Managing Global Expansion in the K-Pop Industry: Strategic Lessons from YG Entertainment

Author(s):  
Susan Bartholomew ◽  
Joey Nadasdi
Keyword(s):  
2019 ◽  
Vol 36 (7) ◽  
pp. 1192-1211
Author(s):  
Aviva Bashan ◽  
Deganit Armon

Purpose The purpose of this paper is to highlight the challenges facing the quality management system (QMS) of parent and subsidiary companies within the dynamics of multinational mergers, acquisitions and strategic partnerships, and to present guidelines for developing a global quality strategy. Design/methodology/approach The quality systems of 18 multinational companies at different stages of mergers and acquisitions (M&A) processes and different global expansion levels were studied in depth using observations, content analyses and interviews with CEOs and operational and quality managers in parent or subsidiary companies. Findings As part of the M&A process, not enough consideration is given to the functional aspects and challenges facing the QMS of subsidiaries, and to the integration of the subsidiary QMS into the corporate QMS. The findings highlight the strategic role of the parent company in creating a corporate QMS and developing a corresponding global quality strategy. Practical implications The classification of the challenges facing the parent and subsidiary QMS forms a diagnostic tool that supports a functional preparedness for integrating quality systems, while addressing their local needs, integrating them into the global activity of the system, and utilizing the growing integrative array of resources and capabilities to achieve global value. Originality/value While M&A is perceived as a strategic topic, it has direct impact on the QMS. This study outlines a necessary conjoining of quality management and strategy, which is the key to global quality management.


2015 ◽  
Vol 23 (4) ◽  
pp. 306-327 ◽  
Author(s):  
Christian Geisler Asmussen ◽  
Bo Bernhard Nielsen ◽  
Tom Osegowitsch ◽  
Andre Sammartino

Purpose – The purpose of this paper is to model and test the dynamics of home-regional and global penetration by multi-national enterprises (MNEs). Design/methodology/approach – Drawing on international business (IB) theory, the authors model MNEs adjusting their home-regional and global market presence over time. The authors test the resulting hypotheses using sales data from a sample of 220 of the world’s largest MNEs over the period 1995-2005. The authors focus specifically on the relationship between levels of market penetration inside and outside the home region and rates of change in each domain. Findings – The authors demonstrate that MNEs do penetrate both home-regional and global markets, often simultaneously, and that penetration levels often oscillate within an MNE over time. The authors show firms’ rates of regional and global expansion to be affected by their existing regional and global penetration, as well as their interplay. Finally, the authors identify differences in the steady states at which firms stabilize their penetration levels in the home-regional and the global space. The findings broadly confirm the MNE as an interdependent portfolio with important regional demarcations. Originality/value – The authors identify complex interdependencies between home-regional and global penetration and growth, paving the way for further studies of the impact of regions on MNE expansion.


2017 ◽  
Vol 27 (5) ◽  
pp. e1941 ◽  
Author(s):  
Ankita Agarwal ◽  
Manmohan Parida ◽  
Paban Kumar Dash

2016 ◽  
Vol 12 (S323) ◽  
pp. 352-353
Author(s):  
J. A. López ◽  
M. G. Richer ◽  
M. Pereyra ◽  
M. T. García-Díaz

AbstractBulk outflow or global expansion velocities are presented for a large number of planetary nebulae (PNe) that span a wide range of evolutionary stages and different stellar populations. The sample comprises 133 PNe from the Galactic bulge, 100 mature and highly evolved PNe from the disk, 11 PNe from the Galactic halo and 15 PNe with very low central star masses and low metallicities, for a total of 259 PNe. These results reveal from a statistical perspective the kinematic evolution of the expansion velocities of PNe in relation to changing characteristics of the central star’s wind and ionizing luminosity and as a function of the evolutionary rate determined by the central (CS) mass. The large number of PNe utilized in this work for each group of PNe under study and the homogeneity of the data provide for the first time a solid benchmark form observations for model predictions, as has been described by López et al. (2016).


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