Political Communication Evolution in the Digital Hybrid Media System: Innovation and Experimentation as Strategies Towards a New Paradigm

2021 ◽  
pp. 43-58
Author(s):  
Ainara Larrondo-Ureta ◽  
Koldobika Meso-Ayerdi
2021 ◽  
pp. 026732312199953
Author(s):  
Paul K Jones

Political communication studies has a long tradition of ‘crisis talk’ regarding the fate of public communication. Now, however, the field itself faces a kind of existential crisis as its core assumptions of ‘normal’ political communication are daily undermined. This ‘liberal normalcy’ shares much with orthodoxies in populism studies, most notably a tendency to bracket out demagogic communication, both in historical fascist regimes and democracies. Yet correcting these failings is not simply a matter of rejecting liberal models for left-populist ones. Rather, both fields need to broaden their historical parameters and deepen their theoretical frameworks. The article draws on the Weberian conception of modern demagogy and its revision in the wake of 'modern media' by Shils and Adorno. It further argues that a critical reworking of Hallin and Mancini’s media systems approach could benefit both fields. For Hallin and Mancini’s socio-historical use of Weberian ideal-typification complements Worsley’s never-completed plan for an ideal-typification of modes of populism and demagogic leadership.


1997 ◽  
Vol 74 (4) ◽  
pp. 757-772 ◽  
Author(s):  
C. Ann Hollifield

Although trade publications produce half as many copies as consumer magazines and twice as many as daily newspapers, there has been little study of their role and performance in the U.S. media system. This study compared coverage of an industry-related policy proposal, the National Information Infrastructure, by the communication-industry trade press, non-communication-industry trade press, and newspapers. The study found that trade media appear to function as an insider channel of communication in the early stages of industry-related policy processes, but that they are less likely than nonindustry-related media to cover the social implications of industry policy proposals.


2020 ◽  
pp. 194016122092502 ◽  
Author(s):  
Ana Ines Langer ◽  
Johannes B. Gruber

This article examines the roles of the media in the process of political agenda setting. There is a long tradition of studies on this topic, but they have mostly focused on legacy news media, thus overlooking the role of other actors and the complex hybrid dynamics that characterize contemporary political communication. In contrast, through an in-depth case study using mixed-methods and multiplatform data, this article provides a detailed analysis of the roles and interactions between different types of media and how they were used by political and advocacy elites. It explores what happened in the different parts of the system, and thus the paths to attention that led to setting this issue in the political and media agendas. The analysis of the case, a partial policy reversal in the United Kingdom provoked by an immigration scandal known as the “Windrush scandal” reveals that the issue was pushed into the agenda by a campaign assemblage of investigative journalism, political and advocacy elites, and digitally enabled leaders. The legacy news media came late but were crucial. They greatly amplified the salience of the issue and, once in “storm mode,” they were key for sustaining attention and pressure, eventually compelling the government to respond. It shows that they often remain at the core of the “national conversation” and certainly in the eye of a media storm. In the contemporary context, characterized by fierce battles for attention, shortening attention spans and fractured audiences, this is key and has important implications for agenda setting and beyond.


2021 ◽  
Vol 42 (s2) ◽  
pp. 53-69
Author(s):  
Birgir Guðmundsson

Abstract My main objective in this article is to examine the importance of political parallelism in Iceland through establishing the extent to which political parallelism is perceived to char-acterise political communication in Iceland by politicians and voters. Political parallelism is one of the defining elements of Hallin and Mancini's typology of media systems. Based on candidate surveys from five elections and a voter survey, indexes of perceived political parallelism are configured for politicians and voters. The analysis suggests a high degree of perceived political parallelism and that the perceptions are reflected in partisan ideological views of individual media outlets. The same – or at least similar – perceptions about political parallelism in the media system seem to penetrate the system irrespective of age and at the national, local, and individual level of politics. However, voters and candidates of social democratic and liberal internationally oriented parties perceive a significantly lower degree of parallelism than others.


2019 ◽  
Vol 40 (1) ◽  
pp. 43-59
Author(s):  
Birgir Guðmundsson

AbstractThe increased importance of social media platforms and network media logic merging with traditional media logic are a trademark of modern hybrid systems of political communication. This article looks at this development through the media-use by politicians before the 2016 and 2017 parliamentary elections in Iceland. Aggregate results from candidate surveys on the use and perceived importance of different media forms are used to examine the role of the new platform Snapchat in relation to other media, and to highlight the dynamics of the hybrid media system in Iceland. The results show that Snapchat is exploited more by younger politicians and those already using social media platforms. However, in spite of this duality between old and new media, users of traditional platforms still use new media and vice versa. This points to the existance of a delicate operational balance between different media logics, that could change as younger politicians move more centre stage.


