareness and use of heart risk assessment is low, and a majority are supportive of a national campaign Strategies to improve healthcare provider awareness and action for heart risk assessment practice gaps are needed.


Author(s):  
Adam I. P. Smith

This chapter discusses the campaign strategies of the two main presidential candidates in the free states in the 1860 election, Abraham Lincoln and Stephen A. Douglas. Both appealed to voters’ desire to contain the Slave Power and assure access to the West for free white settlers. The core difference between Douglasites and Lincolnites was over the role of the Federal government in resolving the crisis: Republicans wanted to take control in Washington to prevent the nationalisation of slavery; Democrats continued to believe that the most effective solution was decentralisation.


Author(s):  
Iman Mohamed Zahra

The objective of the current chapter is to analyze one of the most recent and successful social media campaigns namely #NotInMyName from the viewpoint of the seven dimensions of religion utilized by Van Esch and others as the main pillar of social marketing and media campaigns. Further #NotInMyName Public Relations (PR) campaign is scrutinized for PR strategies and message strategies utilized in formulating the campaign messages. To achieve that end, a qualitative analysis was implemented on three levels relating to each video and vine of the study sample: first locating the Dimensions of Religion (DOR taxonomy(ies) used in this video or vine, then emanating on the PR campaign strategies implemented in the video or vine and finally searching for the message strategies utilized in the video or vine. The major conclusion of this study was that although campaigns launched via social media lack the scientific known steps utilized to plan and launch media campaigns traditionally, those campaigns derive from the social media platform exacerbating an unprecedented power to stir political and social movements especially, regarding controversial and stagnant matters. Posts, comments and shares on different social media platforms go viral, stir discussions, and trigger public opinion both virtually and in reality. Dimensions of Religion taxonomies proved reliability as a viable platform stemming from another discipline to plan messages and to analyze campaigns based on the different aspects the model would provide. Ranging from simple aspects to more complicated aspects, Dimensions of Religion model must be subjected to further research to determine its feasibility to be applied to different campaigning structures and objectives.


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