2019 ◽  
Vol 10 (1) ◽  
pp. 12-34
Author(s):  
Diego Ceccobelli

This article presents and adopts a new definition of the popularization of political communication, which is defined as a strategic communicative action through which political actors try to create new connections with those citizens who do not still know, follow and support them and to emotionally strengthen the political bond with their current sympathizers. Second, a comparative analysis of the Facebook pages of the main political leaders of 31 countries shows that the popularization of political communication is a relevant phenomenon on Facebook, while a qualitative comparative analysis (QCA) indicates that the presence of a presidential system, a high digitalization of the media system, and a high level of trust in political institutions are three sufficient conditions for a “pop” communication on Facebook. Finally, the article identifies and discusses its main properties and development under the current hybrid media system.


2020 ◽  
pp. 147892992096834
Author(s):  
Declan Curran ◽  
Robert Gillanders ◽  
Mounir Mahmalat

The ideational power framework developed by Carstensen and Schmidt has sought to make explicit the manner in which ideas can exert an influence over policy outcomes. However, one key feature of this theoretical framework has not yet been adequately conceptualised: the communicative process through which policy entrepreneurs convey their ideas to the general public. This article focuses on one specific form of communicative discourse as a means of generating widespread public support for a given policy proposal: public discourse via the media – be it print, broadcast or social media. We argue that the ideational power literature should recognise the media as a powerful entity in its own right rather than merely depicting the media as an implement for political communication. We contend that the ideational power framework could usefully incorporate a characterisation of the media that has recently emerged from political communications research: the hybrid media system. In order to illustrate how the communicative process inherent in ideational power can be understood in terms of a hybrid media system, we undertake a comparative review of two empirical studies which assess political discourse during the 2016 US presidential election from the perspectives of ideational power and hybrid media systems.


Author(s):  
Andrew Chadwick

The diffusion and rapid evolution of new communication technologies has created a pressing need to understand the complex forces reshaping media and politics. Who is emerging as powerful in this new context? Written by a leading scholar in the field, this book provides a new, holistic interpretation of how political communication now works. In The Hybrid Media System Andrew Chadwick reveals how political communication is increasingly shaped by interactions among older and newer media logics. Organizations, groups, and individuals in this system are linked by complex and ever-evolving relationships based on adaptation and interdependence. Chadwick shows how power is exercised by those who create, tap, and steer information flows to suit their goals, and in ways that modify, enable, and disable the agency of others across and between a range of older and newer media settings. The [CE1][NN2]book examines a range of examples of this systemic hybridity in flow in political communication contexts ranging from news making in all of its contemporary “professional” and “amateur” forms, to parties and election campaigns, to activist movements and government communication. Compelling stories bring the theory to life. From American presidential campaigns to WikiLeaks, from live prime ministerial debates to hotly contested political scandals that evolve in real time, from historical precedents stretching back five hundred years to the author's unique ethnographic data gathered from recent insider fieldwork among journalists, campaign workers, bloggers, and activist organizations, this wide-ranging book maps the emerging balance of power between older and newer media technologies, genres, norms, behaviors, and organizational forms.


Author(s):  
Rousiley Maia

The media play an important role in deliberative systems. Although several scholars are skeptical about the potential for enhancing deliberation, this chapter argues that the media system does not necessarily hinder deliberative practices. A better understanding of today’s hybrid media environment—one that merges mass and interpersonal communication and produces mixed-media relationships—is necessary for a critical perspective of connections among parts of a deliberative system. This analysis contends that political communication across Internet-based forums hosted by government bodies, the mainstream media, and multi-platforms of citizens’ talk should be assessed by taking into consideration diversified, complex, and usually contradictory interactions amongst actors that have distinct functions and interests within the political system. Insofar as deliberative principles and expectations are counterfactual, empirical research is always needed to investigate whether or not deliberative virtues are present in different contexts of media-based communication in a continuum of practices that form the deliberative system.


2010 ◽  
Vol 32 (3) ◽  
pp. 451-471 ◽  
Author(s):  
Paul K. Jones ◽  
Michael Pusey

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